Yoga Wake Up
Yoga Wake Up is a Los Angeles-based, privately held iOS app that delivers audio-guided yoga, stretching, and meditation sequences designed to replace traditional alarm clocks, serving individual consumers via a freemium subscription and an emerging B2B corporate wellness program.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Yoga Wake Up does
Yoga Wake Up, Inc. is a privately held, bootstrapped mobile wellness company headquartered in Los Angeles (Culver City / Playa del Rey), California, that operates an iOS application delivering audio-guided yoga, stretching, and meditation sequences designed to replace traditional alarm clocks. The application's core product consists of short, in-bed audio "Wake Ups" performed by a roster of more than 50 expert yoga and meditation teachers, addressing sleep inertia and morning grogginess that are worsened by habitual snoozing. Technical infrastructure includes native iOS integration with Apple Health (HealthKit) for mindfulness, workout, and sleep data sharing, and iOS Shortcuts/Automations for wakeup scheduling, requiring iOS 13.0 or later.
The business model is a freemium subscription distributed exclusively through the Apple App Store, with a 7-day free trial and two recurring tiers: $13.99 per month and $69.99 per year (approximately 58% savings), with all billing processed through iTunes/Play Store. Revenue is generated through three streams: monthly and annual individual subscriptions, digital gift cards, and an emerging B2B corporate wellness offering called "Yoga Wake Up for Work" (YWU for Work) that targets employers seeking employee mental wellness benefits. Customer segments include health-conscious individual consumers and the nascent employer/corporate wellness market, with a gifting persona as a secondary segment.
The company employs between 1-10 people and is co-founded by Lizzie Brown (CEO) and Joaquín Brown (CTO). Beyond the core app, the product surface has been expanded with series launches including Energize and Calm breathwork (2022), Feldenkrais Flow (2022), and Better Balance (2022). Go-to-market is predominantly product-led growth via the App Store supplemented by content marketing through a blog, email newsletter, organic social media, and earned media coverage in outlets such as Marie Claire, Women's Health, Mashable, The Cut, and People. The company has no external venture capital funding, no disclosed revenue, and no disclosed user-download metrics.
Yoga Wake Up firmographics
Firmographics- Name
- Yoga Wake Up
- Legal name
- Yoga Wake Up, Inc.
- Website
- https://yogawakeup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoga Wake Up is a Los Angeles-based, privately held iOS app that delivers audio-guided yoga, stretching, and meditation sequences designed to replace traditional alarm clocks, serving individual consumers via a freemium subscription and an emerging B2B corporate wellness program.
- Ownership category
- akta.pro rank
Yoga Wake Up industry classification
Industry- Product category
- Mindfulness Mobile Applications
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Sleep Health Coaching (HSADAGAE)
Keywords
Where Yoga Wake Up is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yoga Wake Up business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- App Subscription - Monthly: Monthly subscription providing full access to all wakeup content, charged automatically through iTunes/App Store accounts with automatic renewal at the end of each billing period.
- App Subscription - Annual: Annual subscription providing full access to all wakeup content at a discounted rate compared to monthly ($69.99/year vs $13.99/month), representing approximately 58% savings. Auto-renews through iTunes/App Store.
- Gift Cards: Digital gift cards available for purchase, allowing users to gift subscriptions to others for mindful mornings and restful nights.
- Yoga Wake Up for Work (B2B): Corporate wellness program offering team access to the platform, positioning mental wellness benefits for employees as a workplace offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription |
| Freemium | Monthly | 7-Day Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Yoga Wake Up product offering
Product offeringCore offering
Yoga Wake Up is an iOS mobile application that delivers audio-guided yoga, stretching, and meditation sequences designed to replace traditional alarm clocks. Users schedule wakeup sessions via iOS Shortcuts/Automations and follow short in-bed practices that target sleep inertia and morning grogginess. The company also sells digital gift cards and an employer-sponsored corporate wellness program (YWU for Work) that provides team access to the same audio content.
Product overview
Yoga Wake Up is a single-product mobile wellness company centered on its iOS app, which delivers audio-only Wake Ups (guided yoga, stretching, and meditation sequences) designed to replace traditional alarm clocks. The core app operates on a freemium model with a 7-day free trial and subscription tiers ($13.99/month or $69.99/year). Additional offerings include YWU for Work (an enterprise employee wellness program) and Gift Cards, but these are extensions of the same subscription product rather than separate platforms or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Wake Up App iOS mobile application (iPhone and iPad, iOS 13.0+) that delivers audio-guided yoga, stretching, and meditation sequences to replace traditional alarm clocks. Scheduled via iOS Shortcuts/Automations and integrates with Apple Health; sold to individual consumers via monthly ($13.99) or annual ($69.99) subscription with a 7-day free trial.
