ELERTS
ELERTS is a Massachusetts-based software company founded in 2010 that provides the See Say mobile platform for crowdsourced, two-way incident reporting and real-time situational awareness, serving 30+ transit agencies, major airports, and smart-city organizations via enterprise SaaS.
- Company typePrivate
- Founded2010
- HeadquartersWeymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ELERTS does
ELERTS Corporation is a privately held Massachusetts-based software company founded in 2010 that builds mobile-first, crowdsourced situational awareness platforms for public safety and operational incident management. The company's flagship product, the See Say Platform, is a two-way incident management system that enables the public, employees, and other stakeholders to discreetly report safety, maintenance, and customer-experience concerns via smartphone apps, with real-time chat between reporters and Operations Center dispatchers. The platform is differentiated by the proprietary Attention Engine, which uses GPS-based Field of View polygon mapping to correlate mobile incident reports with nearby surveillance cameras, allowing dispatchers to view live CCTV feeds in real time. Supporting products include the See Say SDK for embedding reporting into third-party apps, ELERTS Event Alert for school emergency coordination, and EscortMe for campus safety.
ELERTS serves three primary verticals: mass transit agencies (30+ systems including SEPTA, BART, DART, MBTA, MARTA, Metra, TTC, NFTA, VTA, CATA, Tri Delta Transit, JTA), airports (Seattle-Tacoma, DFW, LAX, Denver International), and smart-city/downtown-alliance organizations (Downtown Dallas Inc.). Secondary segments include K–12 schools and college campuses. The platform is FEMA NIMS-compliant, ADA-compliant, and supports multiple languages, making it suitable for federal/state grant-funded procurements.
The company monetizes through quote-based, multi-year enterprise SaaS subscriptions, sold via a direct enterprise field-sales motion with demos and conference-driven demand generation (APTA, SWTA, ACI-NA, AAAE, ASIS, SIA). The architecture is cloud-based and integrates with the major VMS, access control, mapping, and transit-data ecosystems. The company is bootstrapped to a remarkable degree — only $450,000 in disclosed funding across 2010 and 2011 — and is led by CEO Ed English (former interMute/Trend Micro executive), Founder and EVP Chris Russo (career first responder), Executive Director Drew Hannah, CMO Christine Perkett, and Senior Advisor Frank T. Martin (former transit CEO/COO).
ELERTS firmographics
Firmographics- Name
- ELERTS
- Legal name
- ELERTS Corporation
- Website
- https://elerts.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELERTS is a Massachusetts-based software company founded in 2010 that provides the See Say mobile platform for crowdsourced, two-way incident reporting and real-time situational awareness, serving 30+ transit agencies, major airports, and smart-city organizations via enterprise SaaS.
- Ownership category
- akta.pro rank
ELERTS industry classification
Industry- Product category
- Public Safety & Situational Awareness Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ELD Data Integrations & Middleware (TMS/Payroll/Fuel Card/IFTA/APIs) (TLAEAEAD)
Keywords
Where ELERTS is headquartered
LocationHeadquarters
- HQ city
- Weymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ELERTS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Licensing to Transit Agencies and Airports: B2B software licensing model where transit agencies, airports, and municipalities license the See Say platform. Platform is deployed at customer Operations Centers. Revenue appears to be subscription-based SaaS with custom enterprise agreements. Over 30 transit systems use the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B licensing - custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
ELERTS product offering
Product offeringCore offering
ELERTS develops the See Say® Platform, a cloud-based mobile-first incident reporting and management system that enables the public, employees, and other stakeholders to quickly and discreetly report safety, security, maintenance, and customer experience concerns via smartphone apps. Reports are routed to Operations Centers with real-time two-way chat between dispatchers and reporters, GPS-tagged photos and locations, integration with surveillance camera networks via the proprietary Attention Engine, and analytics/heat maps for pattern analysis.
