Kumanu
Kumanu is a purpose-driven B2B SaaS wellbeing platform that serves employers, health systems, health plans, and benefits consultants through its Purposeful app, PurposeCloud AI infrastructure, and Insightful analytics dashboard to reduce burnout and improve retention.
- Company typePrivate
- Founded2015
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kumanu does
Kumanu is a purpose-driven employee wellbeing SaaS company founded in 2015 by Dr. Vic Strecher (originally as JOOL Health, rebranded in 2019) and headquartered in Ann Arbor, Michigan. The company sells to enterprise employers, health systems, health plans, and benefits consultants and brokers, with the Purposeful consumer app additionally available to individuals through iOS, Android, and web. The platform is built on PurposeCloud, an AI and behavioral-science infrastructure layer that combines machine learning, natural language processing for sentiment and emotion analysis, and a generative AI Coach powered by Azure OpenAI Service to deliver personalized, purpose-aligned daily check-ins, social challenges, resource navigation (integrated with Aunt Bertha for social determinants of health), and population-level insights surfaced through the Insightful dashboard for HR and benefits leaders. The intellectual core is the Wellbeing 3.0 framework, which centers intrinsic motivation and purpose rather than incentives and is grounded in 1,000+ peer-reviewed studies.
The business model is B2B SaaS subscriptions on annual contracts sold through direct enterprise field sales and a channel of benefits consultants and brokers, with individual monthly subscriptions distributed through Purposeful.io and major mobile app stores. Strategic distribution partnerships with MOBE, ProMedica, Coursera, and Aunt Bertha extend the platform into health improvement with guaranteed ROI, employer SDOH solutions, learning integrations, and community resource navigation. Kumanu maintains HITRUST r2 Certification, an important procurement credential for healthcare buyers, and cites validated 2024 client outcomes of +83% retention, -37% burnout, +24% resilience, and -36% depression. The company has raised approximately $7.5M across a 2017/2019 Series Seed Preferred Round, a 2020 Series A, and a partial 2023 exempt offering, operates with 11-50 employees, and remains a privately held venture-backed company.
Kumanu firmographics
Firmographics- Name
- Kumanu
- Legal name
- Kumanu, Inc.
- Website
- https://kumanu.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kumanu is a purpose-driven B2B SaaS wellbeing platform that serves employers, health systems, health plans, and benefits consultants through its Purposeful app, PurposeCloud AI infrastructure, and Insightful analytics dashboard to reduce burnout and improve retention.
- Ownership category
- akta.pro rank
Kumanu industry classification
Industry- Product category
- Employee Wellbeing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Kumanu is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kumanu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: Kumanu operates as a B2B SaaS company offering its Purposeful wellbeing platform to organizations on a subscription basis. Organizations (employers, health systems, health plans) pay for access to the platform typically per employee or as a site/organizational license. The platform is available for individuals through Purposeful.io with subscription options managed through RevenueCat, Google Play, and Apple App Store.
- Individual Subscriptions (Purposeful): When there is no sponsoring organization providing access, Kumanu offers Purposeful subscriptions to individuals. These are managed through RevenueCat across iOS, Android, and web platforms. Individual users can subscribe directly with payment processing through Stripe, Google Play, or Apple App Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise organizational licensing |
| Subscription | Monthly | Individual consumer subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kumanu product offering
Product offeringCore offering
Kumanu sells a purpose-driven employee wellbeing SaaS platform (Purposeful, backed by the PurposeCloud AI infrastructure and the Insightful organizational dashboard) to enterprise employers, health systems, and health plans. The platform delivers AI-powered coaching, social challenges, resource navigation, and population-level wellbeing analytics grounded in behavioral science. Individuals can also subscribe directly to the Purposeful application when not sponsored by an organization.
Product overview
Kumanu offers a purpose-driven wellbeing platform ecosystem consisting of Purposeful (the primary employee-facing application), Insightful (the organizational dashboard), and PurposeCloud (the underlying AI infrastructure). Purposeful integrates AI Coaching, Social Challenges, Resource Navigation, and Population Insights as core modules. The platform is complemented by PurposeCasts content series and supported by the Wellbeing 3.0 framework grounded in behavioral science. Purposeful is available for both organizational clients and individuals, with Insightful providing analytics for organizational decision-makers.
Differentiator
Problem solved
Functional benefit
Products and services
- Purposeful The primary purpose-driven wellbeing application for employees, designed to help individuals identify and focus on what matters most. Delivers AI coaching, social challenges, resource navigation, and purpose-aligned habit building. Available to enterprise clients and, via Purposeful.io, to individual subscribers.
- Insightful Organizational dashboard companion to Purposeful, providing population-level analytics and insights for HR and benefits leaders to track engagement, sentiment, and wellbeing trends across the workforce.
- PurposeCloud Kumanu's AI and machine learning infrastructure layer that powers the Purposeful and Insightful products, leveraging behavioural science and machine learning to deliver personalization and organizational insights.
Quantifiable outcome
- +83% Retention improvement
- +5 more outcomes
Companies that use Kumanu
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Kumanu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Kumanu partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MOBEcoreWorkforce health innovators MOBE and Kumanu collaborate to deliver a streamlined solution for employee health improvement with guaranteed ROI. This partnership combines MOBE's health improvement services with Kumanu's purpose-driven wellbeing platform to offer employers a comprehensive solution.
