FoodieLand LLC

What FoodieLand LLC does

FoodieLand LLC is a privately held, California-domiciled event operator that produces multi-cultural food and entertainment festivals across the United States. Founded in 2019 and headquartered in Los Angeles, the company runs annual ticketed events in at least 15 U.S. cities, anchored at large-capacity venues including Rose Bowl Stadium (Los Angeles), Santa Clara County Fairgrounds (San Jose), Nashville Superspeedway, EchoPark Speedway (Atlanta), Simmons Bank Liberty Stadium (Memphis), and Portland Expo Center. Each event features hundreds of food, beverage, and retail vendors, live entertainment, and themed experiences such as the 'Travel the World' international cuisine showcase.

The company's underlying platform is an event management system comprising a marketing website (foodielandnm.com), a vendor self-service application portal, and ticketing integration with Eventbrite as the primary distribution channel. Distribution is supplemented by direct website checkout, on-site ticket sales, and a multi-channel marketing mix spanning Instagram, TikTok, Facebook, and email newsletter. There is no proprietary mobile application, no disclosed API or SDK, and the technology footprint relies on third-party event infrastructure rather than in-house platform IP.

FoodieLand's revenue model is a three-stream live events business: (1) ticket sales to consumers via Eventbrite with a single-use entry policy and free admission for children under five; (2) vendor participation fees from food trucks, food booths, retail vendors, and beverage operators recruited through an online application portal; and (3) tailored, quote-based sponsorship packages sold to consumer brands across food, beverage, telecom, apparel, gaming, and automotive categories. The company serves three primary customer segments — consumer attendees (food lovers and families), small-business vendors, and brand sponsors — with a hybrid persona-and-business segmentation approach. In January 2024, FoodieLand extended its platform through the acquisition of the Bite of Seattle festival, signaling an M&A-driven growth posture in addition to organic geographic expansion.

Name

FoodieLand LLC

Legal name

FoodieLand LLC

Website

https://foodielandnm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FoodieLand LLC operates multi-city food and entertainment festivals across 15+ U.S. cities, serving consumer attendees, hundreds of small-business food and retail vendors per event, and brand sponsors via ticketed events at major venues including the Rose Bowl Stadium.

Ownership category

akta.pro rank

Product category

Food Festival Events

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industries

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Food festival events
• Live entertainment experiences
• Multi-cultural cuisine
• Event ticketing services
• Vendor marketplace

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: FoodieLand generates primary revenue through ticket sales for food festival events. Tickets are sold via Eventbrite platform with single-use entry policy. Free admission is offered for children 5 and under.
2. Vendor Fees: Food and retail vendors pay fees to participate in events. The company accepts vendor applications for food booths, food trucks, retail booths, and other vendor types across multiple event locations.
3. Sponsorship: FoodieLand offers tailored sponsorship opportunities designed to connect brands with a vibrant audience of food lovers, families, and experience-seeking adults at multiple city events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FoodieLand LLC produces and operates multi-cultural food and entertainment festivals across 15+ U.S. cities, featuring hundreds of food, beverage, and retail vendors, live music, and themed culinary experiences. Revenue is generated through consumer ticket sales (sold via Eventbrite and on-site), vendor participation fees paid by food and retail businesses, and sponsorship packages sold to consumer brands seeking exposure to large food-loving audiences. The company also operates vendor and sponsorship programs that support these recurring festival events.

Product overview

FoodieLand LLC operates a multi-city food festival platform featuring the FoodieLand Food Festival as its core product. The company organizes annual food festivals across U.S. cities including San Jose, Los Angeles, Portland, Memphis, Nashville, Atlanta, Charlotte, and Phoenix. The product portfolio includes the main festival events, a Vendor Signup Program for food and retail vendors, Sponsorship Opportunities for brand partnerships, Performer Applications for musical acts, Media/Press credentials, and the Travel the World Experience showcasing international cuisines. The festivals feature food and drink vendors, shopping vendors, experiences, and live music performances.

