Daasity
Daasity is a SaaS analytics platform that unifies eCommerce, retail, marketing, and inventory data through 300+ pre-built integrations for consumer brands selling across digital and physical channels.
- Company typePrivate
- Founded2017
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Daasity does
Daasity is a San Diego-based SaaS company founded in 2017 that provides an omnichannel analytics platform for consumer packaged goods (CPG) brands selling across both digital and retail channels. The platform unifies eCommerce, retail, marketing, and inventory data through 300+ pre-built extractors covering commerce systems (Shopify, Amazon, Walmart, BigCommerce, Magento, Salesforce Commerce Cloud), marketing channels (Google Ads, Facebook, TikTok, Klaviyo, Attentive), subscription and ERP platforms (Recharge, NetSuite), and customer feedback tools (Yotpo, Okendo, Zendesk). A customizable transformation code engine allows customers to modify pipeline logic without breaking downstream analytics, enabling same-day data fixes. The platform is positioned to deliver enterprise-level analytics without requiring internal data engineering resources.
The company's revenue model is tiered SaaS subscription (Growth, Growth+, Audiences, Pro), with annual billing and undisclosed but enterprise-competitive pricing. Go-to-market combines product-led growth (Shopify App Store, self-serve onboarding), enterprise field sales (Request a Demo / Tech Assessment), and a channel partner program for agencies and fractional CMOs offering up to 20% revenue share. The customer base spans 1,600+ brands across SMB, mid-market, and enterprise tiers, with named logos including Unilever, GUESS, IT Cosmetics, Movado, Manscaped, Who Gives A Crap, Blueland, and Carpe. Reported scale metrics include $10B+ in processed sales data (2024) and operations across 30+ countries.
Daasity has raised approximately $20.7M total across seed (2018, 2019), Series 1 (2021), and a $15M Series A led by VMG Catalyst in January 2022. In March 2024 the company acquired Red Fox Analytics to extend capability into retail/POS data. The company is privately held, headquartered in San Diego (51-100 employees), and is GDPR-compliant with EU-U.S. Data Privacy Framework certification.
Daasity firmographics
Firmographics- Name
- Daasity
- Legal name
- Daasity, Inc.
- Website
- https://daasity.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daasity is a SaaS analytics platform that unifies eCommerce, retail, marketing, and inventory data through 300+ pre-built integrations for consumer brands selling across digital and physical channels.
- Ownership category
- akta.pro rank
Daasity industry classification
Industry- Product category
- Omnichannel eCommerce Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Daasity is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Daasity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to the analytics platform with tiered plans (Growth, Growth+, Audiences, Pro). Revenue is recurring based on platform access and feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple tier structure including Growth, Growth+, Audiences, and Pro plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Daasity product offering
Product offeringCore offering
Daasity provides a SaaS-based omnichannel analytics platform that unifies eCommerce and retail data for consumer brands without requiring internal data engineering resources. The platform leverages 300+ pre-built extractors and a customizable transformation code engine to consolidate sales, marketing, inventory, and customer feedback data into a single real-time analytics view for CPG, beauty, wellness, food and beverage, apparel, and home goods brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Daasity Platform SaaS-based omnichannel analytics platform for consumer brands that consolidates eCommerce, marketplace, retail, marketing, and inventory data into a single real-time view through 300+ pre-built extractors and a customizable transformation code engine. Designed for CPG, beauty, wellness, food and beverage, apparel, and home goods brands that need enterprise-level analytics without internal data engineering resources.
Quantifiable outcome
- 20% LTV increase compared to pre-Daasity cohorts
- +4 more outcomes
Companies that use Daasity
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Daasity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration68 records
Feature4 records
Daasity partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and major.
- KlaviyocoreFeatured technology partner providing AI-powered customer communication platform integration for unified email and SMS analytics within Daasity.
- AttentivecoreFeatured technology partner providing AI marketing platform integration for SMS analytics and customer engagement tracking.
- AmazoncoreAmazon Verified Partner with integration for Vendor Central and Seller Central data including sales performance, traffic, product analysis, and inventory health.
- ShopifycoreShopify Plus Partner with native integration for Shopify and Shopify Plus platforms, including B2B capabilities. Available on Shopify App Store.
- SnowflakecoreFeatured technology partner providing cloud data warehouse integration for scalable analytics and data storage within the Data Cloud.
- NetSuitecoreNetSuite certified partner with Suite Analytics connector integration for products, inventory, purchase orders, and financial data.
- Google Cloud PlatformcoreGoogle Cloud Partner with integrations for BigQuery, Google Ads, Google Analytics, and Azure SQL Database.
