LOFTY
Lofty operates an agentic AI operating system for real estate, combining an AI-powered CRM, IDX websites, 33+ lead generation channels, and workflow automation into one platform serving over 70,000 agents and multiple enterprise brokerages across the United States.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LOFTY does
Lofty is a Phoenix, Arizona-headquartered software company that has built an agentic AI operating system for real estate professionals, combining lead generation, an AI-powered CRM, IDX websites, and workflow automation into a single integrated platform. The platform exposes multiple AI agents—AI Sales Agent (virtual inside sales assistant), AI Assistant, AI Social Agent, and Homeowner Agent—that execute workflows autonomously, including 24/7 lead capture and conversion, content generation, and seller-intent monitoring across an agent's existing CRM database.
The product portfolio extends well beyond CRM into marketing and operations: 33+ lead generation modules spanning Google PPC, Google Local Services Ads (pay-per-lead), Facebook/Instagram and TikTok advertising, Bing PPC, 360° Marketing, Brand Advertising, Direct Mail, and Lofty Bloom (hyper-local farming with zip code exclusivity). Supporting tools include Power Dialer, Social Studio, Transaction Management, a native mobile app on iOS and Android, Back Office, and specialty offerings such as Lofty Lender CRM (mortgage), LoftyWorks Property Management, Geographic Farming Tool, LoftyPresent (CMA), Home Report, and the freemium Lofty Front marketing platform.
Lofty monetizes primarily through monthly subscription tiers with quote-based core pricing (not publicly disclosed), plus usage-based add-ons across advertising management (e.g., LSA carries a $99 setup fee plus monthly budget and 20% management fee), AI Assistant packages billed by lead-following volume, call/text packages, and direct mail services. Distribution blends self-serve PLG (Lofty Front freemium, mobile apps) with demo-driven enterprise sales to brokerages. The platform serves 70,000+ real estate agents and multiple enterprise brokerages including Coldwell Banker, Keller Williams, Berkshire Hathaway HomeServices, eXp Realty, CENTURY 21, Weichert, LPT Realty, and Epique Realty. The company, formerly known as Chime Technologies, acquired Firepoint in August 2024 to deepen CRM capabilities and holds ISO 27001, ISO 27701, and SOC 2 Type II certifications supporting enterprise procurement.
LOFTY firmographics
Firmographics- Name
- LOFTY
- Legal name
- Lofty Inc.
- Website
- https://lofty.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lofty operates an agentic AI operating system for real estate, combining an AI-powered CRM, IDX websites, 33+ lead generation channels, and workflow automation into one platform serving over 70,000 agents and multiple enterprise brokerages across the United States.
- Ownership category
- akta.pro rank
LOFTY industry classification
Industry- Product category
- Real Estate Technology Software (PropTech)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multi-Unit STR / Aparthotel Management (BPAJAIAC)
Keywords
Where LOFTY is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOFTY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Core SaaS subscription for access to the AI-powered platform including CRM, IDX websites, automation tools, and AI agents. Subscription tiers provide different levels of access to platform features and AI engagement limits.
- Lead Generation Marketing Services: Optional add-on services where Lofty creates and manages online advertising campaigns on Facebook Ads Platform, Google Ads Platform, and other marketing channels. Includes ad budget plus management fees. Monthly billing with automatic renewal.
- AI Assistant Packages: AI Assistant billed based on number of leads being followed (AI Following) with different package tiers. Overages result in additional charges.
- Call and Text Packages: Virtual phone numbers and calling/texting services with packages based on call duration and number of texts. Additional charges for overages beyond package limits.
- Lofty Bloom: Premium marketing service including postcard farming (up to 300 postcards per month) and digital retargeting for designated zip codes.
- Direct Mail Services: A-la-carte direct mail services and products including targeted mailers, just-listed/just-sold postcards, market update reports, and farming campaigns.
- Social Studio Pro: Automated social media marketing tool with optional Boost Ads services for Facebook post promotion.
- Lofty Front: AI-powered marketing platform for real estate professionals offering website creation, lead generation, and marketing campaigns. Operates on a freemium model with basic free features and premium paid plans.
- Google Local Services Ads (LSA): Pay-per-lead advertising service with $99 setup fee plus monthly budget plus 20% monthly management fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Google Local Services Ads (LSA) |
| Subscription | Monthly | Platform Subscription (Core CRM and AI) |
| Freemium | Monthly | Lofty Front Freemium |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
LOFTY product offering
Product offeringCore offering
Lofty is an agentic AI operating system built for real estate professionals. It combines AI-powered CRM, lead generation across 33+ channels, IDX websites, and workflow automation into a single integrated SaaS platform, with autonomous AI agents (Sales, Social, Homeowner, Assistant) that capture leads, nurture contacts, and book appointments 24/7.