- Aunt BerthacoreKumanu Partners with Aunt Bertha to Better Connect Employees to Community-based Resources. Aunt Bertha's social care network integration enables employees to access community resources addressing social determinants of health including housing, food, financial assistance, and other life needs.
- ProMedicacoreKumanu and ProMedica co-launched a solution to help employers identify and address employees' unmet social and economic needs. The partnership develops and launches new Social Determinants of Health solutions for employers, combining ProMedica's healthcare expertise with Kumanu's platform technology.
- CourseraminorCoursera collaborated with Kumanu to Launch Purpose Activation Platform for Employees. This partnership integrated Kumanu's purpose science with Coursera's learning platform to help employees discover and align with their professional purpose.
- Amazon Web Services (AWS)coreThe Kumanu apps are hosted on Amazon Web Services in the us-east-1 region. AWS provides cloud infrastructure for hosting and operating Kumanu's platform services.
- Azure OpenAI ServicecoreKumanu utilizes Azure OpenAI Service for generative AI-powered coach features in Purposeful. Azure OpenAI makes it possible to provide individualized advice and insights. Microsoft hosts the OpenAI models in Azure environment with no interaction with public ChatGPT or OpenAI API services. Prompts and responses are automatically deleted within 30 days.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kumanu competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a leading employer mental health benefits platform providing EAP, therapy, and coaching. It directly competes with Kumanu in selling mental health and wellbeing solutions to large employers, with overlapping customer profiles (HR and benefits leaders) and similar subscription SaaS economics.
- Spring Health: Spring Health sells precision mental health benefits to employers and health plans, combining assessments, therapy, coaching, and medication management. It is a direct competitor in the employer wellbeing/EAP category and pursues the same Fortune 500 buyer as Kumanu.
- Modern Health: Modern Health is a global mental health platform for employers offering therapy, coaching, and self-guided content via a SaaS subscription. It competes head-to-head with Kumanu for HR and benefits budget and shares the same enterprise SaaS motion targeting large employers.
- Headspace for Work: Headspace for Work delivers meditation, mindfulness, and mental health support as an employer benefit. It competes with Kumanu's wellbeing platform for the same HR/benefits buyer and offers a consumer-grade mental health experience that overlaps with Purposeful.
- Calm Business: Calm Business is the employer-facing arm of the Calm consumer app, offering mindfulness, sleep, and wellbeing content to organizations. It competes with Kumanu in the employee wellbeing benefits category, especially for organizations seeking consumer-style mental health and engagement tools.
Broad incumbents
- Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a broad employee wellbeing and health engagement platform combining biometrics, incentives, and content for large employers. It overlaps with Kumanu in the employer wellbeing category but offers a much wider portfolio of programs and serves as a broader incumbent rather than a specialist.
- Limeade: Limeade (now part of WebMD Health Services) is an employee experience platform that includes wellbeing, engagement, and inclusion programs for enterprise customers. It is a broad incumbent competing for the same HR/benefits budget as Kumanu but with a more generalist offering.
Emerging players
- Wellable: Wellable is a wellbeing platform for employers and consultants offering challenges, content, and rewards programs. It overlaps with Kumanu's Social Challenges and wellbeing platform features but operates at a smaller scale and primarily through benefits consultant channels.
- Wellbeats: Wellbeats provides on-demand fitness, mindfulness, and nutrition content to employers and health plans as an employee benefit. It overlaps with Kumanu on the wellbeing-content side but is narrower in scope and serves similar mid-market employer buyers.
Others
- MOBE: MOBE is a workforce health improvement company that pairs a Kumanu platform integration with one-on-one health guides to deliver guaranteed ROI for employers. It is a strategic partner rather than direct competitor, but operates in the same employer health-improvement category and represents an adjacent go-to-market player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kumanu social profiles
Digital presenceKumanu compliance and trust
Trust signalCompliance1 record
Kumanu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kumanu leadership team
Management profileNumber of profiles
Profiles6 records
Kumanu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kumanu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kumanu
What does Kumanu do?
Kumanu sells a purpose-driven employee wellbeing SaaS platform (Purposeful, backed by the PurposeCloud AI infrastructure and the Insightful organizational dashboard) to enterprise employers, health systems, and health plans. The platform delivers AI-powered coaching, social challenges, resource navigation, and population-level wellbeing analytics grounded in behavioral science. Individuals can also subscribe directly to the Purposeful application when not sponsored by an organization.
Is Kumanu a public or private company?
Kumanu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kumanu founded?
Kumanu was founded in 2015. It employs 11 to 50 people.
Where is Kumanu based?
Kumanu is headquartered in Ann Arbor, United States, in the North America region.
How does Kumanu make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are individual Subscriptions (Purposeful).
Who are Kumanu's main competitors?
Direct peers on record are Lyra Health, Spring Health, Modern Health, Headspace for Work and Calm Business. Broad incumbents are Virgin Pulse / Personify Health and Limeade. Emerging players are Wellable and Wellbeats. MOBE is listed as an others.
Does Kumanu have an API?
No public API is recorded for Kumanu.
What industry is Kumanu in?
Kumanu's product category is Employee Wellbeing Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 513210 and its SIC code is 7372.