BMO Media
BMO Media is a fully remote, bootstrapped lifecycle marketing agency founded in 2022 that delivers email, SMS, loyalty, review, push, and subscription retention services to direct-to-consumer e-commerce brands in the $5M-$100M+ revenue range across multiple verticals.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BMO Media does
BMO Media (BMO Media LLC) is a privately held, fully remote lifecycle marketing agency founded in 2022 and domiciled in California, serving direct-to-consumer e-commerce brands. The firm delivers an integrated suite of retention-focused services spanning Email Marketing, SMS Marketing, Loyalty & Referral Programs, Review Programs, Push Notifications, and Subscription management, with engagements positioned around the mid-market to enterprise revenue tiers (roughly $5M-$100M+). Its core technology stack is platform-agnostic, built on certified partnerships with the dominant lifecycle tooling vendors - Klaviyo, Attentive, Braze, Omnisend, Iterable, Hubspot, Salesforce, Customer.io, Mailchimp - with Shopify as the primary e-commerce integration layer, allowing the firm to wrap strategy, creative, and automation execution around whichever platform a client already operates.
The business operates as a professional services agency on retainer or project-based engagements acquired through a consultative direct-sales motion: prospects complete a contact form capturing revenue tier, ESP used, and goals, after which the firm offers complimentary audits and tailored strategy design. Distribution is reinforced through a content-heavy website featuring detailed case studies with quantified outcomes (e.g., 10x automation revenue growth for Liquid Death, +196.9% YoY email/SMS revenue for Spoonful of Comfort, +202% YoY flow revenue for James Michelle) and named testimonials from enterprise and mid-market brands across beverage, fitness, beauty, apparel, food, cookware, sports, travel, and jewelry verticals. Pricing is quote-based and undisclosed.
The firm is bootstrapped - no funding rounds, parent company, or external institutional investment are disclosed - and reports an 11-50 employee headcount distributed across the United States. Leadership consists of CEO Sammy, with no other named executives in the source materials. Notable enterprise logos include Liquid Death, Our Place, LA Clippers, Travelpro, and Centr Fitness, with mid-market and SMB clients (Birdy Grey, Jukebox, Darc Sport, MoonBrew, Kinetic Kings, Formuland, Stands Haircare, Nursing Queen, Allegiance Flag Supply) providing volume diversification. The company maintains an active Careers page and a Global geographic scope claim, signaling ongoing organic hiring and remote cross-border delivery capability.
BMO Media firmographics
Firmographics- Name
- BMO Media
- Legal name
- BMO Media LLC
- Website
- https://bmomedia.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BMO Media is a fully remote, bootstrapped lifecycle marketing agency founded in 2022 that delivers email, SMS, loyalty, review, push, and subscription retention services to direct-to-consumer e-commerce brands in the $5M-$100M+ revenue range across multiple verticals.
- Ownership category
- akta.pro rank
BMO Media industry classification
Industry- Product category
- Lifecycle Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where BMO Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BMO Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lifecycle Marketing Services: Full-service lifecycle marketing agency providing strategy, creative, and automation services across email, SMS, loyalty, reviews, push notifications, and subscriptions. Revenue is generated through ongoing client engagements, likely retainer or project-based arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BMO Media product offering
Product offeringCore offering
BMO Media is a lifecycle marketing agency that plans, builds, and manages retention-focused programs for e-commerce brands across email, SMS, loyalty and referral, reviews, push notifications, and subscriptions. It serves as an outsourced CRM team, implementing and executing automations, campaigns, segmentation, and creative on third-party platforms such as Klaviyo, Attentive, and Braze, integrated with client e-commerce stacks such as Shopify, to grow owned-channel revenue and customer lifetime value.
Product overview
BMO Media is a lifecycle marketing agency offering a suite of retention-focused services across multiple channels. The core offering consists of Email Marketing and SMS Marketing as the primary communication channels, complemented by Loyalty & Referral Programs, Review Programs, Push Notifications, and Subscriptions management. These services work together as an integrated lifecycle marketing ecosystem designed to drive customer retention, engagement, and lifetime value across the entire customer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing
- SMS Marketing
- Loyalty & Referral Programs
- Review Programs
- Push Notifications
- Subscriptions
Quantifiable outcome
- Email and SMS-attributed revenue increases of 100-200%+ YoY for clients
- +2 more outcomes
Companies that use BMO Media
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles3 records
BMO Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
BMO Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KlaviyocoreBMO Media is a certified Klaviyo partner, leveraging the platform for email marketing automation, segmentation, and campaign management for clients. The partnership provides access to Klaviyo's features including flow automation, A/B testing, and predictive analytics.
