Closely
Closely is a Kyiv-based, bootstrapped B2B SaaS platform that automates LinkedIn and email outreach with AI personalization, waterfall data enrichment, and native CRM sync. It serves over 10,000 outbound sales teams, agencies, and individual sellers seeking multichannel prospecting at scale.
- Company typePrivate
- Founded2021
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Closely does
Closely is a private, bootstrapped B2B SaaS company headquartered in Kyiv, Ukraine, that operates an all-in-one LinkedIn lead engagement and multichannel outreach platform. The company targets outbound sales and go-to-market teams, including individual sales development representatives (SDRs), sales leaders, founders, marketers, recruiters, and lead-generation agencies. Per its own marketing, Closely serves over 10,000 customer teams; no individual enterprise anchor or revenue concentration is publicly disclosed, and the company has no disclosed external funding rounds.
The product stack centers on a LinkedIn automation engine with account-safety features (smart limits, delays, human-like timing, auto-pauses on replies), a waterfall email and phone enrichment layer pulling from 30+ data sources, and a generative AI personalization module that produces 1-to-1 LinkedIn DM, InMail, and email copy from profile and company signals. Supporting modules include a Qualification AI Agent for autonomous lead scoring, a Unified Inbox for multichannel conversation management, an Appoint meeting-scheduling tool, and the Closely Surfer Chrome extension for bulk LinkedIn operations. Native integrations sync activity to Salesforce, HubSpot, Pipedrive, GoHighLevel, and Zoho CRM. A separate product, KeepSync, extends the offering into job-change and buyer-intent signals.
Closely monetizes through a tiered per-sender SaaS subscription at $29–$79 per sender per month, an unlimited-sender plan at $699/month, and a credit-based usage overlay for enrichment (2 credits per contact, 2 per email, 20 per phone) and AI lead scoring (1–5 credits per row). A white-label agency program charges $999/month for unlimited seats, allowing partners to resell under their own brand at reported 67–93% margins; the company cites 94% agency retention past 12 months as evidence of channel traction. Go-to-market is product-led via a self-serve free trial, with Calendly-booked sales-assisted demos for enterprise deals and SEO-driven comparison pages targeting competitor evaluation queries against Clay, Apollo, Lemlist, HeyReach, Expandi, and Dripify.
Closely firmographics
Firmographics- Name
- Closely
- Legal name
- Closely
- Website
- https://closelyhq.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Closely is a Kyiv-based, bootstrapped B2B SaaS platform that automates LinkedIn and email outreach with AI personalization, waterfall data enrichment, and native CRM sync. It serves over 10,000 outbound sales teams, agencies, and individual sellers seeking multichannel prospecting at scale.
- Ownership category
- akta.pro rank
Closely industry classification
Industry- Product category
- Sales Engagement Software
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Closely is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
Closely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Per Sender): SaaS subscription tiers priced per sender account. Includes LinkedIn automation, email campaigns, enrichment, and CRM integrations. Tier pricing varies by features included (Starter, Professional, Enterprise tiers).
- Credit-Based Usage: Enrichment features consume credits: 2 credits per contact for enrichment, 2 credits per email found, 20 credits per phone number found, 1-5 credits per AI lead scoring task depending on web search vs offline mode.
- White-Label Unlimited Licensing: Agencies pay $999/month fixed for unlimited seats under white-label arrangement. No per-seat fees, no usage caps. Agencies typically charge $100-150/seat to end clients, generating 67-93% margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Single sender plan starting price |
| Per seat | Monthly | Higher-tier single sender plan |
| Subscription | Monthly | Unlimited senders option |
| Subscription | Monthly | White-label unlimited seats |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Closely product offering
Product offeringCore offering
Closely sells an all-in-one LinkedIn automation and multichannel (LinkedIn + email) outreach SaaS platform for B2B sales teams. The platform delivers AI-personalized messaging, account-safe LinkedIn automation, real-time contact and company enrichment from 30+ sources, lead qualification AI agents, a unified inbox, CRM sync, and an Appoint meeting scheduler, plus a Closely Surfer Chrome extension. A separate White Label product is offered to agencies at $999/month for unlimited branded seats.
Product overview
Closely is a unified LinkedIn automation and multichannel outreach platform that combines prospecting, AI-powered personalization, and campaign management. The core Closely Platform provides LinkedIn automation with smart limits and human-like timing, while modules include Data Enrichment (gathering contact and company data from LinkedIn and 30+ sources), Sales AI Agents (automated lead qualification and scoring), Multichannel Campaigns (LinkedIn + email sequencing), and Email Campaigns (dedicated email outreach). Additional offerings include Appoint (meeting scheduling with calendar integrations), Closely Surfer (Chrome extension for lead export), Analytics Dashboard (performance tracking), and White Label (agency reselling platform at $999/month unlimited seats).
Differentiator
Problem solved
Functional benefit
Brands
- Closely Surfer: Chrome extension for bulk withdrawal of pending LinkedIn invitations and additional browser-based automation features.
Products and services
- Closely Platform All-in-one LinkedIn automation and multichannel (LinkedIn + email) outreach SaaS platform combining AI personalization, data enrichment, lead qualification, a unified inbox, CRM integrations, and analytics for B2B sales and go-to-market teams.
