InsideOut

What InsideOut does

InsideOut, trading as InsideOut25 Limited, is a UK-headquartered digital mental health and wellbeing platform founded in 2018–2019 by Laura Stembridge, operating from Worsley, Manchester, with global service coverage. The company targets a primary go-to-market of selling access to its mobile platform as an employee benefit to enterprise employers, who in turn make coaching, therapy, self-help content, and an AI-powered support layer available to their workforce. Named customers span professional services (Deloitte), financial services (Numis), sports (Tottenham Hotspur), healthcare (NHS), consumer brands (Ooni, Pirate), and smaller firms (FIIT, Olio), indicating broad applicability across sectors but a still-modest named logo base. Secondary channels include self-funded individual access through the app and a practitioner portal that onboards therapists and coaches for referral flow.

The core product is the InsideOut mobile application, available on iOS and Android, which combines on-demand human coaching and therapy delivered through Twilio-powered in-app video, structured self-help content, diagnostic-based matching to vetted experts (claimed 98% first-time match rate), and Remi, an AI conversational coach launched in 2025. Remi blends structured clinical content and decision logic with OpenAI's ChatGPT for resource recommendation, operating within predefined safety guardrails and explicitly not positioned as a clinical diagnostic tool. The platform integrates with Apple HealthKit and Google Health Connect to compute a personalized Wellbeing Score from heart rate variability, sleep, steps, exercise, and calories data under user opt-in controls. Supporting AWS provides GDPR-compliant EU hosting, and a podcast plus content library (guides on burnout, workplace bullying, PTSD, financial wellbeing, perimenopause, Pride, suicide prevention, return-to-work) round out the offering.

The revenue model is dual-track. The primary stream is annual, quote-based B2B2C enterprise subscriptions where employers pay for seat-level access on behalf of their workforce, with session allocation tiered by contract. The secondary stream is pay-as-you-go self-funded access for individuals whose employers have not subscribed, who purchase hour bundles of therapy or coaching through the app. Pricing is not publicly disclosed. Distribution combines enterprise direct sales targeting HR and benefits decision-makers (via 'Book a Demo' CTAs) with self-serve mobile app downloads, while the practitioner side operates as a self-serve onboarding portal. The company has not disclosed funding amounts beyond round participation, has no current institutional Series A+ evidence in the source data, and operates with a headcount of 1–10, indicating execution scale remains modest relative to its stated mission of reaching 10 million employees globally.

Name

InsideOut

Legal name

InsideOut25 Limited

Website

https://lettheinsideout.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

InsideOut is a UK-based B2B2C digital mental health and wellbeing platform that sells enterprise employers mobile-app access to on-demand coaching, therapy, AI support via Remi, and self-help content for their employees, with supplementary self-funded individual access and a practitioner marketplace.

Ownership category

akta.pro rank

Product category

Digital Mental Health and Wellbeing Platform

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Digital mental health platform
• Employee wellbeing benefits
• On-demand therapy coaching
• AI mental wellness
• Workplace EAP alternative

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B2C Employee Benefit Subscriptions: Employers and organizations subscribe to InsideOut as an employee benefit program. Employees of subscribing organizations receive access to therapy, coaching, self-help tools, and content at no personal cost. The number of sessions available depends on the subscription tier chosen by the employer.
2. Self-funded Individual Access: Individuals whose employers do not offer InsideOut as a benefit can access therapy and coaching on a self-funded basis. Users purchase bundles of therapy or coaching hours and can top up as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

InsideOut delivers on-demand mental health and wellbeing support through a mobile application that combines AI-powered conversational coaching (Remi), live video therapy and coaching sessions with vetted human professionals, self-guided mental fitness content and tools, and employer-facing workplace wellbeing programs. The platform is sold primarily to enterprise employers as an employee benefit subscription (B2B2C) and is also available for self-funded individual access through bundle purchases.

Product overview

InsideOut is a digital mental health and wellbeing platform combining a mobile app with multiple integrated services. The core offering includes the InsideOut Mobile App serving as the central hub, powered by the AI Coach Remi for conversational support and triage, alongside on-demand access to vetted human coaches and therapists available 24/7. The platform delivers structured self-guided therapeutic programs, educational content, and self-help mental fitness tools. Supporting offerings include downloadable guides on mental health topics, webinars and community events, the InsideOut Podcast hosted by Founder Laura Stembridge, and employer-focused workplace tools and training programs. The product integrates with Health Connect by Android and Apple HealthKit for personalized Wellbeing Score calculation, uses Twilio for video conferencing, and employs OpenAI for resource recommendation functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Remi: AI-powered coach system designed to support mental health and wellbeing through structured, clinically informed interactions combining decision logic and large language model components.

