ACCRO

What ACCRO does

ACCRO, legally NxtFood SAS, is a French plant-based food company founded in 2021 and headquartered in Vitry-en-Artois, Hauts-de-France. It develops and manufactures 100% plant-based meat alternatives using a proprietary texturization process applied to French-sourced pea and wheat proteins, with ingredients including water, pea protein, wheat protein, sunflower oil, plant fibers, and natural flavors. The portfolio spans roughly 20 SKUs across steaks, burgers, sausages, merguez, sliced strips (Korean/Thai/Wok/Tex-Mex styles), meatballs, nuggets, tenders, croquettes, deli slices, and pulled-style shreds, all carrying Nutri-Score A or B and produced without soy or artificial flavors. Manufacturing is concentrated in Hauts-de-France, with a sales and marketing footprint extending to Paris.

ACCRO operates a dual-channel go-to-market: a B2C retail motion placing products in the "traiteur végétal frais" (fresh plant-based deli) section of the five largest French grocery banners — Leclerc, Auchan, Carrefour, Monoprix, and Intermarché — and a B2B foodservice motion targeting restaurants, brasseries, and catering operators through chain accounts such as 3 Brasseurs, Hippopotamus, and Beers&Co, supported by a dedicated professional sales team and technical product documentation. Revenue is generated through one-time product sales with no subscription, licensing, or direct-to-consumer e-commerce evident. The brand is B Corp certified, has published a third-party-verified lifecycle analysis (University of Michigan's Center for Sustainable Systems), and collaborates with Michelin-starred chef Thierry Marx on recipe development. The company is privately held with no disclosed external funding rounds and operates exclusively in France.

Name

ACCRO

Legal name

NxtFood SAS

Website

https://accro.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ACCRO is a French plant-based food company that develops and distributes 100% pea- and wheat-protein meat alternatives across major French grocery chains (Leclerc, Auchan, Carrefour, Monoprix, Intermarché) and foodservice operators, targeting flexitarians, vegetarians, and restaurants seeking ready-to-use plant-based proteins.

Ownership category

akta.pro rank

Product category

Plant-based meat alternatives

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYAFANAKAA

Plant-Based Meat Manufacturers (End-to-End Brands)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFAKAGAA

Plant-Based Meat & Seafood Analogues Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Plant-Based & Alternative Protein Foods Manufacturing

SECONDARYAFANAKAO

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

Keywords

• Plant-based meat alternatives
• Vegan protein products
• Pea wheat protein foods
• Plant-based deli meats
• Meat substitute manufacturing

Headquarters

HQ city

Vitry-en-artois

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food Sales: ACCRO generates revenue through the sale of plant-based meat alternative products sold via large-scale retail distribution (hypermarkets, supermarkets) and restaurant/horeca channels. Products are sold as packaged chilled/fresh food items.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

ACCRO manufactures and sells 100% plant-based meat alternative products — steaks, sausages, merguez, nuggets, sliced strips, deli slices, croquettes, and croque-monsieur — made from French-sourced pea and wheat proteins texturized to mimic meat fiber structure. Products are sold via major French grocery chains (consumer) and a parallel professional foodservice channel targeting restaurants and caterers, all formulated without soy or artificial flavors and carrying Nutri-Score A or B ratings.

Product overview

ACCRO is a French plant-based food company that transforms pea and wheat proteins into gourmet alternatives to meat products. The product portfolio is a diversified lineup spanning multiple formats and cuisines: Fines Lamelles (fine slices in Korean, Wok, and Thai styles), Boulettes Kefta (meatballs), Saucisses and Merguez (sausages), Effilochés Barbecue (pulled pork style), Emincés and Emincés Tex-Mex (sliced strips), Haché and Steak (ground and steak formats), Nuggets, Croquetas, Spicy Tenders, Tranchés (deli slices in Italian, Spicy, and Pepper variants), Croque, and the newer Mini saucisses et merguez. All products are 100% plant-based, primarily made from French pea and wheat proteins, certified B Corp, and carry Nutriscore A or B. Products are available in fresh food sections of supermarkets and through foodservice channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fines Lamelles Façon Coréenne Plant-based fine slices in a Korean-inspired gochujang marinade, made from pea and wheat proteins with Nutri-Score A. Sold in French grocery fresh plant-based deli sections and through foodservice partners.
• Fines Lamelles Spécial Wok Thin, flexible plant-based strips designed for wok cooking with a slightly grilled flavor, made from pea and wheat proteins.
• Fines Lamelles Façon Thaï Plant-based fine slices in a Thai-inspired fresh coconut-based marinade with balanced spicy notes.
• Boulettes Kefta Plant-based kefta-style meatballs with aromatic herbs including fresh mint, coriander, and cumin; tender inside and golden outside.
• Les Saucisses Fumées Plant-based smoked sausages with a firm exterior, tender juicy center, and intense smoky flavor suited to traditional French dishes.
• Le Tranché Épicé Plant-based spicy sliced deli product inspired by Spanish charcuterie with red pepper flavor.
• Croquetas Plant-based croquettes with a crispy golden breading outside and a creamy vegan cheese filling inside, positioned as shareable comfort food.
• Effilochés Barbecue Plant-based pulled-pork-style shreds with a smoky BBQ flavor, tender and juicy, for use in burgers, tacos, or chili.
• Spécial Kebab Plant-based kebab-style product with spiced, grilled flavor, designed for use in bread with sauce.
• Émincés Tex-Mex Plant-based Tex-Mex-style sliced strips with a tender texture and spicy flavor for fajitas, tacos, or quesadillas.
• Spicy Tenders Plant-based spicy tenders with a crispy tortilla-chip-coated exterior and a tender spicy interior.
• Haché Végétal Versatile plant-based ground/mince for cooking applications such as lasagna, stuffed vegetables, or hash dishes.
• Le Tranché à l'Italienne Plant-based Italian-style sliced deli product with Mediterranean flavors, ready to eat cold in salads, sandwiches, or hot dishes.
• Le Tranché Poivre Plant-based pepper-crusted sliced deli product with a fine pepper border, used cold in salads and sandwiches or melted under raclette.
• Nuggets Végétaux Plant-based nuggets with an ultra-crispy breading and a tender, flavorful center, rich in protein and a source of iron.
• Saucisses Végétales Plant-based sausages with a melting texture and well-seasoned flavor, suited to grilling, pan-frying, or barbecue, ready in around 6 minutes.
• Steak Spécial Burger Plant-based burger patty with a grilled flavor and melting texture, formed to fit a soft bun for homemade burgers.
• Steak Végétal Classic plant-based steak with firm yet melting texture and grilled color, enriched with iron and vitamin B12.
• Émincés Végétaux Plant-based sliced strips for grilling, sautéing, or pan-frying with an ultra-melting texture; carries Nutri-Score A.
• Merguez Végétales Plant-based merguez sausages with generous texture and intense flavor, made in France from pea and wheat proteins for barbecue, plancha, or couscous.
• Croque 100% Végétal Ready-to-prepare plant-based croque monsieur with crispy breading, melting vegan cheese, and savory plant-based ham, cooked in a pan, air fryer, or oven.
• Mini Saucisses et Merguez Végétales Bite-sized plant-based mini sausages and merguez in a shareable format for appetizers and everyday recipes, using the same recipe as the standard ACCRO sausages and merguez.

