Survey
Survey is a Boston-based retail intelligence platform that combines proprietary AI image recognition with a nationwide on-demand contractor workforce to deliver photo-verified in-store execution, merchandising, and shelf-intelligence services to CPG brands and retailers across North America and Europe.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Survey does
Survey is a privately held retail intelligence platform headquartered in Boston, Massachusetts that delivers real-time, photo-verified in-store data to consumer packaged goods brands and retailers across North America and Europe. The company combines a proprietary computer vision and AI image recognition engine with an on-demand nationwide contractor workforce called Flexforce, enabling clients to capture shelf-level intelligence, execute merchandising programs, and trigger corrective store visits based on live data signals. Survey's core product modules include Dynamic Merchandising for planogram resets and compliance checks, Promotional Activation for in-store promotional execution and sampling, and Signal-Based Merchandising for continuous, AI-driven availability monitoring across the Flexforce network spanning 96% of US Metropolitan Statistical Areas.
The platform processes approximately 1.4 million data points and 400,000 verified in-store photos each week, feeding proprietary computer vision models that produce category-level insights and execution quality scores. Survey operates two distinct distribution channels: enterprise field sales targeting major CPG brands (with named customers including PepsiCo, Frito-Lay, Dollar General, CVS, Target, Walmart, Kroger, and 7-Eleven), and a Salesforce AppExchange integration (Trax Connector) for companies using Salesforce Consumer Goods Cloud. Pricing follows a custom, quote-based enterprise model with multi-year contracts and subscription-style recurring relationships, though specific tiers are not publicly disclosed.
Survey traces its corporate origins to Trax, founded in Singapore in 2010, and has grown through five acquisitions (Quri, LenzTech, Shopkick, Planorama, and Survey.com) and over $955 million in cumulative funding from SoftBank Vision Fund 2, BlackRock, Boyu Capital, Warburg Pincus, HOPU Investments, GIC, and Investec Bank. The US entity operates under BET Information Systems, Inc. as the parent and data controller. The company serves approximately 12,000 clients globally and reports a 99% client retention rate on its Signal-Based Merchandising offering.
Survey firmographics
Firmographics- Name
- Survey
- Legal name
- BET Information Systems, Inc.
- Website
- https://survey.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Survey is a Boston-based retail intelligence platform that combines proprietary AI image recognition with a nationwide on-demand contractor workforce to deliver photo-verified in-store execution, merchandising, and shelf-intelligence services to CPG brands and retailers across North America and Europe.
- Ownership category
- akta.pro rank
Survey industry classification
Industry- Product category
- Retail Execution & In-Store Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where Survey is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Survey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Merchandising Services: On-demand merchandising services for CPG brands including planogram resets, display builds, promotional execution, and shelf audits across retail locations. Revenue generated through service fees per store visit or project completion.
- Dynamic Merchandising: Flexible workforce solution addressing urgent store issues via on-demand team for planogram resets, UPC/packaging conversion, void closure, and shelf compliance. Scalable for surge programs or always-on coverage.
- Promotional Activation: Execution of IRCs, POSM placement, community sampling, endcaps, and shippers. Revenue based on scope of activation and number of stores covered.
- Signal-Based Merchandising: Continuous monitoring and merchandising service with always-on approach, deploying resources only to stores with significant ROI potential. Revenue model based on coverage and data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on store coverage, visit frequency, and service scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Survey product offering
Product offeringCore offering
Survey is a retail intelligence platform that captures real-time, in-store data through on-demand merchandising, audits, and compliance checks across thousands of retail locations. It pairs a nationwide on-demand workforce (Flexforce) with AI-driven image recognition technology and photo-verified reporting to help CPG brands fix availability gaps, build displays, and execute promotions at scale.
Product overview
Survey is a retail intelligence platform consisting of three core service modules (Dynamic Merchandising, Promotional Activation, and Signal-Based Merchandising) backed by an AI-driven technology layer and an on-demand workforce called Flexforce. The platform captures real-time in-store data through photo-verified reporting and computer vision analysis to help brands fix availability gaps, build displays, and execute promotions at scale. Clients access insights via the DMX Dashboard, while merchandisers use the Survey App to complete store visits.
Differentiator
Problem solved
Functional benefit
Brands
- Dynamic Merchandising: A flexible workforce solution offering scalable merchandising with real-time reporting and image recognition quality assurance for planogram resets, audits, and compliance.
- Promotional Activation
- Signal-Based Merchandising
- Flexforce
Products and services
- Dynamic Merchandising Flexible workforce solution offering scalable merchandising execution including planogram resets, UPC/packaging conversion, void closure, shelf audits, and compliance checks delivered by a flexible workforce that scales for surge programs or always-on coverage.
- Promotional Activation Solutions for in-store promotional execution including endcaps, shippers, POSM/IRC placement, and community sampling. Reps set up, restock, and validate promotional execution with proof and insights delivery.
