Spiderweb Studio

What Spiderweb Studio does

Spiderweb Studio is a Brooklyn-based digital media agency founded in 1997 by Michael Tang. The firm provides strategic consulting combined with end-to-end implementation across web development, mobile applications, eLearning and educational gaming, social media management, video production, SEO, and CRM programs. It serves a diverse enterprise and institutional client base spanning healthcare and pharmaceutical (Amgen, Novartis, Boston Scientific, Johns Hopkins), education (Northwestern Medill, Oxford Academy, Hunt Institute), federal government (Bureau of Diplomatic Security Services), nonprofit (Safe Water Network, JDRF, Autism Research Institute), consumer products (Procter & Gamble Alumni, Essilor), and other sectors, with over 100 organizations served over its operating history.

The company operates several proprietary technology assets and sub-brands, most notably BerkAppGroup, a mobile solutions division launched in 2012, a proprietary Mobile Event Platform, a Video-Based Social Network Platform deployed for the P&G Alumni network, the Media Compass Performance Grid subscription analytics tool, and the Trensant WordPress CMS Plugin that integrates AI-powered sentiment analytics into publishing workflows. eLearning is delivered using Articulate Storyline 360, Adobe Captivate, and immersive VR via Oculus and Unreal Engine. The firm has also introduced an AI Visibility Intelligence practice that audits brand presence across large language model platforms including ChatGPT, Gemini, Perplexity, and Claude.

The business runs on a project-based professional services model, with no publicly disclosed pricing and engagements scoped per client. Distribution is direct and consultative: the firm is brought in as a strategic advisor to identify channels and product opportunities, then transitions into implementation. Geographic footprint is concentrated in U.S. regions (Northeast, Midwest, Southeast), with the company positioned as a mid-sized boutique agency of 11-50 employees led by two founding partners, Dr. Rosemary Fitzgerald and Michael Tang, with no disclosed institutional investors or external ownership.

Name

Spiderweb Studio

Legal name

Spiderweb Studio, Inc.

Website

https://spiderwebstudio.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiderweb Studio is a Brooklyn-based digital media agency founded in 1997 offering strategic consulting, web and mobile development, eLearning, social media, video production, and SEO services to enterprise clients across healthcare, education, government, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing and eLearning Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Digital marketing services
• Elearning development
• Mobile application development
• Web design services
• Social media management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting and Digital Marketing Services: Spiderweb Studio provides strategic consulting to identify new business channels and product opportunities, then delivers implementation including brand development, web design, mobile solutions, eLearning, social media management, video production, SEO, and CRM programs. Revenue is generated through project-based professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Spiderweb Studio is a strategic digital media consultancy and agency that delivers end-to-end services spanning brand development, web and mobile application design, eLearning and educational gaming programs, social media management, SEO, video production, and CRM implementation. The firm begins as a strategy partner to identify new business channels and product opportunities, then transitions into full implementation of customized digital solutions for enterprise, education, government, and nonprofit clients. Proprietary platforms include the BerkAppGroup mobile division, the Mobile Event Platform, video-based social network technology, and an AI Visibility Intelligence practice.

Product overview

Spiderweb Studio is a multi-faceted digital marketing and eLearning agency offering a diverse portfolio of services and proprietary platforms. The company operates primarily as a service provider rather than a product company, with key offerings including: (1) eLearning and Educational Gaming Programs through their elearning division and partnership with Quick Compliance, featuring immersive learning with Articulate Storyline 360 and VR simulation using Oculus/Unreal Engine; (2) the proprietary Mobile Event Platform (via BerkAppGroup division) for managing multiple event channels with member management, content CMS, interactive maps, and reporting; (3) Web Development and Design services using WordPress, Joomla, Drupal, and Expression Engine CMS platforms; (4) the Trensant WordPress Plugin enabling AI-powered content intelligence; (5) Social Media Marketing and SEO services including AI SEO capabilities; and (6) specialized platforms including video-based social networks, fleet telematics systems (Temeda), and interactive kiosk systems for museums. The company serves diverse clients across healthcare (Johns Hopkins, Amgen, Novartis), education (Northwestern Medill, Oxford Academy), government (Bureau of Diplomatic Security Services), and corporate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• BerkAppGroup: Mobile application development division launched in 2012 focusing on unique mobile solutions.