Product overview
ELERTS provides a mobile incident reporting platform centered on the See Say® brand for crowdsourced situational awareness. The core See Say Platform enables two-way incident management deployed at Operations Centers, with specialized sub-brands for airports (See Say Airport) and transit agencies (Transit Watch apps). The product portfolio includes the See Say SDK for third-party integration, ELERTS Event Alert for schools, EscortMe for campus safety, and ELERTS Attention Engine for CCTV video integration. The system enables rapid incident reporting with photos, GPS location, and real-time chat between reporters and dispatchers.
Differentiator
Problem solved
Functional benefit
Brands
- See Say: Two-way incident management platform enabling public to report safety and security concerns via smartphone
- Transit Watch
- See Say Airport
- Event Alert
- EscortMe
Products and services
- See Say® Platform Cloud-based, mobile-first two-way incident management system deployed at customer Operations Centers. Enables the public, employees, and others to quickly report safety, maintenance, and customer experience concerns via smartphone, with real-time chat between dispatcher and reporter, GPS-tagged photos, and analytics/heat maps. Used by transit agencies, airports, smart cities, and other organizations.
- See Say SDK Software Developer Kit enabling third-party iPhone and Android apps (ticketing, trip-planning, etc.) to integrate ELERTS cloud infrastructure and web-based report management console for See Something Say Something reporting capability.
- ELERTS Event Alert Cloud-based communication app for smartphones (also Mac, Windows, Chromebook) allowing school staff and first responders to coordinate in real-time during emergency situations and school safety events.
- EscortMe Personal safety service enabling students and staff to engage a virtual campus escort via smartphone. If user releases button and is threatened, a 10-second countdown begins before campus security is notified with the user's GPS location.
Quantifiable outcome
- 45% reduction in serious crime at SEPTA in Q1 2024 vs Q1 2023
- +3 more outcomes
Companies that use ELERTS
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
ELERTS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
ELERTS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and strategic.
- AvigiloncoreIntegration partner for video management and security solutions. Part of ELERTS' ecosystem of VMS and security technology integrations.
- GeneteccoreVideo management system (VMS) integration partner for surveillance camera network connectivity.
- ESRIcoreMapping technology integration partner for GPS-based location services and geographic visualization.
- Software House (Tyco Security Products)coreStrategic partnership integrating ELERTS Event Alert mobile app with C-CURE 9000 security and event management system.
- OnSSI (Ocularis)coreIntegration with OnSSI's Ocularis video management software platform enabling security personnel to receive immediate actionable information about incidents.
- Exacq TechnologiescoreVideo management system (VMS) integration for instant analysis of incidents sent from smartphone app to surveillance systems.
- Swan Island NetworksstrategicPartnership to provide proactive physical threat intelligence and risk management capability to USA and global customers. Combines Swan Island's threat intelligence with ELERTS' situational awareness platform.
- Milestone SystemscoreVideo management software (VMS) integration partner.
- Airports Council International (ACI-NA)strategicMember of ACI-NA, the authoritative voice of airports worldwide. ACI-NA airport members enplane 95% of all domestic and virtually all international airline passenger and air cargo traffic in North America.
- American Public Transportation Association (APTA)strategicActive member and presenter at APTA conferences. Key industry association for public transit market access.
- South West Transit Association (SWTA)strategicRegional transit association partnership. Received SWTA 'Be The Solution' Award for human trafficking prevention.
- American Association of Airport Executives (AAAE)strategicPartnership for airport market engagement. Participated in Airport Shark Tank at AAAE/TSA/DHS Aviation Security Summit.
- ASIS InternationalstrategicSecurity industry association partnership. Exhibited at ASIS International Security EXPO.
- Security Industry Association (SIA)strategicIndustry association that awarded ELERTS Honorable Mention in 2013 New Product Showcase at ISC West.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ELERTS competitors and assessment
Company assessmentDirect peers
- Rave Mobile Safety (Motorola Solutions): Acquired by Motorola Solutions, Rave provides mass notification, tip reporting, and emergency communication software for public safety, higher education, and government buyers — the closest direct competitor to ELERTS' crowd-sourced incident reporting platform.
