Salesflow
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Salesflow does
Salesflow is a London-based, cloud-hosted B2B sales automation platform that automates LinkedIn and email outreach for outbound prospecting. Founded around 2017 and reporting 10,000+ users across 120+ countries, the platform combines automated LinkedIn connection requests, InMail campaigns, profile engagement actions, and email sequences into adaptive multichannel workflows, with a unified inbox, campaign analytics, and a near 0% ban rate safety engine backed by dedicated IP infrastructure. The company's core products are the Salesflow core platform (Social Outreach, Email Outreach, Dynamic Outreach, Unified Inbox, Advanced Analytics), a White-Label Dashboard for agencies, and an Outreach API (LinkedIn Messaging API) that lets developers and partners embed compliant LinkedIn outreach into their own products within roughly two sprints.
Salesflow monetizes through tiered seat-based subscriptions on the core SaaS — Basic ($99/seat), Starter ($70), Pro ($39.95), Agency ($29.98, annual), and Enterprise ($24.99, annual) — plus a parallel seat-based API pricing schedule from $4 to $7 per seat that scales down to $4/seat at 5,001+ seats. Go-to-market is product-led with a 7-day free trial and no credit card required, supplemented by demo bookings for mid-market and enterprise prospects, a white-label agency reseller program, and an affiliate/creator program. The company is privately held and bootstrapped, with no disclosed external funding rounds.
The target customer base spans four primary segments: sales teams (SDRs, sales managers, sales ops), digital and B2B lead-generation agencies that resell outreach under their own brand, startups and SMBs needing affordable automated lead generation, and recruiters running InMail and candidate-sourcing campaigns. Native integrations include a bi-directional HubSpot CRM sync, two-way Zapier integration, LinkedIn Sales Navigator compatibility, and a Google Sheets Add-on. The company maintains GDPR compliance and operates with 11-50 employees from its London headquarters.
Salesflow firmographics
Firmographics- Name
- Salesflow
- Legal name
- Salesflow
- Website
- https://salesflow.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Salesflow industry classification
Industry- Product category
- Sales Automation Software
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Salesflow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Salesflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Seat-Based Pricing: Salesflow generates revenue through tiered seat-based subscription pricing. Plans scale from $99/seat/month for Basic (1+ users) down to $24.99/seat/month for Enterprise (100+ seats), with annual billing discounts of up to 30%. Volume discounts apply as team size grows.
- API Platform - Seat-Based: Revenue from API access pricing for the PaaS offering, with tiered seat-based billing ranging from $7/seat/month (Starter, 1-50 seats) down to $4/seat/month (Elite, 5001+ seats), plus premium add-ons for dedicated ISP pools and premium onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Basic - $99/seat for solo and small teams |
| Per seat | Monthly | Starter - $70/seat for growing teams |
| Per seat | Monthly | Pro - $39.95/seat for teams needing API + whitelabel |
| Per seat | Annual | Agency - $29.98/seat for dedicated CSM |
| Per seat | Annual | Enterprise - $24.99/seat for best per-seat rate |
| Per seat | Monthly | API Starter - $7/seat for 1-50 seats |
| Per seat | Monthly | API Growth - $6/seat for 51-200 seats |
| Per seat | Monthly | API Scale - $5.50/seat for 201-1000 seats |
| Per seat | Monthly | API Enterprise - $5/seat for 1001-5000 seats |
| Per seat | Monthly | API Elite - $4/seat for 5001+ seats |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Salesflow product offering
Product offeringCore offering
Salesflow is a cloud-based sales automation platform that automates LinkedIn and email multichannel outreach for lead generation. It enables sales teams, agencies, startups, and recruiters to run compliant connection requests, InMail campaigns, follow-ups, and email sequences from a unified inbox with CRM integrations.
Product overview
Salesflow is a cloud-based multichannel outreach automation platform combining LinkedIn and email automation. The core platform (Salesflow) integrates Social Outreach and Email Outreach modules, with premium add-ons including Dynamic Outreach for adaptive campaigns, Unified Inbox for centralized messaging, and Advanced Analytics for performance tracking. For agencies and developers, Salesflow offers a White-Label Dashboard and Outreach API (LinkedIn Messaging API) for white-labeling or embedding outreach capabilities into third-party products. Pricing is tiered by team size from Basic ($99/seat for solo users) down to Enterprise ($24.99/seat for 100+ users).
Differentiator
Problem solved
Functional benefit
Products and services
- Salesflow Core Platform Cloud-based multichannel outreach automation platform combining LinkedIn and email automation for B2B lead generation, serving sales teams, agencies, startups, and recruiters globally.
- Social Outreach LinkedIn automation module enabling automated connection requests, profile visits, post likes, skill endorsements, and InMail campaigns with safety features to prevent account restrictions.
- Email Outreach Email automation module that combines with LinkedIn for multichannel campaigns, including email integration, personalized follow-ups, and unified inbox management.
- Outreach API (LinkedIn Messaging API) Developer API (PaaS) enabling white-label LinkedIn outreach automation. Allows embedding outreach capabilities into third-party products with dedicated IP pools, compliance handling, and enterprise-grade infrastructure.
- White-Label Agency Program Agency-focused offering allowing branding customization with custom logos, color schemes, client access controls, and private inbox with detailed reports for client-facing use, enabling agencies to resell outreach automation under their own brand.
