Dancing Pictures

What Dancing Pictures does

Dancing Pictures is a Los Angeles-based, privately held full-service marketing content production and social media management agency founded in 2004 by principal C. Fitz. The company produces commercials, branded content, viral marketing campaigns, documentaries, and television for a roster of Fortune 100 enterprise clients (Disney, Pepsi, Showtime, Qualcomm, Ford, HBO Max, OWN) and high-profile individual clients, with notable projects including the Star Wars: The Last Jedi marketing campaign, multiple Johnny Depp Disneyland surprise videos generating 10M+ views, Pepsi Super Bowl halftime content, and the Netflix-distributed documentary 'Jewel's Catch One' released via Ava DuVernay's ARRAY Releasing. Its core capabilities center on creative direction, production, and post-production for video and social media content, with technology limited to standard production tools and a Wix-hosted portfolio website rather than proprietary platforms.

The business operates on a project-based professional services model with two revenue streams: production services for agencies, networks, and Fortune 100 companies, and ongoing social media management for VIPs and corporate clients. GTM is sales-led and reputation-driven, secured through direct enterprise relationships (Disney, Showtime), agency partnerships (primarily Denizen Group, with secondary relationships at DigitasLBi and Spider Web Studios), and industry referral based on award-winning portfolio and viral track record. Pricing is quote-based and not publicly disclosed, and the company is founder-controlled with no disclosed institutional investors, funding rounds, or subsidiaries. Geographic operations are primarily US-based with UK activity, while production work spans the US, UK, Puerto Rico, and Canada, and content distribution reaches global audiences via Netflix.

Name

Dancing Pictures

Legal name

Dancing Pictures

Website

https://thedancingpictures.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dancing Pictures is a Los Angeles-based marketing content production and social media management agency founded in 2004, serving Fortune 100 brands (Disney, Pepsi, Showtime, Qualcomm) and entertainment networks with viral campaigns, branded content, documentaries, and TV production led by principal C. Fitz.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Performing Arts Companies (7111), Independent Artists, Writers, and Performers (7115)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Video production services
• Branded content creation
• Social media management
• Commercial production agency
• Documentary filmmaking

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: B2B production services for marketing campaigns, branded content, documentaries, and TV/film projects for agencies, networks, and Fortune 100 companies. Revenue generated through project-based production fees.
2. Social Media Management: Ongoing social media management services for VIPs, celebrities, and corporate clients including content creation, posting, strategizing, and growing social media following.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dancing Pictures is a full-service marketing content producer and social media management agency. The company creates commercials, branded viral content, documentaries, and TV series for Fortune 100 companies, entertainment networks, and celebrity clients. Core services span concept development through post-production, with specializations in viral video campaigns and social media strategy.

Product overview

Dancing Pictures is a full-service marketing content production and social media management agency. The company offers a unified portfolio of services centered on video production: commercial production, branded content creation, documentary filmmaking, and TV series production. The core offerings include director C. Fitz's commercial and documentary work across entertainment (Disney, Showtime, HBO, Netflix), consumer brands (Pepsi, Ford, Bally, Gain), and technology clients (Qualcomm). The company specializes in viral marketing campaigns, social media content creation and management, and feature documentaries including Jewel's Catch One released on Netflix. Services span from high-profile entertainment marketing (Star Wars, Pirates of the Caribbean) to brand campaigns and TV direction (Queen Sugar, One Perfect Shot, Queer Eye).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Full-service commercial production for brands, networks, and Fortune 100 companies. Creates TV commercials, digital spots, and branded content across multiple platforms including web, social media, and broadcast.
• Branded Content Creates branded entertainment content and viral marketing experiences for major clients including Disney, Pepsi, Qualcomm, Showtime, Ford, Bally, and City National Bank across digital, social, and traditional media.
• Documentary Production Feature and short documentary production service producing documentary films including Jewel's Catch One (Netflix/ARRAY), An Undeniable Voice (with Sharon Stone), and Showgirls Provincetown MA. Films receive festival circuit recognition and major distribution deals.
• TV Series Production and Direction Directs and produces TV content including episodes of OWN's Queen Sugar, HBO Max's One Perfect Shot, network specials for Showtime, Disney/ABC Family's Knock First (5 seasons, 104 episodes), and the pilot of Bravo's Queer Eye.
• Social Media Management Creates and manages social media content for VIPs, celebrities, and Fortune 100 companies across Twitter, Facebook, Instagram, and LinkedIn. Services include content creation, posting, strategy, and social media following growth.

