Peerfit
Peerfit, operating as FitOn Health, is a Tampa-based corporate wellness platform that serves employers, health plans, and benefits brokers with a hybrid wellbeing solution combining on-demand digital fitness content with access to a national network of partner gyms and studios.
- Company typePrivate
- Founded2011
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Peerfit does
Peerfit, operating as FitOn Health, is a Tampa-based digital corporate wellness platform founded in 2011 that serves employers, health plans, benefits brokers, and small businesses with a hybrid workplace wellbeing solution. The platform combines on-demand digital fitness and health content with access to what the company describes as the largest national network of in-person fitness experiences, anchored by partnerships with Planet Fitness, EOS Fitness, Anytime Fitness, and a broader base of local studios and big-box gyms. Functional modules span fitness experiences, mental health and mindfulness, nutrition support, rewards, condition management courses for diabetes, heart health, and musculoskeletal conditions, weight loss companion programming, and rehab offerings. Content is delivered across desktop, tablet, mobile, AppleTV, Chromecast, FireTV, and Roku with no equipment requirement for digital classes.
The underlying technology stack is a content delivery and member-engagement platform paired with a partner facility location-finder tool and a rewards engine. Distribution is multi-channel: direct enterprise sales to employers and health plans, a benefits broker channel for mid-market, and a self-serve digital app flow for individual member access. The business model is B2B subscription with custom enterprise pricing on annual billing cycles; the platform claims 20M+ members worldwide, 500K+ 5-star app store reviews, a 58% engagement rate (described as 6X higher retention than benchmarks), and a 98% member satisfaction rating. Forbes ranked FitOn Health the #1 Fitness App in 2024.
The company has raised approximately $48.6M in disclosed funding across multiple rounds since 2016, with the largest being an $18M round in March 2019 led by Virgo Investment Group and a subsequent $10M round in January 2020 led by Ark Applications and Virgo Investment Group. Key investors include Ark Applications, Virgo Investment Group, Engage, Causeway Media Partners, PAR, and Florida Funders. Headcount is 51-100 employees and the company remains private, operating without a disclosed parent company.
Peerfit firmographics
Firmographics- Name
- Peerfit
- Website
- https://peerfit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peerfit, operating as FitOn Health, is a Tampa-based corporate wellness platform that serves employers, health plans, and benefits brokers with a hybrid wellbeing solution combining on-demand digital fitness content with access to a national network of partner gyms and studios.
- Ownership category
- akta.pro rank
Peerfit industry classification
Industry- Product category
- Corporate Wellness Platform
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where Peerfit is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peerfit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Corporate Wellbeing Subscription: B2B subscription model for employers and health plans providing employee fitness and wellness benefits as part of corporate wellbeing programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for employers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Peerfit product offering
Product offeringCore offering
Peerfit, operating as FitOn Health, delivers a corporate wellbeing platform that combines premium digital fitness and health content with access to a national network of in-person fitness experiences through partner gyms and studios. The platform serves employers, health plans, and brokers with customizable programs spanning fitness, nutrition, mental health, sleep, stress, and chronic condition management. Members access unlimited on-demand content across multiple devices (mobile, tablet, AppleTV, Chromecast, FireTV, Roku) and can redeem in-person experiences at partner facilities including EOS Fitness, Anytime Fitness, and Planet Fitness.
Product overview
FitOn Health is a comprehensive corporate wellbeing platform providing a hybrid workplace wellness solution combining digital fitness content with access to the largest national network of in-person fitness experiences. The core platform integrates multiple modules including the FitOn Health app for on-demand fitness classes, mental health programs, nutrition support, and chronic condition management courses. The platform serves employers, health plans, and brokers with customizable wellbeing programs designed to drive real behavior change and measurable health outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- FitOn Health Platform A comprehensive corporate wellbeing platform offering digital fitness and health content along with access to a national network of in-person fitness experiences. Serves employers, health plans, and brokers with programs across fitness, nutrition, mental health, sleep, stress, and care management.
- FitOn Mobile App A mobile application providing members unlimited access to premium digital fitness content on any screen including mobile, tablet, AppleTV, Chromecast, FireTV, and Roku. Features on-demand fitness classes, celebrity trainers, and guided courses for chronic condition management.
Quantifiable outcome
- 98% Satisfaction Rating
- +3 more outcomes
Companies that use Peerfit
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Peerfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Peerfit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- EOS FitnesscorePartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the largest national network of in-person experiences spanning local studios to big-box gyms.
