The WiTT Group

What The WiTT Group does

The WiTT Group, Inc. (We're in This Together) is a Digital Health/FinTech startup founded in 2021 by Rahul Mahadevan, a Stage 3 prostate cancer survivor, to address the non-clinical financial and logistical barriers that cancer patients face during treatment. The company's core product, the WiTT Support Registry, allows patients to create online registries listing both financial needs (treatments, gas, prescriptions, groceries, general expenses) and non-financial needs (rides to appointments, childcare, food, chores, emotional support) and share them with a private "care circle" of family, friends, and community donors. The platform is paired with the WiTT Wallet, a virtual debit card — powered by Stripe for payment processing and Highnote (Sutton Bank) for fund custody — that allows patients to receive donations and access funds immediately or transfer them to a bank account.

WiTT generates revenue through two channels: voluntary donor contributions to offset transaction processing costs, and donations routed through The WiTT Fund, a component fund of Legacy Global Foundation, a 501(c)(3) nonprofit that makes contributions tax-deductible for donors. The platform is free for patients, with no fees on funds collected. The company distributes through direct sales to healthcare providers (New York Proton Center, Miami Cancer Institute, Sanford Health), OEM/white-label partnerships with non-profit cancer organizations (e.g., Tigerlily Foundation's "RAISE" platform), and a self-serve consumer web app. To date, WiTT reports supporting over 2,000 patients, facilitating $500k+ in donations directly to patients, and demonstrating measurable outcomes such as a 21% reduction in missed appointments and $950 in incremental revenue per patient at the New York Proton Center.

The company is privately held, headquartered in Santa Clara, California, with a leadership team spanning product, technology, FinTech, revenue, and customer success, and a National Advisory Board that includes actress and patient advocate Marcia Cross. The company has participated in the CancerX Startup Accelerator and received institutional funding from LEAD and Sopris Capital Associates, and serves a primarily US-based patient and provider market with deployments in California, New York, South Florida, and the Midwest.

Name

The WiTT Group

Legal name

The WiTT Group, Inc.

Website

https://wittforever.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WiTT is a Digital Health/FinTech platform that helps cancer patients create support registries for financial and non-financial needs and receive assistance via a virtual debit card wallet, distributed through healthcare provider and non-profit partnerships.

Ownership category

akta.pro rank

Product category

Digital Health Patient Support Platform

NAICS

Individual and Family Services (6241), Health and Welfare Funds (525120), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)

akta.pro secondary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Patient support platform
• Financial toxicity solutions
• Digital health registry
• Social determinants of health
• Cancer care crowdfunding

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Fees from Transaction Processing: WiTT generates revenue by offering donors the opportunity to make a donation to offset transaction processing costs. The platform itself is free for patients to use with no fees charged for funds collected. WiTT is not a payment processor but uses Stripe and Highnote for payment processing.
2. The WiTT Fund Donations: The WiTT Fund is a component fund of Legacy Global Foundation (501(c)(3)). Donations to The WiTT Fund may be tax deductible. Patients receive 100% of donations made to The WiTT Fund without being charged a fee.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

The WiTT Support Registry is an online platform that enables patients to create a registry of financial and non-financial needs (treatments, gas, prescriptions, groceries, rides, childcare, emotional support) and share it with a private care circle and broader donor community. Donations are deposited into the WiTT Wallet, a digital wallet with virtual debit card functionality that lets patients spend funds instantly or transfer to a bank account. The WiTT Fund, a 501(c)(3) component fund of Legacy Global Foundation, enables tax-deductible donations routed to patients at no cost.

