Mountain States Agency
Mountain States Agency is an electrical manufacturer representative agency founded in 2012, representing 25+ manufacturers (including Eaton) to distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE on a commission basis.
- Company typePrivate
- Founded2012
- HeadquartersBernalillo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mountain States Agency does
Mountain States Agency (MSA) is an electrical manufacturer representative agency founded in 2012 by Mark Delaney and headquartered in Bernalillo, New Mexico. The firm represents more than 25 electrical manufacturers — including Eaton (Bussmann, B-Line, Wiring Devices, Crouse-Hinds), Electri-Flex, Atlas Lighting, Priority Wire & Cable, Light Efficient Design, and Stanley Black & Decker — selling their products to electrical distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso (Texas), and Scottsbluff (Nebraska). By April 2022, the agency reported $50M in facilitated sales volume through its channel.
The company's business model is commission-based: MSA earns a percentage of sales generated on behalf of its manufacturer principals rather than taking title to inventory. Pricing and economics are driven by rep-agency commission rates (industry-typical 3–5% of sales volume), with revenue directly tied to the activity of its outside sales team and the depth of its manufacturer relationships. The traditional channel motion is field sales to distributors and contractors; in 2022 the firm added a Solutions Engineer role to extend reach directly to specifying engineers and end users, including emerging verticals such as data centers and renewables.
MSA operates as a private LLC with a leadership team that includes founder/president Mark Delaney, VP Marketing & HR / Principal Samantha Barnes, VPs of Sales James Ross and Devin Bixby (promoted August 2025), and VP of Operations Mark Bennett, supported by product line management (Jon Semarge, Val Jaramillo). The business is relationship-driven and territory-anchored, with sustained hiring through 2025–2026 signaling continued organizational scaling across its five-state Mountain West footprint.
Mountain States Agency firmographics
Firmographics- Name
- Mountain States Agency
- Legal name
- Mountain States Agency, LLC
- Website
- https://mountainstatesagency.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mountain States Agency is an electrical manufacturer representative agency founded in 2012, representing 25+ manufacturers (including Eaton) to distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE on a commission basis.
- Ownership category
- akta.pro rank
Mountain States Agency industry classification
Industry- Product category
- Electrical Manufacturer Representative Services
- NAICS
- Electrical Equipment Manufacturing (33531)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
Keywords
Where Mountain States Agency is headquartered
LocationHeadquarters
- HQ city
- Bernalillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mountain States Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representation Commission: Mountain States Agency earns commission from the electrical product manufacturers they represent. As a Manufacturer Representative Agency, they act as the sales force for their manufacturer partners (Eaton, Electri-Flex, Atlas Lighting, Bussmann, B-Line, and others) calling on distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mountain States Agency product offering
Product offeringCore offering
Mountain States Agency is an electrical manufacturer representative agency providing dedicated outside sales coverage, product specification support, and project quotations for a portfolio of 25+ electrical equipment manufacturers including Eaton (Bussmann circuit protection, B-Line support systems, Crouse-Hinds industrial lighting, Wiring Devices), Electri-Flex Liquatite flexible conduit, Atlas and Archipelago lighting, LS Busways power distribution, Priority Wire & Cable, ALLTEC surge protection, and EPCO grounding products. The agency works on commission from its manufacturer principals to call on electrical distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE, and supplies vertical-market line cards for data center, renewables, industrial, commercial, residential, and greenhouse/hydroponic segments.
Product overview
Mountain States Agency is an electrical manufacturer representative agency, not a product company. They represent multiple electrical equipment manufacturers across various territories in New Mexico, Colorado, Wyoming, and El Paso, TX. Their portfolio includes Eaton divisions (Bussmann for circuit protection, B-Line for support systems, Crouse-Hinds for industrial lighting, Wiring Devices for electrical connections), Electri-Flex Liquatite flexible conduit, Atlas and Archipelago lighting solutions, LS Busways power distribution systems, Priority Wire & Cable, Ouellet heating products, ALLTEC surge protection, Light Efficient Design solar lighting and EV chargers, and various other electrical equipment manufacturers. They serve vertical markets including data centers, renewables, commercial, industrial, residential, and greenhouse/hydroponic facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Manufacturer Representation Services Core commissioned sales-representation agency service in which Mountain States Agency acts as the dedicated outside sales force for a portfolio of 25+ electrical equipment manufacturers, calling on electrical distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE. The agency handles quotation support, specification assistance, project quotations, and manufacturer relationship management.
