diwo
Diwo is a US-based Decision Intelligence software company that builds multi-agent AI platforms (Decide and Catalyst) for Fortune 50 and Fortune 500 enterprises, automating opportunity detection, what-if strategy validation, and the push of approved decisions into operational systems.
- Company typePrivate
- Founded2014
- HeadquartersNorthville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What diwo does
Diwo is a US-based enterprise Decision Intelligence software company founded in 2014 and headquartered in Northville, Michigan, with a team of 51-100 employees distributed across the US and Canada. The company builds an AI decision layer that replaces business intelligence dashboards with quantified, validated decisions — automatically scanning enterprise data, ranking opportunities by dollar impact, simulating what-if strategies with AI validation, and pushing approved actions into operational systems such as Slack, Salesforce, ERP, and Microsoft Teams. Its core customers are Fortune 50 and Fortune 500 enterprises across retail, financial services, payments, logistics, healthcare, and manufacturing.
Diwo's platform consists of two integrated products: Diwo Decide (the opportunity-scanning and what-if strategy engine) and Diwo Catalyst (a conversational natural-language interface over enterprise data warehouses). Both products share a multi-agent AI architecture — including a Diwo Supervisor Agent, SQL Generator Agent, Anti-Hallucination Agent, Visual Agent, Insight Agent, Recommendation Agent, and Decision Observer Agent — orchestrated over a proprietary Semantic Knowledge Graph that captures schema, business definitions, foreign-key relationships, join paths, and common query patterns. The platform supports a Bring-Your-Own-LLM model (OpenAI, Anthropic, Google/Gemini, Groq, Ollama) and connects to major enterprise data warehouses (Snowflake, Databricks, BigQuery, Redshift, Postgres, MySQL, SQL Server, Azure SQL Database). The underlying engineering footprint includes 679+ passing backend tests, 97 REST endpoints, 1 WebSocket, and 31 database models, protected by 7 U.S. patents in Decision Intelligence.
Diwo operates a hybrid go-to-market: enterprise field sales with MSA-based contracts for Diwo Decide (enterprise-only, multi-year, 99.9% SLA, dedicated CSM, typical procurement under 4 weeks), complemented by product-led growth for Diwo Catalyst (15-day free trial with no credit card, 24-hour provisioning, self-service onboarding). Pricing is quote-based and not publicly disclosed. The company is recognized in Gartner's Market Guide for Decision Intelligence Platforms and in the IDC MarketScape: Worldwide Decision Intelligence Platforms 2024 Vendor Assessment, alongside Palantir, SAS, FICO, IBM, Aera, and Quantexa. Diwo is privately held by its three co-founders — Krishna Kallakuri (Founder & CEO), Ravi Vallem (Co-Founder & COO), and Sridhar Kodati (Co-Founder & CFO) — and has not disclosed any institutional funding rounds or M&A activity.
diwo firmographics
Firmographics- Name
- diwo
- Legal name
- Diwo, LLC
- Website
- https://diwo.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diwo is a US-based Decision Intelligence software company that builds multi-agent AI platforms (Decide and Catalyst) for Fortune 50 and Fortune 500 enterprises, automating opportunity detection, what-if strategy validation, and the push of approved decisions into operational systems.
- Ownership category
- akta.pro rank
diwo industry classification
Industry- Product category
- Decision Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
- akta.pro secondary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
Keywords
Where diwo is headquartered
LocationHeadquarters
- HQ city
- Northville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
diwo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscriptions: Annual or multi-year subscription contracts for enterprise customers. Pricing based on enterprise agreements with MSA templates and custom order forms. Tiered by deployment size, use cases, and feature access.
- Trial to Paid Conversion: Free 15-day Catalyst trial with no credit card required. No auto-conversion; sales conversation required for paid continuation. Trial limited to 12 tables, 50MB per CSV, 100 AI queries/day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Catalyst 15-day Free Trial |
| Subscription | Annual | Catalyst - Paid Subscription |
| Subscription | Multi-year contract | Decide - Enterprise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
diwo product offering
Product offeringCore offering
Diwo is an enterprise Decision Intelligence platform consisting of Diwo Decide (an opportunity engine that continuously scans business data, ranks opportunities by dollar impact, and supports what-if strategy simulation with AI validation) and Diwo Catalyst (a natural-language data engine that translates plain-English questions into schema-aware SQL and returns ranked, dollar-quantified recommendations). The platform includes a Semantic Knowledge Graph, Anti-Hallucination Agent verification, pluggable LLM and data warehouse support, and an outbound agent framework that pushes decisions into CRM, ERP, Slack, and other operational systems.