Differentiator

Problem solved

Functional benefit

Products and services

• FoodieLand Food Festival Annual multi-cultural food festival held in multiple U.S. cities featuring hundreds of food, beverage, and retail vendors, live music performances, and cultural food experiences; intended for general consumers, families, foodies, and experience-seeking adults.
• Vendor Signup Program Online application and participation program for food businesses, food trucks, caterers, and retail vendors to secure booth space and sell products at FoodieLand festival events across multiple cities.
• Sponsorship Opportunities Customized brand sponsorship packages that connect consumer brands with FoodieLand's food-loving, family, and adult audiences through on-site activations, signage, and marketing exposure at festival events.
• Travel the World Experience Themed culinary area within FoodieLand festivals that showcases international cuisines and global food traditions across multiple continents for festival attendees.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• T-MobileminorGTM or Marketing PartnerT-Mobile appears as a legacy partner/sponsor of FoodieLand events, providing marketing support and brand exposure at food festivals.
• Rose Bowl StadiumcoreStrategic or Co-development PartnerRose Bowl Stadium is the venue partner for FoodieLand Los Angeles events. The stadium serves as the host location for the annual Los Angeles food festival.
• SujaminorGTM or Marketing PartnerSuja appears as a legacy partner/sponsor of FoodieLand events, providing beverage products and marketing support.
• Amazon FreshminorGTM or Marketing PartnerAmazon Fresh appears as a legacy partner of FoodieLand, providing marketing support and brand exposure.
• Hello FreshminorGTM or Marketing PartnerHello Fresh appears as a legacy partner of FoodieLand food festivals.
• Levi'sminorGTM or Marketing PartnerLevi's appears as a legacy partner/sponsor of FoodieLand events.
• White ClawminorGTM or Marketing PartnerWhite Claw appears as a legacy partner/sponsor providing beverage products and marketing support at FoodieLand events.
• NintendominorGTM or Marketing PartnerNintendo appears as a legacy partner of FoodieLand, providing entertainment content and marketing exposure.
• The Pets TableminorGTM or Marketing PartnerThe Pets Table appears as a legacy partner of FoodieLand events.
• InfinitiminorGTM or Marketing PartnerInfiniti appears as a legacy partner/sponsor of FoodieLand events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smorgasburg: Smorgasburg operates large recurring weekend food markets with hundreds of vendors across multiple U.S. cities (NYC, LA, etc.). It is a direct peer to FoodieLand in the multi-city food festival/vendor marketplace category, with a comparable vendor booth fee + sponsor revenue model.
• 626 Night Market: 626 Night Market is a large Asian-American food and cultural festival held in the Los Angeles area. It is a direct competitor to FoodieLand's LA events, serving overlapping SoCal audiences with a similar vendor-driven, festival format.
• NYC Wine & Food Festival: Food Network's NYC Wine & Food Festival is a ticketed multi-day food festival featuring celebrity chefs, vendors, and sponsors. It is a direct peer in the consumer-facing, ticketed, sponsor-supported food festival category that FoodieLand competes in.
• South Beach Wine & Food Festival: SOBE Wine & Food Festival is a large annual Florida food and beverage festival with ticketed events, vendor tastings, and major sponsors. Comparable to FoodieLand in scale, ticketing model, and sponsor-driven revenue mix.
• BottleRock Napa Valley: BottleRock is a multi-day Napa Valley festival combining culinary experiences with live music. Like FoodieLand, it monetizes through tickets, premium food/beverage vendors, and sponsorships, and uses prestigious venues to drive demand.
• Feast Portland: Feast Portland is a multi-day food and drink festival in Oregon featuring tastings, dinners, and vendor experiences. It is comparable to FoodieLand in format (ticketed food festival, vendor and sponsor revenue, recurring annual event) and partially overlaps geographically in Portland.
• Eat Drink SF: Eat Drink SF is a San Francisco-based food and drink festival featuring local restaurants, beverage vendors, and ticketed experiences. It competes in the same Bay Area food festival category as FoodieLand's San Jose events.
• Austin Food + Wine Festival: Austin Food + Wine Festival is a ticketed culinary event featuring tastings, chef demos, and sponsor activations in Austin. Comparable to FoodieLand's Austin-area presence in audience, sponsor roster, and ticketed festival format.

Broad incumbents

• C3 Presents: C3 Presents is one of the largest U.S. festival organizers (Austin City Limits, Lollapalooza), operating live event properties at much greater scale. It is comparable to FoodieLand as a broad live events organizer with multi-city reach, sponsor monetization, and ticketing expertise, though at a vastly larger scale.

Regional players

• Goldstar Events: Goldstar is a ticketing marketplace that sells discounted tickets to food festivals, concerts, and other live events across North America. It is comparable as a ticket-distribution channel for food and experiential events, though it operates as a marketplace rather than as an organizer like FoodieLand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/foodielandnm
• Facebookfacebook.com/foodielandnm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodieLand LLC