- RechargesupportingSubscription management platform integration for tracking subscription metrics, subscriber behavior, and recurring billing analytics.
- Red Fox AnalyticsmajorAcquired in March 2024 to enhance CPG analytics capabilities by combining digital and retail data in a single platform. Provides retail-focused analytics for consumer packaged goods brands.
- Data SmithsupportingFeatured agency partner providing data consulting services to consumer brands.
- VaynerMediasupportingFeatured agency partner offering digital marketing and media services to consumer brands.
- SPINScoreFeatured integration partner providing syndicated POS sales data with extensive natural/organic product attribution and Natural channel retailer coverage.
- Whole Foods MarketcoreFeatured integration partner providing detailed insights into product performance, sales trends, and distribution metrics across Whole Foods categories and store locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Daasity competitors and assessment
Company assessmentDirect peers
- Improvado: Improvado aggregates marketing data from 200+ platforms into a single warehouse for marketing analytics and reporting. It competes with Daasity's marketing data integration layer for the same consumer-brand and agency buyers.
- Triple Whale: Triple Whale provides eCommerce/Shopify-native analytics, attribution, and ad-spend optimization for DTC and consumer brands. It is the closest direct competitor to Daasity's core SMB/mid-market consumer-brand analytics use case, with overlapping target customers and similar Shopify App Store distribution.
- Rockerbox: Rockerbox provides multi-channel marketing measurement (MMM, MTA, unified attribution) for consumer brands. It overlaps directly with Daasity's marketing analytics modules and competes for the same mid-market and enterprise brand budgets.
- Northbeam: Northbeam offers multi-touch attribution and marketing intelligence for DTC and CPG brands. It directly competes with Daasity's marketing analytics and attribution capabilities for the same consumer-brand buyer, often deployed alongside Shopify and Amazon data sources.
- Glew.io: Glew is a Shopify/CPG-focused analytics platform that unifies eCommerce, marketing, and customer data for consumer brands. It targets a similar SMB/mid-market segment and competes head-to-head with Daasity's Growth-tier analytics.
Broad incumbents
- Looker (Google Cloud): Looker is a Google Cloud BI and analytics platform with deep Snowflake/BigQuery integration. It competes at the visualization and reporting layer and benefits from Google's broader distribution to enterprise CPG accounts.
- Mode Analytics: Mode is an analytics and BI platform combining SQL, Python, and reporting for data teams. It competes at the analytics/reporting layer of the stack that Daasity delivers to consumer-brand analysts.
- Fivetran: Fivetran is a leading ELT/data integration platform offering 300+ pre-built connectors. While it sits one layer below Daasity (data movement rather than analytics), it competes for the same data-team budget and could expand upmarket into analytics.
Emerging players
- Hevo Data: Hevo is a no-code data pipeline platform for ELT across 150+ sources, targeting mid-market analytics teams. It overlaps with Daasity's data ingestion value proposition for customers building their own analytics stacks.
- Airbyte: Airbyte is an open-source data integration platform with 300+ connectors. It competes with Daasity's extractor layer and is increasingly targeted at data teams that may otherwise use Daasity's bundled analytics platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Daasity social profiles
Digital presenceDaasity compliance and trust
Trust signalCompliance2 records
Daasity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daasity leadership team
Management profileNumber of profiles
Profiles6 records
Daasity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Daasity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daasity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daasity
What does Daasity do?
Daasity provides a SaaS-based omnichannel analytics platform that unifies eCommerce and retail data for consumer brands without requiring internal data engineering resources. The platform leverages 300+ pre-built extractors and a customizable transformation code engine to consolidate sales, marketing, inventory, and customer feedback data into a single real-time analytics view for CPG, beauty, wellness, food and beverage, apparel, and home goods brands.
Is Daasity a public or private company?
Daasity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Daasity founded?
Daasity was founded in 2017. It employs 51 to 100 people.
Where is Daasity based?
Daasity is headquartered in San Diego, United States, in the North America region.
How does Daasity make money?
One revenue line is on record: saaS Subscription.
Who are Daasity's main competitors?
Direct peers on record are Improvado, Triple Whale, Rockerbox, Northbeam and Glew.io. Broad incumbents are Looker (Google Cloud), Mode Analytics and Fivetran. Emerging players are Hevo Data and Airbyte.
Does Daasity have an API?
No public API is recorded for Daasity.
What industry is Daasity in?
Daasity's product category is Omnichannel eCommerce Analytics Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 5132 and its SIC code is 7372.