BroadSource
BroadSource provides the EMU cloud collaboration automation and integration platform for global telecommunications service providers running Cisco BroadWorks, serving tier-1 telcos with subscriber migration, provisioning, security, and analytics across six continents.
- Company typePrivate
- Founded2002
- HeadquartersDocklands, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BroadSource does
BroadSource is a privately held Australian-headquartered specialist in cloud collaboration automation, integration, and secure calling for global telecommunications service providers, founded in 2002 and operating from Melbourne with regional offices in London, Seattle, Düsseldorf, Boston, and Gurugram. Its flagship product is the EMU (Extraction, Manipulation and Update) platform, a modular suite providing 100% coverage of Cisco BroadWorks APIs (3,500+ APIs) and supporting functions including subscriber migration, provisioning, auditing, firmware distribution management, visual device management, analytics, backup/restore, and context-aware security (EMU CAPP). The platform also includes the patented EMU Adapt technology (US Patent 10,484,501) that uses mobile device sensors to automatically adapt cloud UC configuration based on subscriber context.
The company generates revenue through three streams: subscription-based EMU SaaS delivered from its multi-tenanted cloud, on-premise EMU licensing, and professional services including systems integration, contact center implementation, and 24x7 managed services from its Global Operations Centre. It serves tier-1 telecommunications carriers (Vodafone, Telstra, Swisscom, Vonage, Bell Canada, PCCW, Digicel) and contact center operators across six continents, with exports representing approximately 90% of total sales. Go-to-market combines direct enterprise field sales with channel partnerships in the Cisco/BroadSoft ecosystem, sponsored industry events, and content-led demand generation.
The business is lean (11-50 employees) and founder-led by co-founders Haydn Faltyn (CEO) and Jason Thals (COO), with no disclosed venture capital or institutional funding. The company has maintained continuous quarterly product release cadence through 2026, progressively expanding from BroadWorks-centric automation to Webex integration, distributed architecture, and security extensions, while building an ecosystem of third-party integrations (Dubber, Telchemy, Calabrio, Grandstream, Surgemail, 911 platforms).
BroadSource firmographics
Firmographics- Name
- BroadSource
- Legal name
- BroadSource Group Pty Ltd
- Website
- https://broadsource.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BroadSource provides the EMU cloud collaboration automation and integration platform for global telecommunications service providers running Cisco BroadWorks, serving tier-1 telcos with subscriber migration, provisioning, security, and analytics across six continents.
- Ownership category
- akta.pro rank
BroadSource industry classification
Industry- Product category
- Unified Communications Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industries
- API Management & Gateways (BPAMAOAA), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where BroadSource is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
BroadSource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- EMU SaaS Subscription: Subscription-based access to EMU platform hosted in BroadSource's multi-tenanted, fully redundant cloud. Service providers subscribe to one or all functions including EMU Audit, Analytics, Update, Provision, Migrate, Backup, Restore, Compare, Reporting, and FDM on a consumption model.
- Professional Services: Systems integration, implementation, and operational services delivered through the Global Operations Centre (GOC) running 24x7. Includes design, build, testing, integration, and project engineering services for cloud collaboration and contact center deployments.
- EMU On-Premise Licensing: On-premise deployment of EMU platform within service provider environments, with customers using their own BroadWorks credentials to access platform functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EMU SaaS subscription with consumption-based pricing |
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
BroadSource product offering
Product offeringCore offering
BroadSource develops and sells the EMU (Extraction, Manipulation and Update) platform, a SaaS and on-premise software product that automates, integrates and manages Cisco BroadWorks cloud collaboration environments for telecommunications service providers. The platform covers 100% of BroadWorks APIs (over 3,500 APIs) and provides modules for migration, provisioning, auditing, security, analytics, firmware distribution, and device management. The company also delivers professional services including cloud communications and contact centre system integration, plus 24x7 managed operations.
Product overview
BroadSource is a Cloud Collaboration Automation, Integration and Secure Calling platform provider. The company's flagship product is EMU (Extraction, Manipulation and Update) - a platform-plus-modules architecture. EMU Core provides the central platform for managing BroadWorks environments, while specialized modules include EMU CAPP (security), EMU FDM (firmware distribution), EMU Migrate/Webex Migration (migration), EMU Adapt (adaptive UC), and multiple EMU Assistants for subscriber-facing functions. Additional modules include Audit, Update, Provision, Compare, Backup & Restore, Analytics, VDM, and React. The company also offers professional services including Cloud Communications System Integration, Contact Centre System Integration, and 24x7 Operations/Managed Services. EMU supports 100% coverage of Cisco BroadWorks with more than 3,500 APIs.
