What Awasr does

Awasr is an Omani telecommunications company operating as AWASR Oman and Partners (SAOC), a closed joint stock company headquartered at Knowledge Oasis Muscat. Founded in 2012, the company provides fiber-to-the-premises (FTTx) broadband internet services to residential, SME, and enterprise customers across the Sultanate of Oman. Its service portfolio centers on the FIBERNET HOME residential product, offering speeds from 300 Mbps up to 10 Gbps, and the FIBERNET Business enterprise suite, supplemented by a broad ecosystem of add-on services including Barqi Mesh Wi-Fi, Barqi+ FTTR (Fibre-to-the-Room), SafeNet Home security, Gaming Boost, fixed voice, and bundled entertainment streaming (Shahid, Starzplay, Jawwy TV, Viu, beIN STREAM).

Awasr's technology stack is built on a fiber-optic access network delivered in partnership with Oman Broadband, complemented by advanced in-home networking (Wi-Fi 6/7 mesh, FTTR), network-level security, and managed Wi-Fi for business premises. Business-facing offerings include Fibrenet Leased Line services (symmetrical speeds with 99.9% availability SLAs), Metro Ethernet, INTRALINK MPLS, and Smart Screen interactive displays, all backed by dedicated account management and 24/7 support.

The company operates a hybrid go-to-market model combining direct-to-consumer digital channels (website, My Awasr mobile app, WhatsApp, call center) with a physical retail footprint in major Omani shopping malls (Muscat City Centre, Qurum City Centre, Mall of Oman) and a dedicated enterprise field sales team. Awasr generates revenue primarily through recurring monthly subscriptions on 12 or 24-month contracts — residential plans range from OMR 27 to OMR 500 per month and business leased lines from OMR 1,440 to OMR 39,077 per month — supplemented by installation fees, equipment leasing, and add-on service charges. The Fibre Zone program creates a B2B2C channel through property developer partnerships that pre-deploy fiber infrastructure to multi-dwelling units at no cost to the developer, with subsequent revenue earned through tenant subscriptions.

Name

Awasr

Legal name

AWASR Oman and Partners (SAOC)

Website

https://awasr.om

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Awasr is an Omani telecommunications company providing fiber-to-the-premises broadband (up to 10 Gbps), managed Wi-Fi, leased lines, and bundled entertainment and security services to residential, SME, and enterprise customers across Oman.

Ownership category

akta.pro rank

Product category

Fixed-line fiber broadband telecommunications

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

Keywords

• Fiber broadband services
• Residential internet connectivity
• Enterprise leased lines
• Managed Wi-Fi solutions
• IPTV streaming bundles

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Broadband Subscription: Monthly recurring subscription fees for FIBERNET HOME broadband plans ranging from OMR 27 to OMR 500 per month, with speeds from 300 Mbps to 10 Gbps. Revenue is generated through contract commitments of 12 or 24 months with monthly billing.
2. Business Broadband and Connectivity: Monthly recurring fees for business broadband (FIBERNET Business, SME packages), Ethernet services, leased lines, managed Wi-Fi, and MPLS solutions targeting enterprise and SME customers with contract terms of 1-5 years.
3. Add-on Services: Additional monthly fees for optional services including Barqi Mesh Wi-Fi (24-month installment), Gaming Boost, Fixed Voice, SafeNet Home (monthly subscription), Ashal Education, and entertainment streaming platforms (Shahid, Starzplay, Viu).
4. Equipment Lease and Installation: One-time and monthly charges for equipment including CPE lease (OMR 3/month), installation fees (OMR 10-15), equipment replacement/repair charges (OMR 5-45), and FTTR room packages (OMR 10/room/month).
5. Property Fiber Zone Program: Property developers pay no charge for standard fiber buildout; revenue is generated through subsequent tenant subscriptions to residential and business broadband services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Awasr is an Omani fiber-to-the-premises (FTTx) broadband provider that delivers high-speed internet (300 Mbps to 10 Gbps residential, symmetrical up to 10 Gbps enterprise) to households, SMEs and large corporations across the Sultanate of Oman. Its portfolio combines core connectivity (FIBERNET HOME, FIBERNET Business, leased lines, Ethernet, MPLS, Managed Wi-Fi) with value-added add-ons such as IPTV, network-level security, gaming optimization, fixed voice and bundled third-party streaming platforms. Property developers are served through a zero-cost Fibre Zone program that pre-installs fiber in buildings for tenant activation.

