Blink

What Blink does

Blink Payment, operated by Fidelity Payment Processing Limited (registered in England & Wales, Company No. 08004359), is a UK-focused payment services provider founded in 2012 and headquartered in London with a secondary office in Manchester. The company operates a single integrated payment platform rather than standalone products, unifying card payments, open banking (pay-by-bank), and Direct Debit collection through Paylinks (one-time-use email/SMS payment links), Blink Page (hosted branded checkout), Virtual Terminal (phone/MOTO card processing), Card Machines (POS terminals), and Card-Present and Payment APIs for embedded integration. Supporting modules include Batch Payments (CSV bulk processing), Repeat Payments (tokenized recurring billing), Reconciliation (automated matching), Reporting, and Payment Operations. Underlying acquiring is delivered via three FCA-regulated partners — Elavon, AIB Merchant Services, and Cashflows — and the platform is PCI DSS certified.

The company's go-to-market is sales-led and verticalized, targeting UK SMEs and mid-market merchants across at least 14 named industries including automotive, property management, solicitors, funeral directors, healthcare, veterinary, builder/timber merchants, tool/plant hire, waste management, storage/removals, retail, hospitality, insurance, and professional services. Blink differentiates on integration depth with native connectors to QuickBooks, Sage, and Xero for accounting reconciliation, plugin integrations with WooCommerce, Magento, and GiveWP for e-commerce, and embedded integrations with vertical SaaS platforms MRI Software (Qube/Radar/Engage), CPL Software, Rubixx, and STRATA for property and housing workflows. Distribution combines a direct sales team with a referral partner program and integration partner ecosystem.

Revenue is generated through transaction-based fees on processed volume, terminal hardware sales, and subscription/recurring API access for software partners; pricing is quote-based and not publicly disclosed. Blink reports processing £bns in transactions annually across 3,000+ UK businesses, with a sales-led motion offering tailored proposals and a 5-step onboarding process. Customer-reported outcomes include over 35% payment processing cost reductions (The Federation of Jewish Services), 99% payment problem eradication (Kiwi Movers), and material reconciliation time savings. Headcount is 51–100; no funding rounds, revenue figures, or ownership disclosures beyond the parent legal entity are available.

Name

Blink

Legal name

Fidelity Payment Processing Limited

Website

https://blinkpayment.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Blink Payment is a UK-based all-in-one payment platform serving 3,000+ SMEs and mid-market merchants across 14 verticals. It unifies card, open banking, and Direct Debit processing with native accounting, e-commerce, and property-management integrations via Paylink, Virtual Terminal, and Payment API.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Payment processing platform
• Card payment gateway
• Open banking payments
• Direct debit collection
• Merchant payment API

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Payment Processing: Transaction-based fees charged per payment processed through the platform, supporting card, open banking, and Direct Debit payment methods
2. Terminal Services: Revenue from providing and servicing card payment terminals to merchants
3. API & Integration Services: Developer API access and integration implementation for software partners embedding payment capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blink Payment provides an all-in-one UK payment processing platform that enables businesses to accept and manage card payments, open banking pay-by-bank transfers, and Direct Debit collections through a unified gateway. The platform combines hosted payment pages, secure payment links, virtual terminals, card-present POS terminals, recurring billing, and developer APIs into a single integrated system with native accounting and property management software integrations.

Product overview

Blink Payment is an all-in-one UK payment platform that provides a unified product portfolio of payment processing tools designed for service-based businesses. The platform operates on a single integrated system rather than standalone products, combining Paylink (secure payment links), Blink Page (custom payment pages), Card Machines (POS terminals), Virtual Terminal (phone payments), Payment API (developer integration), and Card-Present API (in-person API payments) as the core payment acceptance tools. Supporting modules include Batch Payments (multi-transaction processing), Repeat Payments (automated recurring billing), Direct Debit (bank collection), and Open Banking (instant bank transfers). Administrative and reporting functions are handled through dedicated Reconciliation, Reporting, and Payment Operations modules. E-commerce capabilities are enabled through platform integrations with WooCommerce, Magento, and GiveWP. The platform is designed for UK SMEs and integrates natively with accounting software QuickBooks, Sage, and Xero, as well as property management systems including MRI Qube, CPL Software, Rubixx, and STRATA.

