Tekla Fabrics
Tekla Fabrics is a Copenhagen-based, B Corp-certified premium homewares brand founded in 2017, designing and selling GOTS-certified organic cotton bedding, bath textiles, and loungewear primarily produced in Portugal, distributed via DTC e-commerce (~65% of sales), owned retail, and a 20+ country stockist network to sustainability-minded individual consumers.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tekla Fabrics does
Tekla Fabrics is a Copenhagen-based, privately held homewares company founded in 2017 by Charlie Hedin and Kristoffer Juhl. It designs, produces, and sells premium bedding, bath textiles, loungewear, and sleepwear built primarily around GOTS-certified organic cotton woven in Portugal, supplemented by European goose down (Nomite-certified), 600 GSM terry, OEKO-TEX materials, and cotton-linen blends. The product range is organized into Bed (duvet covers, sheets, down bedding, kids' bedding), Bath (towels, bathrobes, beach towels, bath mats), Clothing (pyjamas, shirts, pants, socks, and emerging swim/beach lines), and a curated Gift Shop, all oriented toward long-lasting core collections rather than trend cycles.
The business model is a premium direct-to-consumer brand with a wholesale halo. Approximately 65% of sales flow through the teklafabrics.com e-commerce storefront, complemented by owned physical retail (Copenhagen headquarters and the London Marylebone store opened in November 2024) and a curated international stockist network of design-forward retailers spanning more than 20 countries across Europe, North America, Asia Pacific, and Oceania. Pricing is unit-based and premium: percale duvet covers range from $230-$455, down duvets from $615-$2,305, terry bathrobes at $345, and sleepwear pieces from $90 to $385, with a 10% newsletter discount used as an acquisition hook. The company has been profitable since 2019, projects EUR 23 million in 2025 revenue, and has stated a goal of EUR 50 million by 2028, supported by expansion into the US (already its largest market), Seoul, Tokyo, and Paris. Brand differentiation is anchored in B Corp certification (2023), 96% on-product GOTS coverage, 93%+ tier 1-3 supply chain visibility, and annual sustainability reporting against 19 measurable eco goals (15 achieved).
Tekla Fabrics firmographics
Firmographics- Name
- Tekla Fabrics
- Legal name
- Tekla ApS
- Website
- https://teklafabrics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tekla Fabrics is a Copenhagen-based, B Corp-certified premium homewares brand founded in 2017, designing and selling GOTS-certified organic cotton bedding, bath textiles, and loungewear primarily produced in Portugal, distributed via DTC e-commerce (~65% of sales), owned retail, and a 20+ country stockist network to sustainability-minded individual consumers.
- Ownership category
- akta.pro rank
Tekla Fabrics industry classification
Industry- Product category
- Premium Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
Keywords
Where Tekla Fabrics is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Tekla Fabrics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-consumer e-commerce: Tekla sells its full range of premium bedding, bath, clothing, and home products directly to consumers through its e-commerce website (teklafabrics.com). Approximately 65% of sales are direct-to-consumer.
- Retail store sales: The company operates owned physical retail stores, including its first international store in London's Marylebone opened in November, generating in-store revenue alongside e-commerce.
- Wholesale to stockists: Tekla distributes through a curated network of international stockists spanning 20+ countries including Australia, Belgium, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, New Zealand, Norway, Portugal, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, The Netherlands, UK, and USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | European goose down duvets and pillows |
| Unit Pricing | Pay-as-you-go | Terry towels and bath products |
| Unit Pricing | Pay-as-you-go | Bathrobes |
| Unit Pricing | Pay-as-you-go | Percale bedding — duvet covers and pillowcases |
| Unit Pricing | Pay-as-you-go | Sleepwear and loungewear |
| Unit Pricing | Pay-as-you-go | Decorative and home accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Tekla Fabrics product offering
Product offeringCore offering
Tekla Fabrics is a Copenhagen-based homewares company that designs and sells premium bedding (duvet covers, sheets, pillows, down duvets), bath products (towels, bathrobes, beach towels, bath mats), and clothing (sleepwear, loungewear, shirts, socks) primarily made from GOTS-certified organic cotton produced in Portugal. Products are sold direct-to-consumer through the teklafabrics.com e-commerce platform and own retail stores, with additional wholesale distribution through a curated network of international stockists spanning 20+ countries.
Product overview
Tekla Fabrics is a Copenhagen-based homewares company offering premium bedding, bath, and clothing products made primarily from GOTS-certified organic cotton produced in Portugal. The product portfolio centers on four core categories: Bed (duvet covers, sheets, down bedding, kids' bedding), Bath (towels, bathrobes, beach towels, bath mats), Clothing (sleepwear, loungewear, shirts, socks), and a Gift Shop. The brand emphasizes sustainability with B Corp certification, using high-quality natural fibers and maintaining European production. The company operates direct-to-consumer sales alongside wholesale distribution through international stockists.