Product overview

Awasr is an Omani telecommunications company offering a comprehensive portfolio of fiber broadband and business connectivity services. The core offering centers on FIBERNET HOME (residential broadband up to 10 Gbps) and FIBERNET Business (enterprise solutions), supplemented by value-added add-ons including streaming platforms (Jawwy TV, Starzplay, Shahid, Viu, beIN STREAM), security (SafeNet Home), education (Ashal Education), and gaming enhancements (Gaming Boost, Barqi Mesh Wi-Fi). Business services include Fibrenet Leased Line, Ethernet Service, INTRALINK MPLS, Managed Wi-Fi, Smart Screen, and SME packages. The product architecture follows a platform-plus-modules model where the core Fibernet service serves as the foundation for various integrated add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• Barqi Mesh Wi-Fi: Mesh Wi-Fi system using multiple devices to provide better coverage throughout homes, featuring Wi-Fi 6 speeds, AI-Driven Mesh, boosted coverage, and less lag.
• Barqi Gaming Router
• Barqi+ FTTR
• Jawwy TV
• SafeNet Home
• Ashal Education
• Shahid
• Starzplay
• Viu
• Fixed Voice
• Gaming Boost
• Fibre Zone
• INTRALINK MPLS

Products and services

• FIBERNET HOME Residential fiber broadband service for households in Oman delivering high-speed internet (300 Mbps to 10 Gbps) over fibre optic technology, with unlimited data and bundled entertainment add-ons.
• FIBERNET Business Enterprise fiber broadband service providing FTTx connectivity for businesses with symmetrical and asymmetrical speed options, flexible contract terms and managed-service options.
• Fibrenet Leased Line (FLL) Dedicated symmetrical high-speed internet connectivity for corporations and institutions with 100% fiber, 99.9% availability target and unlimited data, offered in Lite, Premium and Giga tiers (5 Mbps to 1 Gbps+).
• Ethernet Service Layer-2 Ethernet connectivity services (Ethernet over GPON and Metro Ethernet) for connecting multiple business sites within metro or national areas with speeds from 10 Mbps to 10 Gbps.
• INTRALINK MPLS Private MPLS/IPVPN network service providing secure, dedicated connectivity between business sites with 99.5% SLA, low-latency performance and QoS prioritization for business-critical traffic.
• Managed Wi-Fi Fully managed wireless connectivity service for businesses with Wi-Fi infrastructure, centralized management, monitoring and 24/7 support, available in Silver (80 sqm), Gold (160 sqm) and Platinum (320 sqm) tiers.
• Smart Screen Interactive 4K display solution for business environments enabling presentations, collaboration, training and meetings with built-in speakers and wireless connectivity.
• Riyada / SME Business Packages Broadband packages tailored for small and medium enterprises in Oman, offering fixed broadband speeds from 10 Mbps to 400 Mbps with static IP and voice capabilities on 1/2/3-year contracts.
• Fibre Zone Property Service Property solutions service for developers and property owners to pre-install fiber infrastructure in buildings at no cost, enabling tenants to connect within 24 hours and converting buildings to smart-ready units.
• Barqi+ FTTR (Fibre To The Room) Whole-home fiber coverage solution that extends fiber connections directly to each room using FTTR modems and access points, eliminating Wi-Fi dead zones and supporting smart-home devices.
• Barqi Mesh Wi-Fi Mesh Wi-Fi system sold on a 24-month installment, using Wi-Fi 6 and AI-driven mesh networking (Barqi Home) plus a Wi-Fi 7 gaming router variant (Barqi Gaming Router) to deliver whole-home coverage with reduced lag and gigabit wired speeds.
• SafeNet Home Network-level security service providing content filtering, anti-malware, parental controls and ad-blocking across all devices connected to the home network with no per-device installation required.
• Gaming Boost Residential broadband add-on providing a +100 Mbps boost to both download and upload speeds, optimized for low-latency gaming, streaming and real-time voice chat.
• Fixed Voice Fixed-line voice service with features including call transfer, call forward, call waiting, call hold and international calls from a fixed line at affordable rates.
• Jawwy TV IPTV and video streaming service bundled with Awasr broadband, offering live TV channels, video on demand with 10,000+ titles, rewind TV and parental controls via set-top box.
• Shahid Shahid streaming platform (MBC Group) bundled with FIBERNET HOME 30 and higher plans on 24-month contracts as a promotional subscription.
• Starzplay Starzplay premium streaming service bundled with FIBERNET HOME 30 and higher plans, offered free for 12 months to eligible residential customers on 12 or 24-month contracts.
• Viu Viu Asian and Arabic streaming platform available as an add-on to Awasr broadband packages, offering series, movies and exclusive shows with high-quality streaming and multi-device access.
• beIN STREAM beIN STREAM sports streaming service available to FIBERNET HOME 28 and higher plan subscribers; free with plans 35 and above, or OMR 2/month on plans 28 and 30.
• Ashal Education Ashal Education platform providing online quizzes, video lessons and educational content for students with various explanation methods and teacher-evaluation features, included with select residential plans.

