SPARC
SPARC is a private cannabis dispensary group operating seven retail storefronts across the San Francisco Bay Area — spanning San Francisco, Sonoma County, and Napa Valley — serving adult consumers aged 21 and over via in-store and e-commerce channels.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SPARC does
SPARC is a private, for-profit cannabis retail operator headquartered in San Francisco, California. The company runs a multi-location dispensary business across the San Francisco Bay Area, with seven brick-and-mortar storefronts spanning San Francisco, Sonoma County, and Napa Valley, supplemented by direct-to-consumer e-commerce via its corporate website (sparc.co) and a third-party marketplace listing on JointCommerce. Its core offering is regulated cannabis retail to adults aged 21 and over for both recreational and medicinal use, sold in product formats including pills, beverages, and tinctures, in compliance with California state regulations. The company's segmentation approach is vertical, targeting end consumers rather than wholesale or B2B customers.
The business model is transaction-based retail: SPARC generates revenue through point-of-sale cannabis transactions across its physical dispensaries and e-commerce channel. Pricing is not publicly disclosed and varies by product type, potency, and regulatory requirements; no subscription, membership, or contract revenue streams are referenced. On the operational side, SPARC was an early-access user of Winston, a standalone AI teammate platform built by cannabis-software provider Treez Inc. for regulated retail; Winston connects to POS, ecommerce, compliance, payroll, and supply chain systems. SPARC employs 51–100 people and is privately held with no disclosed funding rounds, parent company, management team, M&A activity, or financial filings.
Distribution relies on the seven storefronts (San Francisco, Sonoma County, Napa Valley) plus the sparc.co website and JointCommerce listing. Marketing channels are weighted toward organic physical-store traffic and digital discovery through the corporate site and marketplace. No certifications, patents, trademarks, awards, or regulatory actions were disclosed, and the company's ownership, leadership roster, and time-series operating metrics were not available in the provided sources.
SPARC firmographics
Firmographics- Name
- SPARC
- Website
- https://sparc.co
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SPARC is a private cannabis dispensary group operating seven retail storefronts across the San Francisco Bay Area — spanning San Francisco, Sonoma County, and Napa Valley — serving adult consumers aged 21 and over via in-store and e-commerce channels.
- Ownership category
- akta.pro rank
SPARC industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where SPARC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SPARC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Retail Sales: SPARC generates revenue through the sale of cannabis products to consumers at its seven retail dispensary locations across San Francisco, Sonoma County, and Napa Valley, and through associated e-commerce channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
SPARC product offering
Product offeringCore offering
SPARC operates seven brick-and-mortar cannabis dispensary locations across the San Francisco Bay Area, including San Francisco, Sonoma County, and Napa Valley. The company sells cannabis products—including pills, beverages, and tinctures—to adult consumers through in-store retail and e-commerce channels. The company also uses an AI teammate platform (Winston from Treez) for cross-system operational support.
Product overview
SPARC is a cannabis dispensary group operating seven retail locations across San Francisco, Sonoma County, and Napa Valley. The company utilizes Winston, an AI teammate platform developed by Treez Inc., for operational support. No other distinct branded products, software platforms, or modules are referenced in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis pills
- Cannabis beverages
- Cannabis tinctures
- In-store dispensary retail
- Online dispensary ordering
Companies that use SPARC
Customer profileSegments1 record
Ideal customer profiles1 record
SPARC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPARC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Treez Inc.coreTreez Inc., a cannabis technology company, partnered with SPARC as an early-access user of Winston, a standalone AI teammate platform built for regulated retail industries. Winston connects to common retail systems including POS, ecommerce, compliance, payroll, and supply chain tools. SPARC was one of the first two dispensary operators (along with Treez itself) to implement Winston for handling cross-system operational work.
- JointCommerceminorJointCommerce is a marketplace platform where SPARC maintains a dispensary listing, enabling customers to discover and access SPARC's dispensary information through the JointCommerce platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
SPARC competitors and assessment
Company assessmentDirect peers
- Embarc: Embarc is a California-focused cannabis retail and delivery operator serving Bay Area consumers, directly comparable to SPARC in customer base, omnichannel model, and geographic focus.
- Stiiizy: Stiiizy operates branded cannabis retail stores across California including Bay Area locations, competing directly with SPARC for adult-use consumers and offering differentiated branded products.
- The Green Cross: The Green Cross is a legacy San Francisco dispensary operating in the same city and customer segment as SPARC, with comparable adult-use product offerings and a similar long-tenured independent operator profile.
- Harborside: Harborside is one of California's most established cannabis dispensary operators with multiple Bay Area retail locations, directly comparable to SPARC in geography, customer base, and multi-store omnichannel retail model.
- Lowell Farms: Lowell Farms is a California-based cannabis operator with retail and cultivation assets, comparable to SPARC in California market focus and adult-use retail orientation.
- Barbary Coast: Barbary Coast is a San Francisco-based cannabis dispensary serving adult-use consumers in the same urban SF market as SPARC, with comparable product assortment and customer demographic.
- Cookies: Cookies operates a multi-state cannabis dispensary retail chain with Bay Area presence, directly competing with SPARC for adult-use consumers with branded product differentiation and larger scale.
Others
- Treez Inc. Treez is the cannabis retail technology partner whose Winston AI platform SPARC adopted early. While not a retail competitor, Treez provides critical operational infrastructure and industry intelligence that benchmarks SPARC's tech-enabled retail model.
Broad incumbents
- Glass House Brands: Glass House Brands is a vertically integrated California cannabis operator with retail and cultivation, comparable to SPARC as a California-focused cannabis retailer but operating at significantly larger scale and with vertical integration.
- MedMen: MedMen is a multi-state cannabis retail incumbent with California operations, providing a broader competitive benchmark for SPARC's retail model, scale, and brand strategy across larger geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SPARC social profiles
Digital presenceSPARC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPARC leadership team
Management profileNumber of profiles
SPARC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPARC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPARC
What does SPARC do?
SPARC operates seven brick-and-mortar cannabis dispensary locations across the San Francisco Bay Area, including San Francisco, Sonoma County, and Napa Valley. The company sells cannabis products—including pills, beverages, and tinctures—to adult consumers through in-store retail and e-commerce channels. The company also uses an AI teammate platform (Winston from Treez) for cross-system operational support.
When was SPARC founded?
SPARC was founded in 2001. It employs 51 to 100 people.
Where is SPARC based?
SPARC is headquartered in San Francisco, United States, in the North America region.
How does SPARC make money?
One revenue line is on record: cannabis Retail Sales.
Who are SPARC's main competitors?
Direct peers on record are Embarc, Stiiizy, The Green Cross, Harborside, Lowell Farms, Barbary Coast and Cookies. Treez Inc. is listed as an others. Broad incumbents are Glass House Brands and MedMen.
Does SPARC have an API?
No public API is recorded for SPARC.
What industry is SPARC in?
SPARC's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 45611 and its SIC code is 5912.