Popsy
Popsy is an AI-powered lead generation platform that scans Reddit and Twitter/X to identify intent signals and generate hyper-personalized outreach DMs and comments for B2B founders, sales teams, and agencies. It sells self-serve SaaS subscriptions priced $19–$99 per month and is backed by Y Combinator.
- Company typePrivate
- Founded2022
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Popsy does
Popsy Labs, Inc. is a privately held US-incorporated software company that operates an AI-powered lead generation and outreach platform for social channels. The company was founded in 2022 and is backed by Y Combinator and Silicon Gardens, with co-founder and CEO Miha Mlakar leading a team of 1–10 employees based in Dover, United States. Two core products are offered under the Popsy brand: Popsy for Reddit (popsy.ai) and Popsy for X (x.popsy.ai), each with its own pricing tiers and self-serve onboarding.
The platform combines natural language processing and generative AI to scan Reddit and Twitter/X for posts and profiles matching user-defined criteria, infer buyer intent, and produce hyper-personalized DMs and comments intended to read as human-written. Popsy for Reddit focuses on subreddit monitoring, post discovery, and DM/comment generation, while Popsy for X extends the workflow to Twitter/X with follower and community scraping, profile-based lead filtering, automated warm-up via follows/likes/replies, and AI-generated DMs. No APIs, SDKs, or third-party integrations are disclosed, and the architecture is presented as an all-in-one web app intended to replace multi-tool stacks such as Zapier or n8n.
Popsy monetizes through tiered monthly SaaS subscriptions sold exclusively via its own website on a self-serve, product-led basis with a 3-day free trial. Reddit tiers are $19/month (Starter, up to 100 leads/day) and $49/month (Professional, unlimited leads); Twitter/X tiers are $29/month (Professional, 25,000 scraped leads/month with AI personalization) and $99/month (Top, 100,000 scraped leads/month). The customer base targets B2B founders, sales teams, and agencies seeking scalable cold-outreach on social platforms, and the company discloses outcome metrics of a 30% average reply rate and 99.9% positive responses. No enterprise contracts, named customers, channel partners, or public revenue figures are disclosed.
Popsy firmographics
Firmographics- Name
- Popsy
- Legal name
- Popsy Labs, Inc.
- Website
- https://popsy.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Popsy is an AI-powered lead generation platform that scans Reddit and Twitter/X to identify intent signals and generate hyper-personalized outreach DMs and comments for B2B founders, sales teams, and agencies. It sells self-serve SaaS subscriptions priced $19–$99 per month and is backed by Y Combinator.
- Ownership category
- akta.pro rank
Popsy industry classification
Industry- Product category
- Sales Automation Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Popsy is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Markets served
Popsy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Reddit Lead Generation Subscription: SaaS subscription model for AI-powered Reddit lead generation. Two tiers: Starter ($19/month) with up to 100 leads/day, unlimited DMs/comments; Professional ($49/month) with unlimited leads. First 3 days free trial.
- Twitter/X Lead Generation Subscription: SaaS subscription model for Twitter/X outreach. Two tiers: Professional ($29/month) with 25,000 scraped leads/month and AI personalization; top tier ($99/month) with 100,000 scraped leads/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $19/month |
| Subscription | Monthly | Professional - $49/month |
| Subscription | Monthly | Professional - $29/month |
| Subscription | Monthly | Top Tier - $99/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Popsy product offering
Product offeringCore offering
Popsy is an AI-powered lead generation platform that scans Reddit and Twitter/X to identify potential customers expressing interest in a user's niche, then generates hyper-personalized DMs and comments for cold outreach. The platform combines AI lead discovery, automated subreddit monitoring, profile/follower scraping, lead filtering, warm-up automation, and personalized message generation into a single self-serve SaaS product offered in two variants: Popsy for Reddit and Popsy for X.
Product overview
Popsy offers two core AI-powered products: Popsy for Reddit and Popsy for X (Twitter/X). Popsy for Reddit (https://popsy.ai/) is an AI lead discovery tool that scans Reddit to find relevant posts and generates hyper-personalized DMs and comments for outreach. Popsy for X (https://x.popsy.ai/) is a Twitter/X outreach assistant that scrapes followers, filters leads, warms up prospects through engagement, and generates personalized DMs. Both products share AI capabilities for natural language processing, lead identification, and personalized message generation.