Quantifiable outcome

• Speeds up to 10 Gbps available for residential customers - fastest broadband in Oman
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Oman BroadbandcoreTechnology or IntegrationAwasr partners with Oman Broadband for fiber optic network infrastructure deployment and coverage expansion. When areas are not covered on the Awasr website, customers are directed to contact 80001000 for information on new areas being released with Oman Broadband partnership.
• ShahidcoreTechnology or IntegrationShahid streaming platform (MBC Group) is bundled with FIBERNET HOME 30 and higher plans on 24-month contracts. Awasr provides free 12-month Shahid subscriptions as a promotional offer to eligible residential customers.
• StarzplaycoreTechnology or IntegrationStarzplay streaming service is offered free for 12 months to residential customers subscribing to or upgrading to FIBERNET HOME 30 or higher on 12-month contracts. Customers on 24-month contracts must choose between Starzplay or Shahid.
• Jawwy TVcoreTechnology or IntegrationJawwy TV IPTV service is bundled with FIBERNET HOME 50Mbps and higher plans. Provides live TV, video on demand (10,000+ titles), rewind TV, and set-top box for residential customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omantel: Omantel is Oman's incumbent telecommunications operator providing fixed-line, mobile, broadband, and enterprise services. It is Awasr's most direct domestic competitor in residential and business fiber broadband, with substantially larger scale and legacy infrastructure coverage across the Sultanate.
• Ooredoo Oman: Ooredoo Oman is one of Oman's two major telecom operators offering mobile, fixed broadband, and enterprise connectivity services. It competes directly with Awasr in the residential fiber broadband and business connectivity segments, backed by the Qatari Ooredoo Group's regional resources.
• Vodafone Oman: Vodafone Oman (operated by Oman Future Telecommunications) is a relatively newer entrant in the Omani market offering mobile and fixed broadband services. It competes with Awasr in residential and SME broadband, bringing Vodafone's global brand and technology resources to the same Sultanate footprint.

Broad incumbents

• STC (Saudi Telecom Company): STC is the largest telecom operator in the GCC region with growing presence across multiple Middle Eastern markets. While primarily Saudi-focused, STC represents the broader regional incumbent peer set that Awasr benchmarks against for enterprise connectivity, MPLS, and cross-border fiber solutions.
• Etisalat (e&): Etisalat (now e&) is the UAE incumbent telecom operator offering fixed-line, mobile, broadband, and enterprise services across the Gulf region. It is a broad incumbent peer comparable to Awasr in fiber broadband technology, FTTH deployment scale, and bundled digital services.
• Zain Group: Zain Group is a major regional mobile and data services operator with operations across the Middle East and Africa. While primarily mobile-focused, Zain operates fixed broadband in several markets and represents a comparable regional telecom peer for evaluating Awasr's enterprise and consumer connectivity offerings.

Regional players

• du (Emirates Integrated Telecommunications): du is the UAE's second telecom operator providing fixed-line, mobile, broadband, and enterprise services. As a Gulf-region challenger similar in positioning to Awasr, du offers a relevant benchmark for fixed broadband product strategy, FTTH rollout, and bundled entertainment partnerships.
• Batelco (Beyon): Batelco, part of the Beyon Group, is Bahrain's leading telecom operator offering fixed broadband, mobile, enterprise, and data center services. It is a regional peer comparable to Awasr in serving a smaller GCC market with comprehensive residential and enterprise connectivity offerings.
• stc Bahrain: stc Bahrain (formerly VIVA Bahrain) is a regional telecom operator offering mobile, fixed broadband, and enterprise services in the Bahraini market. It serves as a regional comparable peer for evaluating Awasr's FTTH-based residential broadband and bundled digital services strategy in a similar GCC demographic.

Others

• Oman Broadband: Oman Broadband is the state-backed national broadband infrastructure provider that owns and operates the passive fiber network across Oman. It is Awasr's core wholesale infrastructure partner (per disclosed partnership) and a key enabler of Awasr's retail fiber broadband service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AwasrOm
• Facebookfacebook.com/Awasrom
• LinkedInlinkedin.com/company/awasr
• Instagraminstagram.com/awasrom

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awasr