FittingBox

What FittingBox does

FittingBox is a French augmented reality (AR) virtual try-on (VTO) technology provider founded in 2006 and headquartered in Labège, France, near Toulouse. The company operates a modular platform that enables eyewear e-commerce retailers, optical retail chains, and eyewear manufacturers to deploy real-time virtual try-on experiences for glasses and sunglasses. Its technology combines proprietary computer vision (face detection in under 400 milliseconds), 3D rendering, and what the company describes as the world's largest 3D frame database — 195,000+ references spanning 1,200+ brands — backed by 59 international patents accumulated over 20 years of category-specific R&D.

The product portfolio centers on a core VTO engine available in Advanced and Standard variants for website and in-store deployment, and extends through add-on modules including 3D Viewer, Frame Removal (Diminished Reality), Face Shape API, Lens Simulator, PD Measurement, Drive-to-Store, Premium Experience, Premium Hosting, and Social Media Filters for Instagram, Facebook, Snapchat, and TikTok. The platform integrates with Shopify, Magento, PrestaShop, WooCommerce, and Drupal, and provides an iOS SDK for native mobile integration. FittingBox monetizes through tiered subscription licensing of the VTO API/SDK (Starter, Essential, All Stars, Enterprise tiers), professional 3D digitization services via studios in France and the US, in-store plug-and-play solutions, and OEM/white-label licensing arrangements (e.g., powering HOYA LensPreview). Go-to-market combines direct enterprise sales, self-serve SMB adoption through the Shopify app, and channel partnerships with e-commerce platform marketplaces.

The company serves more than 4,000 customers globally — including Fielmann, Afflelou, Specsavers, De Rigo, Transitions Optical, SmartBuyGlasses, Eyerim, JINS, HOYA Vision Care, Marchon, LVMH, and Zeiss — and processes 300M+ virtual try-on sessions annually with 10M+ monthly users. Following the October 2023 acquisition of US-based Ditto Technologies and the November 2025 launch of Fittingbox Footwear, the company is extending its 3D technology platform into adjacent verticals, with footwear representing its first non-eyewear expansion.

Name

FittingBox

Legal name

Fittingbox S.A.

Website

https://fittingbox.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

FittingBox is a French AR virtual try-on technology provider serving eyewear e-commerce retailers, optical chains, and manufacturers with a proprietary VTO platform, the world's largest 3D frame database (195k+ references), and white-label integrations across major CMS and social platforms.

Ownership category

akta.pro rank

Product category

Virtual Try-On Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Virtual try-on software
• Augmented reality eyewear
• 3D frame digitization
• Optical e-commerce solutions
• Virtual fitting technology

Headquarters

HQ city

Labège

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. VTO Technology Licensing: Licensing of virtual try-on technology to eyewear e-commerce sites, optical retailers, and manufacturers. Delivered via API with customization options and tiered pricing plans (Core, Essential, Plus).
2. 3D Asset Production: Digitization of eyewear frames into 3D assets for digital use, including photostudio and 3D studio services.
3. In-Store VTO Solutions: Plug-and-play software solutions for physical optical retail stores with customizable features and modules.
4. OEM/White-label Partnerships: Embedding VTO technology into partner products (e.g., HOYA LensPreview), providing technology as a backend service.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

FittingBox develops and licenses augmented reality-based virtual try-on (VTO) software for the eyewear industry, delivered via API, SDK, plug-and-play modules, and the world's largest 3D glasses database (195k+ frames, 1,200+ brands). Offerings include website VTO (Advanced and Standard tiers), in-store VTO solutions, frame digitization services, and complementary modules such as Face Shape API, PD Measurement, Lens Simulator, and Frame Removal (Diminished Reality).

Product overview

Fittingbox is a digital eyewear company offering a modular platform of virtual try-on and 3D digitization solutions for the eyewear industry. The core offering is the Virtual Try-On technology (available as Advanced and Standard tiers for website and in-store deployment) complemented by 3D Viewer, Digital Frames Database, PD Measurement, and Lens Simulator modules. Additional advanced features include Frame Removal (Diminished Reality), Face Shape API, Drive-to-Store, Premium Experience, and Premium Hosting. The company also provides an iOS SDK for native mobile integration and Social Media Filters for Instagram, Facebook, Snapchat, and TikTok. In November 2025, Fittingbox launched Fittingbox Footwear to extend its technology to the footwear market. The platform integrates with major e-commerce platforms (Shopify, Magento, PrestaShop, WooCommerce, Drupal) and is powered by proprietary face detection and 3D rendering technology backed by 59 international patents.

Differentiator

Problem solved

Functional benefit

Brands

• Fittingbox Footwear: A new business unit launched in November 2025 extending FittingBox's virtual try-on and 3D digitization technology to the footwear industry, leveraging over 19 years of 3D expertise.