Quantifiable outcome
- 24% average connection rate and 32% average reply rate across accounts
- +7 more outcomes
Companies that use Salesflow
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Salesflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
Salesflow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreNative bi-directional CRM integration with HubSpot, enabling automatic sync of contacts, messages, replies, and activity into HubSpot pipelines. This integration is included across all plans and provides real-time data synchronization without manual exports or CSV imports.
- ZapiercoreTwo-way Zapier integration enabling automation of multi-touch sales sequences. Connects CRM data and automatically sends connection requests from inbound leads, keeping sales pipelines updated. Allows connection to thousands of third-party apps and custom analytics through Google Sheets Add-on.
- LinkedIn Sales NavigatorcoreSales Navigator Compatible feature enabling users to leverage LinkedIn's advanced search and lead recommendations within Salesflow campaigns. Includes unified inbox for Sales Navigator conversations alongside standard LinkedIn messaging.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Salesflow competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Salesloft (now part of Clari) is a leading sales engagement platform providing cadences, email, dialing, and conversation intelligence for enterprise sales teams. It competes in the same broad category as Salesflow but is positioned for larger enterprise customers rather than the SMB/agency/recruiter segments.
- HubSpot: HubSpot is an integrated CRM platform with sales, marketing, and service hubs — and notably a native integration partner for Salesflow. While not a direct LinkedIn automation competitor, HubSpot's Sales Hub and marketing automation tools sit adjacent in the buyer journey and could expand into outreach automation over time.
- Outreach.io: Outreach is a large sales engagement platform covering email, calls, and LinkedIn tasks aimed at enterprise revenue teams. It competes with Salesflow in the broader sales engagement category but is significantly larger, more enterprise-focused, and lacks the same depth of automated LinkedIn execution.
Direct peers
- Octopus CRM: Octopus CRM is a LinkedIn automation tool originally built as a Chrome extension that has expanded into a multi-channel outreach platform. It targets the same SMB and individual SDR persona as Salesflow with automated connection requests, messaging, and profile views.
- Dux-Soup: Dux-Soup is one of the original LinkedIn automation tools, focused on lead generation and profile engagement for sales teams and recruiters. It competes with Salesflow on the LinkedIn automation core, though it is more narrowly focused on LinkedIn than Salesflow's multichannel offering.
- PhantomBuster: PhantomBuster is a cloud-based automation platform for data scraping and outreach across LinkedIn, Twitter, and other networks. It competes with Salesflow on LinkedIn lead generation and offers an API-like automation layer that overlaps with Salesflow's Outreach API.
- LinkedHelper: LinkedHelper is a desktop-based LinkedIn automation tool for profile visits, messaging sequences, and CRM exports. It competes with Salesflow primarily on LinkedIn automation features at a lower price point, though it lacks Salesflow's cloud-based safety engine and email outreach module.
- Waalaxy: Waalaxy (formerly ProspectIn) is a multichannel prospecting platform combining LinkedIn and email automation with a freemium model and strong European presence. It directly overlaps with Salesflow in target buyer (SDRs, agencies), feature set (sequence automation, inbox, CRM sync), and pricing tier structure.
- Zopto: Zopto is a cloud-based LinkedIn automation and multichannel outreach platform targeting sales teams, agencies, and recruiters. It is the closest direct competitor to Salesflow, with a near-identical feature set spanning LinkedIn automation, email outreach, agency dashboards, and CRM integrations.
- Lemlist: Lemlist is a multichannel outreach platform covering email, LinkedIn, and calls with personalization features. It competes head-to-head with Salesflow for SMB and agency customers wanting a combined LinkedIn + email workflow, with comparable seat-based pricing and a similar self-serve go-to-market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salesflow social profiles
Digital presenceSalesflow compliance and trust
Trust signalCompliance1 record
Salesflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salesflow leadership team
Management profileNumber of profiles
Salesflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salesflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salesflow
What does Salesflow do?
Salesflow is a cloud-based sales automation platform that automates LinkedIn and email multichannel outreach for lead generation. It enables sales teams, agencies, startups, and recruiters to run compliant connection requests, InMail campaigns, follow-ups, and email sequences from a unified inbox with CRM integrations.
Is Salesflow a public or private company?
Salesflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salesflow founded?
Salesflow was founded in 2015. It employs 11 to 50 people.
Where is Salesflow based?
Salesflow is headquartered in London, United Kingdom, in the Europe region.
How does Salesflow make money?
Two revenue lines are on record. Subscription - Seat-Based Pricing is the primary driver. The others are API Platform - Seat-Based.
Who are Salesflow's main competitors?
Broad incumbents on record are Salesloft, HubSpot and Outreach.io. Direct peers are Octopus CRM, Dux-Soup, PhantomBuster, LinkedHelper, Waalaxy, Zopto and Lemlist.
Does Salesflow have an API?
Yes. Salesflow offers a public LinkedIn Messaging API (PaaS) that enables white-label LinkedIn outreach automation. The API provides REST endpoints, webhooks for real-time campaign updates, and account management features. Supports LinkedIn connection invites, InMails, follow-up messaging, and dedicated proxy pools. Pricing is seat-based with 5 tiers: Starter (1-50 seats at $7/seat), Growth (51-200 at $6/seat), Scale (201-1000 at $5.50/seat), Enterprise (1001-5000 at $5/seat), and Elite (5001+ at $4/seat). All plans include API access, documentation, and up to 5 test accounts for 90 days maximum. Documentation available at salesflow.apidocumentation.com. Developer documentation is at salesflow.apidocumentation.com.
What industry is Salesflow in?
Salesflow's product category is Sales Automation Software. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 54186 and its SIC code is 7372.