First & Main Design Market

What First & Main Design Market does

First & Main Design Market is a family-owned retail furniture store and interior design studio operating from a single showroom at 10100 Main Street in downtown Bothell, Washington. The company combines physical retail of furniture, custom live edge tables (handcrafted in-house by a custom wood artisan), window treatments, accessories, and original art with a full-service interior design practice that includes complimentary consultations, in-home designer visits, design presentations, space planning, color consultation, and professional installation. Its underlying "technology" is essentially an in-house design presentation program used to build client mood boards and project presentations rather than a software platform, paired with access to a curated catalog of 50+ third-party vendors (Norwalk Furniture, Universal Furniture, Classic Home, Loloi Rugs, Fabricut, etc.) whose SKUs are aggregated through the showroom.

The company's revenue mechanics rest on three streams: (1) one-time furniture sales (custom upholstery with ~6-week lead times plus floor-model and catalog orders), (2) interior design services that are bundled for free with most furniture purchases but carry a nominal fee for larger kitchen and bath remodels, and (3) customer financing arranged through a Synchrony Home partnership. Go-to-market is exclusively direct-to-consumer via the Bothell showroom, supplemented by designer home visits, a content blog, and active Pinterest/Instagram/Facebook channels; community events (First Fridays, "Bringing Back Home Economics" workshops) and earned media placements (425 Magazine Northwest Idea House 2025) round out demand generation. The primary customer segment is residential homeowners in the Pacific Northwest, with a secondary builder channel supplying model home furnishings to custom home builders such as Alair Homes Kirkland and Triton Homes.

Ownership rests with the Coryell family: Chelsea Coryell (Owner and Design Training) and Kevin Coryell (Custom Wood Artisan) are the controlling principals, supported by a Showroom Manager, a Model Home Coordinator, and roughly 7–9 interior designers, for a total team in the 10–12 range. The business is privately held, generates no disclosed revenue or external funding, and has operated continuously from its current Main Street location for approximately five years, earning a 2025 Best of Puget Sound Silver Award in the furniture/home category.

Name

First & Main Design Market

Legal name

First & Main Design Market

Website

https://firstandmaindesign.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned retail furniture showroom and interior design studio in Bothell, WA, combining furniture sales across 50+ vendor brands with full-service interior design, custom live edge tables, and kitchen/bath remodel design for Pacific Northwest homeowners and select custom home builders.

Ownership category

akta.pro rank

Product category

Furniture Retail & Interior Design

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail sales
• Interior design services
• Custom live edge tables
• Home decor showroom
• Kitchen remodeling services

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Furniture Retail Sales: One-time furniture purchases from their showroom, including custom upholstery from Norwalk Furniture and pieces from 50+ vendors. Customers can purchase floor models immediately or order custom pieces with approximately 6-week delivery times.
2. Interior Design Services: Full-service interior design including space planning, furniture selection, color consultation, and professional installation. Design services are complimentary with furniture purchase; a nominal design fee applies for extensive remodel projects like kitchen and bath.
3. Financing Services: Partnership with Synchrony Home for financing options, including revolving promotions with discounts on interest if paid within a certain period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Family-owned furniture store and interior design market in Bothell, WA offering furniture from 50+ premium vendors, custom live edge tables handcrafted in-house by an artisan woodworker, and full-service interior design including kitchen and bathroom remodeling. Customers can shop retail, book complimentary design consultations, or contract complete room or whole-home design projects managed from concept through installation.

Product overview

First & Main Design Market is a family-owned furniture store and interior design showroom offering a unified retail experience. The core offering combines furniture sales (featuring 50+ vendor partnerships including Norwalk Furniture, Universal Furniture, and Classic Home) with full-service interior design capabilities. Custom live edge tables are handcrafted on-site by their Custom Wood Artisan. The company provides complimentary interior design consultations, professional installation, and even kitchen/bathroom remodeling services, creating a complete 'home makeover' solution under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Furniture Retail
• Custom Live Edge Tables
• Full-Service Interior Design
• Kitchen and Bathroom Remodeling
• Window Treatments
• Accessories and Original Art
• Model Home Furnishing Program

