What Traqo does

Traqo is a Noida, India-based SaaS company founded in 2022 by IIT-IIM alumni that sells a freight booking-to-billing logistics platform primarily to Indian mid-market manufacturers and e-commerce operators. The platform combines SIM-based real-time tracking (cellular triangulation without GPS hardware or internet dependency), AI-powered EXIM container tracking across 170+ shipping lines, reverse-auction procurement, electronic proof of delivery, freight settlement, route and 3D load planning, digital KYC, and a WhatsApp-based communication bot for RFQ generation and stakeholder alerts. Traqo reports over 100 enterprise clients, $2.5Bn+ in monthly GMV under management, $15M+ in monthly automated freight, and 12%+ savings delivered to cargo owners; named customers include Godrej & Boyce, Greenpanel Industries, Action TESA, Mrs. Bectors Food Specialities, Hafele India, Dynamic Cables, Brand Concepts, Prabhaat Global Industries, ION Exchange, and Ezyhaul.

The business model is subscription-based SaaS with transaction-fee elements, sold through direct enterprise field sales targeting CxO-level buyers, supplemented by self-serve web dashboards (dashboard.traqo.in, traqocontainer.com) and an API-first integration path with SAP, Oracle, WhatsApp, Slack, Gmail, and BI tools. GTM is sales-led against fragmented, manual domestic freight operations and unmanaged international ocean freight, with pricing disclosed only on a quote basis. In October 2024 Traqo closed an undisclosed pre-seed round led by We Founder Circle to scale AI and technology development.

Traqo's technology stack centers on the proprietary SIM-based tracking method, native ERP and communication integrations, and AI analytics for shipment performance and carrier scoring. The company operates from a single headquarters in Noida, employs 11-50 people, and serves markets across South Asia with stated global reach through its ocean freight product. The current strategic emphasis is on expanding from domestic FTL/PTL freight into EXIM container tracking, broadening its mid-market manufacturing customer base, and deepening enterprise relationships, several of which already exceed four years.

Name

Traqo

Legal name

Traqo

Website

https://traqo.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Traqo is a Noida-based SaaS platform providing end-to-end freight booking-to-billing logistics management for Indian manufacturers and e-commerce companies, featuring SIM-based tracking, AI-powered ocean freight visibility across 170+ shipping lines, and reverse-auction procurement.

Ownership category

akta.pro rank

Product category

Logistics Management Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

akta.pro secondary industry

Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Freight management software
• Logistics automation platform
• Shipment tracking solutions
• Supply chain visibility
• Transportation management system

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freight Booking-to-Billing SaaS Platform: Subscription-based SaaS platform providing end-to-end freight lifecycle management including procurement, tracking, documentation, and invoicing. Revenue generated through platform fees and transaction processing for logistics operations.
2. Logistics Automation Services: Freight worth $15M automated through Traqo Platform Monthly. Platform enables automation of routine logistics tasks, trip coordination, and documentation processing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Traqo builds and sells a freight booking-to-billing SaaS platform that manages the entire logistics lifecycle for manufacturers, importers, exporters and e-commerce shippers. Its core capabilities include SIM-based hardware-free real-time tracking, reverse-auction freight procurement, electronic proof of delivery, freight settlement, and AI-powered ocean container visibility (Traqo Ocean) across 170+ shipping lines, all delivered with native ERP (SAP, Oracle) and WhatsApp-based stakeholder communication.

Product overview

Traqo is a unified logistics management SaaS platform offering end-to-end freight solutions from booking to billing. The core platform combines SIM-based tracking, reverse auction procurement, and freight settlement modules. The product portfolio includes Traqo Ocean for EXIM container tracking with AI analytics, Traqo Procurement for auction-based freight purchasing, and feature modules covering route planning, load optimization, WhatsApp-based communication, ePOD, and Digital KYC. The platform serves manufacturers and e-commerce companies managing full-truckload, part-truckload, and ocean freight operations, currently processing over $2.5 billion in monthly GMV.

Differentiator

Problem solved

Functional benefit

Products and services

• Traqo Platform (Freight Booking-to-Billing SaaS) End-to-end logistics management SaaS covering freight procurement, dispatch, real-time tracking, electronic proof of delivery, documentation and invoicing for manufacturers, importers, exporters and e-commerce shippers.
• SIM-Based Tracking Hardware-free, internet-independent real-time tracking solution using SIM-card based cellular triangulation to monitor assets and shipments without GPS devices, additional hardware installations or internet connectivity.
• Traqo Ocean (EXIM Container Tracking) AI-powered ocean freight visibility platform covering 170+ shipping lines including Maersk, MSC, CMA CGM, Hapag-Lloyd and Evergreen, providing consolidated container tracking, carrier performance scoring, automated MIS reports and ERP integration for importers and exporters.
• Traqo Procurement (Reverse Auctions) Freight procurement module that enables competitive reverse-auction bidding among transporters with standardized pricing comparison and vendor performance tracking for transparent, data-driven rate discovery.
• Traqo API Push and pull REST APIs for each Traqo platform module, enabling integration with transportation management systems and enterprise ERP environments such as SAP and Oracle, with full developer documentation on Postman.

