Pagsmile
Pagsmile is a Brazilian paytech that provides cross-border payment processing, local acquiring, and fraud prevention for global merchants selling into Latin America, serving gaming, e-commerce, KOL marketing, and subscription platforms across 20+ countries.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pagsmile does
Pagsmile is a Brazilian paytech founded in 2013 that provides cross-border digital payment infrastructure for global merchants expanding into Latin America. The company operates a payments platform that aggregates direct connections with local acquirers across 20+ countries, supporting more than 200 payment channels — including PIX in Brazil, local credit and debit cards, vouchers, e-wallets, and bank transfers — and enables merchants to accept payments in local currencies while settling in USD. Core products include Payins (payment acceptance), Payouts (mass disbursements), Cross Border Payments (FX and international settlement), a unified Dashboard, Plug-ins for platform integration, Global Issuing for card programs, and Recurring Payments with tokenization. Pagsmile Shield provides layered fraud prevention, and proprietary Smart Retry Logic optimizes failed transactions across the billing lifecycle.
The company's primary customer segments are online video games, e-commerce, KOL/creator economy monetization, and subscription-based businesses, with secondary exposure to digital ads, SaaS, travel, financial services, money remittance, and payroll. Named enterprise customers and partners span major gaming and social platforms (Garena, Mobile Legends, NetEase, Tencent, TikTok/ByteDance, Bilibili, Kuaishou, Tinder) alongside commerce platforms (VTEX, Deal Extreme, TOMTOP, OpenCart). The company has direct integrations with strategic payment and banking partners including PayPal, Mercado Pago, Bradesco, and Banco do Brasil, plus regional integrations such as SafetyPay in Central America, Yape in Peru, and tpaga in Colombia. Pagsmile is PCI DSS compliant and maintains wholly-owned subsidiaries in São Paulo (headquarters), Lima, and Bogotá.
Pagsmile monetizes primarily via transaction-based fees on payment processing and payouts, with custom enterprise pricing offered through a sales-led go-to-market motion. The company operates a global footprint spanning Latin America, Africa & Middle East, Asia-Pacific, Europe, and North America. In March 2026, Pagsmile announced the acquisition of a 49% stake in Brazilian fintech a55, which holds an SCD (Sociedade de Crédito Direto) credit license, with intent to pursue full acquisition pending Brazilian Central Bank approval — a move that signals entry into credit and lending-adjacent services. The company is privately held with 51-100 employees and is led by founder and CEO Liu Di.
Pagsmile firmographics
Firmographics- Name
- Pagsmile
- Legal name
- PAGSMILE INTERMEDIACAO E AGENCIAMENTO DE NEGOCIOS LTDA
- Website
- https://pagsmile.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pagsmile is a Brazilian paytech that provides cross-border payment processing, local acquiring, and fraud prevention for global merchants selling into Latin America, serving gaming, e-commerce, KOL marketing, and subscription platforms across 20+ countries.
- Ownership category
- akta.pro rank
Pagsmile industry classification
Industry- Product category
- Cross-Border Payment Processing
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- International Payroll & Contractor Payments (FSAMAIAC)
Keywords
Where Pagsmile is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pagsmile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Fees: Transaction-based revenue from processing pay-ins and payouts across multiple payment methods including local credit cards, debit cards, vouchers, e-wallets, and bank transfers. Merchants can sell in local currencies to 20+ countries and receive funds in USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pagsmile product offering
Product offeringCore offering
Pagsmile is a Brazilian paytech that provides digital payment solutions for global companies expanding into Latin America. Its core offerings include payment processing (payins), payouts, cross-border payments, and a unified dashboard. The company supports local payment methods such as PIX and provides plugins and solutions tailored for verticals such as online video games, recurring payments, and global card issuing.
Product overview
Pagsmile is a complete digital payments platform designed for global companies expanding into Latin America. The platform offers a modular architecture centered around four core products: Payins for payment processing, Payouts for mass disbursements, Cross Border Payments for international transactions with currency exchange management, and a unified Dashboard for payment operations and reconciliation. Additional offerings include Plug-ins for platform integration, Global issuing for card programs, industry-specific solutions like the Online Video Games Solution, and the Recurring Payments module for subscription models. The platform supports local payment methods across 20+ countries including PIX in Brazil, local credit/debit cards, vouchers, e-wallets, and bank transfers, enabling businesses to reach the full population including the unbanked. The system processes payments in local currencies while settling funds in USD internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Payins Payment acceptance service that allows global merchants to receive payments from customers in Latin America, supporting local payment methods.
