JointCommerce
JointCommerce is a cannabis-native programmatic advertising and marketplace platform combining a DSP, A21+ shopper CDP, POS-integrated live menus, and closed-loop attribution, serving cannabis brands, dispensaries, and mainstream advertisers targeting adult consumers.
- Company typePrivate
- Founded2022
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What JointCommerce does
JointCommerce is a cannabis-native programmatic advertising and marketplace platform that connects licensed cannabis brands, dispensaries, and verified adult consumers (A21+) through a unified technology stack. The company operates four integrated layers: a Customer Data Platform (the A21+ Cannabis Shopper Graph with 71M+ verified profiles), a Demand-Side Platform (programmatic buying engine with dynamic bidding and search interception across display, video, CTV, shoppable, and audio formats), a Live Commerce layer (POS-integrated menu sync and order routing into dispensary systems), and a Closed-Loop Attribution layer providing SKU-level ROAS reporting. Its consumer-facing 'Where to Buy' digital directory generates 206,000 monthly active shoppers and adds 5,000-10,000 new verified users daily. The company serves two primary B2B segments (cannabis brands seeking compliant digital advertising and dispensaries seeking foot traffic and ecommerce orders) plus a secondary segment of mainstream advertisers targeting cannabis consumers.
JointCommerce firmographics
Firmographics- Name
- JointCommerce
- Legal name
- JointCommerce Inc.
- Website
- https://jointcommerce.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JointCommerce is a cannabis-native programmatic advertising and marketplace platform combining a DSP, A21+ shopper CDP, POS-integrated live menus, and closed-loop attribution, serving cannabis brands, dispensaries, and mainstream advertisers targeting adult consumers.
- Ownership category
- akta.pro rank
JointCommerce industry classification
Industry- Product category
- Cannabis programmatic advertising technology
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)
- akta.pro secondary industries
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where JointCommerce is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
JointCommerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising: Demand-side platform charges cannabis brands and retailers for programmatic advertising across display, video, CTV, and shoppable inventory. Services include media buying, creative production, and campaign optimization as managed services.
- Directory/Marketplace Fees: Dispensaries and brands pay for directory listings, brand storefronts, and increased visibility within the platform to drive retailer traffic and eCommerce conversions.
- Live Commerce Transaction Fees: Orders routed directly to dispensary POS systems generate transaction-based revenue when consumers purchase through ecommerce menus integrated with the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Services - Full-service programmatic advertising |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
JointCommerce product offering
Product offeringCore offering
JointCommerce sells a cannabis-native programmatic advertising and marketplace platform for licensed cannabis brands, dispensaries, and mainstream advertisers. The offering combines a demand-side platform (DSP) with an owned A21+ cannabis shopper CDP, live e-commerce menus connected to dispensary POS systems, and closed-loop attribution. It also operates a consumer-facing 'Where to Buy' digital directory that connects verified adult shoppers with dispensaries and brands across the U.S.
Product overview
JointCommerce is a cannabis-native advertising technology platform and marketplace operating as a single unified platform-plus-modules architecture. The core JointCommerce Platform integrates four layers: (1) a Demand-Side Platform (DSP) for programmatic buying, (2) an A21+ Cannabis Shopper Graph (CDP) for zero-party and first-party data activation, (3) Live Menus & POS Integration for real-time e-commerce, and (4) Closed-Loop Attribution for measurement. On top of the platform, the 'Where to Buy' Directory serves as the consumer-facing marketplace connecting verified A21+ shoppers with dispensaries and brands, while the A21+ Household Targeting module powers CTV audience targeting. The Private Publisher Marketplace provides access to 3MM+ premium publishers for compliant cannabis advertising across display, video, CTV, DOOH, shoppable, and audio formats.
Differentiator
Problem solved
Functional benefit
Products and services
- JointCommerce Platform Unified cannabis-native advertising technology stack combining a demand-side buying engine (DSP), an owned A21+ cannabis shopper CDP, live e-commerce menus with POS integration, and closed-loop attribution. Sold to cannabis brands, dispensaries, and agencies as a fully managed SaaS platform with white-glove campaign optimization.
- A21+ Household Targeting Cannabis audience targeting solution for connected TV advertising that uses IP and device matching to deliver impressions only to verified A21+ households in a defined delivery area. Built for cannabis brands seeking premium CTV reach on Roku, Hulu, Fire TV, and other streaming devices.