- YWU for Work Corporate wellness program that provides employees access to Yoga Wake Up's audio-guided morning practices, positioned as an employee mental-wellness and productivity benefit. Sold directly to employers via the company's website contact form.
- Yoga Wake Up Gift Card Digital gift card redeemable for a Yoga Wake Up subscription, designed for gifting the app access to friends and family.
Quantifiable outcome
- Users report feeling positive sentiments (joy, calm, gratitude, energy, enthusiasm) within first 10 waking minutes
- +1 more outcomes
Companies that use Yoga Wake Up
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Yoga Wake Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
Yoga Wake Up partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yoga Wake Up competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a leading meditation, sleep, and mindfulness subscription app sold via the App Store with a freemium model. It directly competes with Yoga Wake Up in the audio-based mindfulness and mobile subscription space, and is the category incumbent Yoga Wake Up positions against with its shorter, wakeup-focused format.
- Insight Timer: Insight Timer is a freemium meditation and yoga library app with a large teacher roster and audio content. It competes with Yoga Wake Up in the audio-guided mindfulness/yoga space and shares the multi-teacher, library-driven content model.
- Glo: Glo is a subscription yoga and meditation app with audio and video classes led by experienced teachers. It directly overlaps Yoga Wake Up's intersection of audio-guided yoga content delivered through a mobile subscription.
- Down Dog: Down Dog is a procedurally generated yoga/pilates/barre app available by subscription on iOS. It competes for the same yoga-app downloads on the App Store and overlaps Yoga Wake Up's audio-driven yoga content positioning.
- Headspace: Headspace is a major meditation and mindfulness app offered via subscription on iOS with enterprise 'Headspace for Work' offering. Yoga Wake Up competes for the same consumer mindfulness wallet share and the same HR-benefits B2B buyer, making it a direct category peer.
Emerging players
- Simple Habit: Simple Habit is a meditation-on-the-go subscription app designed for short, daily sessions. It overlaps with Yoga Wake Up's short-session audio format and the consumer self-improvement category.
- Alo Moves: Alo Moves is a yoga and wellness content subscription app/library from a major lifestyle brand. It overlaps with Yoga Wake Up's premium yoga-content positioning and competes for the same health-conscious consumer interested in guided movement.
- Ten Percent Happier: Ten Percent Happier is a meditation app targeting skeptical mainstream consumers with audio lessons and sleep content. It overlaps with Yoga Wake Up in the audio-mindfulness, App Store subscription category.
- Sleep Cycle: Sleep Cycle is a smart alarm / sleep-tracking app that wakes users at the optimal sleep phase. It competes at the same 'how you wake up' moment as Yoga Wake Up and is a natural adjacent substitute for sleep-inertia-conscious consumers.
- Breethe: Breethe is a meditation, sleep, and mental-wellness subscription app marketed on the App Store. It is a smaller direct competitor in audio-guided mindfulness and an emerging player in the same download and category keywords as Yoga Wake Up.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights2 records
Customer concentration
Yoga Wake Up social profiles
Digital presenceYoga Wake Up compliance and trust
Trust signalCompliance2 records
Yoga Wake Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Wake Up leadership team
Management profileNumber of profiles
Profiles2 records
Yoga Wake Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Wake Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Wake Up
What does Yoga Wake Up do?
Yoga Wake Up is an iOS mobile application that delivers audio-guided yoga, stretching, and meditation sequences designed to replace traditional alarm clocks. Users schedule wakeup sessions via iOS Shortcuts/Automations and follow short in-bed practices that target sleep inertia and morning grogginess. The company also sells digital gift cards and an employer-sponsored corporate wellness program (YWU for Work) that provides team access to the same audio content.
Is Yoga Wake Up a public or private company?
Yoga Wake Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoga Wake Up founded?
Yoga Wake Up was founded in 2017. It employs 1 to 10 people.
Where is Yoga Wake Up based?
Yoga Wake Up is headquartered in Los Angeles, United States, in the North America region.
How does Yoga Wake Up make money?
Four revenue lines are on record. App Subscription - Monthly is the primary driver. The others are app Subscription - Annual, gift Cards and yoga Wake Up for Work (B2B).
Who are Yoga Wake Up's main competitors?
Direct peers on record are Calm, Insight Timer, Glo, Down Dog and Headspace. Emerging players are Simple Habit, Alo Moves, Ten Percent Happier, Sleep Cycle and Breethe.
Does Yoga Wake Up have an API?
No public API is recorded for Yoga Wake Up.
What industry is Yoga Wake Up in?
Yoga Wake Up's product category is Mindfulness Mobile Applications. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAE, Yoga Nidra & Deep Relaxation Practices. Its SIC code is 7372.