- Anytime FitnesscorePartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the hybrid workplace wellbeing network.
- Planet FitnesscorePartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the hybrid workplace wellbeing network enabling members to access fitness wherever they are.
- Technology PartnerssupportingTech partnerships for platform integrations and interoperability. Listed under partner section on FitOn Health website for technology collaboration.
- Gyms & StudioscoreNetwork of fitness facilities including both local studios and big-box gyms. Part of the largest national network of in-person experiences for hybrid workplace wellbeing. Members can find and access these partner locations through the FitOn Health platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Peerfit competitors and assessment
Company assessmentDirect peers
- Personify Health (formerly Virgin Pulse): Personify Health is a leading corporate wellbeing platform combining digital programs, health coaching, and condition management for employers and health plans. It is the closest direct competitor to FitOn Health in the employer well-being space.
- Limeade: Limeade is an employee experience and corporate wellness platform focused on wellbeing, engagement, and inclusion for mid-market and enterprise customers. It competes directly with FitOn Health for employer well-being budgets.
- Wellable: Wellable is a corporate wellness platform that aggregates gym/fitness access, digital content, and wellbeing programs for employers — closely mirroring FitOn Health's hybrid in-person + digital model.
- Wellbeats: Wellbeats delivers on-demand digital fitness, nutrition, and wellbeing content to employer and health plan populations. It is a direct peer in the corporate digital fitness/wellness category.
- ClassPass: ClassPass pioneered the multi-studio/facility access model that underpins FitOn Health's in-person network. Its consumer-first hybrid fitness model is conceptually analogous, increasingly overlapping via employer partnerships.
- Castlight Health: Castlight Health is a health benefits navigation and wellbeing platform sold to employers and health plans. It targets the same buyer personas as FitOn Health and overlaps on engagement and condition management.
- Sonic Boom Wellness: Sonic Boom Wellness provides corporate wellness and employee engagement software to mid-market employers, including fitness, nutrition, and biometric tracking modules. It competes with FitOn Health in the same enterprise sales motion.
Emerging players
- Headspace: Headspace sells mental health and mindfulness benefits to employers and health plans. It competes with FitOn Health's mental health and well-being module, and is increasingly bundling broader wellbeing content.
- Calm: Calm is a direct-to-consumer and employer-channel mental wellness and meditation platform. Its B2B motion (Calm Business) overlaps with FitOn Health's mental health and well-being offerings for employer buyers.
Broad incumbents
- One Medical (Amazon): One Medical, owned by Amazon, combines primary care with employer wellness partnerships and benefits navigation. It is a broader incumbent whose employer benefits motion overlaps with FitOn Health's preventive care and condition management modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peerfit social profiles
Digital presencePeerfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peerfit leadership team
Management profileNumber of profiles
Profiles3 records
Peerfit funding detail
Funding detailFunding overview
Funding rounds11 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peerfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peerfit
What does Peerfit do?
Peerfit, operating as FitOn Health, delivers a corporate wellbeing platform that combines premium digital fitness and health content with access to a national network of in-person fitness experiences through partner gyms and studios. The platform serves employers, health plans, and brokers with customizable programs spanning fitness, nutrition, mental health, sleep, stress, and chronic condition management. Members access unlimited on-demand content across multiple devices (mobile, tablet, AppleTV, Chromecast, FireTV, Roku) and can redeem in-person experiences at partner facilities including EOS Fitness, Anytime Fitness, and Planet Fitness.
Is Peerfit a public or private company?
Peerfit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peerfit founded?
Peerfit was founded in 2011. It employs 51 to 100 people.
Where is Peerfit based?
Peerfit is headquartered in Tampa, United States, in the North America region.
How does Peerfit make money?
One revenue line is on record: corporate Wellbeing Subscription.
Who are Peerfit's main competitors?
Direct peers on record are Personify Health (formerly Virgin Pulse), Limeade, Wellable, Wellbeats, ClassPass, Castlight Health and Sonic Boom Wellness. Emerging players are Headspace and Calm. One Medical (Amazon) is listed as a broad incumbent.
Does Peerfit have an API?
No public API is recorded for Peerfit.
What industry is Peerfit in?
Peerfit's product category is Corporate Wellness Platform. Its primary akta.pro industry code is HLALADAK, Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 62161 and its SIC code is 7997.