mellie

What mellie does

Mellie is a San Francisco-based B2B2C caregiving support platform founded in 2022 that combines human care coordinators with a mobile application to help working family caregivers plan, manage, and collaborate on care for older adults and individuals with special needs. The core offering pairs a mobile app available on iOS and Android, including a Siri voice-integration interface, with concierge support from care coordinators who deliver personalized care plans, hyperlocal resources, care team collaboration tools, and an educational content library covering eldercare, dementia, Medicare, and housing. Service verticals extend beyond eldercare to children with special needs, complex or chronic health conditions, backup care, and a multi-stakeholder Caregiving Consortium.

Mellie sells primarily through B2B channels on a subscription basis, structured as per-employee or per-employee-per-month arrangements with employers offering the platform as an employee benefit, with health plans incorporating it into member benefits, and through benefit consultants, insurance brokers (UBA, ASAA), group benefit insurers, and GUIDE providers participating in the CMS GUIDE Model for dementia care. The company holds SOC 2 Type II certification and is CCPA/CPRA compliant, and its industry affiliations include Corporate Partner status with the Aging Life Care Association and recognition through the FCG Award.

The company is privately held and founder-led, with Zvika Goldstein as Founder and CEO and Chad Baldwin as Founder and CRO, supported by a Director of Care (Traci Dobronravova) and an advisory board expanded in 2024 with healthcare strategy and employee benefits expertise. It expanded to Canada in 2026 with bilingual English/French care coordination. The firm operates with 11-50 employees, has not disclosed any funding rounds, acquisitions, or revenue figures in the source data, and currently has one named enterprise customer on record (Teva Pharmaceuticals, partnership announced October 2024).

Name

mellie

Legal name

Mellie, Inc.

Website

https://mellie.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Mellie provides a hybrid care coordination platform combining human care coordinators with mobile technology to support family caregivers of older adults. It sells these benefits to employers, health plans, and benefit consultants on a per-employee subscription basis.

Ownership category

akta.pro rank

Product category

Family Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ)

Keywords

• Family caregiver support
• Eldercare coordination
• Employee caregiving benefits
• Senior care services
• Caregiver concierge platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Employer Benefits: Mellie provides employee caregiving benefits to employers as a B2B subscription. Employers offer Mellie's caregiving support as part of their employee benefits package to support working caregivers. Revenue is generated through employer contracts, typically per-employee-per-month or per-employee arrangements.
2. Health Plan Partnerships: Mellie partners with health plans to provide caregiving support as part of member benefits, generating recurring revenue through health plan contracts.
3. Mobile Application: Mellie offers a mobile app available on iOS and Android platforms, providing consumer-facing caregiving tools accessible to employees of partner companies.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mellie provides a hybrid family caregiving support platform that combines a mobile application (iOS/Android with Siri voice integration) with human-centered concierge care coordination services. The platform delivers personalized care plans, hyperlocal resource matching, and expert care coordinator support to help working family caregivers manage elder care, special needs care, and complex health needs. It is distributed primarily as a B2B subscription employee benefit through employers, health plans, benefit consultants, and CMS GUIDE Model providers.

