The Lutheran Village at Miller's Grant

What The Lutheran Village at Miller's Grant does

The Lutheran Village at Miller's Grant is a not-for-profit, faith-based Continuing Care Retirement Community (CCRC), also marketed as a Life Plan Community, located on a single 50-acre campus at 9000 Fathers Legacy in Ellicott City, Howard County, Maryland. Opened in 2016 and operated under the Lutheran Social Ministries of Maryland (LSMMD) parent organization, the community serves seniors aged 60 and over across the Baltimore–Washington D.C. corridor with a full continuum of care delivered on one campus: independent living (248 apartments and 36 single-family homes), assisted living (38 suites), long-term nursing care (16 beds in the state-of-the-art Health Care Center), and short-term rehabilitation (physical, occupational, and speech therapy for Medicare patients, including LSVT BIG & LOUD, orthopedic, post-stroke, balance, and vestibular therapy).

The community's differentiating platform elements are the trademarked Flourish™ senior wellness program, which structures resident engagement around seven dimensions of wellness (intellectual, social, physical, spiritual, vocational, emotional, environmental), and a person-centered care model that supports residents as their care needs evolve without requiring relocation. Supporting infrastructure includes three dining venues (The Bistro, Zest fine dining, Main Street Pub), a wellness center with heated pool, day spa, tennis court, lifelong learning partnerships, and completed Phase Two Expansion amenities (Performing Arts Center/Chapel, Gastro Pub). Quality credentials include a CMS Five-Star rating, U.S. News & World Report Best Nursing Homes for Short-term Rehabilitation 2022–2023, and six consecutive Best of Howard County awards.

Miller's Grant monetizes through a multi-stream model typical of CCRCs: one-time entrance fees securing residency and priority access to the full care continuum, recurring monthly service fees across independent living, assisted living, and long-term care levels, managed health care fees for on-site clinical and rehabilitation services (including Medicare-reimbursable outpatient rehab), and philanthropic contributions via the Annual Fund and Mission Possible Capital Campaigns. GTM is direct-sales led, with personalized counselor consultations, campus tours, a Premier Waitlist Club for priority access, and a multi-channel digital and community presence targeting seniors and their adult children in the Howard County / Baltimore-Washington metro area.

Name

The Lutheran Village at Miller's Grant

Legal name

Lutheran Village at Miller's Grant, Inc.

Website

https://millersgrant.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

The Lutheran Village at Miller's Grant is a not-for-profit, faith-based Continuing Care Retirement Community in Ellicott City, Maryland, serving 400+ seniors aged 60+ with independent living, assisted living, long-term care, and short-term rehabilitation delivered on a single 50-acre campus under Lutheran Social Ministries of Maryland.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Short-term rehabilitation
• Independent senior living

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Monthly Fees: Ongoing monthly fees for independent living, assisted living, and long-term care services. CCRCs typically charge monthly fees that cover housing, amenities, and varying levels of care services.
2. Entrance/Entry Fees: One-time entrance fees for CCRC residency, typically required for continuing care retirement communities to secure priority access to all levels of care.
3. Health Care Services: Additional fees for on-site health services including assisted living, rehabilitation, and long-term nursing care as residents' needs evolve.
4. Donations and Philanthropy: Donations through Annual Fund Campaign and Mission Possible Capital Campaign supporting benevolent care, scholarships, and capital projects like Performing Arts Center/Chapel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

The Lutheran Village at Miller's Grant is a not-for-profit, faith-based continuing care retirement community (CCRC) that operates as a single integrated senior living platform. It sells residency and care services across a full continuum including independent living (248 apartments and 36 single-family homes), assisted living (38 suites), long-term nursing care (16 beds), and short-term rehabilitation (physical, occupational, and speech therapy) on one 50-acre campus in Ellicott City, Maryland.

