Octopus CRM

What Octopus CRM does

Octopus CRM is an Australia-headquartered software company founded in 2018 that operates a self-serve LinkedIn automation platform delivered as a Google Chrome browser extension. The extension runs locally in the user's Chrome browser and connects to Octopus CRM's cloud control panel, where users build automated campaigns that execute LinkedIn actions on their behalf — including personalized connection requests to 2nd and 3rd-level contacts, bulk messaging to 1st-level connections, mass profile visits (up to a recommended 500/day), and automated skill endorsements (up to 7 per profile). The product supports Free, Premium, Sales Navigator, and Recruiter Lite LinkedIn accounts, and includes a funnel builder that chains connecting, thanking, endorsing, and follow-up steps into multi-step outreach sequences, plus an analytics dashboard tracking acceptance rates, response rates, profile views, search appearances, and Social Selling Index. Built-in safety features — random delays, daily action caps, and real-time excessive-activity alerts — are central to the company's positioning around account preservation.

The business runs a pure product-led growth model with no disclosed field sales team, resellers, or distributors. Revenue is generated through four subscription tiers (Starter at $6.99/month annual, Pro at $14.99, Advanced at $21.99, Unlimited at $39.99), with annual billing offering roughly 35% savings versus monthly rates and a 7-day free trial requiring no credit card. A separate agency pricing tier targets marketing agencies managing 20+ LinkedIn accounts, and an ancillary LinkedIn Profile Makeover service starts at $299. Customer concentration is highly distributed across individual professionals, business owners, sales teams (reportedly 70% of users), recruiters, and agencies, with the company claiming 50,000+ total users globally.

The company has not disclosed institutional funding, M&A activity, or senior leadership changes. Go-to-market is driven by content marketing (an in-house blog published since 2018), YouTube tutorials, affiliate channels (PostAffiliatePro with a 6-month cookie window and $100 minimum payout), and accumulated review equity on G2 (4.6/5, 107 reviews), Capterra (4.7/5, 263 reviews), Trustpilot (Excellent, 96 reviews), and the Chrome Web Store (4.4+/5, 135 reviews). The integration surface is narrow: native connectivity is limited to Zapier-mediated connections into HubSpot, Zoho, Asana, Google Sheets, and similar apps, with no public API, SDK, or mobile applications.

Name

Octopus CRM

Legal name

Octopus CRM

Website

https://octopuscrm.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Octopus CRM is an Australia-based software company founded in 2018 that provides a self-serve Google Chrome extension for automating LinkedIn prospecting — connection requests, bulk messaging, profile visits, endorsements, and multi-step outreach funnels — targeting individual professionals, SMBs, sales teams, recruiters, and marketing agencies on a low-cost subscription model.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• LinkedIn automation
• Sales prospecting
• Lead generation
• Social selling
• CRM software

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Core Product): Octopus CRM generates revenue primarily through monthly and annual subscription plans for its LinkedIn automation Chrome extension. Four pricing tiers are offered (Starter, Pro, Advanced, Unlimited) with annual billing providing approximately 35% savings. The company also offers agency-level custom pricing for marketing agencies managing 20+ LinkedIn accounts. Additional services include a LinkedIn Profile Makeover service (starting at $299, reduced to $499 from the standard price).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Octopus CRM is a LinkedIn automation Chrome browser extension that automates prospecting activities on LinkedIn including personalized connection requests, bulk messaging, profile visits, and skill endorsements. The tool supports Free, Premium, Sales Navigator, and Recruiter Lite LinkedIn accounts and is sold via tiered monthly/annual subscriptions to individual professionals, sales teams, agencies, and recruiters for B2B lead generation.