- Payouts Disbursement service that enables businesses to send funds to recipients, partners, or sellers across Latin America.
- Cross Border Payments Cross-border payment service enabling international merchants to move funds between countries, particularly into and out of Latin America.
- Dashboard Unified merchant dashboard branded as a 'One-Stop Solution' that consolidates transaction management, reporting, and operational controls for cross-border payments.
- Plug-ins Integration plug-ins that allow merchants to connect Pagsmile's payment capabilities into their existing platforms and checkout flows.
- Global Issuing Global card issuing service that enables businesses to issue payment cards for use by their teams, customers, or partners.
- Online Video Games Solution Vertical-specific payment solution tailored for online video game companies operating in Latin America, handling payins, payouts, and related flows.
- Recurring Payments Recurring billing and subscription payment service for merchants needing automated, repeat payment collection from customers in LATAM.
- Local Payment Methods Support for local Latin American payment methods, including PIX in Brazil, enabling merchants to accept region-preferred payment options.
Companies that use Pagsmile
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles1 record
Pagsmile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Pagsmile partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- GarenacoreSingapore-based online game developer and publisher distributing games on Garena+ worldwide including League of Legends, Speed Drifters, and Free Fire with 80M daily active users. Partnership enables game publishers to reach Latin American gamers through Garena's distribution platform.
- TikTok (ByteDance)coreVideo-sharing focused social networking service owned by ByteDance. Partnership facilitates payment solutions for TikTok's short-form user videos and creator economy in Latin America.
- Mobile Legends (Moonton)coreMobile multiplayer online battle arena developed by Moonton, a subsidiary of ByteDance. Partnership enables payment processing for Mobile Legends gaming community in Latin America.
- TinderminorAmerican geosocial networking and online dating application. Partnership provides payment infrastructure for Tinder's subscription services in Latin America.
- NetEasecoreChinese Internet technology company providing online services centered on content, community, communications, and commerce. Strategic partnership for payment processing across NetEase services.
- TencentcoreChinese multinational technology conglomerate founded in 1998, marketing Internet-related services and products globally including entertainment, AI, and other technologies. Partnership enables payment solutions for Tencent's gaming and social platforms.
- KuaishouminorVideo-sharing mobile app developed by Beijing Kuaishou Technology Co., Ltd with particularly strong user base among users outside China's Tier 1 cities. Partnership for creator payments and monetization.
- BilibiliminorChinese video sharing website themed around animation, comics, and games (nicknamed B Site) based in Shanghai. Partnership enables payment solutions for the gaming and ACG community.
- PayPalcoreOnline payments system operating in majority of countries supporting online money transfers as electronic alternative to checks and money orders. Integration expands payment method options for Pagsmile clients.
- Mercado PagocoreSub-acquirer platform that intermediates payments between acquirers, credit card brands, and banks. Strategic integration for expanded payment processing in Latin America.
- VTEXcoreEnterprise Digital Commerce Platform enabling brands and retailers to achieve faster time to market, reach customers across any channel, and uncover new growth areas. Integration for e-commerce clients.
- BradescocoreThird largest banking institution in Brazil and Latin America, seventy-ninth largest bank in the world. Banking integration for local payment processing and settlements.
- Banco do BrasilcoreOldest bank in Brazil and one of the oldest banks in continuous operation in the world, founded by John VI, King of Portugal in 1808. Banking partnership for payment infrastructure.
- Deal ExtrememinorChina-based e-commerce company based in Hong Kong with worldwide delivery. Client partnership for cross-border e-commerce payments.
- Global GamesminorGaming distribution platform connecting marketplaces, wholesale partners, retail shops and publishers. Partnership for gaming payment solutions.
