Verifacto, Inc
Verifacto is a SaaS provider of AI-enabled loan management, dealer management, payment processing, and insurance tracking software for Buy-Here-Pay-Here auto dealers and subprime auto finance companies in the United States.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Verifacto, Inc does
Verifacto, Inc. is a privately-held SaaS company headquartered at 6 Concourse Parkway, Suite 725, in Sandy Springs, Georgia, that builds a unified cloud-based platform for auto dealers and auto finance companies, with particular focus on Buy-Here-Pay-Here (BHPH) dealers and subprime lenders. The platform combines a Loan Management System (LMS), a Smart Dealer Management System (Smart DMS), built-in Payment Processing, an Insurance Tracking module branded CIMS (Collateral Insurance Management System), and a Collateral Protection Insurance (CPI) automation product, all sharing a single database to eliminate double entry. A consumer-facing Loan Virtual Assistant mobile application extends the platform to borrowers on iOS and Android. The company's solution is integrated with PassTime GPS, 700Credit, QuickBooks, Answer Financial, and Berkshire Risk Services, and the platform holds SOC 2 Type II compliance via Vanta.
The platform differentiates through AI-powered borrower communication, behavioral payment reminders, real-time insurance verification, and automated CPI placement, with company-stated claims of improving payment performance by up to 300%, reducing insurance risk by up to 500%, and reducing overhead by more than 50%. Product milestones include the CPI launch in October 2017, the LMS in September 2020, the Smart DMS in July 2021, an AI insurance tracking tool in April 2023, an AI-powered messaging system in October 2024, and the Loan Virtual Assistant mobile app in February 2025, with a strategic alliance with 700Credit announced in May 2026.
Go-to-market is sales-led with a 'Request a Demo' CTA, targeted at BHPH dealers, independent dealers, finance companies, subprime lenders, credit unions, and banks in the United States. The LMS is marketed as free (described by the company as the industry's first no-cost Loan Management System), while DMS, Payment Processing, CIMS, and CPI are quote-based subscriptions; payment processing likely generates transaction-based revenue. The company is founder-led by CEO Hezi Moore (appointed March 2014) and co-founder David Wada (VP Engineering), with no disclosed institutional investors, funding rounds, or M&A activity in the input data, indicating a bootstrapped operating model.
Verifacto, Inc firmographics
Firmographics- Name
- Verifacto, Inc
- Legal name
- Verifacto, Inc.
- Website
- https://verifacto.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verifacto is a SaaS provider of AI-enabled loan management, dealer management, payment processing, and insurance tracking software for Buy-Here-Pay-Here auto dealers and subprime auto finance companies in the United States.
- Ownership category
- akta.pro rank
Verifacto, Inc industry classification
Industry- Product category
- Auto Lending Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)
- akta.pro secondary industry
- Collections, Recovery & Debt Management Platforms (FSAGAHAI)
Keywords
Where Verifacto, Inc is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Verifacto, Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based LMS and DMS platform sold as SaaS subscription to auto dealers and finance companies. The LMS is marketed as free (LMS is FREE), while DMS and other modules likely operate on subscription model with quote-based pricing.
- Insurance Tracking & CPI Management: Revenue generated through insurance tracking services and Collateral Protection Insurance (CPI) management solutions for lenders managing portfolio risk.
- Payment Processing: Integrated payment processing with competitive rates, generating transaction-based revenue for processing borrower payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free LMS tier - Loan Management System at no cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Verifacto, Inc product offering
Product offeringCore offering
Verifacto provides an AI-based cloud platform for auto lenders and dealers that unifies Loan Management System (LMS), Dealer Management System (DMS), payment processing, insurance tracking (CIMS), and Collateral Protection Insurance (CPI) management on a single database. The platform automates collections, insurance verification, compliance, and borrower communication for Buy-Here-Pay-Here dealers, independent dealers, finance companies, and subprime lenders.