Product overview

The WiTT Group offers a patient support platform centered around the WiTT Support Registry™, which combines the simplicity of a wedding registry with personalized patient needs and a financial tool. Patients create a registry of both financial needs (treatments, gas, prescriptions, groceries) and non-financial needs (rides to appointments, childcare, emotional support) and share it with their care circle. The WiTT Wallet™ enables patients to receive and manage donations with no fees. The WiTT Fund, a 501(c)(3) nonprofit component of Legacy Global Foundation, allows tax-deductible donations. The company also provides white-labeled versions of the platform, such as the RAISE platform created with Tigerlily Foundation. The platform generates SDoH (Social Determinants of Health) data to help providers improve treatment adherence and outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• WiTT Support Registry: The core platform that enables patients to create a registry of financial and non-financial needs, inviting family, friends, and community to provide support.
• The WiTT Fund
• RAISE (Resources and Assistance to Support Empowerment)
• WiTT Wallet

Products and services

• WiTT Support Registry The primary patient support platform that enables patients to create a registry of financial and non-financial needs, share it with their care circle (family, friends, community), and receive donations and assistance without fees. Designed for cancer patients and chronic disease patients facing financial toxicity and logistical barriers during treatment.
• WiTT Wallet Digital wallet integrated into the WiTT platform that allows patients to receive financial donations directly and access funds immediately or transfer to their bank account via virtual debit card.
• The WiTT Fund A 501(c)(3) component fund of Legacy Global Foundation that enables donors to make tax-deductible charitable contributions to support patients, with 100% of donations routed directly to patients without fees.
• RAISE (Resources and Assistance to Support Empowerment) A white-labeled version of WiTT's Support Registry created in partnership with Tigerlily Foundation to provide patient-driven solutions addressing access to care and health equity challenges for breast cancer patients, particularly women of color.

Quantifiable outcome

• 21% reduction in missed appointments for New York Proton Center patients using WiTT
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• New York Proton CentercoreStrategic or Co-development Partner · 9 January 2024Expanded to strategic partnership where NYPC serves as development partner providing patient and health system feedback to enhance the WiTT Support Registry. Lead NYPC researchers partnered with Miami Cancer Institute for collaborative research on non-clinical financial needs across patient populations.
• Miami Cancer Institute (Baptist Health South Florida)coreStrategic or Co-development Partner · 27 September 2023Expansion of platform services in South Florida. Miami Cancer Institute offers WiTT to patients to address non-clinical challenges, giving hospitals a new mechanism to give directly to patients and engage with local communities.
• Sanford Health Cancer Survivorship ProgramcoreStrategic or Co-development Partner · 5 September 2023Partnership to help patients ask for support throughout their cancer journey. Sanford Health's Cancer Survivorship Program uses WiTT to measure social determinants of health and ensure patients receive wraparound care.
• Marcia Cross (Advisory Board)minorOthers · 30 May 2023Actress and patient advocate Marcia Cross joined WiTT's National Advisory Board to help accelerate impact on cancer patients. She is known for her advocacy for HPV education and treatment.
• Tigerlily FoundationcoreOEM/ Whitelabel/ Licensing Partner · 9 May 2023Launched RAISE platform providing patient-driven solutions to address access to care and eliminate barriers for breast cancer patients. Platform identifies gaps in care and enables geo-targeted solutions.
• New York Proton CentercoreStrategic or Co-development Partner · 27 April 2023NYPC partnered with WiTT to offer the WiTT Support Registry to assist patients with non-clinical support during proton therapy treatment. NYPC's Licensed Social Workers introduce WiTT to patients, and the platform generates SDoH data to help NYPC allocate resources based on greatest needs. Partnership has distributed over $30,000 to nearly 70 patients.
• Vital Options InternationalcoreStrategic or Co-development Partner · 23 March 2023Vital Options integrates WiTT's Patient Support Registry into its global patient database and Whole Person Health Digital Patient Platform, extending support to patients in underserved and minority communities dealing with chronic diseases.
• Tyler Robinson Foundation (TRF)coreGTM or Marketing Partner · 20 March 2023TRF promotes WiTT Support Registry to pediatric cancer patients and families to help them get non-clinical support while going through treatment. Partnership addresses the financial hardship that 83% of families with a child with cancer experience.
• Tigerlily FoundationcoreOEM/ Whitelabel/ Licensing Partner · 9 March 2023Tigerlily white-labeled WiTT's Support Registry as 'RAISE' (Resources and Assistance to Support Empowerment) platform to increase clinical trial adherence for women of color by co-creating solutions to address access to care and eliminate health equity challenges.
• Mary Crowley Cancer ResearchcoreStrategic or Co-development Partner · 9 August 2022Partnership to help patients gain access to clinical trials and provide visibility and access to underserved as well as low and middle income cancer patients. Mary Crowley promotes WiTT to its patients and encourages clinical partners to do the same.
• Hampton ProtonminorGTM or Marketing Partner · 3 August 2022Partner organization receiving donations and supporting patients through WiTT platform.
• Methodist Healthcare MinistriesminorGTM or Marketing Partner · 3 August 2022Partner organization supporting patients through WiTT platform.
• RedirectHealthminorGTM or Marketing Partner · 3 August 2022Partner organization listed on WiTT partners page.
• Ben's FriendsminorGTM or Marketing PartnerAffiliated organization supporting patients through WiTT platform.
• Family ReachminorGTM or Marketing PartnerAffiliated organization - national non-profit removing financial barriers that stand between cancer patients and treatment.
• HPV Cancer AllianceminorGTM or Marketing PartnerAffiliated organization (formerly HPV Alliance) advocating for HPV education and treatment.
• Landon's LightminorGTM or Marketing PartnerAffiliated organization supporting patients through WiTT platform.
• Project HelpingminorGTM or Marketing PartnerAffiliated organization supporting patients through WiTT platform.
• Tough2getherminorGTM or Marketing PartnerAffiliated organization supporting patients through WiTT platform.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• findhelp (formerly Aunt Bertha): findhelp operates a national social-care network that helps people find and pay for community-based social services, and it sells SDoH analytics to health plans and providers. It is an adjacent competitor for the same SDoH data + benefits-navigation buyer.
• Unite Us: Unite Us is a venture-backed SDoH coordination platform that connects patients to community resources and tracks outcomes — overlapping with WiTT's SDoH data-generation value proposition for healthcare providers, though at a much larger enterprise scale.
• Healthify: Healthify (now part of WellSky) built SDoH referral and care-coordination tools for health systems and payers. It targets the same provider-side buyer WiTT addresses with its SDoH data and patient-support offering.

