Cloudcraft
Cloudcraft is a cloud architecture visualization platform for AWS and Azure that automatically generates and manages infrastructure diagrams, serving over 425,000 DevOps engineers, cloud architects, and FinOps teams as a wholly-owned subsidiary of Datadog.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cloudcraft does
Cloudcraft is a cloud architecture visualization and documentation platform that automatically generates, manages, and shares AWS and Azure infrastructure diagrams. Founded in 2015 and headquartered in New York, Cloudcraft was acquired by Datadog, Inc. (NASDAQ: DDOG) in March 2023 and operates today as a wholly-owned subsidiary under the legal entity Cloudcraft LLC, marketed as 'Cloudcraft by Datadog.' The platform is used by more than 425,000 cloud professionals, with named enterprise and government customers including AWS, Cisco, Sony, NASA, Autodesk, Nvidia, General Dynamics, Deloitte, Bose, Cox Auto, Xerox, and Pearson, primarily serving DevOps engineers, cloud architects, FinOps teams, security teams, and technology consultants.
The core technology consists of a browser-based visual designer covering hundreds of AWS and Azure components with switchable 2D and 3D rendering, a Live Scanning engine that uses cross-account IAM roles with external IDs to read cloud environments in read-only mode without persisting credentials, integrated cost calculation tied to architecture changes, version history (30-day retention on Pro, 90-day on Enterprise), a REST API for CI/CD-driven documentation automation, and embedding integrations with Confluence, Jira, and Sharepoint. Differentiation rests on the live-scanning secure access pattern, native integration with Datadog Cloud Cost Management, and the ability to model real AWS/Azure resources rather than generic boxes-and-arrows diagrams. SOC 2 Type II compliance is maintained annually and AWS GovCloud support is available on Enterprise, broadening addressable regulated workloads.
Cloudcraft operates a freemium SaaS model with three tiers: Free ($0/month, single user, limited drawing size), Pro at $40.83/user/month billed annually (or $99 monthly), and Enterprise at $100/user/month billed annually (or $120 monthly) with SSO/SAML 2.0, multiple teams, bulk discounts at 15+ users, and GovCloud support. Go-to-market combines product-led self-serve signup for Free and Pro with a sales-assisted 'Request a Demo' enterprise motion; existing Datadog customers receive SSO at no charge, providing a structural cross-sell channel into the parent's installed base. The company markets through an educational blog, organic social, G2 reviewer presence, and SEO-driven third-party tool roundups, with customer logos on the homepage serving as enterprise validation rather than as anchor contracts.
Cloudcraft firmographics
Firmographics- Name
- Cloudcraft
- Legal name
- Cloudcraft LLC
- Website
- https://cloudcraft.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cloudcraft is a cloud architecture visualization platform for AWS and Azure that automatically generates and manages infrastructure diagrams, serving over 425,000 DevOps engineers, cloud architects, and FinOps teams as a wholly-owned subsidiary of Datadog.
- Ownership category
- akta.pro rank
Cloudcraft industry classification
Industry- Product category
- Cloud Infrastructure Visualization
- NAICS
- Software Publishers (513210), Software Publishers (5132), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
Keywords
Where Cloudcraft is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloudcraft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Free Tier: Free tier providing basic diagram creation with limited component count (12x15). Generates revenue through conversion funnel to paid plans.
- Subscription SaaS - Pro Plan: Per-user monthly subscription at $40.83/month billed annually ($99 billed monthly). Includes live scan, infinite drawing, team features, version history (30-day retention), 2FA, and API access.
- Subscription SaaS - Enterprise Plan: Per-user monthly subscription at $100/month billed annually ($120 billed monthly). Includes all Pro features plus multiple teams, SSO/SAML 2.0, 90-day version history retention, bulk discounts for 15+ users, and custom pricing.
- Enterprise Invoicing: Annual billing with invoicing available for Pro or Enterprise plans. Datadog customers receive SSO for free regardless of billing plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for individual users creating architectural diagrams |
| Subscription | Annual | Professional tier for teams with automatic diagramming and collaboration |
| Subscription | Annual | Enterprise tier for organizations managing architectures across multiple teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cloudcraft product offering
Product offeringCore offering
Cloudcraft is a SaaS cloud architecture visualization platform that enables users to manually design or automatically generate (via live scanning) visual diagrams of AWS and Azure infrastructure. The platform supports 2D and 3D views, cost calculation and budgeting, version history, team collaboration, and integrates with Datadog Cloud Cost Management, Confluence, Jira, and CI/CD pipelines via REST API.
Product overview
Cloudcraft is a cloud architecture visualization platform that offers a unified product for creating, documenting, and managing AWS and Azure infrastructure diagrams. The product lineup consists of three subscription tiers (Free, Pro at $40.83/user/month, and Enterprise at $100/user/month) along with several integrated modules. Core capabilities include manual diagram creation with hundreds of built-in AWS and Azure components, automatic Live Scanning that generates real-time diagrams from existing cloud environments, Cost Calculation for FinOps budget planning, Version History for tracking infrastructure changes, and a REST API for CI/CD pipeline integration. The Pro and Enterprise tiers unlock automated Live scanning, team collaboration, and enterprise features respectively. All tiers support 2D and 3D visualization modes, diagram sharing via Confluence/Jira/Sharepoint, and integration with Datadog Cloud Cost Management.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloudcraft Cloud architecture visualization platform offering manual diagram design with hundreds of AWS and Azure components, automatic live scanning of existing infrastructure, 2D/3D views, cost calculation, version history, team collaboration, and integration with Datadog Cloud Cost Management. Used by DevOps engineers, cloud architects, FinOps teams, and security/compliance teams to document, plan, and communicate cloud architecture.