Differentiator

Problem solved

Functional benefit

Products and services

• Paylink Secure one-time-use payment links sent via email or SMS that allow customers to complete card, open banking, or Direct Debit payments at their convenience, with automatic reminders and receipt generation. Designed for UK businesses needing flexible remote payment collection outside office hours.
• Blink Page Customizable hosted payment pages providing clients with a convenient, on-brand payment experience for online transactions. Designed for UK businesses needing branded checkout without building their own payment infrastructure.
• Card Machines Physical card payment terminals for in-store transactions helping UK retailers and service businesses boost sales and enhance customer satisfaction, especially during peak periods.
• Virtual Terminal Web-based terminal enabling secure card payment processing over the phone without requiring physical card presence, targeted at UK service businesses taking remote or MOTO (mail order/telephone order) payments.
• Payment API REST API enabling developers to customize payment gateway appearance and create on-brand payment experiences with card, open banking, and Direct Debit support. Available at api.blinkpayment.co.uk/v1/payments with sandbox environment and JavaScript SDK.
• Card-Present API API enabling software platforms and ISV partners to connect terminals to their own systems for face-to-face payment processing, targeted at software vendors integrating terminal payments.
• Open Banking Pay-by-bank technology allowing customers to make instant bank transfers without manually entering card details, with same-day settlement, offering UK merchants a card-free alternative payment method.
• Direct Debit Bank payment collection service enabling automatic collection of recurring or one-time payments directly from customer bank accounts, supporting subscriptions and repeat billing use cases.
• Batch Payments Feature allowing businesses to process and request multiple payments from customers simultaneously using a single CSV spreadsheet, suited for property managers and trade suppliers processing bulk invoices.
• Repeat Payments Automated recurring billing feature that handles subscription charges and repeat customer payments with scheduled collection dates and tokenisation, designed for subscription and recurring revenue businesses.
• E-commerce Integration Integration with popular e-commerce platforms (WooCommerce, Magento, GiveWP) enabling secure online payment acceptance with branded checkout pages for online retailers and donation-based nonprofits.

Quantifiable outcome

• Payment processing costs reduced by over 35%
• +6 more outcomes

Named customers20 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature13 records

Partnerships

13 partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationOfficial integration partnership enabling automated transaction reconciliation, invoice matching, and seamless financial data synchronisation between Blink Payment and QuickBooks accounting software
• SagecoreTechnology or IntegrationIntegration enabling automatic reconciliation and payment matching within Sage accounting environment for streamlined financial management
• XerocoreTechnology or IntegrationPartnership providing seamless reconciliation with Xero, matching invoice numbers with customer details for automated accounting
• WooCommercecoreTechnology or IntegrationOfficial plugin integration for WooCommerce e-commerce platform enabling seamless online payment acceptance with branded checkout
• MagentocoreTechnology or IntegrationOfficial plugin integration for Magento e-commerce platform providing secure payment processing and checkout functionality
• MRI SoftwarecoreTechnology or IntegrationThree-year partnership providing payment integration across MRI Qube, Radar, and Engage products for property management and resident payment processing
• Removals ManagercoreTechnology or IntegrationPlatform integration embedding Blink Payment paylinks API directly into Removals Manager invoices, enabling automated payment generation and reconciliation
• CPL SoftwarecoreTechnology or IntegrationPartner integration within CPL Software platform used by housing associations for managing owner accounts and service charges, with automatic transaction reconciliation
• RubixxcoreTechnology or IntegrationIntegration with cloud-based housing management platform built for housing associations and social landlords, enabling connected payment ecosystem
• STRATA (by otagoTech)coreTechnology or IntegrationIntegrated payment partner within STRATA property management platform, embedding paylinks, virtual terminals, and real-time reporting into core product workflow
• ElavoncoreOthersFCA-regulated acquiring services partner providing underlying payment infrastructure and processing capabilities
• AIB Merchant ServicescoreOthersFCA-regulated acquiring services partner providing underlying payment infrastructure for transaction processing
• CashflowscoreOthersFCA-regulated acquiring services partner providing payment infrastructure for transaction processing

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage Pay: UK payment processing solution from Sage Group, integrated with Sage accounting software. Comparable on UK SME focus and accounting-software integration; broader incumbent than Blink.
• Tyl by NatWest: UK card payment processor serving SMEs and corporates, owned by NatWest Group. Comparable on UK merchant card acceptance but benefits from bank distribution at much larger scale.
• Worldpay: Major global acquirer and payment processor serving merchants of all sizes. Comparable on card processing and merchant services but operates at much larger scale and broader remit than Blink.

Direct peers

• Square (Block): Multi-rail payment processor (card, ACH, contactless, online) for SMEs with integrated software ecosystem. Comparable to Blink on unified gateway + virtual terminal + invoicing features.
• Dojo: UK-based card payment processor for SMEs offering terminals and integrated software. Comparable on UK SME card acceptance and merchant services focus.
• SumUp: UK/European payments provider offering card readers, online checkout, and integrated payment processing for SMEs. Direct peer on UK SME card acceptance and merchant services.
• Takepayments: UK payment services provider offering card machines, online payments, and merchant services targeting SMEs. Most direct UK mid-market PSP comparable to Blink on customer profile and product mix.
• Stripe: Global payment platform accepting card, ACH/Direct Debit and emerging pay-by-bank methods via API, serving SMEs and platforms with developer-first tools. Closest direct peer to Blink's multi-rail gateway + API approach.
• GoCardless: UK-headquartered Direct Debit and recurring payments specialist serving SMEs and SaaS platforms. Directly comparable on Direct Debit rail, UK SME focus, and integration-heavy product strategy.

Emerging players

• Revolut Business: UK digital bank offering business accounts with built-in card acceptance, invoicing, and payment tools. Emerging peer intersecting Blink's SME payments and open-banking value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blinkpaymentUk
• Facebookfacebook.com/blinkpayment
• LinkedInlinkedin.com/company/blinkpayment
• Instagraminstagram.com/blink.payment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blink