- Signal-Based Merchandising Continuous signal-driven merchandising approach that provides real-time shelf insights through AI flagging of issues. Addresses out-of-stocks, phantom inventory, and pricing disparities, with ability to deploy corrective merchandising within hours of problem detection.
- Survey Platform (Retail Intelligence Platform) Retail intelligence platform that captures real-time in-store data through on-demand merchandising, audits, and compliance checks across thousands of locations. Pairs a nationwide on-demand workforce with AI-driven tools, rigorous QA, and photo-verified reporting.
- Trax Connector for Salesforce Connector on Salesforce AppExchange that empowers companies using Salesforce Consumer Goods Cloud to integrate Survey's computer vision technology and retail execution data into their workflows.
Quantifiable outcome
- 15-20% sales lift reported by Chosen Foods when Survey identified voids and ensured product restocking
- +7 more outcomes
Companies that use Survey
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Survey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Survey partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- SalesforcecoreSurvey launched Trax Connector on Salesforce AppExchange in 2023, empowering companies using Salesforce Consumer Goods Cloud to integrate Survey's computer vision technology and retail execution data into their workflows.
- BET Information SystemsflagshipBET Information Systems, Inc. operates Survey.com and serves as the parent company and data controller for US operations. Survey.com is operated by BET Information Systems, Inc.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Survey competitors and assessment
Company assessmentDirect peers
- Premise Data: Premise operates a global crowdsourced network that collects in-store data, including photo-captured shelf and pricing intelligence, making it a direct analogue to Survey's Flexforce plus computer vision stack.
- Repsly: Repsly provides a field execution and retail merchandising platform for CPG brands with mobile data capture, photo verification, and store visit analytics, directly overlapping Survey's Dynamic Merchandising and signal-based execution capabilities.
- AFS (Applied Field Services): AFS is a retail merchandising services company operating a national field workforce for CPG resets, planograms, and audits, comparable to Survey's Flexforce-based Dynamic Merchandising offering.
Emerging players
- Shelf Engine: Shelf Engine uses AI-driven forecasting and ordering for perishable retail, addressing out-of-stocks and reducing waste, which intersects with Survey's phantom inventory and shelf availability use cases.
- Crisp: Crisp aggregates retail point-of-sale and supply chain data to surface inventory, demand, and shelf-level insights for CPG brands, overlapping with Survey's Signal-Based Merchandising and category-level intelligence.
- Aisle Labs: Aisle Labs is a retail execution and merchandising software provider for CPG brands, covering store audits, planograms, and task management, with a comparable but smaller customer base than Survey.
Broad incumbents
- SPINS: SPINS provides retail measurement, analytics, and shopper insights focused on the natural, specialty, and conventional CPG channels that Survey serves through its Natural Channel execution work with Sprouts and similar retailers.
- SymphonyAI Retail: SymphonyAI Retail (formerly Symphony RetailAI) sells enterprise AI-powered demand forecasting, category management, and shelf intelligence to CPGs and grocers, overlapping with Survey's data analytics and shelf insight capabilities at a larger scale.
- NielsenIQ: NielsenIQ is a global leader in CPG market measurement and retail intelligence. While broader than Survey, its retail execution, shelf, and consumer insights offerings compete for the same enterprise CPG budget pool.
- Information Resources Inc. (IRI): IRI provides market research, point-of-sale data, and shelf analytics for CPG manufacturers and retailers, overlapping Survey's mission of turning store-level execution data into actionable brand insight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Survey social profiles
Digital presenceSurvey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Survey leadership team
Management profileNumber of profiles
Profiles12 records
Survey subsidiaries and ownership
Company hierarchySubsidiaries6 records
Survey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Survey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Survey
What does Survey do?
Survey is a retail intelligence platform that captures real-time, in-store data through on-demand merchandising, audits, and compliance checks across thousands of retail locations. It pairs a nationwide on-demand workforce (Flexforce) with AI-driven image recognition technology and photo-verified reporting to help CPG brands fix availability gaps, build displays, and execute promotions at scale.
Is Survey a public or private company?
Survey is a private company. It is classified as venture growth investor backed and is currently operating.
When was Survey founded?
Survey was founded in 2010. It employs 501 to 1,000 people.
Where is Survey based?
Survey is headquartered in Boston, United States, in the North America region.
How does Survey make money?
Four revenue lines are on record. Merchandising Services are the primary driver. The others are dynamic Merchandising, promotional Activation and signal-Based Merchandising.
Who are Survey's main competitors?
Direct peers on record are Premise Data, Repsly and AFS (Applied Field Services). Emerging players are Shelf Engine, Crisp and Aisle Labs. Broad incumbents are SPINS, SymphonyAI Retail, NielsenIQ and Information Resources Inc. (IRI).
Does Survey have an API?
No public API is recorded for Survey.
What industry is Survey in?
Survey's product category is Retail Execution & In-Store Intelligence. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910 and its SIC code is 7370.