Flow and Grow Kids Yoga

What Flow and Grow Kids Yoga does

Flow and Grow Kids Yoga, operating as Flow and Grow Education, Inc., is a private, founder-owned company that produces and sells yoga, mindfulness, and social-emotional learning curriculum for children from early childhood through the teen years. Its primary surface is a Shopify e-commerce storefront offering digital downloads (yoga pose cards, lesson plans, printables) priced from $0.99 to roughly $69, supplemented by physical workbooks and coloring books. The product catalog is differentiated by inclusive illustrations (children of all sizes and skin tones) and by integration of yoga with literacy, math, seasonal themes, and SEL objectives, supported by a continuous cadence of seasonal and themed SKU additions.

The company operates three revenue streams alongside its e-commerce core: digital and physical product sales (one-time licenses), teacher training programs (18-hour Foundations at $550+ early bird up to a 95-hour certification, delivered in-person and virtually), and school programming services (in-person and virtual yoga and mindfulness instruction for K-12 students plus professional development for educators). A network of 500+ teachers trained through founder Lara Hocheiser's programs supplies much of the in-school delivery, with active programming in seven U.S. states. Distribution combines DTC Shopify (global reach), a regional direct-sales school programming channel, and partner-venue in-person training (e.g., Yoga Mandali in Saratoga Springs, NY). The business is bootstrapped with no disclosed external funding, headquartered in Brooklyn, NY, and operates with 11-50 employees; its founder-authored content has also been extended into multiple Rockridge Press books.

Name

Flow and Grow Kids Yoga

Legal name

Flow and Grow Education, Inc.

Website

https://flowandgrowkidsyoga.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Yoga Education

NAICS

Fine Arts Schools (61161), Professional and Management Development Training (611430), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Services-Child Day Care Services (8351)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Creative Arts, Music & Movement Content (EDAGACAG)

Keywords

• Children's yoga education
• Kids yoga curriculum
• Mindfulness training programs
• Yoga teacher certification
• Kids wellness content

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Product Sales: Downloadable yoga cards, lesson plans, coloring books, and printable materials sold through the e-commerce platform. Products are primarily digital downloads with instant access.
2. Physical Products: Workbooks and coloring books shipped to customers. Pre-orders may have lag time due to printing requirements.
3. Teacher Training Programs: Kids yoga teacher training including 18-hour foundations training and 95-hour certification programs. Offered in-person and virtually with topics ranging from 2 to 95 hours.
4. School Programming Services: In-person and virtual yoga and mindfulness programs for students before, during, and after school. Professional development services for educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flow and Grow Kids Yoga designs, sells, and delivers children's yoga and mindfulness education products and services. The core catalog consists of digital yoga cards, themed lesson plans, coloring books, printables, workbooks, and curriculum bundles sold through a Shopify storefront, supplemented by certified teacher training (18-hour foundations and 95-hour certification) and in-person or virtual school programming delivered by trained instructors. Content is integrated with literacy, math, seasonal themes, and social-emotional learning objectives for ages 0-18.

Product overview

Flow and Grow Kids Yoga offers a comprehensive portfolio of yoga education products and services for children, educators, and parents. The product line centers around digital yoga cards (pose cards featuring various themes like animals, seasons, holidays, and mindfulness), lesson plans (comprehensive units covering topics like Yamas and Niyamas, growth mindset, gratitude, and literacy integration), and curriculum bundles (year-long programs and themed packages combining multiple resources). Supporting products include coloring books and printable activities (seasonal coloring pages, workbooks, gratitude journals), teacher manuals (comprehensive pose manuals and classroom integration guides), and professional development services (teacher training certifications and school programming). The company also provides private teacher training events and virtual learning options for adults. Products are primarily digital downloads, with some printables available, targeting early childhood through middle/high school age groups with inclusive, diverse representations.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Cards Collection (themed digital pose cards) Digital yoga pose cards for children spanning themes such as sun salutation, animals, calming, seasons, holidays, bedtime, gratitude, and empowerment. Sold as instant downloads via the Shopify storefront for use at home, in classrooms, or in studio settings.
• Lesson Plan Units (comprehensive classroom curriculum) Comprehensive multi-class lesson plan units for educators covering topics such as Yamas and Niyamas philosophy, growth mindset, self-care, gratitude, mindfulness in K-5 classrooms, and literacy integration (e.g., 'The Napping House'). Includes printable activities, posters, and teacher guides for classroom use.
• Coloring Books and Printable Activity Books Printable and physical coloring books, activity journals, gratitude worksheets, dice crafts, and seasonal coloring pages that combine yoga-themed illustrations with mindfulness activities for children. Targeted at parents and educators.
• My Yoga Workbook Series (Physical/Digital Workbooks) Interactive yoga workbooks for children combining coloring pages, yoga poses, and themed mindfulness journeys (e.g., 'A Winter Yoga Journey', 'Mindful Bedtime Habits'). Distributed as physical products shipped to customers.
• Curriculum Bundles Multi-product bundles that combine yoga cards, lesson plans, workbooks, and printable activities into year-long or themed curriculum packages for educators and parents (e.g., Ultimate Kids Year of Yoga Bundle, Empower and Calm Teacher Bundle, Holiday Bundle, Yamas and Niyamas Lesson Bundle).
• Foundations of Children's Yoga Teacher Training (18-hour) 18-hour immersive teacher training program covering kids yoga methodology, pose instruction, and classroom implementation, taught by Lara Hocheiser. Offered in-person at partner venues and via virtual learning, with $550 early-bird pricing.
• Kids Yoga and Mindfulness Teacher Training (95-hour Certification) Comprehensive 95-hour certification program for adults pursuing professional certification as kids yoga and mindfulness teachers. Available in-person at partner locations and virtually.
• School Programming Services In-person and virtual yoga and mindfulness instruction delivered by Flow and Grow Kids Yoga instructors at schools before, during, and after the school day. Active across NY, MA, CT, NC, SC, RI, and expanding.
• Educator Professional Development Workshops Private professional development workshops for educators covering mindfulness integration, yoga activities, and SEL implementation. Topics range from 2 to 95 hours and can be delivered at schools, partner venues, or virtually.