- White Label White-labeled version of the Closely platform that agencies resell to their clients under their own brand. Includes custom logo, colors, and domain, a client portal, branded reporting, an admin dashboard, and team management, priced at $999/month for unlimited seats.
- Appoint Meeting scheduling tool with team booking links, availability profiles, and custom branding. Integrates with Google Calendar, Microsoft/Outlook, Google Meet, Microsoft Teams, and Zoom for automatic event creation and online conference link generation.
- Closely Surfer Chrome browser extension that enables exporting leads from LinkedIn and LinkedIn Sales Navigator and bulk withdrawal of pending invitations, with additional browser-based LinkedIn automation features.
Quantifiable outcome
- 35% increase in response rates
- +3 more outcomes
Companies that use Closely
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Closely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature8 records
Closely partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesforcecoreNative Salesforce integration syncs LinkedIn conversations, leads, and replies to Salesforce workflows. Triggers automations, prevents duplicates, and tracks attribution for accurate reporting and forecasting.
- HubSpotcoreTurns LinkedIn outreach into CRM insights with real-time auto-sync of contacts, messages, and engagement data to HubSpot.
- PipedrivecoreSyncs every LinkedIn touchpoint from connection to reply straight into Pipedrive deals. Fully automated and deeply embedded.
- GoHighLevelcoreBrings LinkedIn into GoHighLevel workflows. Syncs conversations, leads, and replies to power automations. Supports LinkedIn message management within GHL interface.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Closely competitors and assessment
Company assessmentDirect peers
- Dripify: LinkedIn automation and sales prospecting tool offering drip campaigns, analytics, and CRM integrations. Directly comparable to Closely's LinkedIn automation core and is one of Closely's named competitors.
- HeyReach: LinkedIn automation platform designed for agencies with white-label and multi-account capabilities. Closely lists HeyReach as a direct comparison, particularly on agency-oriented features.
- Expandi: LinkedIn automation and outreach platform focused on safe account-based workflows for agencies and SDR teams. A direct competitor in the LinkedIn automation niche that Closely explicitly calls out in its comparison pages.
- Apollo.io: All-in-one sales intelligence and engagement platform combining a B2B contact database with multichannel outreach automation. Directly competes with Closely across data enrichment, email sequencing, and CRM sync, and is one of Closely's primary comparison-page competitors.
- Lemlist: Multichannel sales engagement platform specializing in personalized email and LinkedIn outreach with built-in deliverability tools. Directly comparable to Closely's LinkedIn + email sequencing and is listed as a competitor on Closely's site.
- Clay: AI-driven outbound and data enrichment platform that lets teams build personalized campaigns using waterfall data providers and AI-generated messaging. Closely names Clay as a direct competitor on its comparison pages.
Broad incumbents
- LinkedIn Sales Navigator: LinkedIn's own premium prospecting and lead-recommendation tool for sales teams. Represents the platform-vendor incumbent Closely builds on top of and competes against for budget allocation inside customer sales orgs.
- Outreach: Enterprise sales execution platform with sequencing, deal management, and conversation intelligence. A broader incumbent offering overlapping outreach automation capabilities against Closely's specialist LinkedIn positioning.
- HubSpot Sales Hub: CRM and sales engagement suite natively integrated with marketing, service, and CMS. Closely integrates with HubSpot but HubSpot itself provides broader sales engagement functionality that overlaps with Closely's sequencing and inbox features.
- Salesloft: Established sales engagement platform with broad multichannel sequencing, cadences, and conversation intelligence. Overlaps with Closely's outreach functionality but serves a broader enterprise portfolio rather than a LinkedIn-specialist niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Closely social profiles
Digital presenceClosely compliance and trust
Trust signalCompliance2 records
Closely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Closely leadership team
Management profileNumber of profiles
Closely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Closely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Closely
What does Closely do?
Closely sells an all-in-one LinkedIn automation and multichannel (LinkedIn + email) outreach SaaS platform for B2B sales teams. The platform delivers AI-personalized messaging, account-safe LinkedIn automation, real-time contact and company enrichment from 30+ sources, lead qualification AI agents, a unified inbox, CRM sync, and an Appoint meeting scheduler, plus a Closely Surfer Chrome extension. A separate White Label product is offered to agencies at $999/month for unlimited branded seats.
Is Closely a public or private company?
Closely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Closely founded?
Closely was founded in 2021. It employs 11 to 50 people.
Where is Closely based?
Closely is headquartered in Kyiv, Ukraine, in the Europe region.
How does Closely make money?
Three revenue lines are on record. Subscription Plans (Per Sender) is the primary driver. The others are credit-Based Usage and white-Label Unlimited Licensing.
Who are Closely's main competitors?
Direct peers on record are Dripify, HeyReach, Expandi, Apollo.io, Lemlist and Clay. Broad incumbents are LinkedIn Sales Navigator, Outreach, HubSpot Sales Hub and Salesloft.
Does Closely have an API?
No public API is recorded for Closely.
What industry is Closely in?
Closely's product category is Sales Engagement Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support).