- Eaton Product Family Representation Sales representation for Eaton's electrical divisions including Bussmann (circuit protection, fuses, fuse holders), B-Line (support systems, enclosures, cable tray, Flextray), Crouse-Hinds (industrial and hazardous-location lighting, Champ VMVL LED), and Wiring Devices (USB power delivery receptacles, occupancy sensors, smart-home devices, and commercial/industrial connectors). MSA represented these Eaton divisions in New Mexico since 2016 and took over the Colorado/Wyoming territory in November 2021.
- Electri-Flex Liquatite Flexible Conduit Representation Sales representation in NM, CO, and El Paso TX for Electri-Flex Liquatite flexible conduit products used to protect cables in data centers, transit, infrastructure, and industrial applications, including antimicrobial food processing conduit and zero-halogen flexible conduit variants.
- Atlas and Archipelago Lighting Representation Sales representation in NM, CO, El Paso TX, and Eastern Wyoming for Atlas Lighting Products (Patriot Sports Light, Independence Flood Light, Hawk Flood Light, USA-manufactured area lighting) and Archipelago Lighting (Powerhouse Illuminator-Series sports lighting, LWPE series outdoor lighting).
- LS Busways Power Distribution Representation Sales representation in NM, CO, Eastern WY, Scottsbluff NE, and El Paso TX for LS Busways EX-Way (UL) busway systems — totally enclosed, non-ventilated, true-sandwich design rated at 600V for demanding power distribution in schools and commercial buildings.
- Priority Wire & Cable Representation Sales representation in NM and CO for Priority Wire & Cable including the Lifeline Wire series and 3-Bullet Combo Program promotional offerings (VISA gift cards and Mossberg shotgun prizes for qualifying orders).
- ALLTEC Surge Protection and Grounding Representation Sales representation in NM, CO, and El Paso TX for ALLTEC's custom-designed grounding/earthing & bonding, surge/transient protection, and lightning protection solutions, including the DynaShield surge protection series.
- EPCO Data Center Grounding Representation Sales representation in CO for Engineered Products Company (EPCO) custom ground bonding jumper kits and air conditioner whips for data center and commercial applications, with kits arriving pre-fabricated, UL Listed, and ready to install.
- Ouellet Electric Heating Representation Sales representation in NM, El Paso TX, and Durango CO for Ouellet Electric Heating products including the DECOR Series patio heater and residential/commercial heating equipment, featured in fall newsletters for seasonal heating.
- Light Efficient Design Solar Lighting and EV Charging Representation Sales representation in NM for Light Efficient Design products including Solera solar lighting, temporary work site lights, RemPhos linear fixtures, and the breezEV electric vehicle charger line (48-amp EV chargers sold through distribution).
- Pierborne Emergency Power Representation Sales representation in NM for Pierborne's EMPV Expert Series and Emergency Power Vault inverter products addressing backup power and emergency power needs for commercial and residential applications.
- Advanced Digital Cable Coaxial and Renewable Cable Representation Sales representation in NM for Advanced Digital Cable products including Solarlink photovoltaic cable, fire alarm cable, RHW-2/RHH-2 cables, and related renewable energy cables for data center and renewables applications.
- Swifter Fans Industrial and Commercial Fan Representation Sales representation in CO for Swifter Fans' industrial and commercial ceiling fans including the Aura Series for large warehouse cooling applications.
- Vertical Market Line Card Services Downloadable vertical-market line card services that segment Mountain States Agency's manufacturer portfolio by end market, including Data Center, Renewables, Industrial, Commercial, Residential, and Greenhouse/Hydroponic line cards distributed to electrical distributors, contractors, and end users via the company website.
Companies that use Mountain States Agency
Customer profileSegments3 records
Ideal customer profiles3 records
Mountain States Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mountain States Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Eaton (Bussmann, B-Line, Wiring Devices, Crouse-Hinds)coreEaton is the largest manufacturer portfolio represented by MSA. As of November 2021, MSA took over representation of Eaton's Bussmann (circuit protection), B-Line (support systems/enclosures), and Wiring Devices divisions for the Colorado/Wyoming territory, having previously represented these lines in New Mexico since 2016. Eaton Crouse-Hinds (lighting and hazardous location products) is also represented.
