Vivastream
Vivastream is a New York–based SaaS platform that aggregates and normalizes disparate event and marketing data into unified analytics, dashboards, and CRM-embedded insights for B2B marketing teams and enterprise event organizers on a subscription basis.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vivastream does
Vivastream is a New York–based, privately held SaaS company that operates an event data analytics platform designed to consolidate disparate event and marketing data into unified, actionable insights. The platform ingests data from more than a dozen source types — including registration systems, lead scanning, social, mobile apps, beacons, whitepapers, session attendance, polls, webinars, surveys, email, and training courses — through APIs or raw file uploads in Excel, CSV, or JSON formats. Its core technical differentiator is a proprietary aggregation and normalization engine that the company claims can process data regardless of source format without requiring cleansing or deduplication. Outputs are delivered via dashboards, customized reports, trip reports, and CRM-embedded visualizations, with an AI Assistant providing Q&A support and a free 2023 Industry Benchmark Report derived from 100+ events serving as a content-marketing asset.
The company's target customers are B2B marketing teams, event exhibitors, and general marketing organizations at mid-market and enterprise companies, with a sales-led go-to-market executed via website chat and demo requests. Disclosed enterprise logos span technology (Atlassian, VMware, RedHat, Synopsys, Citrix), financial services (Fiserv), and telecommunications (ATT). Vivastream monetizes through annual subscription contracts with an optional free trial, with specific pricing tiers undisclosed and negotiated via Order Forms. The company offers APIs and pre-built integrations with CRM systems (notably Salesforce), marketing systems, data lakes, data warehouses, and BI tools.
Vivastream is led by founder and CEO Nick Fugaro, supported by chief product officer Kyle Morehouse and chief technology officer Zac Balson. The company has raised approximately $2 million in disclosed equity funding across two rounds in 2012 and 2013 (investors undisclosed), holds 11–50 employees, and is recognized on the Inc. 5000 list (2023) and as an Event Technology Awards US & Canada Winner (2024). With no disclosed subsequent funding rounds, acquisitions, or public listing, Vivastream appears to operate as a capital-efficient, bootstrapped entity rather than a venture-backed hyper-growth company.
Vivastream firmographics
Firmographics- Name
- Vivastream
- Legal name
- Vivastream, Inc.
- Website
- https://vivastream.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vivastream is a New York–based SaaS platform that aggregates and normalizes disparate event and marketing data into unified analytics, dashboards, and CRM-embedded insights for B2B marketing teams and enterprise event organizers on a subscription basis.
- Ownership category
- akta.pro rank
Vivastream industry classification
Industry- Product category
- Event Data Analytics
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industry
- Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where Vivastream is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vivastream business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Platform Access: Platform services provided on a subscription basis as described in Order Forms. Customers pay subscription fees following any free trial period for access to the event data analytics platform, dashboards, reporting tools, and integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based platform access with free trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vivastream product offering
Product offeringCore offering
Vivastream provides an event data analytics platform that aggregates and normalizes data from disparate sources — registration, lead scanning, social, mobile, beacons, whitepapers, session attendance, polls, webinars, surveys, email, and training courses — into unified insights for B2B marketing, events, and sales teams. The platform processes data in any format (Excel, CSV, JSON, or API) without requiring cleansing or deduplication, delivering dashboards, customized reports, trip reports, CRM integrations, and simplified downstream integrations with data lakes, data warehouses, and BI tools.
Product overview
Vivastream is an event data analytics platform that provides a unified solution for streamlining disparate event and marketing data. The core platform integrates data from multiple sources (registration, lead scanning, social, mobile, beacons, whitepapers, attendance, polls, webinars, surveys, email, training) and delivers insights through Dashboard, CRM Integration, Customized Reports, Trip Reports, and Simplified Integrations modules. The platform includes an AI Assistant for answering user questions, and offers a complementary 2023 Industry Benchmark Report resource. Vivastream supports data in any format (Excel, CSV, JSON) and integrates with CRM systems (Salesforce), marketing systems, data lakes, data warehouses, and BI tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Vivastream Event Data Analytics Platform The core event data analytics platform that transforms disparate data from multiple sources (registration, lead scanning, social, mobile, beacons, whitepapers, attendance, polls, webinars, surveys, email, training) into actionable insights. The platform streamlines data regardless of format or system without requiring data cleansing or deduplication, and is sold to B2B marketing, events, and sales teams via subscription.