Product overview
Verifacto offers a unified AI-powered platform called 'The First AI Based DMS & LMS Operating Platform' that combines loan management, dealer management, payment processing, insurance tracking, and CPI management for auto dealers and auto finance companies. The platform integrates the Loan Management System (LMS) and Smart Dealer Management System (Smart DMS) as core products, with Payment Processing, Insurance Tracking (CIMS™), and Collateral Protection Insurance (CPI) as integrated modules that share a single database. The ecosystem is supplemented by the Loan Virtual Assistant mobile app. The LMS and DMS share a single database eliminating double-entry and data silos, while Payment Processing is built-in rather than API-linked, and Insurance Tracking/CPI are compliance-embedded modules. The platform also includes AI-powered communication systems for automated borrower engagement.
Differentiator
Problem solved
Functional benefit
Brands
- CIMS (Collateral Insurance Management System): Cloud-based insurance tracking solution for auto dealers and lenders to monitor customers' auto insurance status.
- Loan Virtual Assistant
Products and services
- Loan Management System (LMS) A fully customizable, cloud-based Loan Management System for auto lenders and finance companies that maximizes profits, increases collections, and reduces overhead costs. Includes an advanced collection system, AI-based communication, GPS tracking, and QuickBooks integration; the LMS is marketed as free.
- Smart Dealer Management System (Smart DMS) An innovative, fully customizable dealer management solution featuring loan origination, compliance tracking, automated collections, advanced payment processing, QuickBooks integration, advanced dashboards, reporting, and an easy lease platform for managing unsold inventory.
- Payment Processing Integrated payment processing solution for the auto industry with automated payment reminders whose content changes based on customer behavior, providing simple online payment processes at competitive rates while improving cash flow for dealers and finance companies.
- Insurance Tracking - CIMS Cloud-based Collateral Insurance Management System (CIMS) that enables auto dealers and lenders to track customers' auto insurance status in real time, with a customizable online dashboard, single-click real-time reports, and automated communication with drivers to resolve insurance red flags.
- Collateral Protection Insurance (CPI) CPI solution that automates the entire collateral protection insurance program and enforces compliance requirements, providing lenders with visibility and control over their portfolio, immediate coverage with no waiting period, and expert claims processing to decrease losses.
- Loan Virtual Assistant (Mobile App) A mobile application designed to enhance borrower experience, reduce delinquency rates, and optimize lender operations, featuring AI-powered payment recommendations, automated reminders via SMS/email/WhatsApp, biometric authentication, and insurance document management.
Quantifiable outcome
- Improve payment performance by up to 300%
- +4 more outcomes
Companies that use Verifacto, Inc
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Verifacto, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Verifacto, Inc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 700Credit, LLCcoreStrategic alliance integrating 700Credit's credit reporting, compliance, and soft pull prequalification capabilities directly into Verifacto's cloud-based dealership platform. Combined solution allows dealers to perform hard and soft credit pulls from a single screen within Verifacto's native workflow, reducing friction in the finance office and enabling faster deal completion.
- Answer FinancialminorPartnership to help BHPH customers retain vehicle insurance. Answer Financial provides insurance products while Verifacto tracks insurance status and communicates with borrowers to maintain compliance.
- PassTimecoreSoftware integration partnership bringing GPS-based technologies to Verifacto's risk management platform. Customers utilizing both Verifacto software and PassTime GPS solutions can perform device management functions directly within Verifacto and access custom insurance status features. PassTime has been in business for over 25 years with over 50 patents protecting its technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Verifacto, Inc competitors and assessment
Company assessmentDirect peers
- RouteOne: RouteOne is a credit application and contract processing platform connecting auto dealers with lenders for F&I and subprime financing. It is a direct comparable to Verifacto's dealer-side origination and credit workflow functionality, especially for BHPH and subprime dealers.
- Tekion: Tekion offers a cloud-native, AI-powered Dealer Management System for auto retail and adjacent lending workflows. It competes head-to-head with Verifacto's Smart DMS and shares the cloud-first, AI-driven positioning targeting dealers and finance companies.