Quantifiable outcome

• Custom upholstered pieces delivered in approximately 6 weeks from order date
• +1 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Alair Homes KirklandcoreStrategic or Co-development Partner · 1 January 2025Alair Homes chooses furniture from First & Main to showcase their custom-built houses in Kirkland. The partnership features First & Main furniture in model homes like the Innis Arden Residence, enhancing the builder's properties with curated furniture selections that demonstrate the homes' potential.
• The Touchette Team with Movement MortgageminorGTM or Marketing Partner · 3 November 2023Co-hosted First Friday event 'Fall-idays Festivities' providing information about home loans and impact lending. Partnership focused on community event collaboration and cross-promotion to potential homebuyers and homeowners.
• Triton HomesflagshipStrategic or Co-development PartnerTriton Homes built the 425 Magazine Northwest Idea House 2025 in Woodinville, featuring furniture from First & Main Design Market. This high-profile showcase home brought significant visibility to both the builder and First & Main.
• Norwalk FurnitureflagshipChannel Partner/ Reseller/ DistributorPremier upholstery partner offering custom furniture made specifically for each customer. Many Norwalk pieces come with lifetime warranty on frames and cushions. Featured prominently in showroom displays and portfolio projects.
• Universal FurniturecoreChannel Partner/ Reseller/ DistributorVendor partner providing contemporary and transitional furniture collections. Products featured in showroom displays and design projects, including pieces designed by Miranda Kerr.
• Classic HomecoreChannel Partner/ Reseller/ DistributorVendor partner offering furniture and decor pieces. Featured in design projects and showroom displays.
• Loloi RugscoreChannel Partner/ Reseller/ DistributorVendor partner providing rug collections that complement the furniture offerings. One of the 50+ vendors available to designers.
• Mercana Home DecorcoreChannel Partner/ Reseller/ DistributorVendor partner supplying home decor accessories and accent pieces for design projects.
• ArteriorscoreChannel Partner/ Reseller/ DistributorVendor partner offering lighting and accent furniture pieces. One of the featured vendor brands in the showroom.
• Dovetail FurniturecoreChannel Partner/ Reseller/ DistributorVendor partner providing furniture collections. Featured in portfolio projects and showroom displays.
• VanguardcoreChannel Partner/ Reseller/ DistributorVendor partner offering furniture collections. One of the many vendor options available to designers.
• FabricutcoreChannel Partner/ Reseller/ DistributorFabric partner providing upholstery fabrics for custom furniture orders. Allows designers to offer extensive fabric choices for custom upholstered pieces.
• Synchrony HomecoreOthersFinancial services partner providing financing options for customers. Offers multiple payment plans and revolving promotions with interest discounts for qualified purchases paid within promotional periods.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ethan Allen: National custom furniture retailer with in-house interior design services offered alongside product sales. Highly comparable to First & Main's integrated design-plus-furniture showroom model, though at much larger scale.
• Bassett Furniture: Custom upholstery and case goods retailer offering in-store design consultations and full-room design services. Closely mirrors First & Main's bundled furniture-plus-design value proposition with multi-location showrooms.
• Room & Board: Design-forward furniture retailer emphasizing modern American-made pieces with professional design support. Comparable in offering curated furniture assortments and design assistance, but operates at a national scale.

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings retailer offering furniture, lighting, and interior design services via galleries. Overlaps with First & Main on premium furniture retail and design, but at a vastly larger footprint and price point.
• West Elm: Williams-Sonoma-owned design-forward furniture and home décor retailer. Comparable on style-conscious residential furniture, though it lacks First & Main's heavy local service and custom upholstery emphasis.
• Crate & Barrel: National retailer of modern furniture, housewares, and home décor with in-store design services. Comparable assortment breadth, but operates at much larger scale and lacks First & Main's in-house custom woodworking.
• CB2: Crate & Barrel's modern, design-focused sibling brand selling furniture and home décor. Comparable customer demographic but primarily online and big-box retail versus First & Main's local boutique experience.

Emerging players

• Article: Direct-to-consumer online furniture retailer offering modern mid-priced pieces with faster lead times. Competes with First & Main on selection and convenience but lacks showroom-based design services.
• Joybird: Online custom upholstery retailer offering made-to-order sofas and chairs at accessible prices. Directly comparable custom furniture offering but delivers via online channel versus First & Main's showroom model.

Regional players

• Decorating Den Interiors: Franchise-based interior design and home furnishings retailer with local owners serving defined territories. Closest comparable model to First & Main's family-owned, locally-embedded design showroom concept, operating primarily across North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firstandmaindesign
• Instagraminstagram.com/firstandmaindesignmarket
• Pinterestpinterest.com/firstandmaindesignmarket
• LinkedInlinkedin.com/company/first-main-design-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First & Main Design Market