- AttentivecoreBMO Media is an Attentive partner providing SMS marketing services. Attentive is used for text message marketing campaigns, automations, and conversational SMS for clients.
- BrazecoreBMO Media is a certified Braze partner, utilizing the platform for cross-channel marketing automation including email, SMS, push notifications, and in-app messaging.
- ShopifycoreE-commerce platform integration for client implementations. BMO Media works with Shopify merchants to implement lifecycle marketing strategies.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
BMO Media competitors and assessment
Company assessmentDirect peers
- RetentionX: Email and SMS retention agency working with e-commerce brands on Klaviyo-driven lifecycle programs. Directly comparable in service offering, target customer, and platform certifications.
- Bluetuskr: Retention marketing agency focused on Klaviyo and SMS for DTC brands. Competes head-to-head with BMO on email automation, segmentation, and lifecycle strategy for e-commerce clients.
- Avenue Z: Growth marketing and PR agency that combines performance marketing with content and earned media. Overlaps with BMO in the lifecycle/CRM layer and competes for similar DTC and consumer-brand budgets.
- Common Thread Collective: DTC-focused retention and lifecycle marketing agency serving e-commerce brands across email, SMS, and creative services. Most directly comparable to BMO on customer segment, service mix, and case-study-driven GTM.
- Electric Eye Agency: Email and SMS marketing agency for e-commerce brands, with Klaviyo and Attentive specialization. Competes with BMO for the same mid-market DTC client profile and same platform ecosystem.
Emerging players
- Daasity: E-commerce data and analytics platform used to inform lifecycle marketing decisions. Adjacent rather than direct—competes for the same client's retention budget by enabling in-house analytics-led lifecycle programs.
- SmartrMail: Email marketing platform and services provider for Shopify merchants. Competes partially with BMO by offering DIY email automation to the same DTC Shopify-base BMO services.
Broad incumbents
- Power Digital Marketing: Full-service growth marketing firm with email/SMS/CRM capabilities as part of a wider media, creative, and analytics portfolio. A broader incumbent that overlaps BMO in lifecycle services for enterprise consumer brands.
- Tinuiti: Large independent performance marketing agency offering email, SMS, paid media, and SEO. A scaled incumbent competing for the same enterprise e-commerce retention budgets that BMO targets at the mid-market level.
Others
- Klaviyo (Agency Partner Program): The ESP whose partner ecosystem BMO operates inside. As Klaviyo invests in agency enablement, AI tools, and in-platform automation, it is both BMO's primary channel and a potential long-term disintermediation vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BMO Media social profiles
Digital presenceBMO Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMO Media leadership team
Management profileNumber of profiles
Profiles1 record
BMO Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMO Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMO Media
What does BMO Media do?
BMO Media is a lifecycle marketing agency that plans, builds, and manages retention-focused programs for e-commerce brands across email, SMS, loyalty and referral, reviews, push notifications, and subscriptions. It serves as an outsourced CRM team, implementing and executing automations, campaigns, segmentation, and creative on third-party platforms such as Klaviyo, Attentive, and Braze, integrated with client e-commerce stacks such as Shopify, to grow owned-channel revenue and customer lifetime value.
Is BMO Media a public or private company?
BMO Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BMO Media founded?
BMO Media was founded in 2022. It employs 11 to 50 people.
Where is BMO Media based?
BMO Media is headquartered in Los Angeles, United States, in the North America region.
How does BMO Media make money?
One revenue line is on record: lifecycle Marketing Services.
Who are BMO Media's main competitors?
Direct peers on record are RetentionX, Bluetuskr, Avenue Z, Common Thread Collective and Electric Eye Agency. Emerging players are Daasity and SmartrMail. Broad incumbents are Power Digital Marketing and Tinuiti. Klaviyo (Agency Partner Program) is listed as an others.
Does BMO Media have an API?
No public API is recorded for BMO Media.
What industry is BMO Media in?
BMO Media's product category is Lifecycle Marketing Services. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 5418 and its SIC code is 7311.