Quantifiable outcome

• 70% reduction in manual effort for ocean freight operations
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered key.

• Greenpanel Industries LimitedkeyStrategic or Co-development Partner · 24 June 2026Multi-year collaboration implementing SIM-based real-time tracking and automation platform across two manufacturing plants, monitoring thousands of trips monthly
• Brand Concepts LtdkeyStrategic or Co-development Partner · 17 June 2026Unified freight platform implementation across multiple warehouses replacing manual freight processes with digital workflow covering auctions, indents, tracking, and ePOD
• Dynamic CableskeyStrategic or Co-development Partner · 2 June 2026Four-year partnership digitizing outbound freight operations with Real-Time Tracking, ePOD, and Automation modules at manufacturing plant handling hundreds of monthly trips
• Hafele IndiakeyStrategic or Co-development Partner · 12 May 2026FTL procurement digitisation through structured RFQ platform enabling competitive bidding among transporters with standardized pricing and vendor performance tracking
• Prabhaat Global Industries LtdkeyStrategic or Co-development Partner · 6 May 2026Intelligent auction and automation platform implementation for logistics and procurement operations including load planning, vehicle tracking, and automated gate pass systems
• Action TESAkeyStrategic or Co-development Partner · 21 April 2026Four-year partnership managing full-truckload logistics for 4,000+ monthly trips with digitized indents, smart auctions, real-time GPS tracking, and end-to-end automation
• Mrs. Bectors Food Specialities LtdkeyStrategic or Co-development Partner · 27 January 2026Ocean freight visibility through Traqo Ocean enabling container tracking across 170+ global carriers with 70% manual effort reduction and 10-12% freight rate savings

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Locus.sh: India-based logistics technology platform offering dispatch management, route optimization, and shipment tracking for enterprises. Closely comparable to Traqo's domestic freight automation, tracking, and procurement modules, and competing for the same Indian manufacturer buyer.
• FarEye: India-origin delivery and logistics management platform providing real-time visibility, order tracking, and orchestration for shippers and 3PLs. Overlaps directly with Traqo's ePOD, tracking, and freight workflow automation use cases.
• LogiNext: Logistics automation and analytics SaaS targeting enterprises with route optimization, delivery management, and shipment visibility. A direct regional competitor to Traqo's freight tracking and automation modules.
• Ezyhaul: India-focused digital freight marketplace and logistics platform connecting shippers with truckers. Listed as both a Traqo customer and competitor in the Indian freight procurement space.

Regional players

• Shiprocket: India-focused shipping and logistics aggregator for e-commerce and SMB shippers. Comparable on freight aggregation and SaaS-enabled logistics but skews toward e-commerce parcel rather than manufacturing FTL/EXIM.

Broad incumbents

• Project44: Global supply chain visibility platform providing multimodal tracking and TMS-grade integrations across ocean, road, rail, and air. Comparable to Traqo Ocean's multi-carrier container visibility but at much larger global scale and enterprise footprint.
• FourKites: Supply chain visibility and predictive analytics platform covering ocean, road, rail, and air for global enterprises. Comparable to Traqo's EXIM tracking and exception alerts but competes at the enterprise-global tier with much higher scale.
• Flexport: Digital freight forwarder offering ocean, air, and ground freight with proprietary visibility software. Comparable on ocean freight visibility and EXIM container tracking; operates at a far larger scale than Traqo Ocean.
• Blue Yonder: Panasonic-owned supply chain and TMS platform offering transportation management, procurement, and execution at global enterprise scale. Comparable to Traqo's full freight booking-to-billing scope but competes as the incumbent against which mid-market manufacturers typically benchmark.
• Uber Freight: Digital freight marketplace and managed transportation offering from Uber, providing shipper-carrier matching and visibility. Comparable to Traqo's reverse-auction capacity sourcing and freight procurement module but at global, well-capitalized scale.

Market position

Weaknesses2 records

Competitive moat5 records

Customer concentration

• Xmobile.twitter.com/traqo_in
• GitHubgithub.com/Traqo
• YouTubeyoutube.com/channel/UCSSdxQ85gUrP3pWzXngXAeA/videos
• Facebookfacebook.com/traqo.in
• LinkedInlinkedin.com/company/traqo-in

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traqo