Product overview
Diwo is a Decision Intelligence platform for the enterprise, consisting of two integrated core products: Diwo Decide (the structured opportunity-scanning and what-if strategy engine) and Diwo Catalyst (the conversational analytics front-end over enterprise data warehouses). Decide continuously scans business data, ranks opportunities in dollars by impact, and enables what-if simulation with AI-validated strategies — pushing decisions into operational systems or Slack. Catalyst accepts plain-English questions, translates them to schema-aware SQL via a multi-agent pipeline (Supervisor → SQL Generator → Anti-Hallucination → Visual → Insight → Recommendation → Decision Observer), and returns ranked, dollar-quantified recommendations. Both products share a common Semantic Knowledge Graph, a unified agent framework, a per-decision audit trail, and enterprise-grade security controls (SOC 2 Type II / ISO 27001-aligned). Bring Your Own LLM (OpenAI, Anthropic, Google/Gemini, Groq, Ollama) and Bring Your Own Database (Snowflake, Databricks, BigQuery, Redshift, Postgres, MySQL, SQL Server, Azure SQL) are supported across both products. v2.0 / Decide and Catalyst both achieved general availability in April 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Diwo Decide: The opportunity engine that scans business on a loop, ranks opportunities in dollars, and walks through what-if scenarios to winning strategy.
- Diwo Catalyst
- Diwo Catalyst Agents
Products and services
- Diwo Decide Diwo's flagship Decision Intelligence platform — an opportunity engine that scans enterprise business data continuously, ranks opportunities in dollars by impact, and enables what-if strategy comparison with 94% AI confidence validation before commitment. Decisions can be pushed into CRM, ERP, inventory, ops systems, or Slack for human sign-off. Target customers are Fortune 50 and Fortune 500 enterprises across retail, financial services, payments, manufacturing, and healthcare.
- Diwo Catalyst
Quantifiable outcome
- 94% AI confidence validation before committing decisions
- +4 more outcomes
Companies that use diwo
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
diwo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability12 records
Feature10 records
diwo partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Microsoft Azure SQL DatabasecoreAzure SQL Database support launched June 2026. Azure-aware TLS with full certificate validation against Microsoft-signed certs for *.database.windows.net hosts. View discovery during introspection now includes SQL Server reporting views.
- OpenAIcoreLLM provider integrated into Diwo platform. Customers can configure OpenAI as their model provider per tenant. Part of multi-LLM strategy allowing swap without rewrites.
- AnthropiccoreLLM provider integrated into Diwo platform. Anthropic Claude models available as reasoning engine. Prompt caching delivers ~70% input-token reduction on repeat questions.
- Google (Gemini)coreLLM provider integrated into Diwo platform. Google/Gemini models available as configurable model option per tenant.
- GroqcoreLLM provider integrated into Diwo platform. Groq available as option for customers requiring specific inference infrastructure.
- OllamacoreLocal/private LLM deployment option. Enables privacy-sensitive deployments where customers run models on their own infrastructure. Part of BYO-LLM strategy.
- SnowflakecoreSupported data warehouse connection for Catalyst. Customers can connect their Snowflake instance for natural-language querying and decision intelligence.
- DatabrickscoreSupported data platform connection for Catalyst. Enables lakehouse architecture support for enterprise data environments.
- Google BigQuerycoreSupported data warehouse connection for Catalyst. GCP customers can connect BigQuery for enterprise analytics integration.
- Amazon RedshiftcoreSupported data warehouse connection for Catalyst. AWS customers can connect Redshift for analytics integration.
- PostgreSQLcoreSupported database connection for Catalyst. Also powers Diwo's own backend (31 database models). pyodbc + ODBC Driver 18 for SQL Server support.
- MySQLcoreSupported database connection for Catalyst. Enterprise customers with MySQL can connect for natural-language querying.
- Microsoft SQL ServercoreSupported via pyodbc + ODBC Driver 18. Azure SQL Database support added June 2026 with full certificate validation.
- AWScoreCloud deployment option. Diwo deploys on AWS for customers requiring AWS infrastructure. Encrypted credentials, tenant isolation, SOC 2 Type II aligned controls.
- Google Cloud PlatformcoreCloud deployment option. Customers can deploy Diwo on GCP. Supports BigQuery connections.
- Microsoft AzurecoreCloud deployment option. Customers can deploy Diwo on Azure. Azure SQL Database integration launched June 2026.
- DigitalOceancoreProduction deployment platform for Diwo's own infrastructure. decide.diwo.ai runs on DigitalOcean App Platform with auto-deploy pipelines.
- CloudflarecoreDNS and CDN provider for Diwo. decide.diwo.ai proxied through Cloudflare. Production security headers, DDoS protection.
- SalesforcecoreOutbound agent integration. Decisions can push to Salesforce - task creation, opportunity updates, with full decision context attached.
- SlackcoreOutbound agent integration. Decisions and notifications can push to Slack channels. Real-time decision alerts.
