Jifflenow
Jifflenow is a trade show meeting scheduling software platform that automates booking, approval workflows, and CRM-attributed meeting tracking for enterprise sales teams at events. Now branded as 'Cvent | Jifflenow' after its January 2024 acquisition, it is sold as part of Cvent's enterprise event management suite.
- Company typePrivate
- Founded2006
- HeadquartersMclean, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jifflenow does
Jifflenow is a trade show meeting scheduling software company founded in 2006 and now operating as 'Cvent | Jifflenow' following its January 2024 acquisition by Cvent Inc. The product automates meeting requests, approval workflows, calendar coordination, room booking, and attendee check-in for trade shows and large enterprise events. It supports both outbound and inbound meeting requests with configurable routing, approvals, and notifications, and provides dashboards reporting on meetings held, customers engaged, and room utilization. Native integrations with Salesforce and a Microsoft Outlook add-in allow sales representatives to book and manage event meetings without leaving their existing CRM or email/calendar tools, and meeting and opportunity data is pushed back into Salesforce for pipeline attribution and reporting.
The platform's core technical components are an automated scheduling engine, configurable approval and routing workflows, real-time calendar and room synchronization, mobile and web on-site management (including ad-hoc meeting creation), and a badge-scan integration with iCapture that converts lead capture into structured meetings. The product is positioned within Cvent's 'During Your Events' suite alongside Cvent iCapture (lead capture), Cvent Attendee Hub (event app), and Cvent Appointments (exhibitor/sponsor scheduling), and is sold exclusively as part of Cvent's integrated event management platform.
Jifflenow's revenue model is enterprise subscription licensing sold through Cvent's direct enterprise sales team and partner network under quote-based, annually billed contracts. Pre-acquisition, the company was venture-backed (cumulative disclosed funding of approximately $29M from Accel, Saama, Sequoia Capital, and Numeta Capital), employed 51-100 people, and served enterprise trade show exhibitors, sponsors, and the sales teams that staff their booths. Today, Jifflenow is a wholly-owned subsidiary of Cvent Inc., which is itself owned by Blackstone.
Jifflenow firmographics
Firmographics- Name
- Jifflenow
- Legal name
- Jifflenow
- Website
- https://jifflenow.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Jifflenow is a trade show meeting scheduling software platform that automates booking, approval workflows, and CRM-attributed meeting tracking for enterprise sales teams at events. Now branded as 'Cvent | Jifflenow' after its January 2024 acquisition, it is sold as part of Cvent's enterprise event management suite.
- Ownership category
- akta.pro rank
Jifflenow industry classification
Industry- Product category
- Event Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Jifflenow is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jifflenow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription/License: Jifflenow is sold as part of Cvent's integrated event management platform. Revenue is generated through subscription licensing, likely per-event, per-user, or enterprise-wide licensing models typical of enterprise event management software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Jifflenow product offering
Product offeringCore offering
Jifflenow is trade show meeting scheduling software that automates meeting requests, approval workflows, calendar coordination, and attendee check-in for events. It enables sales teams to pre-book, manage, and track meetings at trade shows with CRM integration (Salesforce, Outlook) and reporting dashboards, and is now offered as 'Cvent | Jifflenow' following its January 2024 acquisition by Cvent Inc.
Product overview
Jifflenow operates as part of Cvent's event technology portfolio (branded as 'Cvent | Jifflenow'), offering trade show meeting scheduling software. It is positioned as a core product within Cvent's 'During Your Events' suite alongside related tools like iCapture (lead capture), Cvent Attendee Hub (event app), and Cvent Appointments (for exhibitor/sponsor scheduling). The product integrates natively with Salesforce and Outlook, and syncs with Cvent's broader event management platform for attendee registration and event insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Cvent | Jifflenow Trade show meeting scheduling software that automates meeting requests, approval workflows, calendar coordination, and attendee check-in for trade shows and events. Enables enterprise sales teams to pre-book, manage, and track meetings at events with native Salesforce and Outlook integration and reporting dashboards showing meeting pipeline and ROI.
Quantifiable outcome
- Reduces manual scheduling work and back-and-forth emails through automated approval workflows
- +2 more outcomes
Companies that use Jifflenow
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Jifflenow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Jifflenow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- CventcoreJifflenow was acquired by Cvent in January 2024 as part of Cvent's strategy to strengthen its event lead capture and scheduling capabilities. Jifflenow is now branded as Cvent | Jifflenow and integrated into Cvent's event management platform.
