Human Agency
Human Agency is a private, full-service agency integrating marketing, technology, AI, and business operations for startups, enterprises, and nonprofits globally. It operates the Formli proprietary software platform, a venture studio, a venture capital arm, and an AI Enablement practice. Borderless remote team; HQ in Missouri.
- Company typePrivate
- Founded2018
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Human Agency does
Human Agency is a private, full-service agency founded in 2018 and headquartered in Fenton, Missouri, operating with a borderless remote team of 11–50 employees. The company integrates marketing, technology, artificial intelligence, and business operations into a single engagement model, serving venture-stage startups, large enterprises, and mission-driven nonprofits across the United States and globally. Named clients span UNHCR, Bloomberg Harvard City Leadership Initiative, Detect, Liquid AI, Protein Evolution, Netflix, BigBear.ai, CLAYCO, United Way, Nufarm, Betsey Johnson, and others.
The firm's core proprietary technology is Formli, a wholly-owned no-code omni-channel form and smartech platform that has processed $5M+ in payments, sent 6M+ text messages, and recorded 1.8M+ form views, and is reused across client engagements such as Detect's clinical-trial recruitment and the Anti Racism Fund's donation tool. The AI practice works with major model platforms (OpenAI, Microsoft, Anthropic, Google AI, AWS, Liquid AI, ElevenLabs, Heygen) to deliver generative AI strategy, custom AI products, embedded AI teams, AI operations and governance, and AI managed services across text, image, video, audio, and multimodal workflows. The company also publishes AI Guides at ai.human.org as practitioner content.
Revenue is generated through engagement-based professional services defined in statements of work, plus a 20% Compute Fee on labor billed per invoice period that funds internal AI infrastructure. The Studio Ventures arm ideates, builds, and launches companies in-house, and the Venture Capital arm invests cash and sweat equity in mission-driven companies (Detect, Rivian, Hims & Hers, Expensify, Oda Portal), with returns shared with employees via an Owner's Bonus Program. Distribution is primarily direct enterprise sales through a 'Let's Talk' intake funnel, supplemented by Formli's self-serve software channel. Pricing is quote-based and not publicly disclosed; terms include a 3-year non-solicitation on client personnel and terminable rights over deployed technology on engagement end.
Human Agency firmographics
Firmographics- Name
- Human Agency
- Legal name
- Human Agency, Inc.
- Website
- https://humanagency.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human Agency is a private, full-service agency integrating marketing, technology, AI, and business operations for startups, enterprises, and nonprofits globally. It operates the Formli proprietary software platform, a venture studio, a venture capital arm, and an AI Enablement practice. Borderless remote team; HQ in Missouri.
- Ownership category
- akta.pro rank
Human Agency industry classification
Industry- Product category
- Marketing and Technology Services
- NAICS
- Advertising Agencies (541810), Management Consulting Services (54161), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Human Agency is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Human Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services (Consulting, Strategy, Technology Development, Marketing, Operations, Venture-Building): Core engagement-based revenue from consulting, strategy, technology development, AI systems, marketing, operations, and venture-building services defined in statements of work, proposals, or agreements. Includes a Compute Fee at 20% of total labor billed per invoice period for AI infrastructure investment. Payment terms: invoices due upon receipt; 1.5% per month interest on unpaid amounts.
- Venture Studio Equity & Venture Capital Returns: Venture studio builds and scales companies from ground up (ideate, test, build, launch), with equity participation. Venture capital invests cash or sweat equity in portfolio companies (Detect, Rivian, Hims & Hers, Expensify, Oda Portal). Returns shared with team via Owner's Bonus Program.
- Technology Products, Software, AI Systems, Physical Products: Per Terms & Conditions Section 1, Human Agency Services include 'our technology products, our software, our physical products.' Section 9 confirms product purchases require payment before shipment or delivery, indicating hardware/physical product revenue alongside software.