- Microsoft TeamscoreOutbound agent integration. Decisions can push to Microsoft Teams for enterprise collaboration workflows.
- MailchimpcoreOutbound agent integration. Marketing-related decisions can push to Mailchimp for campaign audience updates.
- ERP SystemscoreOutbound agent integration. Decisions can push to ERP systems for operational execution.
- Eckerson GroupminorAnalyst firm published 'The Emergence of Decision AI' report featuring Diwo. Quote used in marketing: 'Decision AI seeks to help every decision-maker achieve smarter, faster and more adaptable business thinking than traditional BI tools and dashboards.'
- Amalgam InsightsminorAnalyst firm published 'Go Beyond BI with Decision Intelligence' report. Quote: 'Decision Intelligence is the next big innovation shaping analytics - fundamentally changing how data is used in the enterprise.'
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
diwo competitors and assessment
Company assessmentDirect peers
- Palantir Technologies: Public enterprise data and decision intelligence platform (AIP, Foundry) operating in the same Fortune 50/500 accounts as Diwo. Co-listed with Diwo in the Gartner Market Guide for Decision Intelligence Platforms and the IDC MarketScape 2024, competing for the same decision-intelligence budget.
- Aera Technology: Enterprise decision intelligence / decision automation platform that continuously scans business data and recommends actions. Co-listed with Diwo in Gartner and IDC reports, and addresses the same "decisions not dashboards" thesis.
- Quantexa: Decision intelligence platform focused on entity resolution, contextual monitoring, and operational decisioning in financial services and public sector. Co-listed with Diwo in Gartner Market Guide and IDC MarketScape 2024, overlapping heavily on the decision intelligence category.
- ThoughtSpot: AI-powered analytics platform with natural-language querying and automated insight generation, directly compared to Diwo in their own positioning pages. Both target enterprise data teams seeking self-serve analytics on cloud warehouses.
- Tellius: AI-driven decision intelligence platform combining natural-language querying, automated insights, and guided analytics. Directly compared to Diwo in their comparison content and operates in the same enterprise analytics niche.
Broad incumbents
- Databricks: Unified data and AI platform with deep enterprise data warehouse penetration (one of Diwo's supported data sources) and increasingly bundled decision intelligence / Genie features. A broad incumbent that could expand up the stack into Diwo's decision layer.
- SAS: Long-established analytics and decisioning vendor (SAS Visual Analytics, SAS Decision Manager) named alongside Diwo in Gartner and IDC Decision Intelligence assessments. A large incumbent with deep regulated-industry footprint.
- IBM: Enterprise software and AI incumbent with decision optimization (CPLEX), watsonx, and planning solutions across Fortune 500. Co-listed with Diwo in the Gartner Market Guide for Decision Intelligence Platforms as a representative vendor.
- FICO: Decision management platform with deep financial services penetration (FICO Platform, Decision Management Suite) named alongside Diwo in Gartner and IDC Decision Intelligence reports. A large incumbent in regulated decisioning.
Emerging players
- DataRobot: Enterprise AI/ML platform delivering predictive and prescriptive decisioning in financial services, healthcare, and manufacturing. Adjacent to Diwo in the AI-driven enterprise decisioning category, with overlap in Fortune 500 use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
diwo compliance and trust
Trust signalCompliance6 records
diwo financial estimates
Financial estimateRevenue estimate
Valuation estimate
diwo leadership team
Management profileNumber of profiles
Profiles11 records
diwo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
diwo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about diwo
What does diwo do?
Diwo is an enterprise Decision Intelligence platform consisting of Diwo Decide (an opportunity engine that continuously scans business data, ranks opportunities by dollar impact, and supports what-if strategy simulation with AI validation) and Diwo Catalyst (a natural-language data engine that translates plain-English questions into schema-aware SQL and returns ranked, dollar-quantified recommendations). The platform includes a Semantic Knowledge Graph, Anti-Hallucination Agent verification, pluggable LLM and data warehouse support, and an outbound agent framework that pushes decisions into CRM, ERP, Slack, and other operational systems.
Is diwo a public or private company?
diwo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was diwo founded?
diwo was founded in 2014. It employs 11 to 50 people.
Where is diwo based?
diwo is headquartered in Northville, United States, in the North America region.
How does diwo make money?
Two revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are trial to Paid Conversion.
Who are diwo's main competitors?
Direct peers on record are Palantir Technologies, Aera Technology, Quantexa, ThoughtSpot and Tellius. Broad incumbents are Databricks, SAS, IBM and FICO. DataRobot is listed as an emerging player.
Does diwo have an API?
No public API is recorded for diwo.
What industry is diwo in?
diwo's product category is Decision Intelligence Software. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN), with a secondary code of HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation. Its NAICS code is 51821 and its SIC code is 7372.