BroadbandUK

Name

BroadbandUK

Legal name

Broadband (UK) Limited

Website

https://broadbandspeedtest.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Broadband Comparison and Switching Services

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

Keywords

• Broadband comparison
• Internet speed test
• Broadband deals
• ISP comparison
• Broadband switching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate/Referral Fees: The platform generates revenue when users click through to sign up for broadband deals with providers. BroadbandUK acts as an intermediary directing consumers to ISP landing pages where they sign contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BroadbandUK operates a free, web-based consumer platform that lets UK households measure their broadband connection speed using a proprietary algorithm and compare broadband deals from multiple ISPs at their specific address. The platform also provides provider-specific speed tests, an end-of-contract notification service called Heads Up, and educational content covering broadband technologies, locations, and contract management. Revenue is earned through affiliate referral fees when users sign up for broadband packages with partner providers.

Product overview

BroadbandUK operates a unified platform centered on its core Broadband Speed Test product—a free, independent tool that measures internet connection speeds using a proprietary algorithm supporting connections from sub-1 Mbps to over 7 Gbps. The platform extends through provider-specific speed tests (BT, Sky, Virgin Media, Vodafone, TalkTalk, and others), a broadband deals comparison tool, and the Heads Up End of Contract Notifier service. Supporting content includes location-specific broadband information pages covering UK postcodes, educational resources on broadband technology, and guidance on contract management.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadband Speed Test Free, independent broadband speed testing tool that measures download and upload speeds using a proprietary algorithm for UK residential broadband consumers, supporting connections from sub-1 Mbps to over 7 Gbps.
• Broadband Deals Comparison Comparison and deal-finding tool that lets UK households search and compare broadband deals from multiple ISPs at their specific address, with referral links to provider sign-up pages.
• Heads Up End-of-Contract Notifier Standalone notification service that reminds UK broadband consumers when their contract is expiring so they can switch before moving to higher-priced month-to-month rates; users register with email, name, provider and contract expiry date.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OfcomcoreStrategic or Co-development PartnerIndustry-first collaboration enabling consumers to see the true speeds that providers can deliver at their specific property address, moving beyond postcode-level approximations
• OpenreachcoreTechnology or IntegrationIndustry-first collaboration providing address-level broadband speed data integration, allowing accurate provider speed comparisons for specific locations

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Uswitch: One of the UK's largest comparison platforms for broadband, energy, and financial services. Direct competitor in broadband deal comparison with significantly larger scale, brand recognition, and a multi-vertical business model.
• Compare the Market: UK comparison platform for broadband, insurance, and energy. Directly comparable through its broadband deal-comparison functionality and consumer switching focus.
• MoneySupermarket: Major UK price comparison site covering broadband, energy, and insurance. Competitor in the broadband comparison space with greater paid acquisition budget and broader product vertical coverage.
• Cable.co.uk: UK broadband comparison and switching service with a similar affiliate-driven model. A close competitor specifically in the broadband vertical.
• Think Broadband: UK broadband information and speed-test resource covering providers, technologies, and performance data. Direct competitor in broadband information and speed testing.
• Broadband Genie: UK-focused broadband comparison and review site that helps users compare providers and deals. Closely comparable niche focus on broadband switching.

Broad incumbents

• BT.com (British Telecom): UK's largest broadband ISP and one of BroadbandUK's listed provider partners. Indirectly comparable as both a major UK broadband retailer and as a provider of in-house switching/renewal flows that compete for the same user attention.
• Virgin Media: Major UK broadband provider listed as a partner on BroadbandUK's comparison site. Comparable in scale as a broadband retailer and competes for end-of-contract switching share.
• Speedtest by Ookla: Global broadband and network speed-testing platform owned by Ookla. Overlaps as a speed test provider, though its primary monetisation (operator data, network intelligence) differs from BroadbandUK's affiliate-led model.

Others

• Citizens Advice: UK consumer advisory body cited in BroadbandUK's contract-expiry guidance as a reference for the £113 loyalty penalty. Not a commercial competitor but a regulator-adjacent information source in the same consumer broadband switching space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broadbanduk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BroadbandUK