KeepItSafe

What KeepItSafe does

KeepItSafe, founded in 2003 and headquartered in Los Angeles, is a managed data protection services provider whose brand has been consolidated under CyberFortress following a website sunsetting of keepitsafe.com. The company delivers backup-as-a-service (BaaS), disaster-recovery-as-a-service (DRaaS), SaaS application backup, and managed detection and response (MDR) services through its Trinity Platform—a unified cyber resilience architecture spanning prevention, detection, and recovery phases. Core products include managed BaaS powered by Veeam, Ahsay, and Asigra; managed DRaaS powered by Veeam; the recently launched Managed Veeam Data Cloud for Microsoft 365, Entra ID, Salesforce, and Vault; and endpoint and server backup through the Jungle Disk and LiveVault sub-brands. The company employs 501–1,000 staff and reports protecting over 25,000 organizations.

The business serves primarily the healthcare, legal, government, and finance verticals, with secondary segments in manufacturing, construction, education, and nonprofits. Go-to-market combines direct enterprise field sales for large accounts, a formal channel partner program (VaultLogix Advantage Partners, Jungle Disk MSP Portal) for VARs and MSPs, and self-serve web portals for SMBs. The pricing model is subscription-based, bundling software, infrastructure, and storage in a single monthly fee with air-gapped, immutable, and encrypted backups by default, supplemented by incident response and professional services on a project basis. No public pricing is disclosed; customers engage through quote-based sales or a self-serve pricing calculator.

The company holds ISO 27001 and SOC 2 certifications, is a Veeam Platinum Partner, and has been recognized as Veeam Cloud Service Provider of the Year three times. CEO Bret Piatt leads the company. Only one funding round is on record (a $8.42M Series 2 from Northzone in December 2011), indicating the business has been funded organically and through reinvestment since the early-stage raise. The Trinity Platform is built on Veeam technology with a proprietary managed services layer, and the company is positioned around a 99.99% uptime guarantee with a sub-five-minute recovery time objective supported by 24/7 SOC standby monitoring and hand-held recovery execution.

Name

KeepItSafe

Legal name

KeepItSafe

Website

https://keepitsafe.com

Company type

Private

Founded year

2003

Operating status

Closed

Headcount range

501–1,000 employees

Short description

KeepItSafe (now operating under CyberFortress) provides managed backup, disaster recovery, SaaS data protection, and managed detection and response services through its Trinity Platform, serving 25,000+ customers in healthcare, legal, government, and finance verticals on a subscription model.

Ownership category

akta.pro rank

Product category

Managed Cloud Data Protection

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

akta.pro secondary industries

Cloud DR, Backup & Business Continuity (BPAEACAJ), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Managed cloud backup
• Disaster recovery services
• SaaS data protection
• Cyber resilience platform
• Endpoint backup recovery

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Backup as a Service (BaaS): Subscription-based managed backup services powered by Veeam, Ahsay, and Asigra platforms. Includes software, infrastructure, and storage in a single subscription with air-gapped, immutable, and encrypted backups
2. Disaster Recovery as a Service (DRaaS): Managed disaster recovery services with Veeam-powered DRaaS for guaranteed restoration and business continuity
3. SaaS Backup & Recovery: Backup and recovery services for SaaS applications including Microsoft 365, Entra ID, Salesforce, and Vault
4. Professional Services: Incident response and professional services for ransomware recovery, application and data loss scenarios
5. Managed Detection and Response: Security monitoring and response services for endpoint protection

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

KeepItSafe (now operating as a legacy brand under CyberFortress) provides global cloud data availability services including managed Backup-as-a-Service, Disaster Recovery-as-a-Service (DRaaS), endpoint backup, and SaaS data protection. The portfolio is delivered through the Trinity Platform, an integrated cyber resilience solution spanning prevention, detection, and recovery, with 24/7 SOC monitoring, 99.99% uptime, and under 5 minute RTO guarantees.

