E-Z Go
E-Z-GO is a US golf cart and low-speed vehicle manufacturer founded in 1954, operating as a brand of Textron Specialized Vehicles Inc. It sells electric, lithium, and gas personal and fleet carts (RXV, Liberty, Express lines) to consumers, golf courses, resorts, and government buyers through dealers and direct online channels.
- Company typePrivate
- Founded1954
- HeadquartersAugusta, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What E-Z Go does
E-Z-GO is a US-based manufacturer of golf carts and low-speed personal vehicles, founded in 1954 and headquartered in Augusta, Georgia. The company operates as a brand of Textron Specialized Vehicles Inc., a subsidiary of Textron Inc. (NYSE: TXT), following Textron's 2021 acquisition of the brand. E-Z-GO serves two primary customer segments: individual consumers purchasing personal-use carts for neighborhood, recreational, and social-driving applications, and commercial/institutional buyers such as golf courses, resorts, and government fleets.
The core product line spans five current models — the RXV 2 and RXV 4 (2- and 4-passenger personal carts), the Liberty 4 and Liberty 4F (4-passenger neighborhood and social-driving carts with optional LSV street-legal variants), and the Express 6 (6-passenger group transport) — plus a certified pre-owned program starting at $5,995. Powertrain options include electric, lithium-ion, and gas across the lineup, with technical differentiation provided by IntelliBrake braking technology, customizable LED headlights, and connected-telematics features on premium Liberty models. Pricing on new units ranges from approximately $8,974 (RXV 2) to $13,499 (Liberty 4F).
The business model combines a multi-channel go-to-market: a nationwide authorized dealer network with active recruitment, direct-to-consumer online sales via Build & Price and Reserve Now tools, a separate Fleet division for commercial buyers, government sales, international distribution, and an OEM parts/accessories e-commerce platform (ShopEZGO.com). Revenue streams include new vehicle sales, certified pre-owned sales, parts and accessories, and consumer financing partnerships (e.g., promotional 5.99% / 84-month financing). The company claims the largest community of golf cart owners in the US and employs 1,001–5,000 people. Historical adjacency includes the 2014 acquisition of TUG Technologies, extending the platform into ground support equipment.
E-Z Go firmographics
Firmographics- Name
- E-Z Go
- Legal name
- Textron Specialized Vehicles Inc.
- Website
- https://ezgo.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- E-Z-GO is a US golf cart and low-speed vehicle manufacturer founded in 1954, operating as a brand of Textron Specialized Vehicles Inc. It sells electric, lithium, and gas personal and fleet carts (RXV, Liberty, Express lines) to consumers, golf courses, resorts, and government buyers through dealers and direct online channels.
- Ownership category
- akta.pro rank
E-Z Go industry classification
Industry- Product category
- Golf Carts
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Go-Kart & Recreational Kart Manufacturing (IMACAEAI)
Keywords
Where E-Z Go is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E-Z Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Primary revenue stream from selling new golf carts including personal-use and fleet models with various powertrain options (electric, gas, lithium)
- Certified Pre-Owned Vehicles: Sale of certified pre-owned golf carts providing a secondary market option starting at $5,995
- Parts & Accessories: Revenue from genuine OEM accessories sold through ShopEZGO.com including tires, wheels, premium seating, and golf upgrades
- Financing Services: Financial services partnership providing financing options with promotional rates (5.99% for 84 months), enabling higher average transaction values
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RXV 2 - 2-passenger golf cart starting at $8,974 |
| Unit Pricing | Pay-as-you-go | RXV 4 - 4-passenger golf cart starting at $10,520 |
| Unit Pricing | Pay-as-you-go | Liberty 4 - 4-passenger neighborhood golf cart starting at $11,999 |
| Unit Pricing | Pay-as-you-go | Liberty 4F - 4-passenger forward-facing golf cart starting at $13,499 |
| Unit Pricing | Pay-as-you-go | Express 6 - 6-passenger golf cart starting at $12,149 |
| Unit Pricing | Pay-as-you-go | Certified Pre-Owned - Pre-owned golf carts starting at $5,995 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
E-Z Go product offering
Product offeringCore offering
E-Z-GO manufactures and sells personal and fleet golf carts and low-speed vehicles, offering multiple passenger configurations (2, 4, and 6-passenger) with electric, lithium-ion, and gas powertrain options. The company distributes vehicles through a national authorized dealer network, direct online sales tools (Build & Price, Search Inventory), and dedicated fleet/commercial sales channels, complemented by certified pre-owned vehicles and OEM parts/accessories via ShopEZGO.com.
Product overview
E-Z-GO is a manufacturer of golf carts and personal vehicles, offering a portfolio of six distinct models across personal and fleet categories. The core product lineup includes the RXV 2 and RXV 4 (2 and 4-passenger carts with electric, lithium, or gas options featuring IntelliBrake technology), the Liberty 4 and Liberty 4F (4-passenger neighborhood/social driving carts with connected tech and rear or forward-facing seating), and the Express 6 (6-passenger group transport cart with suspension and lifted options). The company also offers certified pre-owned vehicles. All models support customization through a Build & Price tool and are available through a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- ShopEZGO.com: E-Z-GO's dedicated e-commerce platform for parts and accessories, including tires, wheels, premium seating, and golf upgrades.