- 'Where to Buy' Digital Directory Consumer-facing digital directory that connects licensed cannabis dispensaries, brands, and verified A21+ consumers across the United States, enabling shoppers to find local dispensaries, browse strains and brands, and locate where to purchase nearby.
Quantifiable outcome
- 206,000+ monthly active shoppers on the directory platform actively searching to purchase
- +3 more outcomes
Companies that use JointCommerce
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
JointCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
JointCommerce partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
JointCommerce competitors and assessment
Company assessmentDirect peers
- Weedmaps: Weedmaps is the largest cannabis marketplace and advertising platform, connecting consumers with dispensaries and brands. JointCommerce competes directly through its Where to Buy directory and programmatic advertising offering for cannabis retailers and brands.
- Leafly Holdings: Leafly is a leading cannabis discovery and marketplace platform that connects consumers with dispensaries and brands, while also providing advertising and retail technology solutions. Highly comparable to JointCommerce's directory and brand storefront offerings.
- Dutchie: Dutchie is a leading cannabis e-commerce and POS-integrated online ordering platform used by dispensaries and brands. JointCommerce's Live Menu Sync and order routing compete directly with Dutchie's ecommerce and marketplace stack.
- Springbig: Springbig provides CRM, loyalty, and marketing automation for cannabis retailers with SMS, email, and audience targeting capabilities. Comparable as a cannabis marketing technology platform serving dispensaries and brands.
- Jane Technologies (iHeartJane): Jane Technologies operates an online cannabis marketplace and e-commerce platform with integrated POS and menu technology for dispensaries. Directly competitive with JointCommerce's directory and live commerce/menu layers.
- Baker Technologies: Baker provides CRM, marketing, and loyalty solutions specifically designed for cannabis dispensaries and brands. Comparable as a cannabis-focused marketing technology platform serving the same customer base.
Emerging players
- Headset: Headset provides cannabis retail data analytics and market intelligence for operators and brands. It overlaps with JointCommerce's data/insights value proposition, though Headset focuses on analytics rather than media buying.
- Flowhub (Cova): Cova is a cannabis point-of-sale platform with integrated e-commerce, payments, and loyalty features. Comparable via the POS integration and live menu elements that JointCommerce connects to for closed-loop attribution.
Broad incumbents
- The Trade Desk: The Trade Desk is a major global programmatic DSP enabling cross-channel media buying. As a broad incumbent, it represents the type of large-scale DSP that JointCommerce's cannabis-specialized programmatic engine competes against in compliance-enabled inventory.
- MediaMath: MediaMath is a programmatic advertising technology platform for omnichannel media buying. Comparable as a broad adtech incumbent competing for programmatic spend, though not cannabis-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
JointCommerce social profiles
Digital presenceJointCommerce compliance and trust
Trust signalCompliance2 records
JointCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
JointCommerce leadership team
Management profileNumber of profiles
JointCommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JointCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JointCommerce
What does JointCommerce do?
JointCommerce sells a cannabis-native programmatic advertising and marketplace platform for licensed cannabis brands, dispensaries, and mainstream advertisers. The offering combines a demand-side platform (DSP) with an owned A21+ cannabis shopper CDP, live e-commerce menus connected to dispensary POS systems, and closed-loop attribution. It also operates a consumer-facing 'Where to Buy' digital directory that connects verified adult shoppers with dispensaries and brands across the U.S.
Is JointCommerce a public or private company?
JointCommerce is a private company. It is classified as unknown and is currently operating.
When was JointCommerce founded?
JointCommerce was founded in 2022. It employs 1 to 10 people.
Where is JointCommerce based?
JointCommerce is headquartered in Costa Mesa, United States, in the North America region.
How does JointCommerce make money?
Three revenue lines are on record. Programmatic Advertising is the primary driver. The others are directory/Marketplace Fees and live Commerce Transaction Fees.
Who are JointCommerce's main competitors?
Direct peers on record are Weedmaps, Leafly Holdings, Dutchie, Springbig, Jane Technologies (iHeartJane) and Baker Technologies. Emerging players are Headset and Flowhub (Cova). Broad incumbents are The Trade Desk and MediaMath.
Does JointCommerce have an API?
No public API is recorded for JointCommerce.
What industry is JointCommerce in?
JointCommerce's product category is Cannabis programmatic advertising technology. Its primary akta.pro industry code is CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator), with a secondary code of CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 456110 and its SIC code is 5912.