Product overview
Lofty is an agentic AI operating system built for real estate professionals, combining lead generation, an intelligent CRM, IDX websites, and automation tools into one integrated platform. The core offering includes the Lofty CRM powered by agentic AI and the Lofty AI Operating System (AOS) that enables autonomous workflows. The product portfolio consists of multiple AI agents (AI Assistant, AI Sales Agent, AI Social Agent, Homeowner Agent) that work 24/7 to capture leads, generate content, and nurture clients. Lead generation modules include Google PPC, Google LSA, 360° Marketing, Brand Advertising, Direct Mail, and Lofty Bloom for hyper-local farming. Website products feature IDX Websites and WordPress IDX Plugin for MLS integration. Additional tools include Social Studio, Power Dialer, Transaction Management, Mobile App, Closely App, and Back Office solutions. Specialty offerings include Lofty Lender CRM, Geographic Farming Tool, LoftyPresent (CMA), Home Report, LoftyFront (freemium AI marketing platform), and LoftyWorks Property Management. The platform serves over 70,000 agents and multiple brokerages including Coldwell Banker, Keller Williams, Berkshire Hathaway, and eXp.
Differentiator
Problem solved
Functional benefit
Brands
- Lofty Bloom: Fully automated, hyper-local lead generation service with zip code exclusivity, including postcard farming and digital retargeting.
- Lofty AOS
- Lofty AI
- LoftyBlast
- Lofty Lender CRM
- LoftyWorks
- Lofty Front
Quantifiable outcome
- 42% increase in business growth
- +4 more outcomes
Companies that use LOFTY
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
LOFTY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
LOFTY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FirepointcoreLofty acquired Firepoint, a real estate CRM solution. The financial details and strategic implications of the acquisition were not specified. This acquisition expands Lofty's CRM capabilities in the real estate technology space.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
LOFTY competitors and assessment
Company assessmentDirect peers
- BoomTown: BoomTown offers a real estate lead generation and CRM platform targeted at agents, teams, and brokerages, overlapping with Lofty's core platform and lead-generation product line.
- Ylopo: Ylopo is an AI-driven real estate lead generation and IDX platform focused on seller and buyer pipelines, overlapping Lofty's AI Sales Agent, Homeowner Agent, and IDX website offerings.
- RealScout: RealScout delivers AI-powered buyer/seller matching and CRM tools for real estate agents and brokerages, comparable to Lofty's Homeowner Agent and Smart CRM capabilities.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE is a leading real estate CRM, lead generation, IDX website, and marketing automation platform for agents, teams, and brokerages, directly competing with Lofty across nearly every product module.
- CINC (Commissions Inc.): CINC provides a real estate CRM, lead generation, and IDX website platform for agents, teams, and brokerages, making it a direct functional peer to Lofty's flagship platform.
- BoldTrail (Real, Inc.): BoldTrail (formerly Real Geeks) provides real estate CRM, lead generation, and websites for agents and teams, and competes head-on with Lofty's CRM, IDX, and lead-generation stack.
Broad incumbents
- HubSpot: HubSpot is a major horizontal CRM and marketing automation platform with AI features (Breeze) used by some real estate teams and brokerages as a non-specialized alternative to Lofty.
- Salesforce: Salesforce is the dominant horizontal CRM platform increasingly adding agentic AI (Agentforce), positioning it as a broader incumbent that real estate brokerages may adopt in place of Lofty for CRM workflows.
- Compass (Compass Tech Platform): Compass is both a major brokerage customer and a developer of proprietary agent/CRM technology, representing a broker-owned tech platform that competes with Lofty for both customers and category leadership.
- Zillow Premier Agent / Zillow Group: Zillow operates a massive lead generation and CRM-adjacent platform (Premier Agent, Showcase, Follow Up Boss) for real estate agents, competing with Lofty's lead gen, marketing, and CRM stack at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
LOFTY social profiles
Digital presenceLOFTY compliance and trust
Trust signalCompliance3 records
LOFTY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOFTY leadership team
Management profileNumber of profiles
Profiles1 record
LOFTY subsidiaries and ownership
Company hierarchySubsidiaries3 records
LOFTY funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOFTY M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOFTY
What does LOFTY do?
Lofty is an agentic AI operating system built for real estate professionals. It combines AI-powered CRM, lead generation across 33+ channels, IDX websites, and workflow automation into a single integrated SaaS platform, with autonomous AI agents (Sales, Social, Homeowner, Assistant) that capture leads, nurture contacts, and book appointments 24/7.
Is LOFTY a public or private company?
LOFTY is a private company. It is classified as venture growth investor backed and is currently operating.
When was LOFTY founded?
LOFTY was founded in 2012. It employs 11 to 50 people.
Where is LOFTY based?
LOFTY is headquartered in New York, United States, in the North America region.
How does LOFTY make money?
Nine revenue lines are on record. Platform Subscription is the primary driver. The others are lead Generation Marketing Services, AI Assistant Packages, call and Text Packages, lofty Bloom, direct Mail Services, social Studio Pro, lofty Front and google Local Services Ads (LSA).
Who are LOFTY's main competitors?
Direct peers on record are BoomTown, Ylopo, RealScout, Inside Real Estate (kvCORE), CINC (Commissions Inc.) and BoldTrail (Real, Inc.). Broad incumbents are HubSpot, Salesforce, Compass (Compass Tech Platform) and Zillow Premier Agent / Zillow Group.
Does LOFTY have an API?
No public API is recorded for LOFTY.
What industry is LOFTY in?
LOFTY's product category is Real Estate Technology Software (PropTech). Its primary akta.pro industry code is BPAJAIAC, Multi-Unit STR / Aparthotel Management. Its NAICS code is 518 and its SIC code is 7372.