Differentiator
Problem solved
Functional benefit
Brands
- EMU: Extraction, Manipulation and Update platform for Cloud UC - specializes in BroadWorks platform management, providing automation, integration, migration, and provisioning capabilities for service providers.
- EMU Adapt
- EMU Mobile Assistant (EMA)
- PiPA
Products and services
- EMU Core Platform The flagship extraction, manipulation and update platform for Cloud UC that specializes in BroadWorks platform management, providing pre-built automations and integration environment supporting 100% coverage of BroadWorks with more than 3,500 APIs. Targets telecommunications service providers.
- EMU CAPP (Context-Aware Profile Protection) An advanced context-aware solution for enhancing UCaaS network security and reducing customer 'time to repair'. Addresses toll fraud, user misconfiguration and unauthorized changes. Sold to service providers as part of the EMU platform.
- EMU Firmware Distribution Manager (FDM) Controls CPE device software and tracks inventory en masse for IP telephony devices, enabling granular distribution, throttling and pre/post upgrade inventory reporting. Sold to service providers.
- EMU Migrate Enables mass migration of Enterprises, Groups and Users to, from and around Collaboration Clouds. Supports inter-platform and intra-platform migrations. Sold to service providers.
- EMU Webex Migration Dedicated migration function with UI for migrating from BroadWorks Collaboration services to Webex for BroadWorks services. Sold to service providers.
- EMU Adapt Patented mobile Adaptive UC technology using smartphone sensors (GPS, accelerometer, bluetooth) to automatically modify cloud service configuration based on subscriber context without explicit user intervention. Sold to service providers.
- Cloud Communications System Integration Global service for Cloud Collaboration solution design and implementation with over twenty years of experience. Delivered to telecommunications service providers.
- Contact Centre System Integration Design, delivery and support of Contact Centre extensions to UCaaS with focus on secure low-effort automation for customer experience transformation. Sold to service providers and enterprise businesses operating contact centres.
- Operations and Managed Services (Global Operations Centre) BroadSource Global Operations Centre (GOC) running 24x7 providing pro-active monitoring, reactive support, patching, upgrades and expansion for Cloud Collaboration and Contact Centre environments. Sold to telecommunications service providers.
Quantifiable outcome
- 4000%+ faster audit performance compared to traditional CommPilot methods
- +4 more outcomes
Companies that use BroadSource
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
BroadSource technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature12 records
BroadSource partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, minor and core.
- CalabriostrategicStrategic partnership enabling BroadSource customers to deploy Calabrio's cloud workforce engagement management suite. Partnership addresses contact center needs for decentralized and modernized operations, particularly for home-based workers during the pandemic. BroadSource supplies and implements Calabrio's WFM suite as a complete turn-key contact center solution.
- Cloud Communications Alliance (CCA)minorBroadSource joined the Cloud Communications Alliance, a peer association dedicated to growth of cloud communications industry. Membership provides forum for sharing best practices and industry thought leadership.
- GrandstreamcorePartnership enabling all Grandstream GXP series and GXV series IP phones to be fully compatible with BroadSource's EMU PiPA mobile contextual assistant. This integration allows service providers using BroadSoft BroadWorks and Grandstream devices to offer simplified user experiences that unlock full platform capability.
- BroadSoft (Cisco)coreServices agreement with BroadSoft to help service provider customers implement and operate BroadWorks platforms. BroadSource focuses on simple and repeatable BroadWorks-related tasks using experienced engineers and the Task Delivery Platform (TDP). Also serves as BroadWorks Value Added Reseller and BroadCloud CC-One certified reseller.
- DubbercoreProvisioning and MACD API integration into Dubber Call recording platform as part of EMU ecosystem.
- TelchemycoreProvisioning integration into Telchemy Service Assurance platform as part of EMU ecosystem.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
BroadSource competitors and assessment
Company assessmentDirect peers
- Alianza: Alianza offers a cloud communications platform purpose-built for service providers, including wholesale UCaaS and migration tooling. It is the closest direct peer to BroadSource's 'platform-for-service-providers' go-to-market and even co-brands on BroadSource's website, signaling partnership and direct competitive overlap in the BroadWorks automation niche.