- Cloudcraft API REST API enabling programmatic creation and management of blueprints, AWS accounts, Azure accounts, budgets, teams, and users. Supports CI/CD pipeline integration for automated pre- and post-deployment diagram generation and keeps documentation synchronized with infrastructure changes.
Quantifiable outcome
- Saves 3-4 hours each week with Cloudcraft Live scanning
- +1 more outcomes
Companies that use Cloudcraft
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Cloudcraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
Cloudcraft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Datadog, Inc.flagshipDatadog acquired Cloudcraft and operates it as a subsidiary. Cloudcraft integrates with Datadog's Cloud Cost Management product, and existing Datadog customers receive SSO for free on Cloudcraft. The integration enables unified workflows between architecture visualization and cloud monitoring.
- StripecoreStripe serves as Cloudcraft's payment processor, handling credit card transactions. Stripe is PCI Service Provider Level 1 certified, the most stringent level. Credit card data is not transmitted through or stored on Cloudcraft systems.
- ConfluencecoreCloudcraft offers a Confluence plugin for embedding live architecture diagrams directly into Confluence pages, enabling seamless documentation workflows for enterprise teams.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cloudcraft competitors and assessment
Company assessmentEmerging players
- Hava: Automated AWS, Azure, and GCP diagram generator that produces interactive, always-up-to-date architecture diagrams. Direct overlap with Cloudcraft's Live scanning, with broader multi-cloud (GCP) support.
- Holori: Cloud architecture visualization platform that auto-generates diagrams from AWS environments. Closely comparable to Cloudcraft Live scanning, positioned as an emerging alternative for teams seeking automated multi-cloud visualization.
- Eraser: Diagramming and technical drawing tool aimed at engineers and architects, supporting cloud architecture and system design diagrams. Emerging player targeting the same DevOps and engineering personas as Cloudcraft.
- Cloudairy: Cloud architecture diagramming and collaboration platform with AWS/Azure/GCP support and AI-assisted diagram generation. Comparable to Cloudcraft in scope, with broader cloud provider coverage as a key differentiator.
- Hyperglance: Automated cloud infrastructure visualization and cost optimization platform that maps multi-cloud environments. Overlaps with Cloudcraft's Live scanning and cost calculation features, with stronger IT asset management positioning.
Direct peers
- Miro: Collaborative whiteboard platform that supports AWS/Azure architecture templates and is broadly used by DevOps and architecture teams for system design. Overlaps with Cloudcraft on technical diagramming and team collaboration workflows.
- draw.io (diagrams.net): Free, open-source diagramming tool commonly used for AWS architecture diagrams and embedded inside Confluence and Jira. Competes head-to-head with Cloudcraft for free, manual architecture documentation, especially in cost-sensitive teams.
- Lucidchart: Cloud-based diagramming platform widely used for AWS/Azure architecture diagrams, system design, and technical documentation. Most direct competitor to Cloudcraft in the architecture-diagramming category, with broader general-purpose diagramming capabilities and an established enterprise footprint.
Broad incumbents
- AWS Application Composer: Native AWS visual builder for composing and configuring serverless applications from AWS resources. Represents the bundled-incumbent risk Cloudcraft faces on AWS, as AWS itself expands built-in diagramming and IaC tooling.
- Datadog Cloud Cost Management: Datadog's native cloud cost optimization product, which is already integrated with Cloudcraft. While Cloudcraft complements CCM today, it also represents an internal competitor whose roadmap decisions could constrain Cloudcraft's scope over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloudcraft social profiles
Digital presenceCloudcraft compliance and trust
Trust signalCompliance2 records
Cloudcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudcraft leadership team
Management profileNumber of profiles
Profiles2 records
Cloudcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudcraft
What does Cloudcraft do?
Cloudcraft is a SaaS cloud architecture visualization platform that enables users to manually design or automatically generate (via live scanning) visual diagrams of AWS and Azure infrastructure. The platform supports 2D and 3D views, cost calculation and budgeting, version history, team collaboration, and integrates with Datadog Cloud Cost Management, Confluence, Jira, and CI/CD pipelines via REST API.
Is Cloudcraft a public or private company?
Cloudcraft is a private company. It is classified as corporate owned and is currently operating.
When was Cloudcraft founded?
Cloudcraft was founded in 2015. It employs 1 to 10 people.
Where is Cloudcraft based?
Cloudcraft is headquartered in New York, United States, in the North America region.
How does Cloudcraft make money?
Four revenue lines are on record. Subscription SaaS - Free Tier is the primary driver. The others are subscription SaaS - Pro Plan, subscription SaaS - Enterprise Plan and enterprise Invoicing.
Who are Cloudcraft's main competitors?
Emerging players on record are Hava, Holori, Eraser, Cloudairy and Hyperglance. Direct peers are Miro, draw.io (diagrams.net) and Lucidchart. Broad incumbents are AWS Application Composer and Datadog Cloud Cost Management.
Does Cloudcraft have an API?
Yes. Cloudcraft API enables developers to programmatically create and update diagrams, integrate Cloudcraft into CI/CD workflows to generate pre- and post-deployment diagrams, and keep diagrams up-to-date automatically. The API supports managing AWS accounts, Azure accounts, blueprints, budgets, teams, and users. Developer documentation is at docs.datadoghq.com/cloudcraft/api.
What industry is Cloudcraft in?
Cloudcraft's product category is Cloud Infrastructure Visualization. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare). Its NAICS code is 513210 and its SIC code is 7373.