- Electri-Flex CompanycoreElectri-Flex manufactures the Liquatite flexible conduit product line. MSA represents Electri-Flex in New Mexico, Colorado, and El Paso TX. Electri-Flex is a key supplier for data center, transit, and infrastructure projects, with products including antimicrobial food processing conduit and zero-halogen flexible conduit.
- Atlas Lighting ProductscoreAtlas Lighting Products manufactures LED lighting solutions including the Patriot Sports Light, Independence Flood Light, and Hawk Flood Light. MSA represents Atlas in New Mexico, Colorado, and El Paso TX. Atlas is known for USA-manufactured lighting products with a quick-ship program.
- ALLTECcoreALLTEC specializes in custom design and engineering solutions for grounding/earthing & bonding, surge/transient protection, and lightning protection. MSA represents ALLTEC in New Mexico, Colorado, and El Paso TX. ALLTEC's DynaShield surge protection series is a key product featured in MSA newsletters.
- EPCO (Engineered Products Company)minorEPCO manufactures custom ground bonding jumper kits and air conditioner whips. MSA represents EPCO in the Colorado territory. Their custom ground bonding jumper kits are featured for data center applications, arriving pre-fabricated, UL Listed, and ready to install.
- Archipelago LightingminorArchipelago Lighting manufactures LED lighting products including the Powerhouse Illuminator-Series for sports lighting. MSA represents Archipelago in New Mexico, El Paso TX, Colorado, and Eastern Wyoming. Featured products include the LWPE series for residential and the Illuminator-Series for sports fields.
- LS BuswaysminorLS Busways manufactures the EX-Way (UL) busway system for power distribution. MSA represents LS Busways in New Mexico, Colorado, Eastern WY, Scottsbluff NE, and El Paso TX. The EX-Way is a totally enclosed, non-ventilated, true-sandwich design rated at 600V for demanding power distribution needs in schools and commercial buildings.
- Priority Wire & CableminorPriority Wire & Cable manufactures wire and cable products. MSA represents Priority Wire in New Mexico and Colorado territories. Featured products include the Lifeline Wire series. The company ran promotional programs offering VISA gift cards and a Mossberg shotgun as prizes for ordering through their 3-Bullet Combo Program.
- Light Efficient DesignminorLight Efficient Design manufactures LED lighting and EV charging products including Solera solar lighting, temporary work site lights, and breezEV electric vehicle chargers. MSA represents Light Efficient Design in New Mexico territory. breezEV is their new EV charging division featuring 48-amp chargers sold through distribution.
- Ouellet Electric HeatingminorOuellet Electric Heating manufactures electric heating products including the DECOR Series patio heater. MSA represents Ouellet in New Mexico, El Paso TX, and Durango CO. Featured in fall newsletters for seasonal heating products.
- PierborneminorPierborne manufactures emergency power and electrical products including the EMPV Expert Series and Emergency Power Vault inverters. MSA represents Pierborne in New Mexico territory. Products address backup power and emergency power needs for commercial and residential applications.
- Advanced Digital Cable (ADC)minorAdvanced Digital Cable manufactures coaxial cable and renewable energy cables including Solarlink brand photovoltaic cable and RHW-2/RHH-2 cables. MSA represents ADC in New Mexico territory. Products are highlighted for data center and renewables applications.
- Stanley Black & DeckerminorMSA represents Stanley Black & Decker products in the Eastern Wyoming territory. The manufacturer produces power tools and related equipment.
- Swifter FansminorSwifter Fans manufactures industrial and commercial fans including the Aura Series for large warehouse cooling. MSA represents Swifter Fans in the Colorado territory.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Mountain States Agency competitors and assessment
Company assessmentBroad incumbents
- Rexel USA: Global electrical distributor with deep US footprint and manufacturer rep capabilities across multiple product lines. Comparable to Mountain States Agency in that it connects electrical manufacturers to the distributor/contractor channel, but operates at vastly greater scale as a full-service distributor rather than a pure rep agency.