Products and services

• Virtual Try-On Advanced (Website) Premium virtual try-on solution for e-commerce websites with ultra-realistic 3D rendering, real-time face tracking, automatic size guarantee, and optional modules (Frame Removal, Lens Simulator, Face Shape API, 3D Viewer). Sold to online eyewear retailers.
• Virtual Try-On Standard (Website) Standard-tier virtual try-on for website integration providing core face detection and frame overlay capabilities for online eyewear retail.
• Virtual Try-On Standard (In-Store) Plug-and-play virtual try-on software for optical retail stores, compatible with tablets and in-store displays, enabling customers to try frames via live camera or uploaded photos.
• 3D Digitization Services Professional digitization of physical eyewear frames into ultra-realistic 3D digital assets, using proprietary photostudio technology. Studios located in France and the USA. Offered to eyewear brands and manufacturers.
• Fittingbox Footwear New business unit launched in November 2025 extending FittingBox's 3D digitization and virtual try-on technology to the footwear industry, leveraging 19+ years of 3D expertise.
• iOS SDK Native iOS SDK (Swift) for integrating Virtual Try-On functionality into mobile applications, enabling native iOS deployments of FittingBox VTO.

Quantifiable outcome

• 2-3x increase in e-commerce conversion rates for sunglasses with virtual try-on
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HOYA Vision CarecoreOEM/ Whitelabel/ Licensing Partner · 13 January 2026FittingBox provides virtual try-on technology powering HOYA LensPreview, a real-time virtual try-on tool for photochromic, polarized, and mirror lenses integrated into the HOYA Hub ecosystem. Currently available in the US and Canada, offered free to HOYA Hub customers to help practices boost second-pair and sun lens sales.
• 3D4Mode (3D4Fashion)minorStrategic or Co-development PartnerStrategic expansion into footwear digitization. FittingBox leverages over 19 years of 3D expertise to extend technology to footwear industry, with advances in footwear technology expected to reinforce core eyewear business.
• ShopifycoreTechnology or IntegrationDedicated Shopify app for virtual try-on integration, enabling easier adoption for Shopify merchants selling eyewear.
• Magento/Adobe CommercecoreTechnology or IntegrationPlatform compatibility for VTO integration with Magento e-commerce platform.
• PrestaShopcoreTechnology or IntegrationPlatform compatibility for VTO integration with PrestaShop e-commerce platform.
• WooCommercecoreTechnology or IntegrationPlatform compatibility for VTO integration with WooCommerce e-commerce platform.
• DrupalcoreTechnology or IntegrationPlatform compatibility for VTO integration with Drupal CMS platform.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vue.ai: AI platform for fashion and apparel retail offering virtual try-on, styling, and product tagging. Comparable to FittingBox as a B2B SaaS targeting e-commerce retailers and brands with computer-vision-based shopping experiences.
• Perfect Corp (YouCam): Provides AR and AI-powered virtual try-on technology across beauty, fashion, eyewear, and accessories via SDKs and APIs. Directly comparable to FittingBox in business model (B2B SaaS, API delivery, plug-and-play modules) and serves similar brand and retail customers.
• ModiFace (L'Oréal): Acquired by L'Oréal, ModiFace provides AR try-on technology primarily for beauty but also eyewear and skincare. Competes with FittingBox on AR face-tracking accuracy, integration depth, and enterprise customer base among large consumer brands.
• Threekit: 3D product visualization and configuration platform for commerce. Comparable to FittingBox's 3D Viewer and digital frame database, with overlapping enterprise customer base and SaaS/API delivery model.
• Avataar.me: AR/3D commerce platform enabling immersive product visualization and virtual try-on for e-commerce. Competes with FittingBox on AR try-on technology depth and serves similar retail and brand customers.

Broad incumbents

• Snap Inc. Operates Snapchat with native AR try-on lenses, including eyewear filters and shopping integrations. While not specialized in eyewear, Snap's platform-level AR tools compete with FittingBox for SMB and brand marketing use cases.

Emerging players

• Obsess: Virtual store and 3D/AR commerce platform for brands and retailers. Partial overlap with FittingBox in providing immersive e-commerce experiences, though focused more on virtual storefronts than product try-on.
• Augment: AR commerce and 3D product visualization tools for retail. Comparable to FittingBox's 3D Viewer and digital catalog capabilities, with similar SaaS/API delivery to brand and retail customers.
• Revieve: Beauty and skincare AR/AI platform offering virtual try-on and personalization. Adjacent to FittingBox in AR try-on technology and B2B SaaS model, focused on a different vertical but technically and commercially comparable.
• Banuba: AR SDK provider offering face-tracking, virtual try-on, and beautification technology for apps and commerce. Comparable to FittingBox as an underlying AR technology layer, though Banuba targets a broader set of verticals and platform developers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FittingBox
• Facebookfacebook.com/FittingBox
• LinkedInlinkedin.com/company/fittingbox
• Instagraminstagram.com/fittingbox
• Xx.com/FittingBox

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FittingBox