Products and services

• InsideOut Mobile App Primary mobile application providing on-demand mental health and wellbeing support to enterprise employees and self-paying individuals, combining coaching, therapy, self-help tools, AI support via Remi, and educational content accessible 24/7 on iOS and Android.
• On-Demand Coaching and Therapy Access to handpicked coaches and therapists available 24/7 for live video sessions. Users complete a diagnostic form and are matched with relevant mental health experts skilled in their specific needs.
• Remi AI Coach AI-powered conversational coach providing mental health and wellbeing support through structured, clinically informed text interactions. Combines structured clinical content, decision logic, and LLM components within predefined safety and clinical guardrails; not a replacement for face-to-face psychotherapy or clinical care.
• Workplace Tools and Training Range of tools and education services for employers to optimize employee mental wellbeing and human performance, including personalized mental fitness plans, anonymous data trends, tailored campaigns, and ongoing engagement support.
• Community Events and Webinars

Quantifiable outcome

• 700% greater engagement than traditional EAPs
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for InsideOut's mobile and VR applications within the EU. AWS is trusted to keep data safe and encrypted, protected from cyber attack or hacking. AWS is GDPR compliant.
• TwiliocoreTechnology or IntegrationTwilio Inc. provides video conferencing functionality within the InsideOut App, enabling secure video sessions between users and mental health experts. Based in California with EU data privacy compliance.
• OpenAIcoreTechnology or IntegrationInsideOut uses ChatGPT (provided by OpenAI OpCo, LLC) to enhance resource recommendation functionality. Personal data supplied using that functionality is transferred to OpenAI's USA-based facilities for processing with appropriate legal safeguards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Modern Health is a global employer-sponsored mental health platform offering therapy, coaching, and self-guided content via a mobile app to enterprise buyers. It is the closest direct competitor to InsideOut across product, customer segment (enterprise employers), and business model (B2B2C subscription).
• Spill: Spill is a UK workplace therapy and mental health platform offering on-demand therapist chat, video sessions, and manager training to employers. It directly competes with InsideOut for UK enterprise HR buyers, particularly in the startup and mid-market segment.
• Spring Health: Spring Health sells a precision mental health benefit to employers combining assessment, therapy, coaching, and medication management. It targets the same enterprise buyer as InsideOut and competes on matching accuracy, breadth of services, and global coverage.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefit platform providing therapy, coaching, and self-care to workforces globally. It competes head-to-head with InsideOut for enterprise HR and benefits buyers with a similar therapy-plus-coaching-plus-content model.
• Unmind: Unmind is a UK-headquartered workplace mental health platform offering training, self-help content, and access to therapists and coaches to enterprise employers. It is one of the closest UK-based competitors to InsideOut in geography, customer base, and product mix.
• Calm Business: Calm Business is the employer-focused arm of Calm, providing meditation, sleep, and mental wellbeing content subscriptions to organizations. It competes with InsideOut in the workplace wellbeing benefit category, though with a content-led rather than therapy-led offering.
• Oliva: Oliva is a UK-based workplace mental health platform providing therapy, coaching, and self-guided support to employees of SMEs and mid-market companies. It is a direct competitor to InsideOut in the UK employer mental health segment with a similar therapy-and-coaching model.
• Headspace for Work: Headspace for Work (now part of Headspace Health after the Ginger merger) sells mindfulness, therapy, and coaching subscriptions to employers. It is a direct competitor in workplace mental health benefits with significant enterprise sales reach and brand recognition.

Emerging players

• Wysa: Wysa is an AI-driven mental health chatbot combined with human therapist access, sold to employers, health plans, and government health systems. It overlaps with InsideOut's Remi AI offering plus human coaching model but is more prominent in health plan and government channels.
• Limbic: Limbic is a UK-based mental health AI company offering AI-powered self-referral and triage tools used by NHS Talking Therapies services. It is comparable to InsideOut in its use of AI for mental health triage and its UK/NHS footprint, though it focuses on NHS patient pathways rather than employer benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lettheinsideout

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsideOut