Speedtest by Ookla
Speedtest by Ookla operates the world's largest consumer-initiated internet speed testing platform, with 10,000+ test servers in 190+ countries, and monetizes the underlying network performance dataset via advertising, subscriptions, and enterprise data licensing through Speedtest Intelligence.
- Company typePrivate
- Founded2006
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Speedtest by Ookla does
Speedtest by Ookla operates a global internet performance testing platform with infrastructure spanning 10,000+ hosted test servers in more than 190 countries. The core service measures download speed, upload speed, latency, and jitter between a user device and a proximate test server, delivered through the speedtest.net web platform and native applications on iOS, Android, macOS, Windows, and Apple TV. Aggregated consumer-initiated tests, running into hundreds of millions per month, feed three downstream data products: the Speedtest Global Index (monthly country/city rankings for mobile and fixed broadband), Speedtest Awards (recognition designations for top-performing ISPs and carriers), and the Speedtest Performance Directory (regional ISP comparison including U.S.-state and zip-code granularity). The company also publishes Speedtest Experience Ratings, which score networks across four consumer activities — Web Browsing, Online Gaming, Video Streaming, and Video Conferencing — on a 1–5 scale.
The business model combines consumer monetization (advertising on the free Speedtest platform plus a paid ad-removal subscription tier) with enterprise data licensing under the Speedtest Intelligence brand to ISPs, mobile carriers, equipment manufacturers, regulators, and financial analysts. Distribution is dual-mode: product-led growth via the free web/mobile funnel with 17 language editions drives top-of-funnel traffic that populates the data asset, while a direct enterprise sales motion monetizes the aggregated data asset on the B2B side. The Speedtest Awards program functions as an industry engagement layer that incentivizes carrier and ISP participation in the underlying data collection.
Corporate structure: Speedtest operates as Ookla, LLC, alongside sister brands Downdetector (service status monitoring), Ekahau (Wi-Fi site surveying), and RootMetrics (mobile network testing). Ookla is an independently operating subsidiary of Ziff Davis, a digital media company traded under NASDAQ: ZD. In 2022, KKR completed a take-private acquisition of Ziff Davis. Note: a footer reference in scraped source material identifies Ookla as "an Accenture company," which contradicts the Ziff Davis identification in the Terms of Use, FAQ, cookie policy, and ownership commentary; available evidence supports Ziff Davis/KKR as the parent structure.
Speedtest by Ookla firmographics
Firmographics- Name
- Speedtest by Ookla
- Legal name
- Ookla, LLC
- Website
- https://speedtest.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Speedtest by Ookla operates the world's largest consumer-initiated internet speed testing platform, with 10,000+ test servers in 190+ countries, and monetizes the underlying network performance dataset via advertising, subscriptions, and enterprise data licensing through Speedtest Intelligence.
- Ownership category
- akta.pro rank
Speedtest by Ookla industry classification
Industry- Product category
- Internet Performance Testing
- NAICS
- Testing Laboratories and Services (54138), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)
- SIC
- Services-Testing Laboratories (8734), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- API Observability, Testing & Monitoring (BPAMAOAG)
Keywords
Where Speedtest by Ookla is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Speedtest by Ookla business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising: Advertising revenue from the free Speedtest.net web platform and mobile applications. The site displays ads to non-paying users.
- Ad-free Premium Subscription: Paid subscription option to remove ads from Speedtest.net, marketed as 'Remove Speedtest.net Ads' service.
- Speedtest Intelligence (Data Licensing): Enterprise licensing of aggregated network performance data to ISPs, mobile carriers, equipment manufacturers, regulatory bodies, and financial analysts for market research and competitive analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Speedtest - Core internet speed testing with ads |
| Subscription | Monthly | Ad-free Premium - Removed advertising from Speedtest.net |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Speedtest by Ookla product offering
Product offeringCore offering
Speedtest by Ookla is a global internet performance testing platform that allows individual users to measure their download, upload, latency, and jitter via web (speedtest.net) and native apps for iOS, Android, macOS, Windows, and Apple TV. It also aggregates crowdsourced test data to produce industry benchmarking products such as the Speedtest Global Index, Speedtest Awards, and a Performance Directory of tested devices and service providers.
Product overview
Speedtest by Ookla is a unified internet speed testing platform consisting of the core Speedtest web application and mobile apps (iOS, Android, macOS, Windows, Apple TV), supplemented by data products including the Speedtest Global Index (country/city speed rankings), Speedtest Awards (provider recognition), and Speedtest Performance Directory (regional ISP comparison). The company also offers Speedtest Intelligence for enterprise customers seeking detailed network analytics. The platform operates a global infrastructure of over 10,000 servers across 190+ countries. Under the Ookla parent company, sibling brands include Ekahau (Wi-Fi survey tools), Downdetector (service status monitoring), and RootMetrics (network testing).
Differentiator
Problem solved
Functional benefit
Brands
- Speedtest Intelligence: Enterprise data and analytics platform providing aggregated network performance data from Speedtest tests worldwide.
- Speedtest Awards
- Speedtest Global Index
- Speedtest Performance Directory
- Speedtest Servers
Products and services
- Speedtest by Ookla (consumer speed test) Free consumer-facing internet performance testing tool available via speedtest.net and native apps for iOS, Android, macOS, Windows, and Apple TV. Measures an end user's download speed, upload speed, latency, and jitter against a nearby Speedtest server, and is used by individual internet subscribers to verify and document connection performance.