- Spireon: Spireon provides GPS-based asset tracking, recovery, and lot management solutions to BHPH dealers and subprime auto lenders. Its NSpire platform is directly comparable to Verifacto's GPS tracking and CPI/insurance workflow functionality for the same BHPH customer segment.
- Frazer Computing: Frazer Computing builds DMS and dealer management software tailored to independent and BHPH auto dealers, including forms, compliance, and accounting tools. It is a particularly close comparable to Verifacto because it also focuses on BHPH and independent dealers rather than large franchised groups.
- PBS Systems: PBS Systems is a Canadian-headquartered DMS and dealer accounting software provider serving franchised and independent auto dealers. It is a direct comparable to Verifacto's Smart DMS in functionality and dealership customer base.
Broad incumbents
- Dealertrack (Cox Automotive): Cox Automotive's Dealertrack provides DMS, loan origination, credit reporting, and compliance tools to auto dealers and finance companies. It directly overlaps with Verifacto's LMS, DMS, and credit integration capabilities but operates as part of a much broader auto commerce platform.
- CDK Global: CDK Global is one of the largest DMS and F&I providers to auto dealers in North America, with broad portfolio of dealership software, CRM, and networking products. It competes with Verifacto's DMS on scale and breadth, particularly for franchised dealer groups.
- Reynolds and Reynolds: Reynolds and Reynolds provides DMS, retail management, and F&I software to franchised auto dealers and is a long-established incumbent in the dealer software market. It overlaps with Verifacto's DMS and compliance capabilities but at significantly greater scale.
Others
- PassTime (Vontu): PassTime is a GPS and asset tracking technology provider integrated with Verifacto's platform. While it is a current integration partner rather than head-to-head competitor, PassTime's BHPH-dealer-focused GPS solutions overlap with adjacent asset tracking capabilities Verifacto offers.
- Wolters Kluwer Lien Solutions: Wolters Kluwer provides UCC lien management, collateral tracking, and compliance tools used by auto lenders and finance companies. It competes indirectly with Verifacto's CPI and collateral insurance tracking workflows, especially in managing collateral and regulatory documentation at portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Verifacto, Inc social profiles
Digital presenceVerifacto, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verifacto, Inc leadership team
Management profileNumber of profiles
Profiles6 records
Verifacto, Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verifacto, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verifacto, Inc
What does Verifacto, Inc do?
Verifacto provides an AI-based cloud platform for auto lenders and dealers that unifies Loan Management System (LMS), Dealer Management System (DMS), payment processing, insurance tracking (CIMS), and Collateral Protection Insurance (CPI) management on a single database. The platform automates collections, insurance verification, compliance, and borrower communication for Buy-Here-Pay-Here dealers, independent dealers, finance companies, and subprime lenders.
Is Verifacto, Inc a public or private company?
Verifacto, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verifacto, Inc founded?
Verifacto, Inc was founded in 2015. It employs 11 to 50 people.
Where is Verifacto, Inc based?
Verifacto, Inc is headquartered in Atlanta, United States, in the North America region.
How does Verifacto, Inc make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are insurance Tracking & CPI Management and payment Processing.
Who are Verifacto, Inc's main competitors?
Direct peers on record are RouteOne, Tekion, Spireon, Frazer Computing and PBS Systems. Broad incumbents are Dealertrack (Cox Automotive), CDK Global and Reynolds and Reynolds. Others are PassTime (Vontu) and Wolters Kluwer Lien Solutions.
Does Verifacto, Inc have an API?
No public API is recorded for Verifacto, Inc.
What industry is Verifacto, Inc in?
Verifacto, Inc's product category is Auto Lending Software. Its primary akta.pro industry code is FSAGAHAG, Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate), with a secondary code of FSAGAHAI, Collections, Recovery & Debt Management Platforms. Its NAICS code is 541511 and its SIC code is 6199.