Products and services
- RXV 2 A 2-passenger personal golf cart available in electric, lithium, or gas powertrain options, designed for individual consumers seeking neighborhood and recreational transportation, starting at $8,974.
- RXV 4 A 4-passenger personal golf cart with two-forward and two-rear facing seats, featuring IntelliBrake technology and smooth handling, available in electric or gas powertrains, starting at $10,520.
- Liberty 4 A 4-passenger neighborhood golf cart with rear-facing seating, premium lighting, and expanded storage, available as an LSV-compliant variant for street-legal use, starting at $11,999.
- Liberty 4F A 4-passenger forward-facing golf cart designed for social driving, featuring connected technology, comfort amenities, shared seating, and customizable LED headlights, starting at $13,499.
- Express 6 A 6-passenger golf cart with 4-forward and 2-rear facing seats, designed for group transport with added seating capacity, suspension, and lifted ride height options, starting at $12,149.
- Certified Pre-Owned Vehicles Inspected and certified pre-owned E-Z-GO golf carts providing a secondary-market option for individual consumers, starting at $5,995.
Companies that use E-Z Go
Customer profileSegments3 records
Ideal customer profiles2 records
E-Z Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E-Z Go partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Textron Specialized VehiclescoreE-Z-GO is a brand of Textron Specialized Vehicles Inc., a subsidiary of Textron Inc. The parent company provides manufacturing capabilities, capital resources, and corporate infrastructure. E-Z-GO operates as part of Textron's specialized vehicles division alongside other vehicle brands.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
E-Z Go competitors and assessment
Company assessmentDirect peers
- Club Car: Closest direct competitor to E-Z-GO, manufacturing golf carts, personal transportation vehicles, and LSVs sold through a similar authorized dealer network into golf course, commercial, and consumer segments.
- Yamaha Golf Cars: Major golf cart and PTV manufacturer competing head-to-head with E-Z-GO in fleet and personal markets, with overlapping electric and gas powertrain offerings and similar dealer-distribution economics.
- Columbia Vehicle Group: Manufacturer of utility vehicles and golf/LSV products under the Columbia and ParCar brands, competing in commercial fleet, resort, and personal segments with electric and gas powertrains.
- Tomberlin: LSV and golf cart manufacturer focused on street-legal neighborhood electric vehicles, overlapping with E-Z-GO's Liberty LSV product line and competing in the personal transportation segment.
- ICON Electric Vehicles: Custom-styled electric golf cart and LSV manufacturer targeting the same personal-use buyer as E-Z-GO's Liberty models, with strong customization and lifestyle positioning.
- Garia: Luxury golf cart and urban mobility vehicle manufacturer, competing in the premium personal-use segment where E-Z-GO's Liberty 4F and Express 6 are positioned.
- Star EV: Electric utility and golf vehicle manufacturer serving commercial, resort, and personal markets with electric powertrains overlapping E-Z-GO's lithium and electric offerings.
Broad incumbents
- Polaris: Diversified powersports incumbent owning the GEM LSV brand; competes with E-Z-GO across recreational and neighborhood electric vehicle segments as part of a much broader off-road and on-road portfolio.
Others
- Cushman: Sister brand under Textron Specialized Vehicles Inc. manufacturing utility and turf vehicles; competes indirectly with E-Z-GO's commercial/fleet SKUs and shares Textron manufacturing and distribution infrastructure.
Emerging players
- Evolution Electric Vehicles: Growing entrant in the LSV and golf cart segment focused on electric powertrains and custom styling, encroaching on the lower end of E-Z-GO's personal-use price ladder.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
E-Z Go social profiles
Digital presenceE-Z Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Z Go leadership team
Management profileNumber of profiles
Profiles6 records
E-Z Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Z Go M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Z Go
What does E-Z Go do?
E-Z-GO manufactures and sells personal and fleet golf carts and low-speed vehicles, offering multiple passenger configurations (2, 4, and 6-passenger) with electric, lithium-ion, and gas powertrain options. The company distributes vehicles through a national authorized dealer network, direct online sales tools (Build & Price, Search Inventory), and dedicated fleet/commercial sales channels, complemented by certified pre-owned vehicles and OEM parts/accessories via ShopEZGO.com.
Is E-Z Go a public or private company?
E-Z Go is a private company. It is classified as corporate owned and is currently operating.
When was E-Z Go founded?
E-Z Go was founded in 1954. It employs 1,001 to 5,000 people.
Where is E-Z Go based?
E-Z Go is headquartered in Augusta, United States, in the North America region.
How does E-Z Go make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are certified Pre-Owned Vehicles, parts & Accessories and financing Services.
Who are E-Z Go's main competitors?
Direct peers on record are Club Car, Yamaha Golf Cars, Columbia Vehicle Group, Tomberlin, ICON Electric Vehicles, Garia and Star EV. Polaris is listed as a broad incumbent. Cushman is listed as an others. Evolution Electric Vehicles is listed as an emerging player.
Does E-Z Go have an API?
No public API is recorded for E-Z Go.
What industry is E-Z Go in?
E-Z Go's product category is Golf Carts. Its primary akta.pro industry code is IMACAEAI, Go-Kart & Recreational Kart Manufacturing. Its NAICS code is 441227 and its SIC code is 3714.