Oxygen Fitness Studio

Name

Oxygen Fitness Studio

Legal name

Oxygen Fitness Studio

Website

https://oxygenfitstudio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Group fitness classes
• Boutique fitness studio
• Personal training services
• Pilates reformer classes
• Indoor cycling classes

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Group Fitness Classes: Drop-in classes and class packages for various fitness modalities including Pilates, Reformer Pilates, Barre, Yoga, Spin, OxyBlast, and The Well Workout. Customers purchase individual classes or multi-class packages.
2. Memberships: Monthly or ongoing memberships offering unlimited classes at Oxygen and The Well locations. Includes intro offers for new customers.
3. Private Classes: Private group fitness sessions for celebrations, corporate team-building, or personal fitness experiences. Investment of $550 with discounts available for members.
4. Personal Training: One-on-one and duet personal training sessions with experienced trainers for individualized fitness programs.
5. Retail Merchandise: Branded fitness apparel and accessories including tanks, hoodies, sports bras, and socks sold at studio shop.
6. Gift Cards: Gift cards sold for use on class packages and memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oxygen Fitness Studio is a family-run boutique fitness studio offering scheduled in-person group fitness classes (Spin, Barre, Pilates Reformer, Hot Mat Pilates, Yoga, OxyBlast bootcamp, OxyPower HIIT, and the signature The Well Workout). It also sells one-on-one and duet personal training, private group class bookings for events and team-building, and a 200-hour Yoga Teacher Training certification program. Branded apparel and accessories are sold through an in-studio retail shop, with bookings managed via the Mind Body Online platform across two Augusta-area locations.

Product overview

Oxygen Fitness Studio is a family-run group fitness studio offering a diverse portfolio of group fitness classes and wellness services. The core offering includes spin classes (SPIN30/SPIN45), barre and barre express, OxyBlast bootcamp-style workouts, OxyPower interval training, hot yoga, Flow & Chill yoga, Pilates Reformer classes, Hot Mat Pilates, and the signature The Well Workout. The studio operates two locations (Surrey Center in Augusta and West Lake Commons in Martinez, GA) and also offers personal training, private group classes, and retail merchandise (apparel and accessories). Membership programs include introductory offers, student discounts, and military discounts. The Well serves as a signature sub-brand workout utilizing proprietary OxyFormer machines. The studio hosts community initiatives like Sweat for a Cause charity classes and offers a 200-hour Yoga Teacher Training certification program.

Differentiator

Problem solved

Functional benefit

Brands

• The Well: A signature full body workout using OxyFormer machines, featuring 50 minutes of high-intensity, low-impact strength training with lights down low and music up loud. Operates as a distinct workout brand within the Oxygen Fitness family.
• The Well Workout
• OxyBlast
• OxyPower

Products and services

• Spin Classes (SPIN30 / SPIN45)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Leukemia & Lymphoma SocietyminorStrategic or Co-development PartnerSweat for a Cause partnership where Oxygen Fitness hosts special workout classes where 100% of proceeds go to The Leukemia & Lymphoma Society. This charity ride raises money and awareness for blood cancer research, patient support, and advocacy.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• F45 Training: Functional training franchise offering 45-minute group HIIT classes with rotating daily formats; directly comparable to Oxygen Fitness's OxyBlast bootcamp-style and OxyPower interval class structure and community-driven model.
• HOTWORX: Heated exercise studio franchise offering infrared-sauna-based workout formats including yoga, Pilates, and cycling; comparable to Oxygen Fitness's Hot Yoga, Hot Mat Pilates, and heated class emphasis with a similar thermal workout differentiator.
• Club Pilates: Largest Pilates Reformer franchise in the US, offering group Reformer classes at a price and format highly comparable to Oxygen Fitness's Burnout Pilates Reformer and Pilates Reformer offerings.
• YogaSix: Boutique yoga franchise offering heated and non-heated vinyasa-style classes; directly comparable to Oxygen Fitness's Hot Yoga, Flow & Chill, and Power Hour Yoga classes with Baptiste methodology and heated-room positioning.
• 9Round Fitness: Boutique kickboxing-themed circuit training franchise with rotating 30-minute workouts; comparable to Oxygen Fitness's higher-intensity interval offerings (OxyPower, OxyBlast) and multi-format small-studio approach.
• Burn Boot Camp: National boutique fitness franchise focused on 45-minute group bootcamp-style strength and conditioning camps; directly comparable to Oxygen Fitness's OxyBlast bootcamp format and community-focused group training approach.
• Pure Barre: National boutique fitness franchise specializing in barre-based workouts with a similar small-group, community-driven format; directly comparable to Oxygen Fitness's Barre and Barre Express classes and their multi-format boutique studio model.
• CycleBar: Premium indoor cycling franchise with boutique studio atmosphere; directly comparable to Oxygen Fitness's SPIN30/SPIN45 classes using Stages bikes and their premium indoor cycling positioning.
• SoulCycle: Premium indoor cycling studio brand known for community-driven, music-centric boutique classes; directly comparable to Oxygen Fitness's spin class offerings and the strong community positioning that defines both brands.

Broad incumbents

• Orangetheory Fitness: Largest boutique fitness brand offering heart-rate-based interval training in a coached group setting; overlaps with Oxygen Fitness's OxyBlast and OxyPower interval formats but at a much larger national scale with broader fitness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oxygenfitstudio
• Xx.com/oxygenfitstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Fitness Studio