Product overview

The Lutheran Village at Miller's Grant is a not-for-profit, faith-based Continuing Care Retirement Community (CCRC) operating as a single integrated senior living platform offering a full continuum of care. The community combines independent living (248 apartments and 36 single-family homes) with assisted living (38 suites), long-term care (16 nursing beds), and short-term rehabilitation services on one campus. Supporting the residential offerings are integrated wellness programs (Flourish™), dining venues (The Bistro, Zest, Main Street Pub), lifelong learning initiatives, and extensive amenities. The community operates under Lutheran Social Ministries of Maryland (LSMMD) parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior independent living offering 248 apartments and 36 single-family homes with maintenance-free lifestyle, concierge-style services, and amenities for adults aged 60+ in Ellicott City, MD.
• Assisted Living Assisted living with 38 suites providing personalized support with daily living activities including bathing, dressing, and medication management in a welcoming community setting.
• Long-Term Care Long-term nursing care at the state-of-the-art Health Care Center providing 16 nursing beds with medication management, preventive skin care, post-operative care, and therapy services.
• Short-Term Rehabilitation Award-winning rehabilitation services providing physical, occupational, and speech therapy with customized recovery plans for Medicare patients, including arthritis treatment, balance therapy, dementia care, LSVT BIG & LOUD therapy, orthopedic rehabilitation, post-stroke therapy, and vestibular rehabilitation.

Quantifiable outcome

• Best of Howard recognition for sixth consecutive year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SodexocoreOthersFood service provider managing dining operations including casual bistro, fine dining Zest restaurant, and pub with large-screen TV.
• Right at HomeminorStrategic or Co-development PartnerPreferred provider for in-home care services, offering additional care options for residents.
• Johns Hopkins Medicine - Howard County General HospitalcoreStrategic or Co-development PartnerHealth care partnership providing medical specialist services and referral pathway for rehabilitation services.
• The Bob Lucido Team of Keller Williams LegacyminorGTM or Marketing PartnerMission sponsor for Annual Fund Campaign supporting benevolent care initiatives.
• Harkins BuildersminorStrategic or Co-development PartnerMission sponsor for Annual Fund Campaign supporting community expansion projects.
• GilchristminorStrategic or Co-development PartnerActive Life sponsor for Annual Fund Campaign supporting community programs.
• Charles E. Miller Branch LibrarycoreStrategic or Co-development PartnerAdjacent library partner providing lifelong learning opportunities, lectures, and special interest programming within walking distance of campus.
• Howard County 50+ CentercoreStrategic or Co-development PartnerAdjacent senior center partner providing additional programming and activities for residents within walking distance.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Asbury Communities: Maryland-headquartered, faith-inspired non-profit operator of multiple CCRCs across the Mid-Atlantic. Closest geographic peer with the same continuum-of-care CCRC/Life Plan Community model and not-for-profit structure.
• Erickson Senior Living: Largest U.S. CCRC operator with multiple Mid-Atlantic campuses (including Catonsville/Maris Grove nearby). Operates the same single-campus continuum-of-care Life Plan Community model at larger scale.
• Roland Park Place: Single-site, not-for-profit continuing care retirement community in Baltimore, MD offering the same full continuum of care (independent living, assisted living, skilled nursing) to a comparable affluent, age-60+ demographic in the same Baltimore metro.
• Acts Retirement-Life Communities: One of the largest non-profit, faith-based CCRC operators in the U.S. with strong Mid-Atlantic presence. Same Life Plan Community / entrance-fee model and faith-based mission alignment.
• National Lutheran Communities & Services: Lutheran-affiliated, faith-based senior services operator offering CCRC, assisted living, and skilled nursing. Closest match on Lutheran heritage and faith-based mission.
• Broadmead: Continuing care retirement community in Baltimore County, Maryland offering independent living, assisted living, and skilled nursing on a single campus. Comparable geography, scale, and continuum-of-care model.
• Covenant Living: Faith-based, not-for-profit CCRC operator offering independent living, assisted living, skilled nursing, and memory care across multiple states. Same mission-driven Life Plan Community model and not-for-profit status.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care across hundreds of communities. Overlaps broadly on services but is investor-owned and does not focus on the CCRC/Life Plan Community niche.

Regional players

• Brightview Senior Living: Mid-Atlantic-focused operator of independent living, assisted living, and memory care communities across Maryland and other East Coast markets. Regional competitor for the same Howard County/Baltimore-Washington senior population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MillersGrant
• Facebookfacebook.com/millersgrant
• LinkedInlinkedin.com/company/millers-grant
• Instagraminstagram.com/millersgrant

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lutheran Village at Miller's Grant