Quantifiable outcome
- 1100% content engagement increase reported by Atlassian
Companies that use Vivastream
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Vivastream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
Vivastream partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreSalesforce integration enables customers to push digestible insights rendered as clear visuals into their CRM system for direct sharing with stakeholders.
- CRM SystemscoreIntegration with customer CRM systems to push insights and visualizations directly into existing workflows.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vivastream competitors and assessment
Company assessmentEmerging players
- Jifflenow: Jifflenow focuses on measuring B2B meetings and executive engagement at third-party events. It addresses a narrower but adjacent slice of Vivastream's third-party event analytics use case.
- Goldcast: Goldcast is a B2B event platform focused on virtual and hybrid events with content engagement analytics. It overlaps with Vivastream's hosted-event and content engagement measurement use cases for enterprise B2B marketers.
- Pathable: Pathable delivers event apps and engagement analytics for conferences and trade shows. Its attendee-level engagement data overlaps with Vivastream's individual- and account-level analytics modules.
Broad incumbents
- Marketo Engage: Adobe Marketo Engage is a marketing automation and analytics platform used by enterprise B2B marketers to measure event, email, and campaign performance. It competes for the broader marketing analytics wallet Vivastream targets.
- Cvent: Cvent is an established enterprise event management suite with registration, on-site solutions, and attendee analytics. It addresses similar use cases to Vivastream but at much broader scale and as part of a full event lifecycle suite rather than a focused analytics layer.
- HubSpot: HubSpot's Marketing Hub provides event marketing tools and CRM-integrated reporting for mid-market and enterprise customers. While not a dedicated event analytics platform, it competes for the same marketing analytics and event ROI use cases Vivastream targets.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud offers enterprise marketing analytics, journey orchestration, and event-related integrations. Its scale and bundled pricing pose both a competitive threat and a distribution channel (Vivastream already integrates with Salesforce).
Direct peers
- Bizzabo: Bizzabo is an event experience platform that combines registration, virtual/hybrid event delivery, and post-event analytics for B2B marketers. It overlaps directly with Vivastream's event-data analytics and CRM integration capabilities, competing for the same enterprise marketing budgets.
- Splash: Splash provides an event marketing platform with built-in registration, email, and analytics for B2B teams. Like Vivastream, it focuses on connecting event data to marketing outcomes and CRM workflows, making it a close functional comparable.
- Certain (Eventify): Certain provides enterprise event management with registration, lead retrieval, and analytics tied to CRM systems. It is a direct competitor in the event-data-to-CRM pipeline that Vivastream serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vivastream social profiles
Digital presenceVivastream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivastream leadership team
Management profileNumber of profiles
Profiles3 records
Vivastream funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivastream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivastream
What does Vivastream do?
Vivastream provides an event data analytics platform that aggregates and normalizes data from disparate sources — registration, lead scanning, social, mobile, beacons, whitepapers, session attendance, polls, webinars, surveys, email, and training courses — into unified insights for B2B marketing, events, and sales teams. The platform processes data in any format (Excel, CSV, JSON, or API) without requiring cleansing or deduplication, delivering dashboards, customized reports, trip reports, CRM integrations, and simplified downstream integrations with data lakes, data warehouses, and BI tools.
Is Vivastream a public or private company?
Vivastream is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vivastream founded?
Vivastream was founded in 2011. It employs 11 to 50 people.
Where is Vivastream based?
Vivastream is headquartered in New York, United States, in the North America region.
How does Vivastream make money?
One revenue line is on record: subscription Platform Access.
Who are Vivastream's main competitors?
Emerging players on record are Jifflenow, Goldcast and Pathable. Broad incumbents are Marketo Engage, Cvent, HubSpot and Salesforce Marketing Cloud. Direct peers are Bizzabo, Splash and Certain (Eventify).
Does Vivastream have an API?
Yes. Vivastream makes available one or more APIs for interacting with the Services. Users can link their business systems and tools such as CRM, event-related vendor platforms, and other technology solutions to authorize and enable the Services to retrieve certain materials, information and data from data sources. Users provide API access or raw data files (Excel, CSV, JSON), and Vivastream streams data into marketing systems, data lakes, data warehouses, and BI tools.
What industry is Vivastream in?
Vivastream's product category is Event Data Analytics. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 541511 and its SIC code is 7370.