Quantifiable outcome

• 46% less energy, 90% less emissions, 93% less land use, 99% less water compared to beef steak
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Thierry MarxhighStrategic or Co-development PartnerMichelin-starred chef Thierry Marx collaborates with ACCRO to develop premium recipes using the brand's plant-based products. Multiple recipe pages credit him as the creator, including Breadmaki, Bowl Thai, Oyakodon, Couscous Végétal, and various stir-fry and comfort food preparations. His involvement elevates the brand's culinary credibility and provides professional-grade recipe content for marketing purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quorn: Quorn is a long-established mycoprotein-based meat alternative brand selling mince, nuggets, and deli slices across European retail. Larger, more mature brand with broader European distribution and comparable formats (nuggets, mince) overlapping with ACCRO's portfolio.
• Garden Gourmet (Nestlé): Garden Gourmet is Nestlé's plant-based protein brand offering burgers, mince, and deli slices across European grocery. Backed by Nestlé's scale, R&D, and trade relationships, it competes with ACCRO for the same flexitarian French consumer and the same retailer shelf space.
• Tyson Foods: Tyson Foods is a US incumbent meat processor that has launched plant-based product lines (e.g., Raised & Rooted) and is exploring alternative proteins. While not a direct French plant-based brand, Tyson represents the incumbent meat-industry strategic threat to plant-based specialists like ACCRO.
• The Vegetarian Butcher (Unilever): The Vegetarian Butcher is Unilever's plant-based meat brand selling nuggets, sausages, and burgers across European retail. Operates as part of Unilever's broader portfolio and competes with ACCRO on French and Benelux shelves with far larger trade-spend.

Direct peers

• Beyond Meat: Beyond Meat is the global plant-based meat leader with burgers, sausages, and crumbles sold in French retail and foodservice. Same core product formats (sausages, patties, mince) and same target consumer (flexitarians), competing head-to-head on French shelves.
• Impossible Foods: Impossible Foods is a US plant-based meat company selling burgers, sausages, and mince globally. Despite a US origin, the company is expanding in European foodservice and retail, making it a direct competitor for ACCRO's horeca and retail accounts in France.
• La Vie: La Vie is a French plant-based meat brand selling bacon-style and pulled-pork analogues in French retail and foodservice. Direct competitor to ACCRO in the same French 'traiteur végétal' segment with similar pea-protein technology and national grocery listings.
• Heura Foods: Heura is a Spanish plant-based meat brand distributing across European retailers and foodservice. Comparable product mix (sausages, deli slices, mince), same Mediterranean-European retail footprint, and similar mission-led, sustainability-positioned brand voice.
• HappyVore: HappyVore is a French plant-based meat brand (sausages, nuggets, deli slices) founded in 2019 with strong presence in French supermarkets and horeca. Same customer base (French flexitarians), same retailers (Carrefour, Leclerc), and overlapping product formats (sausages, nuggets, deli slices).

Emerging players

• Planted Foods: Planted is a Swiss plant-based meat startup using pea and wheat protein texturization (structurally similar to ACCRO's technology) selling schnitzel, kebab, and strips across European retail and foodservice. Closely comparable on protein base and emerging-stage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/accro.fr/?locale=fr_FR
• LinkedInlinkedin.com/company/accrovegetal
• Instagraminstagram.com/accro_officiel/?hl=fr
• TikToktiktok.com/@accro_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACCRO