The Instant Group
The Instant Group operates the world's largest digital marketplace for flexible workspace and delivers turnkey Managed Office solutions, serving over 250,000 businesses and managing more than 5.5 million sq ft across 175 countries as a wholly-owned IWG subsidiary.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The Instant Group does
The Instant Group is a London-headquartered specialist in independent flexible workspace solutions, founded in 1999 and operating today as a wholly-owned subsidiary of IWG (International Workplace Group) through the Green (Topco) Limited holding structure. The company operates a platform-plus-services model anchored by what it describes as the world's largest digital marketplace for flexible workspace, with over 45,000 listed workspaces across 175 countries used by more than 20,000 landlords, flex operators and investors and reaching approximately 4.8 million workspace seekers annually. On top of the marketplace, Instant delivers a turnkey Managed Office product under which it assumes both the lease and management of dedicated client workspace, with more than 5.5 million sq ft of Managed Office space delivered and managed globally for enterprise clients.
Its product portfolio includes the Instant Digital Marketplace, the Managed Office turnkey solution, the WELL Coworking Rating co-developed with the International WELL Building Institute (IWBI), coworking memberships, virtual offices, meeting rooms, advisory and consulting services, and the Sustainability Index benchmarking tool launched in 2023. The group has expanded through acquisition of Coworker.com (2022), Upsuite (2023), OfficeSpace.com (2024), Navigate Property Consulting (2024) and Incendium (2019), while pursuing geographic expansion into new markets including Mexico and Thailand and regional capability buildouts in Benelux.
Revenue is generated through multiple streams: transaction-based brokerage fees from flex space operators, managed services fees from Managed Office engagements covering design, build and ongoing management, professional services fees from portfolio strategy, procurement and sustainability consulting, and tiered licensing fees for WELL Coworking Rating certification priced from $400 to $1,200 per site annually. Customer segments span enterprise multinationals (including Prudential, GSK, Shell, Booking.com, Jaguar Land Rover, Hogan Lovells and Pru Life UK), SMEs and growth-stage companies, landlords and property owners, flex space operators, and investors and asset managers. Go-to-market combines enterprise field sales, a digital self-serve marketplace, and channel partnerships with commercial brokers, supported by 13 owned offices across North America, EMEA, APAC and Australia.
The Instant Group firmographics
Firmographics- Name
- The Instant Group
- Legal name
- Instant Offices Limited
- Website
- https://www.theinstantgroup.com/
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Instant Group operates the world's largest digital marketplace for flexible workspace and delivers turnkey Managed Office solutions, serving over 250,000 businesses and managing more than 5.5 million sq ft across 175 countries as a wholly-owned IWG subsidiary.
- Ownership category
- akta.pro rank
The Instant Group industry classification
Industry- Product category
- Flexible Workspace Solutions
- NAICS
- Office Administrative Services (5611), Computer Systems Design and Related Services (54151)
- SIC
- Services-Facilities Support Management Services (8744), Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industries
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH), Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
Keywords
Where The Instant Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
The Instant Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Brokerage Fees: Acts as broker for flexible workspace solutions. Receives brokerage fee from operators, usually a pre-agreed percentage of the rental period of the flexible workspace.
- Managed Office Solutions: Turnkey dedicated workspace procurement and delivery. Instant assumes both the lease and management of the space. Generates fees from design, build, and ongoing management services.
- Advisory and Consulting Services: Portfolio strategy, procurement, and sustainability consulting services. Data and insights offerings.
- WELL Coworking Rating: Certification service for coworking operators. Tiered pricing per site for rating review and certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | 1-9 Sites: $1,200 per site |
| Unit Pricing | Annual | 10-24 Sites: $1,000 per site |
| Unit Pricing | Annual | 25-49 Sites: $800 per site |
| Unit Pricing | Annual | 50-99 Sites: $600 per site |
| Unit Pricing | Annual | 100+ Sites: $400 per site |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Instant Group product offering
Product offeringCore offering
The Instant Group operates a global digital marketplace aggregating 14,000+ verified flexible workspaces (coworking, serviced offices, meeting rooms) across 175+ countries, alongside a Managed Office service that delivers turnkey, branded workspace solutions, and a workspace advisory practice (Navigate) covering portfolio strategy, design, and fit-out. It also licenses the WELL Coworking Rating to certify flex-space operators and publishes Instant Insights market research.
Product overview
The Instant Group operates a platform-plus-services model anchored by its Instant Digital Marketplace—the world's largest digital marketplace for flexible workspace listings—and the Managed Office turnkey workspace solution. The portfolio includes coworking memberships, virtual offices, and meeting room bookings through its marketplace platform, complemented by the WELL Coworking Rating (developed with IWBI) for health certification and a Sustainability Index for environmental benchmarking. The group has expanded through acquisitions including OfficeSpace.com (commercial listings) and Navigate Property Consulting (Australia). Instant's digital platforms serve over 250,000 businesses annually, listing over 350,000 flexible workplaces across 175 countries.
Differentiator
Problem solved
Functional benefit
Brands
- WELL Coworking Rating: A pioneering health leadership benchmark developed in partnership with the International WELL Building Institute (IWBI), designed exclusively for coworking and flexible spaces. Includes over 50 features spanning 10 WELL concepts such as air quality, water quality, light, thermal comfort, physical fitness, and nourishment. Provides a public-facing seal upon achievement.
- Managed Office
- Instant Offices
Products and services
- Instant Digital Marketplace Global online marketplace aggregating 14,000+ verified flexible workspaces (coworking, serviced offices, meeting rooms) from third-party operators across 175+ countries, enabling enterprises, SMEs, and individuals to search, compare, and book workspace.
- Managed Office Turnkey, bespoke workspace solution for enterprise clients covering workspace strategy, design, fit-out, and ongoing facility operations under a single managed contract.
- WELL Coworking Rating Proprietary certification and rating system that assesses coworking and flex-space operators on health, wellbeing, sustainability, and operational standards; licensed to operators globally.
- Virtual Offices Virtual office address, mail handling, and call-answering services offered through the marketplace network for businesses seeking a professional presence without physical occupancy.
- Meeting Rooms On-demand bookable meeting, conference, and event spaces across the global marketplace network for offsite teams, training, and client meetings.
- Navigate Property Consulting Acquired commercial real estate consulting practice providing workspace strategy, portfolio optimization, design, and fit-out advisory to enterprise occupiers.
- OfficeSpace.com Acquired US-focused digital marketplace platform for flexible workspace listings and operator data, extending the Instant Group's North American reach.
- Coworker.com Acquired global coworking marketplace platform listing flexible workspaces and user reviews, complementing the Instant marketplace with community-driven content.
- Upsuite Acquired flexible workspace platform targeting enterprise team needs, integrated into the Instant Group's marketplace and managed office offering.
- Instant Insights & Market Reports Market intelligence and research service covering flexible workspace supply, demand, pricing, and trends across global markets for enterprise clients, operators, and investors.
Quantifiable outcome
- Over 5 million sq ft of Managed Office space delivered globally
- +3 more outcomes
Companies that use The Instant Group
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
The Instant Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Instant Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- International WELL Building Institute (IWBI)flagshipStrategic partnership to develop and launch the WELL Coworking Rating - the first health and well-being certification designed exclusively for the coworking and flexible workspace industry. Instant collaborated with IWBI to inform the development of the rating, which includes over 50 features across 10 WELL concepts. The rating is integrated into Instant's platform.
- Helix WorkspacecorePartnership with Helix Workspace to deliver custom serviced office for Rider Levett Bucknall at 535 Fifth Avenue, Manhattan. Helix provides ongoing hospitality management including video conferencing, custom furniture, food and beverage, IT infrastructure and access control.
- Brookfield PropertiescoreBrookfield Properties appointed The Instant Group to deliver 11,000 sq ft of managed offices at 100 Bishopsgate in the City of London. BREEAM Excellent rated building next to Liverpool Street station.
- IWG (International Workplace Group)coreDigital business merger with IWG in 2022. IWG is the world's largest hybrid workspace company operating over 4,000 locations across 120 countries. The Instant Group is now part of Green (Topco) Limited group, which includes IWG.
- Hudson Square PropertiescoreProperty owner for GetYourGuide's new NYC office at 75 Varick Street, a Class A building in Hudson Square. Instant facilitated the managed workspace arrangement.
- NewmarkminorCommercial real estate broker representing Hudson Square Properties in the GetYourGuide office transaction.
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
The Instant Group competitors and assessment
Company assessmentBroad incumbents
- CBRE: World's largest commercial real estate services firm. CBRE's flexible workspace advisory practice and Hana branded flex product compete with Instant's Managed Office and consulting services for large enterprise occupiers globally.
- Cushman & Wakefield: Global CRE services firm with flexible workspace advisory capability. Competes for enterprise flexible workspace mandates alongside Instant and offers proprietary market intelligence analogous to Instant's Breakthrough Insights reports.
- Savills: International real estate advisor with flexible workspace transaction and advisory services, particularly strong in EMEA and APAC. Overlaps with Instant's broker and consulting channels for enterprise occupiers.
- JLL (Jones Lang LaSalle): Global commercial real estate services giant with a flexible workspace advisory and transaction business. JLL competes for the same enterprise managed-office RFPs and increasingly offers digital tools comparable to Instant's consulting and insights offerings.
Direct peers
- WeWork: Global flexible workspace operator and coworking pioneer. WeWork operates hundreds of own-branded locations and competes with Instant both as a listed operator on the marketplace and as a direct enterprise competitor for managed-office deals.
- Industrious: Premium flexible workspace operator focused on enterprise clients in North America. Directly comparable to Instant's Managed Office offering for large corporates; overlapping customer base (Fortune 500 occupiers) and similar hybrid work thesis.
- IWG (International Workplace Group): Ultimate parent company and the world's largest hybrid workspace operator with 4,000+ locations across 120 countries (Regus, Spaces, HQ brands). While The Instant Group is an IWG subsidiary, IWG's center network competes directly with Instant's marketplace listings and Managed Office deliveries in every market.
- Liquidspace: Digital marketplace for meeting rooms, offices, and coworking on-demand in North America. Directly comparable to Instant's self-serve marketplace channel with overlapping supplier and occupier base in the US.
- Knotel (Newmark): Knotel pioneered the managed-office category before being acquired by Newmark Group. Newmark now offers bespoke managed-office solutions directly comparable to Instant's enterprise offering, leveraging brokerage scale.
Emerging players
- Hubble (HubbleHQ): UK-focused flexible office marketplace connecting SMEs with operators. Comparable platform model in Instant's home market, though narrower geographic footprint and SMB-only focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Instant Group social profiles
Digital presenceThe Instant Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Instant Group leadership team
Management profileNumber of profiles
Profiles13 records
The Instant Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Instant Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Instant Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Instant Group
What does The Instant Group do?
The Instant Group operates a global digital marketplace aggregating 14,000+ verified flexible workspaces (coworking, serviced offices, meeting rooms) across 175+ countries, alongside a Managed Office service that delivers turnkey, branded workspace solutions, and a workspace advisory practice (Navigate) covering portfolio strategy, design, and fit-out. It also licenses the WELL Coworking Rating to certify flex-space operators and publishes Instant Insights market research.
Is The Instant Group a public or private company?
The Instant Group is a private company. It is classified as corporate owned and is currently operating.
When was The Instant Group founded?
The Instant Group was founded in 1999. It employs 251 to 500 people.
Where is The Instant Group based?
The Instant Group is headquartered in London, United Kingdom, in the Europe region.
How does The Instant Group make money?
Four revenue lines are on record. Brokerage Fees are the primary driver. The others are managed Office Solutions, advisory and Consulting Services and WELL Coworking Rating.
Who are The Instant Group's main competitors?
Broad incumbents on record are CBRE, Cushman & Wakefield, Savills and JLL (Jones Lang LaSalle). Direct peers are WeWork, Industrious, IWG (International Workplace Group), Liquidspace and Knotel (Newmark). Hubble (HubbleHQ) is listed as an emerging player.
Does The Instant Group have an API?
No public API is recorded for The Instant Group.
What industry is The Instant Group in?
The Instant Group's product category is Flexible Workspace Solutions. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations. Its NAICS code is 5611 and its SIC code is 8744.