Wild Pastures

What Wild Pastures does

Wild Pastures is a privately held, direct-to-consumer subscription-based meat delivery service headquartered in Traverse City, Michigan. The company sells customizable boxes of pasture-raised beef, pork, chicken, and wild-caught seafood sourced from a network of American regenerative family farmers, delivering to customers' doorsteps within the contiguous 48 US states via UPS and FedEx in compostable packaging. All meat is produced without feedlots, synthetic fertilizers, pesticides, herbicides, hormones, or antibiotics, and the company emphasizes rotational grazing and whole-animal utilization as core operating principles.

The underlying business is a single-channel e-commerce platform (wildpastures.com) where consumers can sign up for recurring subscription orders or make one-time purchases, customize every cut in their box, skip or cancel at any time through a member portal, and receive order updates via SMS and email. Payment processing is handled by Stripe, and web analytics are run through Google Analytics. Pricing is not publicly listed; it is generated dynamically based on the items and options selected during the purchase process, with a 30-day satisfaction guarantee capping refunds at $150 and a limited-time offer of 12% off plus free shipping for life for new customers.

The company's revenue mechanics rest on two streams: recurring subscription orders and one-time meat box purchases, both fulfilled by the same nationwide farmer network. Marketing is concentrated in owned channels — website content, email newsletters, SMS campaigns, customer reviews, and referral/affiliate partnerships — with no third-party marketplace or retail distribution. Co-founder Chas Smith is the only named member of the leadership team in the available data. No funding rounds, institutional investors, headcount figures, or revenue disclosures are present in the source materials, and ownership and management structure beyond the co-founder are undisclosed.

Name

Wild Pastures

Legal name

Wild Pastures

Website

https://wildpastures.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Pastures is a privately held, direct-to-consumer subscription meat delivery service headquartered in Traverse City, Michigan. It sells customizable boxes of pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms and delivered across the Lower 48 US states.

Ownership category

akta.pro rank

Product category

Pasture-Raised Meat Delivery

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Commercial Beef Cattle Breeding (Crossbred) (AFAEABAE), Organic & Pasture-Raised Hog Farming (AFAEAEAI), Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)

Keywords

• Pasture-raised meats
• Meat subscription service
• Grass-fed beef
• Regenerative agriculture
• Wild-caught seafood

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Meat Box Subscriptions: Wild Pastures sells pasture-raised beef, pork, chicken, and wild-caught seafood through a customizable subscription model where members receive recurring deliveries. Customers can choose between subscription or one-time purchase options. Pricing varies based on the options selected during the purchase process, with recurring payments for subscription orders and one-time payments for individual purchases.
2. One-Time Meat Box Purchases: Customers can purchase meat boxes without committing to a subscription, with a one-time payment per order. The company offers a 30-day satisfaction guarantee with refunds up to $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wild Pastures is a direct-to-consumer meat delivery service that sells customizable boxes of 100% pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms. Customers can choose between recurring subscription deliveries or one-time purchases, with full item-level customization of box contents. Orders are packaged in compostable materials and shipped directly to doorsteps across the Lower 48 States via UPS and FedEx.

Product overview

Wild Pastures operates as a direct-to-consumer meat subscription service offering a single unified product: customizable boxes of pasture-raised meats. The core offering includes grass-fed beef, pasture-raised chicken and pork, and wild-caught seafood. Customers can choose between subscription (recurring) or one-time purchase options, customizing every item in their box. All products are sourced from American regenerative family farms and delivered in compostable, earth-friendly packaging to the Lower 48 States.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pasture-raised meat contains more vitamins, minerals, and antioxidants than conventionally raised meat (referenced from studies)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• US Wellness Meats: Long-established DTC retailer of grass-fed beef, pasture-raised poultry, and other regenerative meats shipping nationwide. Overlaps with Wild Pastures on pasture-raised positioning but operates an à-la-carte model rather than a curated subscription box.
• Moink: Subscription-based DTC company shipping pasture-raised, ethically-sourced meat (beef, pork, chicken) and wild-caught seafood from small American family farms. Overlaps Wild Pastures on regenerative sourcing story and subscription box delivery.
• Good Ranchers: DTC meat subscription service offering American-raised, responsibly-sourced beef, pork, and chicken delivered directly to consumers. Competes with Wild Pastures on patriotic American-sourcing narrative and subscription flexibility.
• ButcherBox: Largest direct-to-consumer meat subscription company in the US, offering grass-fed beef, pasture-raised chicken, pork, and wild-caught seafood via monthly subscription boxes. Directly competes with Wild Pastures on product mix, target customer, and subscription model.
• Crowd Cow: DTC craft meat company offering curated boxes of pasture-raised beef, pork, chicken, and seafood from individual farms. Closely comparable to Wild Pastures in target customer, delivery model, and farm-sourcing narrative.
• Greensbury Market: Online marketplace specializing in organic, grass-fed, and pasture-raised meats with nationwide shipping. Competes with Wild Pastures on premium meat delivery to health-conscious consumers.

Emerging players

• Farmbox Direct: Subscription-based DTC delivery of organic produce boxes with optional add-on proteins. Comparable to Wild Pastures in DTC subscription-box delivery mechanics, though primary focus is produce rather than meat.
• Carnivore Club: DTC curated meat and charcuterie subscription box delivering artisan cured meats and snacks monthly. Shares the subscription-box delivery model with Wild Pastures but focuses on processed/cured products rather than whole-muscle cuts.
• Force of Nature: Regenerative meat brand offering pasture-raised and grass-fed beef, lamb, bison, and pork via DTC and select retail. Shares the regenerative-agriculture positioning with Wild Pastures but with a more premium, chef-focused brand.

Broad incumbents

• Misfits Market: Large-scale DTC subscription food company primarily delivering produce with expanding protein and pantry offerings. Comparable to Wild Pastures in DTC subscription mechanics, target consumer, and direct-to-doorstep logistics model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wild-pastures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Pastures