- Managed AI Services (AI Managed Service Provider): Listed as an explicit AI service offering on the AI page: 'AI Managed Service Provider' alongside Embedded AI Teams and AI Operations + Governance — recurring managed-service revenue around customer AI deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing with Compute Fee of 20% of labor billed per invoice period |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Human Agency product offering
Product offeringCore offering
Human Agency is an integrated full-service agency that delivers Marketing Solutions, Technology Solutions, Business Solutions, and AI Services to organizations ranging from startups to enterprises and nonprofits. On top of those service lines, it operates a Venture Studios arm that ideates, builds, and launches companies (its first in-house product is Formli, a no-code omni-channel smartech platform) and a Venture Capital arm that invests cash or sweat equity in mission-driven companies. The firm combines branding, paid media, web/software development, custom AI agents, and embedded AI teams under a single engagement model with a transparent 20% Compute Fee for AI infrastructure.
Product overview
Human Agency operates a single, integrated agency offering that combines three service pillars (Marketing Solutions, Technology Solutions, Business Solutions) with a dedicated AI Services line (Generative AI Strategy, Custom AI Products, AI Operations + Governance, Embedded AI Teams, AI Managed Service Provider). On top of those services, it runs Venture Studios (an in-house product studio whose first flagship product is Formli — a no-code smartech platform) and a Venture Capital arm that invests cash or sweat equity in mission-driven companies. Together, these form a platform-plus-modules architecture in which Human Agency builds proprietary tools like Formli, deploys AI agents and custom AI products for clients (working with partners including OpenAI, Anthropic, Google AI, AWS, ElevenLabs, Heygen, and Liquid AI), and invests in the resulting ventures through the Owner's Bonus Program.
Differentiator
Problem solved
Functional benefit
Brands
- Formli: Human Agency's first in-house venture studio — a no-code, mobile-first form and engagement platform marketed as "the most human smartech platform on the internet."
Products and services
- Marketing Solutions Service line that builds and maintains marketing momentum for clients of all sizes and sectors through branding and identity, paid media, SEO, copywriting and content design, UI/UX, and social media strategy.
- Technology Solutions Service line that builds custom software, websites, CMS integrations, eCommerce experiences, data and insights, and AI integrations for clients.
- Business Solutions Integrated business partner service line offering strategy, procurement and fulfillment, and investor relations to optimize workflows and build profitable systems for clients.
- AI Services AI service line offering Generative AI Strategy, Custom AI Products, AI Operations + Governance, Embedded AI Teams, and AI Managed Service Provider, delivered with partner platforms including OpenAI, Anthropic, Google AI, AWS, ElevenLabs, Heygen, and Liquid AI.
- Venture Studios Studio arm of Human Agency that ideates, tests, builds, and launches companies in rapid succession using a proven studio model, partnering with domain experts, entrepreneurs, and growth experts in healthcare, AI, immigration, climate tech, and beyond.
- Venture Capital Investment arm of Human Agency that invests cash or sweat equity in mission-driven organizations and shares returns with the team through the Owner's Bonus Program.
- Formli First in-house studio product from Human Agency: a no-code, mobile-first, omni-channel smartech platform that integrates marketing, video storytelling, and peer-to-peer interactions, used by clients such as Detect (8,000+ clinical trial participants) and Tiny Superheroes (80k cape nominations).
Quantifiable outcome
- Detect: 2x industry benchmark conversion rate, $100M investor capital raised, 43% MoM sales increase in Q1
- +10 more outcomes
Companies that use Human Agency
Customer profileNamed customers28 records
Ideal customer profiles3 records
Human Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability13 records
Feature5 records
Human Agency partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship ai partner, ai partner (voice/audio), ai partner (video/avatars), flagship client and ai partner and flagship launch partner.
- OpenAIflagship ai partnerListed on the AI Partners page alongside Anthropic, Microsoft, Google AI, AWS, Eleven Labs, HeyGen, and Liquid AI as one of 'the most cutting edge platforms on Earth' that Human Agency's AI team works with.
- Microsoftflagship ai partnerListed on the AI Partners page as a partner platform Human Agency's AI team works with to deliver AI services.
- Anthropicflagship ai partnerListed on the AI Partners page as a partner platform Human Agency's AI team works with to deliver AI services.
- Google AIflagship ai partnerListed on the AI Partners page as a partner platform Human Agency's AI team works with to deliver AI services.
- AWSflagship ai partnerListed on the AI Partners page as a partner platform Human Agency's AI team works with to deliver AI services.
- Eleven Labsai partner (voice/audio)Listed on the AI Partners page as a partner platform Human Agency's AI team works with.