Product overview

KeepItSafe (redirecting to CyberFortress) offers a unified cyber resilience platform called the Trinity Platform, which integrates prevention, detection, and recovery capabilities across a comprehensive portfolio of managed backup and disaster recovery products. The portfolio includes managed BaaS offerings powered by three backup platforms (Veeam, Ahsay, and Asigra), managed DRaaS powered by Veeam, SaaS Backup & Recovery for Microsoft 365/Entra ID/Salesforce, the new Managed Veeam Data Cloud all-in-one SaaS platform, managed Detection and Response (MDR), and server/endpoint backup sub-brands (LiveVault and Jungle Disk). Add-on services include Professional Services and Incident Response. The Trinity Platform delivers 99.99% uptime with <5 minute RTO, 24/7 SOC monitoring, and guaranteed recovery supported by Veeam-certified engineers. KeepItSafe is a legacy brand under the CyberFortress umbrella, with users redirected to CyberFortress's portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Backup as a Service (BaaS) Powered by Veeam Subscription-based managed backup service that uses Veeam's backup platform, deployed, monitored, and recovered by CyberFortress engineers on behalf of customers. Targeted at mid-market and enterprise organizations that require hands-off backup management.
• Managed Backup as a Service (BaaS) Powered by Ahsay Subscription managed backup service built on the Ahsay backup platform and operated by CyberFortress. Offers an alternative stack option for customers with Ahsay-based environments.
• Managed Backup as a Service (BaaS) Powered by Asigra Subscription managed backup service built on the Asigra backup platform and operated by CyberFortress. Available as an alternative stack option alongside Veeam and Ahsay offerings.
• Backup Recovery as a Service (BRaaS) Managed backup recovery service that delivers guaranteed restoration supported by CyberFortress recovery experts. Focused on rapid recovery scenarios including ransomware attacks and data loss events.
• Managed Disaster Recovery as a Service (DRaaS) Powered by Veeam Subscription managed disaster recovery service built on Veeam's DR platform, providing business continuity and rapid site-wide recovery for organizations that cannot tolerate extended outages.
• SaaS Backup & Recovery Specialized managed backup and recovery service for SaaS applications including Microsoft 365 and Salesforce, designed to close native SaaS provider data-protection gaps and meet compliance needs.
• Managed Veeam Data Cloud All-in-one SaaS backup platform for Microsoft 365, Entra ID, Salesforce, and Vault. CyberFortress deploys, monitors, and recovers the platform on behalf of customers, bundling software, infrastructure, and storage into a single subscription.
• Managed Detection and Response (MDR) Managed security service providing 24/7 endpoint monitoring, threat detection, and incident response to identify and contain threats before they trigger a recovery event.
• LiveVault Server Backup & Recovery Managed server backup and recovery solution under the LiveVault sub-brand, delivering continuous protection for physical and virtual server workloads.
• Jungle Disk Endpoint Backup & Recovery Managed endpoint backup and recovery solution under the Jungle Disk sub-brand, providing protection for laptops, desktops, and other endpoint devices across distributed workforces.
• Professional Services Standalone professional services engagement for incident response planning, recovery readiness, and implementation support, helping organizations prepare for and respond to data loss events.
• Incident Response Standalone expert incident response service delivering immediate support during ransomware attacks, data breaches, and other cyber incidents to minimize downtime and data loss.

Quantifiable outcome

• 99.99% uptime guarantee with <5 minute Recovery Time Objective (RTO)
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Veeamcore/flagshipTechnology or IntegrationVeeam built the platform; CyberFortress runs it. Strategic partnership where Veeam provides the underlying backup and recovery software platform (Veeam Data Cloud) and CyberFortress deploys, monitors, operates, and recovers data on behalf of customers. CyberFortress is a Veeam Platinum Partner and has won Veeam Cloud Service Provider of the Year 3 times. Engineers include Veeam Certified specialists and Vanguard Program members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CyberFortress: CyberFortress is the parent brand that absorbed KeepItSafe and operates the Trinity Platform. It is the direct incumbent comparison since KeepItSafe's customers, products, and operations now sit inside CyberFortress.
• Veeam Software: Veeam is the underlying backup and DR platform on which KeepItSafe/CyberFortress is built. It is both a strategic partner and a broad incumbent as Veeam expands its own cloud-native managed offerings (e.g., Veeam Data Cloud).
• Rubrik: Rubrik is a data security and backup platform with strong enterprise and ransomware-recovery positioning. Comparable as a higher-end alternative competing for the same regulated, recovery-focused workloads.
• Cohesity: Cohesity provides data management, backup, and ransomware recovery for enterprise and mid-market. Comparable as a data resilience incumbent, though skewed toward larger customers than KeepItSafe's SMB-leaning base.

Direct peers

• Datto (Kaseya): Datto, now part of Kaseya, provides managed BCDR solutions to SMBs and MSPs with a similar partner-led go-to-market. It is one of the most direct competitors in the MSP-channel managed backup and disaster recovery market.
• Axcient: Axcient delivers cloud-based backup, disaster recovery, and business continuity for MSPs serving SMBs. Closely comparable to KeepItSafe in product scope (BaaS + DRaaS) and customer segment (MSP-led SMB/mid-market).
• Druva: Druva offers SaaS-based data protection and cyber recovery across endpoints, cloud workloads, and SaaS apps. Directly comparable to KeepItSafe's SaaS Backup & Recovery and Managed Veeam Data Cloud offerings, particularly for Microsoft 365 and Salesforce.
• Acronis: Acronis combines backup, disaster recovery, and cybersecurity (including EDR/XDR) into a single platform — closely mirroring the Trinity Platform's prevention-detection-recovery thesis, and competing head-on in MSP and SMB channels.
• Carbonite (OpenText): Carbonite, now part of OpenText, offers cloud backup and recovery targeted at SMBs and small businesses — overlapping directly with KeepItSafe's SMB and mid-market segments on both server and endpoint backup.

Emerging players

• Backblaze: Backblaze provides low-cost cloud storage and B2 backup services often used by SMBs and developers as a foundational layer for backup. Relevant as a pricing benchmark and an alternative for cost-sensitive backup buyers in KeepItSafe's segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/keepitsafe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeepItSafe