Florida Medical Psychology

What Florida Medical Psychology does

Florida Medical Psychology Associates, LLC (FMPA) is a privately-held health psychology group practice headquartered in Tampa, Florida, founded and operated by four doctoral-level licensed psychologists — Perry Kaly, Ph.D., Andrea Friedman, Ph.D., Mario Rodriguez, Ph.D., and Marina Unrod, Ph.D. The firm delivers clinical psychology services through two distribution channels: a direct-to-consumer outpatient practice serving individuals, couples, and families in the Tampa Bay area, and an enterprise channel that embeds psychologists inside partner primary care and specialty medical practices for integrated behavioral health delivery. Hospital-affiliated services include pre-surgical bariatric psychological evaluations performed at BayCare St. Joseph's Hospital and BayCare South Florida Baptist Hospital, as well as outpatient services under medical staff privileges at Tampa General Hospital.

The service portfolio spans 17+ offerings organized into two tiers. Core services include individual psychotherapy, couples counseling, family therapy, psychological assessment, coaching, and educational workshops. Specialized services target health-psychology verticals: weight loss/bariatric surgery, eating disorders, chronic pain management, mindfulness-based stress reduction, memory screening, gifted assessment, pre-IVF evaluations, diabetes self-care, and cardiac risk reduction. All providers employ evidence-based modalities including cognitive-behavioral therapy (CBT), mindfulness-based cognitive therapy (MBCT), positive psychotherapy, insight-oriented therapy, and relaxation training. Teletherapy delivery is enabled through third-party platforms Doxy.Me and Psychology Today, and all providers hold PSYPACT Authority to Practice Interjurisdictional Telepsychology (APIT), which legally permits practice across more than 30 states.

The business model is fee-for-service professional services with unit pricing: 55-minute treatment sessions bill at $225-$300, intake sessions at $250-$450, and comprehensive psychological evaluations at a flat $450. All providers are in-network with Medicare, with subset participation in Humana and United Healthcare/Optum; the practice also handles out-of-network billing submission on behalf of patients. There are no external investors, no parent company, no disclosed funding rounds, and no M&A history. The firm is HIPAA-compliant, employs 11-50 staff per disclosed firmographics, and relies primarily on physician referrals and hospital partnerships for patient acquisition, with minimal direct-to-consumer marketing.

Name

Florida Medical Psychology

Legal name

Florida Medical Psychology Associates, LLC.

Website

https://flmedpsych.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Medical Psychology Associates is a Tampa-based health psychology group practice that delivers psychotherapy, psychological assessment, and integrated behavioral health services to individuals, couples, families, and partner hospitals across the Tampa Bay area and via PSYPACT-authorized telepsychology in 30+ states.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

Keywords

• Psychology services
• Psychological assessment
• Behavioral health
• Couples counseling
• Health psychology

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychotherapy and Counseling Services: Individual psychotherapy sessions, couples counseling, and family therapy billed per session. Treatment sessions range from $225-$300 depending on provider. Sessions are typically 55 minutes.
2. Psychological Assessment and Evaluation: Comprehensive psychological evaluations including bariatric surgery evaluations, gifted assessments, memory/dementia screenings, fertility/IVF evaluations, and spinal cord stimulator evaluations. Fee is $450 per evaluation.
3. Initial Intake Sessions: First appointment intake sessions that introduce the counseling process, gather background information, and assess patient needs. Fees range from $250-$450 depending on provider and length.
4. Administrative and Documentation Fees: Fees for written communications, disability claims completion, and other administrative services. Brief written communication starts at $50; disability claims start at $100.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FMPA is a health psychology group that delivers clinical psychology services directly to patients and embedded within medical settings. Core offerings include individual psychotherapy, couples counseling, family therapy, psychological assessment, coaching, and educational workshops, supplemented by specialized programs in bariatric evaluations, eating disorders, chronic pain, mindfulness-based stress reduction, memory screening, gifted assessment, pre-IVF evaluations, diabetes self-care, and cardiac risk reduction. Services are delivered in-person at the Tampa Westchase office and via secure telehealth using Doxy.Me and Psychology Today.