- HeyGenai partner (video/avatars)Listed on the AI Partners page as a partner platform Human Agency's AI team works with.
- Liquid AIflagship client and ai partnerLiquid AI appears as both an AI Partners page listing and a flagship case study client — Human Agency created Liquid AI's brand, marketing, and launch experience, including a ~1,600-attendee launch event. Liquid AI subsequently raised $250M in Series A funding.
- Stella McCartneyflagship launch partnerStrategic launch partner with Protein Evolution for the Biopure / 'infinitely circular polyester' launch at COP28 in Dubai. Produced the 'first garment made using biological recycling' per Fashion United.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Human Agency competitors and assessment
Company assessmentDirect peers
- Huge: Digital product and marketing agency that blends strategy, design, and technology for Fortune 500 brands. Comparable integrated marketing + product/tech delivery model.
- R/GA: Tech-forward creative agency with deep product, engineering, and brand capabilities for enterprise clients. Most analogous in the market for combining brand storytelling with shipped software and emerging-tech deployment.
- Work & Co: Technology-first product and brand agency known for end-to-end digital product delivery for major clients. Closest match on the 'one team ships the brand and the software' model.
- MediaMonks (Monks): Global tech-enabled creative and production agency combining content, data, and engineering at scale. Comparable breadth across marketing production and technology services.
- Code & Theory: Digital-first creative and technology agency serving large enterprise clients across brand, content, and product. Overlapping integrated-services posture and enterprise client base.
- Mekanism: Independent creative agency with integrated production, content, and performance capabilities. Comparable integrated model for challenger and mid-market brands with a culture-led brand.
- Ustwo: Product studio and creative agency with venture-building origins. Closely analogous on the 'creative studio + venture studio' combination Human Agency runs.
- VSA Partners: Independent brand strategy and design firm with integrated marketing and digital capabilities. Comparable integrated agency posture serving enterprise and mission-driven clients.
Broad incumbents
- Deloitte Digital: Global consultancy's creative, marketing, and technology arm. Comparable in selling integrated marketing + tech + AI transformation to enterprise buyers, but at vastly greater scale and as part of a wider portfolio.
- Accenture Song: Accenture's interactive, commerce, and creative services arm. Overlaps with Human Agency on end-to-end brand + tech + AI engagements but operates as part of a global consulting giant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Human Agency social profiles
Digital presenceHuman Agency compliance and trust
Trust signalCompliance2 records
Human Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Agency leadership team
Management profileNumber of profiles
Profiles1 record
Human Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
Human Agency funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Agency
What does Human Agency do?
Human Agency is an integrated full-service agency that delivers Marketing Solutions, Technology Solutions, Business Solutions, and AI Services to organizations ranging from startups to enterprises and nonprofits. On top of those service lines, it operates a Venture Studios arm that ideates, builds, and launches companies (its first in-house product is Formli, a no-code omni-channel smartech platform) and a Venture Capital arm that invests cash or sweat equity in mission-driven companies. The firm combines branding, paid media, web/software development, custom AI agents, and embedded AI teams under a single engagement model with a transparent 20% Compute Fee for AI infrastructure.
Is Human Agency a public or private company?
Human Agency is a private company. It is classified as venture growth investor backed and is currently operating.
When was Human Agency founded?
Human Agency was founded in 2018. It employs 11 to 50 people.
Where is Human Agency based?
Human Agency is headquartered in St Louis, United States, in the North America region.
How does Human Agency make money?
Four revenue lines are on record. Professional Services (Consulting, Strategy, Technology Development, Marketing, Operations, Venture-Building) is the primary driver. The others are venture Studio Equity & Venture Capital Returns, technology Products, Software, AI Systems, Physical Products and managed AI Services (AI Managed Service Provider).
Who are Human Agency's main competitors?
Direct peers on record are Huge, R/GA, Work & Co, MediaMonks (Monks), Code & Theory, Mekanism, Ustwo and VSA Partners. Broad incumbents are Deloitte Digital and Accenture Song.
Does Human Agency have an API?
No public API is recorded for Human Agency.
What industry is Human Agency in?
Human Agency's product category is Marketing and Technology Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 541810 and its SIC code is 7311.