Differentiator
Problem solved
Functional benefit
Products and services
- Bed
Quantifiable outcome
- 96% of products by volume carry on-product GOTS certification
- +2 more outcomes
Companies that use Tekla Fabrics
Customer profileSegments2 records
Ideal customer profiles1 record
Tekla Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tekla Fabrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B Lab (B Corporation)coreB Lab is a non-profit organization that administers the B Impact Assessment and certifies B Corporations. Tekla achieved B Corp certification in 2023 by meeting B Lab's high standards for social and environmental performance, accountability, and transparency across five stakeholder groups. The certification requires ongoing compliance and annual recertification, representing a foundational governance commitment rather than a commercial partnership.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Tekla Fabrics competitors and assessment
Company assessmentBroad incumbents
- Sferra: Established American luxury linen brand (founded 1891) offering premium bedding, bath, and table linens through department stores and specialty retailers; broader incumbent with overlapping premium bed/bath assortment but more legacy distribution.
- Frette: Heritage Italian luxury linen manufacturer (founded 1860) supplying five-star hotels and premium retail globally; broader incumbent operating in the same bed and bath linen category with deeper hotel/hospitality heritage than Tekla's consumer focus.
Direct peers
- Riley Home: Premium DTC bedding and bath brand offering sheets, comforters, towels, and loungewear; competes in the same price tier and customer demographic as Tekla with overlapping product categories.
- Snowe Home: Premium DTC home essentials brand (bedding, bath, tabletop) founded 2016 with a minimalist aesthetic similar to Tekla's Scandinavian design language and overlapping target customer.
- The Citizenry: DTC home textiles and home goods brand emphasizing sustainable materials and global artisan partnerships; comparable to Tekla on premium positioning, sustainability narrative, and curated DTC merchandising across bedding and bath.
- Brooklinen: NYC-based premium DTC bedding and home brand founded 2014, selling sheets, towels, robes, and loungewear directly to consumers — closest comparable in product mix, channel strategy, and customer demographic to Tekla.
- Parachute Home: Premium DTC bedding, bath, and home essentials brand founded 2014, with a similar Scandinavian-modern design aesthetic and direct-to-consumer focus — directly comparable to Tekla across product categories and positioning.
Emerging players
- Hawkins New York: Independent home goods brand offering premium textiles, tableware, and home accessories with a focus on natural materials and craftsmanship — emerging player with partial overlap on bath linens and home accessories versus Tekla's broader assortment.
- Magic Linen: Lithuania-based DTC linen home textiles brand offering bedding, towels, and apparel made from European linen — overlaps with Tekla's sustainable European-production narrative but focused on linen rather than cotton.
- Cultiver: Australia-based DTC brand offering premium linen bedding, cushions, and home textiles; emerging player with similar curated, design-forward positioning but narrower product range than Tekla.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tekla Fabrics social profiles
Digital presenceTekla Fabrics compliance and trust
Trust signalCompliance3 records
Tekla Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tekla Fabrics leadership team
Management profileNumber of profiles
Profiles2 records
Tekla Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tekla Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tekla Fabrics
What does Tekla Fabrics do?
Tekla Fabrics is a Copenhagen-based homewares company that designs and sells premium bedding (duvet covers, sheets, pillows, down duvets), bath products (towels, bathrobes, beach towels, bath mats), and clothing (sleepwear, loungewear, shirts, socks) primarily made from GOTS-certified organic cotton produced in Portugal. Products are sold direct-to-consumer through the teklafabrics.com e-commerce platform and own retail stores, with additional wholesale distribution through a curated network of international stockists spanning 20+ countries.
Is Tekla Fabrics a public or private company?
Tekla Fabrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tekla Fabrics founded?
Tekla Fabrics was founded in 2017. It employs 11 to 50 people.
Where is Tekla Fabrics based?
Tekla Fabrics is headquartered in Copenhagen, Denmark, in the Europe region.
How does Tekla Fabrics make money?
Three revenue lines are on record. Direct-to-consumer e-commerce is the primary driver. The others are retail store sales and wholesale to stockists.
Who are Tekla Fabrics's main competitors?
Broad incumbents on record are Sferra and Frette. Direct peers are Riley Home, Snowe Home, The Citizenry, Brooklinen and Parachute Home. Emerging players are Hawkins New York, Magic Linen and Cultiver.
Does Tekla Fabrics have an API?
No public API is recorded for Tekla Fabrics.
What industry is Tekla Fabrics in?
Tekla Fabrics's product category is Premium Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets). Its NAICS code is 31412 and its SIC code is 2300.