Product overview

Florida Medical Psychology Associates is a health psychology practice offering a comprehensive suite of mental health services centered around clinical psychology, health psychology, and neuropsychology. The practice provides core services including psychotherapy, couples counseling, family therapy, psychological assessment, coaching, and educational workshops, delivered through both in-person and teletherapy modalities. Their specialized services focus on health-related areas including weight management/bariatric surgery support, eating disorders, pain management, mindfulness-based stress reduction, memory screening, gifted assessment, pre-IVF evaluations, diabetes self-care, and cardiac risk reduction. The practice integrates psychological care with primary care and specialty medical settings, offering treatment approaches including cognitive-behavioral therapy (CBT), mindfulness-based cognitive therapy (MBCT), and positive psychotherapy. Services are available via secure teletherapy platforms Doxy.Me and Psychology Today, in addition to their Tampa location.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy Services
• Couples Counseling

Quantifiable outcome

• Patients who received psychotherapy in primary care settings showed dramatic reduction in subsequent use of medical services
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BayCare St. Joseph's HospitalcoreStrategic or Co-development PartnerFMPA providers offer outpatient psychological services to the bariatric surgery program, including pre-surgical evaluations for patients undergoing weight loss surgery at this BayCare facility.
• BayCare South Florida Baptist HospitalcoreStrategic or Co-development PartnerFMPA providers provide pre-surgical psychological evaluations for bariatric surgery patients at this BayCare hospital, supporting the hospital's weight loss surgery program.
• University of South Florida - Department of PediatricsminorStrategic or Co-development PartnerFMPA providers hold clinical faculty appointments in the Department of Pediatrics at USF, contributing to academic medical education and potentially participating in research.
• Tampa General HospitalcoreStrategic or Co-development PartnerFMPA providers have medical staff privileges at Tampa General Hospital, providing outpatient psychological services and previously the Healthy Weight Clinic at USF/TGH.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Spring Health: Enterprise mental health platform providing teletherapy, coaching, and psychiatric services to employers and health plans. Comparable to FMPA in delivering behavioral health, particularly given FMPA's documented outcomes in reducing medical service utilization that align with Spring Health's value-based employer pitch.
• Lyra Health: Employer-sponsored mental health platform offering EAP, teletherapy, and in-person provider matching. Comparable to FMPA's behavioral health delivery model, particularly its B2B integration with medical practices, though Lyra operates at vastly greater scale via enterprise contracts.
• Talkspace: National online therapy platform connecting users to licensed therapists via subscription messaging and video. Comparable to FMPA because it operates in the same behavioral health delivery space and, like FMPA, leverages PSYPACT-equivalent cross-state therapist licensing to deliver teletherapy at scale.
• BetterHelp: Largest consumer-facing online therapy subscription service offering unlimited messaging and live sessions with licensed therapists. Comparable to FMPA in the psychotherapy delivery category, though FMPA competes on doctoral-level credentials and integrated medical partnerships rather than subscription price.
• LifeStance Health: Public outpatient mental health platform operating hundreds of clinic locations across the U.S. with a clinician network delivering therapy, psychiatry, and psychological testing. Comparable to FMPA as a clinic-based behavioral health provider, though LifeStance operates at national scale and FMPA would likely be a tuck-in candidate.

Direct peers

• Two Chairs: Hybrid in-person and teletherapy group practice operating its own clinics alongside virtual care. Direct peer to FMPA as a multi-clinician private practice model delivering evidence-based psychotherapy with a focus on matching patients to specialized providers - same operational archetype, though Two Chairs is venture-backed and larger.
• Octave: Group therapy practice combining in-person clinics with virtual sessions, focused on evidence-based modalities and outcomes measurement. Directly comparable to FMPA as a multi-clinician outpatient behavioral health practice delivering CBT, mindfulness, and measurement-based care to individuals and couples.

Others

• BayCare Health System: Large not-for-profit health system in the Tampa Bay region operating multiple hospitals including St. Joseph's and South Florida Baptist. Customer and partner of FMPA, comparable in that both operate in the integrated medical-behavioral health delivery space in the same regional market.
• Tampa General Hospital: Academic medical center in Tampa where FMPA providers hold medical staff privileges and run the Healthy Weight Clinic behavioral components. Customer and partner of FMPA, comparable as a regional integrated care delivery institution sharing FMPA's biopsychosocial treatment approach.

Emerging players

• Brightside Health: Telepsychiatry and therapy platform focused on anxiety and depression with a measurement-based care model. Comparable to FMPA in telehealth-delivered psychotherapy and outcomes tracking, though Brightside is a venture-backed emerging player rather than an established local practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florida-medical-psychology-associates-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Medical Psychology