- Graybar Electric Company: Large US electrical, communications, and data network distributor with a footprint that overlaps MSA's contractor and end-user customer base. Comparable in product categories carried (lighting, conduit, distribution equipment, wire and cable), though Graybar is a full-line distributor rather than a rep agency.
- Wesco International: Global electrical, communications, and utility distributor with manufacturer-aligned sales operations. Comparable to Mountain States Agency in serving the same contractor and end-user base for electrical products, but Wesco is vertically integrated across distribution, supply chain, and manufacturer rep activities.
- Sonepar USA: World's largest electrical distributor with extensive US operations and manufacturer rep partnerships. Comparable to MSA in the electrical channel positioning and product breadth (wiring devices, lighting, distribution equipment), but at national and global scale with owned inventory.
- Consolidated Electrical Distributors (CED): One of the largest US electrical distributors serving contractors, industrials, and commercial customers. Comparable to Mountain States Agency in that it brings electrical manufacturer products to the same distributor/contractor channel across multiple geographies.
Regional players
- Border States Electric: Regional electrical distributor headquartered in Fargo, ND with strong Mountain States / Upper Midwest coverage. Comparable to Mountain States Agency in target geography and in serving electrical contractors and distributors, though Border States takes title to inventory rather than operating on a rep commission model.
- Kendall Electric: Regional electrical distributor serving the Midwest and South with a broad manufacturer line card. Comparable to MSA in channel position (manufacturer-to-contractor) and in product breadth covering wiring, lighting, conduit, and control.
- Schaedler Yesco Distribution: Mid-Atlantic regional electrical distributor with a focused product portfolio across lighting, distribution gear, and contractor supplies. Comparable to MSA in serving electrical contractors with multi-line manufacturer relationships, though operating on a distributor rather than rep commission model.
Others
- Winsupply: US-based supplier of residential and light commercial building products including electrical, plumbing, and HVAC, serving independent contractor customers. Comparable to MSA's contractor channel position in the Mountain States, though Winsupply is a buying co-op / distributor rather than a rep agency.
Emerging players
- City Electric Supply: Fast-growing US electrical distributor with a multi-state branch network and a strong independent/contractor orientation. Comparable to MSA in target customer (electrical contractors) and in depth of manufacturer relationships across core electrical categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mountain States Agency social profiles
Digital presenceMountain States Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mountain States Agency leadership team
Management profileNumber of profiles
Profiles16 records
Mountain States Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mountain States Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mountain States Agency
What does Mountain States Agency do?
Mountain States Agency is an electrical manufacturer representative agency providing dedicated outside sales coverage, product specification support, and project quotations for a portfolio of 25+ electrical equipment manufacturers including Eaton (Bussmann circuit protection, B-Line support systems, Crouse-Hinds industrial lighting, Wiring Devices), Electri-Flex Liquatite flexible conduit, Atlas and Archipelago lighting, LS Busways power distribution, Priority Wire & Cable, ALLTEC surge protection, and EPCO grounding products. The agency works on commission from its manufacturer principals to call on electrical distributors, contractors, and end users across New Mexico, Colorado, Eastern Wyoming, El Paso TX, and Scottsbluff NE, and supplies vertical-market line cards for data center, renewables, industrial, commercial, residential, and greenhouse/hydroponic segments.
Is Mountain States Agency a public or private company?
Mountain States Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mountain States Agency founded?
Mountain States Agency was founded in 2012. It employs 11 to 50 people.
Where is Mountain States Agency based?
Mountain States Agency is headquartered in Bernalillo, United States, in the North America region.
How does Mountain States Agency make money?
One revenue line is on record: manufacturer Representation Commission.
Who are Mountain States Agency's main competitors?
Broad incumbents on record are Rexel USA, Graybar Electric Company, Wesco International, Sonepar USA and Consolidated Electrical Distributors (CED). Regional players are Border States Electric, Kendall Electric and Schaedler Yesco Distribution. Winsupply is listed as an others. City Electric Supply is listed as an emerging player.
Does Mountain States Agency have an API?
No public API is recorded for Mountain States Agency.
What industry is Mountain States Agency in?
Mountain States Agency's product category is Electrical Manufacturer Representative Services. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 33531.