Differentiator
Problem solved
Functional benefit
Brands
- Popsy for X: AI assistant for Twitter/X outreach, scraping followers, filtering leads, warming up leads, and generating personalized DMs for B2B founders, agencies, and sales teams.
Products and services
- Popsy for Reddit AI-powered Reddit lead generation tool that scans relevant subreddits to find posts from users interested in the customer's niche, understands the context of each post, and generates hyper-personalized DMs and comments for outreach. Targets B2B founders, sales teams, and agencies.
- Popsy for X (Twitter/X) AI assistant for Twitter/X outreach that scrapes followers, community members, and tweet repliers, filters leads by bio keywords, link in bio, follower count, and location, automates warm-up engagement (follows, likes, replies), and generates personalized DMs at scale. Targets B2B founders, agencies, and sales teams.
Quantifiable outcome
- 30% average reply rate on cold DMs
- +1 more outcomes
Companies that use Popsy
Customer profileSegments3 records
Ideal customer profiles3 records
Popsy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Popsy partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Popsy competitors and assessment
Company assessmentDirect peers
- Octopus CRM: LinkedIn automation and CRM tool for sales teams and agencies. Adjacent to Popsy as a social-platform-focused outbound automation SaaS with tiered subscriptions.
- PhantomBuster: Cloud automation platform for scraping leads and automating outreach across LinkedIn, Twitter/X, Reddit, and other social sites. Directly comparable to Popsy on data extraction and DM automation on social platforms.
- Lemlist: Multi-channel cold outreach platform (email, LinkedIn, calls) with AI-assisted personalization. Comparable to Popsy in serving B2B founders and sales teams running personalized outbound at scale.
- Instantly.ai: Cold email and omnichannel outreach automation platform targeting agencies and growth teams. Comparable to Popsy on automated, personalized outbound to SMB and agency customers.
- Smartlead: Cold outreach automation tool focused on email deliverability and scaled personalized campaigns. Comparable to Popsy as another AI-assisted outbound SaaS for agencies and sales teams.
- GummySearch: Reddit audience research and content ideation tool for marketers. Directly comparable to Popsy's Reddit discovery functionality, focused on the same Reddit-first buyer.
- Texau: Cloud automation platform similar to PhantomBuster for scraping and automating actions across Twitter, LinkedIn, and Instagram. Overlaps with Popsy on Twitter/X scraping and DM workflows.
- Salesflow: LinkedIn automation and multi-channel outbound tool for lead generation. Comparable to Popsy in serving agencies and B2B sales teams running automated, personalized outreach at scale.
- LinkedHelper: Desktop-based LinkedIn automation tool for messaging, scraping, and outreach campaigns. Comparable to Popsy in the broader automated social-selling category.
Emerging players
- Closely: All-in-one sales pipeline and outreach tool for SMBs combining CRM, lead scoring, and multichannel sequences. Comparable to Popsy as a PLG SaaS serving SMB sales teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Popsy social profiles
Digital presencePopsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popsy leadership team
Management profileNumber of profiles
Profiles1 record
Popsy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popsy
What does Popsy do?
Popsy is an AI-powered lead generation platform that scans Reddit and Twitter/X to identify potential customers expressing interest in a user's niche, then generates hyper-personalized DMs and comments for cold outreach. The platform combines AI lead discovery, automated subreddit monitoring, profile/follower scraping, lead filtering, warm-up automation, and personalized message generation into a single self-serve SaaS product offered in two variants: Popsy for Reddit and Popsy for X.
Is Popsy a public or private company?
Popsy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Popsy founded?
Popsy was founded in 2022. It employs 1 to 10 people.
Where is Popsy based?
Popsy is headquartered in Dover, United States, in the North America region.
How does Popsy make money?
Two revenue lines are on record. Reddit Lead Generation Subscription is the primary driver. The others are twitter/X Lead Generation Subscription.
Who are Popsy's main competitors?
Direct peers on record are Octopus CRM, PhantomBuster, Lemlist, Instantly.ai, Smartlead, GummySearch, Texau, Salesflow and LinkedHelper. Closely is listed as an emerging player.
Does Popsy have an API?
No public API is recorded for Popsy.
What industry is Popsy in?
Popsy's product category is Sales Automation Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 519290 and its SIC code is 7372.