- SalesforcecoreNative Salesforce integration allows sales reps to book and manage event meetings directly from Salesforce. Syncs calendars to prevent double-booking and pushes meeting and opportunity data back into CRM for pipeline visibility and reporting.
- Microsoft OutlookcoreOutlook add-in integration allows sales reps to book and manage event meetings directly from Outlook email and calendar, reducing friction and improving adoption among sales teams.
- iCaptureflagshipiCapture is another Cvent acquisition from January 2024 focused on trade show lead capture. Jifflenow integrates with iCapture to enable meeting check-ins directly from badge scans, combining lead capture and meeting scheduling capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Jifflenow competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is Jifflenow's parent company and the dominant enterprise event management platform. While Jifflenow is now part of Cvent, Cvent's broader suite (registration, venue sourcing, mobile apps, lead retrieval) competes with alternative enterprise event platforms and represents both the distribution channel and adjacent capability set.
- Eventbrite: Eventbrite is a broad self-service event ticketing and management platform serving a wide range of event organizers. While more SMB-focused, it overlaps with Cvent/Jifflenow's downstream customers in the events ecosystem.
Direct peers
- Bizzabo: Bizzabo is an enterprise event experience platform offering registration, attendee engagement, and on-site meeting tools. It targets the same enterprise event marketers and trade show exhibitors as Jifflenow/Cvent, with overlapping capabilities in event meeting coordination.
- RainFocus: RainFocus provides an event management platform focused on large conferences and trade shows, with capabilities in registration, lead capture, and attendee engagement. It directly competes for the same enterprise trade show accounts that Jifflenow serves.
- Splash: Splash is an event marketing platform offering registration, branded event experiences, and meeting scheduling features for mid-market and enterprise customers. It overlaps with Jifflenow in supporting event-driven meetings and attendee coordination.
- Hubilo: Hubilo is an events platform with strong capabilities in attendee engagement, networking, and one-to-one meeting scheduling for virtual, hybrid, and in-person events. It competes with Jifflenow in the event-meeting scheduling workflow.
- Certain (by Personify): Certain, a Personify brand, is an enterprise event management platform with lead retrieval, registration, and meeting tools for trade shows. It directly competes with Jifflenow's trade show meeting scheduling capabilities.
Emerging players
- vFairs: vFairs provides virtual, hybrid, and in-person event platforms with attendee networking and meeting features. It overlaps with Jifflenow in enabling scheduled meetings at events, particularly for trade show and conference use cases.
- EventMobi: EventMobi is an event experience platform offering event apps, registration, and engagement tools for in-person and virtual events. It serves some of the same enterprise event planners as Jifflenow with adjacent meeting coordination features.
- Socio: Socio is an all-in-one event management platform with registration, event apps, and attendee engagement features. It serves similar enterprise and mid-market event organizer customers as Jifflenow with overlapping workflow capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Jifflenow social profiles
Digital presenceJifflenow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jifflenow leadership team
Management profileNumber of profiles
Profiles4 records
Jifflenow funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jifflenow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jifflenow
What does Jifflenow do?
Jifflenow is trade show meeting scheduling software that automates meeting requests, approval workflows, calendar coordination, and attendee check-in for events. It enables sales teams to pre-book, manage, and track meetings at trade shows with CRM integration (Salesforce, Outlook) and reporting dashboards, and is now offered as 'Cvent | Jifflenow' following its January 2024 acquisition by Cvent Inc.
Is Jifflenow a public or private company?
Jifflenow is a private company. It is classified as corporate owned and is currently acquired.
When was Jifflenow founded?
Jifflenow was founded in 2006. It employs 51 to 100 people.
Where is Jifflenow based?
Jifflenow is headquartered in Mclean, United States, in the North America region.
How does Jifflenow make money?
One revenue line is on record: software Subscription/License.
Who are Jifflenow's main competitors?
Broad incumbents on record are Cvent and Eventbrite. Direct peers are Bizzabo, RainFocus, Splash, Hubilo and Certain (by Personify). Emerging players are vFairs, EventMobi and Socio.
Does Jifflenow have an API?
No public API is recorded for Jifflenow.
What industry is Jifflenow in?
Jifflenow's product category is Event Management Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541512 and its SIC code is 7372.