- Omnilert: Mass notification and emergency communication platform used by schools, universities, and government organizations — directly comparable to ELERTS Event Alert for K-12 and higher-ed segments, with overlapping buyer personas.
- AlertMedia: Emergency communication and mass-notification platform for enterprises, offering two-way messaging, threat intelligence, and incident monitoring — comparable to ELERTS' two-way chat dispatcher workflow and enterprise/government buyer profile.
- Singlewire Software: Mass notification and emergency communication software (InformaCast) focused on K-12, higher education, healthcare, and corporate safety — overlapping with ELERTS' school/campus event-alert and EscortMe use cases.
Broad incumbents
- Crisis24 (GardaWorld): Integrated risk management firm offering mass notification, threat intelligence, and executive protection technology to enterprises and governments. Comparable at the intersection of crowd-sourced/tip-line intelligence and threat intelligence workflows that ELERTS also targets.
- Motorola Solutions: Dominant provider of mission-critical communications, video security (Avigilon), and command-center software to public safety and government. Through Avigilon, Rave, and Vigilant, competes directly with ELERTS in VMS-integrated incident reporting and tip lines.
- Everbridge: Publicly traded critical event management and mass notification incumbent serving government, healthcare, and enterprise with a much broader portfolio (CEM, IT alerting, travel risk management). Overlaps with ELERTS in transit/government safety alerting.
Emerging players
- Citizen: Crowd-sourced real-time safety alerts app for incidents (crime, fire, transit) in local neighborhoods. Overlaps with ELERTS' mission of crowdsourced situational awareness, though Citizen is consumer-facing while ELERTS serves enterprise/government buyers.
- RapidSOS: Emergency response data platform that links connected devices, apps, and sensors directly to 9-1-1 and first responders. Comparable in connecting mobile-app incident data to operations centers/dispatchers, with similar first-responder buyer base.
- Noonlight: Mobile personal-safety app enabling users to discreetly trigger emergency response via smartphone, with direct dispatcher chat. Comparable in the consumer/rider-side incident-reporting workflow, though more consumer-oriented than ELERTS' enterprise/government focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
ELERTS social profiles
Digital presenceELERTS compliance and trust
Trust signalCompliance1 record
ELERTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELERTS leadership team
Management profileNumber of profiles
Profiles6 records
ELERTS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELERTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELERTS
What does ELERTS do?
ELERTS develops the See Say® Platform, a cloud-based mobile-first incident reporting and management system that enables the public, employees, and other stakeholders to quickly and discreetly report safety, security, maintenance, and customer experience concerns via smartphone apps. Reports are routed to Operations Centers with real-time two-way chat between dispatchers and reporters, GPS-tagged photos and locations, integration with surveillance camera networks via the proprietary Attention Engine, and analytics/heat maps for pattern analysis.
Is ELERTS a public or private company?
ELERTS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELERTS founded?
ELERTS was founded in 2010. It employs 11 to 50 people.
Where is ELERTS based?
ELERTS is headquartered in Weymouth, United States, in the North America region.
How does ELERTS make money?
One revenue line is on record: platform Licensing to Transit Agencies and Airports.
Who are ELERTS's main competitors?
Direct peers on record are Rave Mobile Safety (Motorola Solutions), Omnilert, AlertMedia and Singlewire Software. Broad incumbents are Crisis24 (GardaWorld), Motorola Solutions and Everbridge. Emerging players are Citizen, RapidSOS and Noonlight.
Does ELERTS have an API?
No public API is recorded for ELERTS.
What industry is ELERTS in?
ELERTS's product category is Public Safety & Situational Awareness Software. Its primary akta.pro industry code is TLAEAEAD, ELD Data Integrations & Middleware (TMS/Payroll/Fuel Card/IFTA/APIs). Its NAICS code is 541512 and its SIC code is 7373.