- Speedtest Global Index Data product ranking countries, cities, ISPs, and mobile carriers by Speedtest-derived download and upload performance, drawn from the global crowdsourced testing dataset. Used as an industry reference by operators, regulators, press, and analysts.
- Speedtest Awards Awards program that recognizes the top-performing ISPs and mobile operators in a given market or category based on Speedtest Global Index methodology. Used as a marketing and credibility asset by winning operators.
- Speedtest Performance Directory Public directory listing tested devices and service providers with aggregated Speedtest performance data, allowing visitors to compare real-world connection and device performance.
Quantifiable outcome
- Hundreds of millions of speed tests analyzed monthly for the Speedtest Global Index
- +2 more outcomes
Companies that use Speedtest by Ookla
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Speedtest by Ookla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Speedtest by Ookla partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Speedtest by Ookla competitors and assessment
Company assessmentDirect peers
- Measurement Lab (M-Lab): M-Lab is the closest direct peer, providing open-source, network-neutral internet performance measurement tools and datasets. Both M-Lab and Speedtest publish global broadband performance insights and serve researchers, regulators, and enterprises with aggregated network data.
- Netflix Fast.com: Fast.com is Netflix's consumer-facing speed test that competes directly with Speedtest.net for the same consumer use case. Both provide free, browser-based download speed testing with minimal friction; Fast.com is backed by a major content provider.
- Opensignal: Opensignal provides independent mobile network experience measurements, including 5G, video, and voice experience scores, with both consumer reports and enterprise data products. It is a direct competitor to RootMetrics and to Speedtest Intelligence in mobile network analytics.
- Tutela: Tutela delivers crowdsourced mobile network quality-of-experience data to carriers and regulators globally. Comparable to Speedtest Intelligence in serving enterprise buyers with mobile network performance data sourced from consumer devices.
- RootMetrics (Ookla sister brand): RootMetrics is a wholly-owned Ookla subsidiary that performs drive-test-based mobile network performance measurements. While not an external competitor, it is the closest analogue within the same corporate portfolio for carrier-grade network testing methodology.
- Downdetector (Ookla sister brand): Downdetector is an Ookla subsidiary focused on real-time service outage monitoring. Although it targets outages rather than speed, it shares the same consumer crowdsourcing and enterprise data licensing model as Speedtest.
Emerging players
- Cloudflare Speed Test: Cloudflare offers a browser-based internet speed test leveraging its global edge network. It is an emerging competitor with strong CDN infrastructure backing and the ability to embed speed testing into broader Cloudflare performance and security offerings.
Broad incumbents
- ComScore: ComScore is a broad incumbent in digital audience measurement and analytics, comparable to Speedtest Intelligence in providing aggregated, syndicated data products to enterprises. Both monetize large-scale behavioral measurement datasets, though ComScore focuses on media and advertising rather than network performance.
- Similarweb: Similarweb is a broad incumbent in digital market intelligence offering website and app performance, traffic, and engagement data to enterprises. Overlaps with Speedtest Intelligence in the enterprise data licensing layer, though Similarweb's domain is web/app analytics rather than network performance.
Others
- Ookla (corporate parent): Ookla, LLC is the corporate parent entity housing Speedtest alongside Ekahau, Downdetector, and RootMetrics. Listed as a peer for context on the broader portfolio that operates around Speedtest's network testing infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Speedtest by Ookla social profiles
Digital presenceSpeedtest by Ookla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedtest by Ookla leadership team
Management profileNumber of profiles
Speedtest by Ookla subsidiaries and ownership
Company hierarchySubsidiaries3 records
Speedtest by Ookla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedtest by Ookla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedtest by Ookla
What does Speedtest by Ookla do?
Speedtest by Ookla is a global internet performance testing platform that allows individual users to measure their download, upload, latency, and jitter via web (speedtest.net) and native apps for iOS, Android, macOS, Windows, and Apple TV. It also aggregates crowdsourced test data to produce industry benchmarking products such as the Speedtest Global Index, Speedtest Awards, and a Performance Directory of tested devices and service providers.
Is Speedtest by Ookla a public or private company?
Speedtest by Ookla is a private company. It is classified as corporate owned and is currently operating.
When was Speedtest by Ookla founded?
Speedtest by Ookla was founded in 2006.
Where is Speedtest by Ookla based?
Speedtest by Ookla is headquartered in Seattle, United States, in the North America region.
How does Speedtest by Ookla make money?
Three revenue lines are on record. Advertising is the primary driver. The others are ad-free Premium Subscription and speedtest Intelligence (Data Licensing).
Who are Speedtest by Ookla's main competitors?
Direct peers on record are Measurement Lab (M-Lab), Netflix Fast.com, Opensignal, Tutela, RootMetrics (Ookla sister brand) and Downdetector (Ookla sister brand). Cloudflare Speed Test is listed as an emerging player. Broad incumbents are ComScore and Similarweb. Ookla (corporate parent) is listed as an others.
Does Speedtest by Ookla have an API?
No public API is recorded for Speedtest by Ookla.
What industry is Speedtest by Ookla in?
Speedtest by Ookla's product category is Internet Performance Testing. Its primary akta.pro industry code is BPAMAOAG, API Observability, Testing & Monitoring. Its NAICS code is 54138 and its SIC code is 8734.