Product overview

Mellie offers an all-in-one family caregiver support platform combining a mobile application with human-centered concierge services. The core offering includes the Mellie Mobile App (iOS/Android with Siri integration) paired with personalized concierge support, tailored care plans, and educational resources. The platform serves multiple segments including families, employers, benefit consultants, group benefit insurers, GUIDE providers, and health plans. Service offerings span elder care, children with special needs, complex health needs, backup care, and the Caregiving Consortium for collaborative care coordination. The platform expanded to Canada in 2026 with bilingual English/French support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mellie Mobile App An all-in-one mobile application for family caregivers providing care coordination tools, personalized guidance, and access to concierge support services for managing elder and special needs care. Available on iOS and Android with Siri voice assistant integration for hands-free access.
• Mellie Concierge Support Service Personalized one-on-one support from caregiving experts who help family caregivers navigate complex senior care topics, develop individualized care plans, and connect with hyperlocal resources. Service areas include eldercare, children with special needs, complex health needs, backup/respite care, and Caregiving Consortium coordination.
• Mellie Employer Caregiver Benefit An employee benefit solution for employers offering personalized guidance, tailored resources, and practical tools to help employees manage caregiver responsibilities while maintaining work performance. Delivered as a per-employee subscription arrangement with employers.
• Mellie GUIDE Model Solution A partner solution for healthcare providers participating in the CMS GUIDE Model, providing guidance and resources for dementia caregivers aligned with CMS GUIDE Model requirements for dementia care programs.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Teva PharmaceuticalscoreGTM or Marketing Partner · 3 October 2024Mellie partnered with Teva Pharmaceuticals to provide senior caregiver support benefits to Teva's US workforce. Teva employees caring for aging parents and adult loved ones gain access to Mellie's personalized concierge support, tailored care plans, educational resources, and mobile app. This partnership supports Teva's existing Circles of Care program, enhancing employee wellbeing and helping employees balance caregiving responsibilities with their careers.
• Canadian EmployerscoreGTM or Marketing PartnerMellie expanded into Canada in 2026, partnering with Canadian employers and insurers to support the growing caregiving needs in the Canadian market. The company offers bilingual support in English and Canadian French through care coordinators and a bilingual platform to meet families where they are.
• UBA (United Benefit Advisors)minorChannel Partner/ Reseller/ DistributorMellie is a partner with UBA, a national network of independent benefit advisors, allowing the company to reach employers through the broker channel.
• ASAA (American Submit Advisor Association)minorChannel Partner/ Reseller/ DistributorMellie is a partner with ASAA, an organization serving insurance advisors, facilitating distribution through the broker community.
• ALCA (Aging Life Care Association)coreStrategic or Co-development PartnerMellie is a Corporate Partner of ALCA, the premier professional organization for aging life care professionals. This partnership positions Mellie within the professional caregiving community and aligns with industry standards and best practices.
• CMS GUIDE ModelcoreStrategic or Co-development PartnerMellie announced support for the new CMS GUIDE (Guiding an Improved Dementia Experience) Model as a partner solution, providing comprehensive caregiver support aligned with CMS requirements for dementia care programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Homethrive: Homethrive offers a hybrid human-plus-tech caregiving support solution sold through employers and health plans for working family caregivers, overlapping directly with Mellie's product, model, and target buyer.
• ianacare: ianacare is a caregiver support benefit for employers and health plans that combines peer community, expert coaching, and care coordination — directly comparable to Mellie's B2B2C model.
• Cleo: Cleo is a family care benefits platform for employers that pairs expert guides with a digital platform for parenting, elder, and partner care. It directly competes with Mellie in the employer-paid caregiver benefit category.
• Wellthy: Wellthy is a caregiving support platform sold to employers and health plans, offering care coordinators and a digital dashboard. It is the closest direct competitor to Mellie's employer-caregiver benefit offering.
• Torchlight: Torchlight delivers employer-paid caregiver support through expert coaches and a digital platform, focused on working caregivers of older adults — a near-direct comparison to Mellie's core offering.
• Cariloop: Cariloop provides employer-sponsored caregiver support services with professional care coaches for families navigating senior care, special needs, and complex health situations — directly overlapping with Mellie's services portfolio.

Emerging players

• Kumanu: Kumanu provides wellbeing and life-event support platforms used by employers, intersecting with caregiver support. It is an adjacent competitor for employer wellbeing benefit dollars.
• Papa: Papa connects older adults and families with 'Papa Pals' for companionship and in-home support, often distributed through health plans and employers. It overlaps with Mellie's elder care segment and family-caregiver buyer.

Others

• Aging Life Care Association (ALCA) member firms: ALCA member geriatric care managers deliver private-pay care coordination for older adults — Mellie's content, partnership, and channel network overlaps with this professional community, and some firms offer subscription-style employer programs.

Broad incumbents

• Bright Horizons (Care@Work): Bright Horizons is a large incumbent in employer-sponsored dependent care, including elder-care backup and care.com partnership products. It competes for the same employer benefits budget as Mellie but from a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MellieCaregiverSupport
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mellieinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mellie