- a55coreBrazilian fintech with credit license as Sociedade de Crédito Direto (SCD). Pagsmile acquired 49% stake with plans for full acquisition pending Brazilian Central Bank approval. Deal reinforces Pagsmile's strategy of expanding presence in the financial ecosystem across Latin America.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Pagsmile competitors and assessment
Company assessmentBroad incumbents
- PayPal: Global digital payments platform with cross-border money transfer and merchant acquiring capabilities. Broad incumbent that Pagsmile partners with for expanded payment options but also competes against for cross-border LatAm flows from enterprise merchants.
- Adyen: Global unified payments platform offering cross-border processing, local acquiring, and payouts to enterprise merchants. Competes with Pagsmile for large global enterprise clients (including marketplaces and gaming platforms) expanding into LatAm.
- Stripe: Global payments infrastructure platform with growing LatAm presence via local payment method integrations. Broad incumbent competitor with deeper balance sheet, broader geographic footprint, and API-first approach — competing for the same enterprise cross-border merchants.
- Mercado Pago: LatAm's largest digital wallet and online payments platform, integrated with Mercado Libre's marketplace. Broad incumbent in the same region with overlapping payment processing and merchant acquiring capabilities, but operates as part of a larger commerce ecosystem.
Emerging players
- Kushki: LatAm-focused payments infrastructure company providing local payment processing, card issuing, and credit in multiple Latin American countries. Emerging peer with overlapping geographies and product surface, though smaller in scale than Pagsmile's named enterprise clients.
- Conekta: Mexican payment processor offering online payment gateway and card processing for e-commerce and marketplaces. Emerging peer with adjacent Mexico/LatAm focus but smaller cross-border settlement capability than Pagsmile.
Direct peers
- dLocal: NASDAQ-listed LatAm-focused cross-border payments platform enabling global merchants to accept local payment methods in emerging markets. Closest direct competitor — same target customer (global merchants expanding into LatAm), same business model (local acquiring + cross-border settlement), same geographies.
- EBANX: Brazilian-founded cross-border payments processor serving global merchants with LatAm payment coverage. Direct peer with overlapping LatAm focus, comparable product set (local payment methods, payouts, cross-border settlement), and similar gaming/e-commerce customer segments.
Regional players
- PagSeguro: Brazilian payment processor (PagSeguro/PagBank) with acquirer license, e-commerce gateway, and POS terminal business. Regional player focused primarily on Brazil with strong SMB presence — overlapping with Pagsmile's Brazil payin/payout products.
- Stone Co. Major Brazilian acquirer and digital payments platform (Stone, Ton, Prezao). Regional player overlapping with Pagsmile on Brazil payment processing and serving SMB and enterprise merchants, with stronger offline POS footprint.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pagsmile social profiles
Digital presencePagsmile compliance and trust
Trust signalCompliance1 record
Pagsmile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pagsmile leadership team
Management profileNumber of profiles
Profiles1 record
Pagsmile subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pagsmile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pagsmile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pagsmile
What does Pagsmile do?
Pagsmile is a Brazilian paytech that provides digital payment solutions for global companies expanding into Latin America. Its core offerings include payment processing (payins), payouts, cross-border payments, and a unified dashboard. The company supports local payment methods such as PIX and provides plugins and solutions tailored for verticals such as online video games, recurring payments, and global card issuing.
Is Pagsmile a public or private company?
Pagsmile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pagsmile founded?
Pagsmile was founded in 2013. It employs 51 to 100 people.
Where is Pagsmile based?
Pagsmile is headquartered in Las Vegas, United States, in the North America region.
How does Pagsmile make money?
One revenue line is on record: payment Processing Fees.
Who are Pagsmile's main competitors?
Broad incumbents on record are PayPal, Adyen, Stripe and Mercado Pago. Emerging players are Kushki and Conekta. Direct peers are dLocal and EBANX. Regional players are PagSeguro and Stone Co..
Does Pagsmile have an API?
Yes. Pagsmile offers an API for payment integration. The platform provides a test environment for merchants to get familiar with the infrastructure before going live. The onboarding process includes API activation via the easy-to-use portal or API. Developer documentation is at dashboard.pagsmile.com.
What industry is Pagsmile in?
Pagsmile's product category is Cross-Border Payment Processing. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMAIAC, International Payroll & Contractor Payments. Its NAICS code is 5182 and its SIC code is 7370.