Products and services

• BerkAppGroup Mobile Event Platform Proprietary mobile event platform enabling organizations to deploy and manage multiple event channels under a single branded mobile application, with member management, content CMS, agendas and interactive maps, reporting on member usage, marketing alerts, community networking, and SMART login.
• eLearning and Educational Gaming Programs Instructional design and development of immersive learning programs with interactive media, animated avatars, gaming elements, and scenario-based modules, delivered to healthcare institutions, pharmaceutical companies, and government agencies using Articulate Storyline 360, Adobe Captivate, and Oculus/Unreal Engine VR simulation.
• Web Development and Design Website design and development services including CMS implementation (Joomla, WordPress, Drupal, Expression Engine), UI/UX design, backend programming, and eCommerce solutions for enterprise, education, government, and nonprofit clients.
• Social Media Marketing Comprehensive social media campaigns including strategy development, content creation, community management, influencer programs, and live event management for enterprise clients, celebrities, startups, and nonprofits.
• SEO Services SEO/SEM programs including keyword planning, on-site and off-site optimization, tagging, and metadata configuration, with AI SEO capabilities leveraging predictive insights and automated technical optimizations.
• AI Visibility Intelligence Practice AI-powered consulting practice including AI Discovery Audits, Competitive Intelligence Mapping, Content Authority Analysis, and Strategy & Roadmap Development, helping organizations understand how they are represented across AI ecosystems (ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Claude).
• Video-Based Social Network Platform Custom video-based social network platform with categorized videos, custom Interactive Timeline, CMS with video encoding, and proprietary taxonomy for alumni networks and member communities to share Lessons Learned, Best Practices, and Business Insights.
• Temeda Fleet Management System Enterprise-level telematics fleet management system with UI/UX design and backend programming interfacing with web services of large data sets, deployed for consumer and reseller audiences.
• Interactive Kiosk Systems Interactive kiosk systems with back-end database and browser-based dynamic exhibition catalog interfacing with proprietary museum database software (EmbARK) for museums and cultural institutions.
• Hungry Babies Adventures iPhone game with hand-drawn animation, over 50 different foods, leaderboards, monthly challenges, and competitive gameplay.
• Trensant WordPress Plugin Custom WordPress plugin that connects Trensant AI-powered sentiment analytics and curated content intelligence to bloggers' and online authors' content workflows, increasing content value and improving SEO.
• Strategic Consulting and Brand Development Strategic consulting service that identifies new business channels and product opportunities, then transitions into full implementation of brand, product, technology, and marketing campaigns for each client.

Quantifiable outcome

• 75% increase in organic traffic within first six months for Leaping Fox Software
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Dancing PicturescoreStrategic or Co-development Partner · 29 April 2021Formal strategic partnership providing comprehensive film, video, and live production capabilities to mutual clients. Dancing Pictures is a leading international film and video studio with clientele including Fox International Channels, HBO, CBS, British Sky Broadcasting, and 20th Century Fox. Partnership has produced client branding and promotional content, viral video campaigns, and high-end digital productions for Fortune 100 clients over six years.
• Quick Compliance Enhanced LearningcoreStrategic or Co-development PartnerPartnership with eLearning leader Quick Compliance to develop portfolio of Educational Gaming programs for Fortune 100 Pharmaceuticals and Biotechnology firms. Collaboration produced programs for Novartis, Amgen, St. Jude, and other major pharmaceutical companies. Programs designed for Nurses, Physicians and Sales teams with proven improvement in retention, test scores and community engagement.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Groove Jones: Dallas-based digital agency specializing in immersive AR/VR experiences, eLearning, and interactive content for enterprise clients (similar size band to SWS). Closely comparable on eLearning, AR/VR (Oculus/Unreal Engine), and Fortune 100 client mix.
• Allen Interactions: Custom eLearning and immersive learning design firm serving enterprise and pharma clients. Directly comparable to SWS's eLearning division and Quick Compliance partnership programs targeting physicians and sales teams.
• Infopro Learning: Enterprise learning services and digital marketing firm with strong pharma/healthcare vertical and custom content development. Comparable client profile (pharma/healthcare) and eLearning capability overlap with SWS.
• SmartSites: New Jersey-based digital marketing agency offering web design, SEO, social media, and video marketing for SMB and mid-market clients. Comparable scope of digital marketing services to SWS though at smaller client scale.
• Blue Fountain Media: New York-based digital agency offering web design, branding, and B2B marketing services. Comparable on integrated digital agency model serving enterprise clients, located in the same metro region as SWS.
• Cinecraft Studios: Cleveland-based video production and eLearning company serving enterprise and healthcare clients. Closely comparable on custom video, instructional design, and corporate training content delivery.
• Bounteous: Mid-sized digital experience agency offering strategy, design, engineering, and analytics. Comparable on integrated digital services model though at larger scale than SWS.
• Siegel+Gale: Strategic branding and digital agency with deep pharma and financial services client base. Comparable on strategy-led GTM and Fortune 500 client engagement model.

Broad incumbents

• Deloitte Digital: Global digital transformation arm of Deloitte serving Fortune 500 clients with full-stack strategy, creative, technology, and marketing services. Represents the scaled incumbent SWS competes against for enterprise mandates.
• R/GA: Global digital agency offering brand, consulting, product, and marketing services with deep technology and creative capabilities. Broader incumbent competitor for enterprise digital transformation work that SWS also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spiderwebstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiderweb Studio