Product overview

Octopus CRM is a LinkedIn automation platform delivered as a Chrome browser extension. The core product, Octopus CRM LinkedIn Automation, provides the foundational automation engine for connection requests, messaging, profile visits, and skill endorsements. This core platform is complemented by a suite of specialized sub-products including the LinkedIn Auto Invite Tool for automating connection requests, the LinkedIn Auto Connect Tool for bulk personalized outreach, the LinkedIn Message Automation Tool for bulk messaging and follow-ups, the LinkedIn Lead Generation Software for creating automated sales funnels, LinkedIn Auto Endorse for automated skill endorsements, the LinkedIn Prospecting Tool for B2B prospecting workflows, the LinkedIn Analytics Tool for performance tracking, and Sales Solutions for LinkedIn for comprehensive sales automation. The platform integrates with Zapier, HubSpot, and Google Sheets for extended workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Octopus CRM LinkedIn Automation The core product is a Google Chrome browser extension that automates LinkedIn prospecting actions including personalized connection requests to 2nd and 3rd level connections, bulk messaging with personalized templates and follow-up sequences, profile visits (up to 500/day), and automatic skill endorsements (up to 7 per profile). It includes a funnel builder that chains connecting, messaging, and endorsement campaigns into multi-step outreach flows, plus a dashboard tracking profile views, search appearances, social selling index, acceptance and response rates, and pending invites. Sold via Starter ($6.99/mo annual), Pro ($14.99/mo annual), Advanced ($21.99/mo annual), and Unlimited ($39.99/mo annual) subscription tiers with agency custom pricing for 20+ accounts.
• LinkedIn Profile Makeover A separate professional service that rebuilds and optimizes a customer's LinkedIn profile. Listed at a promotional price of $299, reduced from $499 standard pricing. Targeted at individual professionals and business owners seeking to improve LinkedIn presence for outbound prospecting.

Quantifiable outcome

• Users report adding over 100 connections per week and approximately 400 monthly business opportunities through consistent use of the platform.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationOctopus CRM integrates with Zapier, enabling users to push LinkedIn campaign actions and lead data to thousands of third-party applications including HubSpot CRM, Zoho, Asana, Google Sheets, and Google Docs. The integration allows automated workflows between Octopus CRM and the broader software ecosystem.
• HubSpotcoreTechnology or IntegrationOctopus CRM integrates with HubSpot CRM via Zapier, allowing users to automatically create contacts and record LinkedIn outreach actions in HubSpot. This enables sales teams to sync LinkedIn automation data into their CRM workflows.
• LinkedIncoreTechnology or IntegrationOctopus CRM is a Chrome extension that automates actions within the LinkedIn platform. It is compatible with Free, Premium, Sales Navigator, and Recruiter Lite LinkedIn accounts. The company explicitly states it is not produced, endorsed, or certified by LinkedIn, and all LinkedIn logos and trademarks displayed belong to LinkedIn.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dripify: Dripify is a cloud-based LinkedIn automation platform offering connection requests, messaging sequences, and analytics. It is one of the most direct competitors named in Octopus CRM's own content, targeting the same sales professionals, agencies, and recruiters.
• Waalaxy: Waalaxy is a multi-channel prospecting tool (LinkedIn + email) popular in Europe, frequently cited as a competitor in Octopus CRM's blog. It overlaps heavily on LinkedIn automation features and similar SMB/agency target segments.
• Zopto: Zopto is a premium LinkedIn automation tool focused on sales teams and agencies, offering similar features around automated connection requests, messaging, and analytics. It serves an overlapping customer base but skews upmarket with higher pricing.
• LinkedHelper: LinkedHelper is a long-standing LinkedIn automation tool with auto-connection, messaging, profile visits, and CRM functionality. It targets the same recruiter, sales, and growth-hacker segments as Octopus CRM with a similar desktop-application delivery model.
• Salesflow: Salesflow is a cloud-based LinkedIn automation platform with auto-connection, messaging, and CRM integrations, positioned for agencies managing multiple LinkedIn accounts — directly overlapping with Octopus CRM's agency-tier offering.
• useArtemis: useArtemis is an AI-powered LinkedIn email-finding and outreach tool that automates connection and message workflows. It is explicitly named as a competitor in Octopus CRM's content and serves the same B2B prospecting segment.
• Phantombuster: Phantombuster is a cloud-based data extraction and automation platform with strong LinkedIn scraping and outreach capabilities. It overlaps with Octopus CRM's automation-and-prospecting value proposition for growth and sales users.

Emerging players

• Lemlist: Lemlist is a multi-channel cold outreach platform (email, LinkedIn, calls) that has added LinkedIn automation features to its core product. It targets overlapping SMB sales segments but differentiates through multichannel sequencing rather than LinkedIn-only focus.

Broad incumbents

• Apollo.io: Apollo.io is a well-funded sales intelligence and engagement platform combining a B2B contact database with email/LinkedIn sequencing. It competes with Octopus CRM at the LinkedIn automation use case while offering a much broader sales stack.
• ZoomInfo: ZoomInfo is a large enterprise sales intelligence and B2B data platform that has expanded into engagement and workflow tools overlapping with Octopus CRM's prospecting and outreach use cases. It targets upmarket customers but competes for the same sales-prospecting budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopus CRM