Quantifiable outcome

• Multiple viral videos exceeding 10 million views
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Spider Web StudiosminorGTM or Marketing PartnerGraphics and Interactive Media Partner for Dancing Pictures. Spider Web Studios is a digital media partner that has worked with Dancing Pictures on multiple projects including SIA (Security Industrial Association) content creation and Vesselon company branding.
• Denizen GroupcoreStrategic or Co-development PartnerPrimary creative agency partner for multiple major campaigns including Disney's Star Wars 'The Last Jedi', Pepsi Super Bowl campaigns, Qualcomm viral videos, Johnny Depp Disneyland surprises, and multiple Webby Award-winning content. Long-standing creative partnership on viral marketing campaigns.
• ARRAY (Ava DuVernay)flagshipStrategic or Co-development PartnerARRAY Releasing acquired worldwide distribution rights to 'Jewel's Catch One' documentary as their 18th feature film acquisition. Film debuted on Netflix May 1 with national screening tour. ARRAY is Ava DuVernay's film collective and distribution company.
• Showtime NetworkscoreStrategic or Co-development PartnerOngoing production relationship for marketing campaigns including 'The Affair' branding, 'Ray Donovan' specials, 'Masters of Sex' specials, talent promos, and series behind-the-scenes content.
• Disney Studios / LucasfilmcoreStrategic or Co-development PartnerProduced major marketing campaigns including Star Wars 'The Last Jedi' December 2017 launch, 'Pirates of the Caribbean' Johnny Depp Disneyland surprises, and 'Alice Through the Looking Glass' Mad Hatter campaign.
• Fox International ChannelscoreStrategic or Co-development PartnerProduced international half-hour TV specials including Starz's 'Da Vinci's Demons' Season 2 'Genius In The Making' which aired across all Fox International Channel territories globally.
• British Sky Broadcasting (SKY1)coreStrategic or Co-development PartnerProduced marketing campaigns for 'Modern Family' UK audience with 20th Century Fox, 'Treasure Island' adventure movie campaign, and other international productions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VaynerMedia: Large digital and social media agency offering content production, social media management, and strategy at scale. Overlaps with Dancing Pictures on social-first brand content but operates at significantly larger scale as a holding-company-adjacent player.
• 72andSunny: Global creative agency known for major brand campaigns, branded entertainment, and experiential marketing. Comparable branded-content expertise but operates at materially larger scale with broader geographic reach.
• David & Goliath: Los Angeles-based independent creative agency producing advertising campaigns, branded content, and entertainment marketing for major brands. Comparable LA creative-agency profile with similar Fortune 500 client base, though larger in headcount.

Direct peers

• Mekanism: Independent creative agency known for producing viral video campaigns, branded content, and social-first storytelling for major brands. Directly comparable in creative-driven, viral-content orientation serving Fortune 500 advertisers.
• Movement Strategy: Social media and influencer marketing agency partnering with brands and entertainment clients on platform-native content. Directly comparable social media management and brand-driven content production capabilities.
• Denizen Group: Creative agency responsible for many of Dancing Pictures' largest campaigns (Star Wars Last Jedi, Pepsi, Qualcomm). Comparable creative agency producing viral video and branded content for entertainment and consumer brands.
• Tool of North America: Los Angeles-based production company specializing in commercials, branded content, and music videos for major brands. Closely comparable to Dancing Pictures in scale, geography, and service mix of short-form branded content for Fortune 100 clients.
• G7 Entertainment Marketing: Entertainment marketing agency producing promotional campaigns, red-carpet content, and brand activations for studios and networks. Directly comparable entertainment-marketing focus serving similar studio/network clients.
• Pereira O'Dell: Independent creative agency producing campaigns, branded content, and social storytelling for major brands. Comparable in independent creative-agency positioning serving large enterprise advertisers.
• Hecho Studios: Production studio focused on branded entertainment and multicultural marketing content for major brands and entertainment clients. Similar scope in branded video production and creator-driven storytelling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DancingPics
• Facebookfacebook.com/DancingPictures
• Instagraminstagram.com/thedancingpictures
• LinkedInlinkedin.com/company/dancing-pictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancing Pictures