Direct peers

• Family Reach: Family Reach is a national nonprofit that removes financial barriers to cancer treatment by providing direct financial assistance and resources. It is already listed as a WiTT GTM partner, but its direct cash-assistance mission directly overlaps with WiTT's WiTT Fund offering.
• GoFundMe: GoFundMe is the dominant consumer crowdfunding platform and the de-facto destination for medical fundraising, including cancer treatment costs. It is the most direct substitute for WiTT's registry-plus-payment functionality, especially for patients seeking unrestricted cash support.
• CaringBridge: CaringBridge is a nonprofit patient-support community where people undergoing health journeys share updates and receive emotional/practical support. It directly competes with WiTT's patient-facing registry and care-circle functionality and is explicitly called out in WiTT's own competitive landscape.
• Help Hope Live: Help Hope Live is a nonprofit that runs medical fundraising campaigns (often for transplant and catastrophic-injury costs) with a fiscal-sponsorship model similar in spirit to The WiTT Fund. It competes head-on with WiTT's charitable fundraising path for patients.
• MealTrain: MealTrain coordinates meal delivery and practical help for people in crisis (illness, bereavement, new baby). It overlaps with WiTT's non-financial support requests (food, chores) and competes for the same care-circle donor behavior.
• Lotsa Helping Hands: Lotsa Helping Hands is a caregiver-coordination platform (meals, rides, visits) for people facing medical issues. WiTT's own value proposition explicitly positions against it as a 'caregiver-focused' alternative, making it the closest direct functional peer for the non-financial support layer.

Others

• Tigerlily Foundation (RAISE): Tigerlily is a breast-cancer patient-advocacy organization that white-labels WiTT as the 'RAISE' platform. It is best categorized as an ecosystem partner / channel customer rather than a competitor, but it could choose to insource similar functionality over time.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WiTTSupportTeam
• Facebookfacebook.com/wittforever
• LinkedInlinkedin.com/company/the-witt-group
• Instagraminstagram.com/wittforever

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The WiTT Group