Quantifiable outcome

• Forming healthy habits through yoga, mindfulness, and social-emotional learning helps kids increase physical strength, flexibility, manage emotions, understand others' emotions, and build confidence

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Yoga MandalicoreStrategic or Co-development PartnerYoga Mandali in Saratoga Springs, NY hosts in-person Flow and Grow Kids Yoga teacher training events. The partnership enables delivery of the 18-hour Foundations of Children's Yoga Teacher Training with Lara Hocheiser at their studio location.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• Rockridge Press: Rockridge Press is the publisher of multiple Lara Hocheiser children's books and is part of the broader Callisto Media family that publishes activity, mindfulness, and education titles for kids. It is adjacent because it is the distribution/publishing partner for the founder's book line and a potential channel for the company's content.

Direct peers

• Pretzel Kids: Pretzel Kids is a kids' yoga teacher training company offering online certification, lesson plans, and an educator community. It is a direct peer in the kids' yoga training and curriculum space, with similar pricing tiers and target customers (parents, educators, and aspiring instructors).
• Cosmic Kids Yoga: Cosmic Kids Yoga is a leading direct-to-consumer kids' yoga brand offering on-demand video classes, a YouTube channel with millions of subscribers, and instructor training. It is the closest direct competitor in kids' yoga content, with overlapping customers (parents, educators, and children) and overlapping product categories (videos, lesson plans, training).
• Kidding Around Yoga: Kidding Around Yoga is a kids' yoga teacher training and curriculum provider that certifies instructors and supplies lesson content to schools and studios. It is directly comparable to Flow and Grow's teacher training and school programming business, with a similar mission of bringing yoga into children's lives through trained instructors.
• YogaKids International: YogaKids International is one of the original kids' yoga certification and curriculum programs, offering teacher training, classroom tools, and educational content. It directly overlaps with Flow and Grow's training and lesson plan offering, with a shared focus on integrating yoga into K-12 education.

Emerging players

• Bent on Learning: Bent on Learning is a nonprofit that brings yoga into NYC public schools, directly overlapping with Flow and Grow's school programming service line. It is comparable as a channel for in-school yoga instruction, though it operates as a non-profit rather than a commercial training vendor.
• Breathe for Change: Breathe for Change is a SEL/yoga training and certification program for educators, combining wellness teacher training with K-12 curriculum. It overlaps with Flow and Grow's professional development and teacher training streams, especially in selling wellness and SEL skills directly to school staff.

Broad incumbents

• Headspace for Kids: Headspace for Kids is a meditation and mindfulness app/content line from Headspace Health, targeting children and families with structured mindfulness exercises. It competes for parent/educator attention in the kids' mindfulness space, though as part of a much larger consumer wellness subscription business.
• Calm Kids: Calm's kids' content (Sleep Stories, meditations, and the Calm Kids app) targets the same parent-and-child mindfulness use case as Flow and Grow, but as an extension of a much larger consumer subscription platform rather than a dedicated kids' yoga curriculum.
• GoNoodle: GoNoodle is a widely adopted K-6 movement and mindfulness platform used in schools, offering free and premium video content including yoga, breathing, and SEL activities. It competes for the same school and educator budget as Flow and Grow's programming, but at a much larger scale and as part of a broader movement/wellness portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/flowngrowkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow and Grow Kids Yoga