Emerging players
- 2600Hz: 2600Hz offers an open-source, white-label UCaaS and PBX platform (Kazoo) sold to service providers and resellers. It targets the same service-provider-automation niche as BroadSource with a different (open-source) commercial model.
- Calabrio: Calabrio is a BroadSource strategic partner for cloud workforce engagement management in contact centers, and is jointly deployed by BroadSource for service-provider customers. Its WEM suite directly overlaps with BroadSource's contact-center system integration business.
- Telestax: Telestax (RestComm) provides open-source CPaaS and UCaaS platforms targeted at service providers and telecom operators. It addresses a similar 'platform-for-telco' niche as BroadSource, with an open-source delivery model that competes on price.
Broad incumbents
- Cisco (BroadWorks / Webex): Cisco owns the BroadWorks and Webex platforms that BroadSource's EMU integrates with and automates. As both the substrate vendor and BroadSource's largest go-to-market partner, Cisco is the broad incumbent that could either enable or disintermediate BroadSource depending on roadmap decisions.
- Avaya: Avaya provides UCaaS, CCaaS and collaboration platforms for large enterprises and service providers, including migration/automation offerings for its own estate. It is a broad incumbent competing in adjacent UCaaS markets served by BroadSource's telco customers.
- Ribbon Communications: Ribbon (formed from the merger of GENBAND and Sonus) sells UC, session border controllers and real-time communications platforms to service providers globally. It competes with Cisco BroadWorks and overlaps with BroadSource's service-provider UCaaS tooling footprint.
- Metaswitch (Microsoft): Metaswitch was acquired by Microsoft in 2020 and powers UCaaS/voice workloads for carriers, including Teams Operator Connect scenarios. It competes with Cisco BroadWorks and overlaps with BroadSource's carrier-customer base.
- Mitel: Mitel delivers UCaaS, cloud collaboration and contact-center solutions for service providers and enterprises. Its MiCloud Flex and partner-channel programs overlap with the carrier-customer base BroadSource serves.
Others
- Dubber: Dubber is a cloud call-recording and voice-AI platform integrated with BroadWorks; BroadSource provides provisioning and MACD integration into Dubber as part of the EMU Hooks ecosystem. Dubber is a complementary partner whose UCaaS-adjacent services frequently co-sell with BroadSource deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BroadSource social profiles
Digital presenceBroadSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
BroadSource leadership team
Management profileNumber of profiles
Profiles7 records
BroadSource subsidiaries and ownership
Company hierarchySubsidiaries4 records
BroadSource funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BroadSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BroadSource
What does BroadSource do?
BroadSource develops and sells the EMU (Extraction, Manipulation and Update) platform, a SaaS and on-premise software product that automates, integrates and manages Cisco BroadWorks cloud collaboration environments for telecommunications service providers. The platform covers 100% of BroadWorks APIs (over 3,500 APIs) and provides modules for migration, provisioning, auditing, security, analytics, firmware distribution, and device management. The company also delivers professional services including cloud communications and contact centre system integration, plus 24x7 managed operations.
Is BroadSource a public or private company?
BroadSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BroadSource founded?
BroadSource was founded in 2002. It employs 11 to 50 people.
Where is BroadSource based?
BroadSource is headquartered in Docklands, Australia, in the Oceania region.
How does BroadSource make money?
Three revenue lines are on record. EMU SaaS Subscription is the primary driver. The others are professional Services and EMU On-Premise Licensing.
Who are BroadSource's main competitors?
Alianza is listed as a direct peer. Emerging players are 2600Hz, Calabrio and Telestax. Broad incumbents are Cisco (BroadWorks / Webex), Avaya, Ribbon Communications, Metaswitch (Microsoft) and Mitel. Dubber is listed as an others.
Does BroadSource have an API?
Yes. BroadSource EMU provides Northbound REST APIs for OSS/BSS systems to consume EMU's pre-built functions. The API supports JSON input/output for automation workflows, enabling scheduled operations, provisioning, and configuration management. EMU Hooks framework allows integration with third-party platforms via external APIs with support for SMTP, Call Recording, and Postgres database connections. Developer documentation is at www.broadsource.com.au/contact.
What industry is BroadSource in?
BroadSource's product category is Unified Communications Management Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of BPAMAOAA, API Management & Gateways. Its NAICS code is 513210 and its SIC code is 7370.