Trackman

What Trackman does

Trackman A/S, founded in 2003 and headquartered in Hørsholm, Denmark (with a 501–1,000 employee range), is a privately held sports technology company that designs and sells radar-based launch monitors, simulators and performance software. The core technology is a dual-radar system synchronized with an HD camera under the proprietary OERT (Optically Enhanced Radar Tracking) architecture, operating at 40,000 samples per second and producing more than 40 ball and club data parameters with documented accuracy within 0.3 yards on 100-yard shots, all without requiring markers on the ball or club. This sensing core is protected by 50+ granted US patents and a continuously built reference dataset of billions of measured full ball flights.

The product platform spans two flagship golf launch monitors (Trackman 4 for indoor/outdoor use, Trackman iO purpose-built for ceiling-mounted indoor simulator installations), a software stack (Trackman Performance Studio with the Tracy AI swing analysis tool and 3D Motion Analysis, Virtual Golf 3 graphics engine, Trackman Range, Trackman Cloud, Trackman 360 club-management platform, and Trackman Events tournament software), build-out solutions (Custom Integrated Simulator from USD 47,990+, FlexCage enclosures, Tech Setup and DIY configurations from USD 18,000–35,000+), training (Trackman University), and adjacent-sport products for baseball (Portable B1, V3 Game Tracking) and football (soccer and US football).

The business model combines one-time hardware sales of USD 13,995–25,495 for launch monitors and USD 43,995–47,990+ for installed simulator builds with a recurring USD 1,100/year software subscription that unlocks premium features and virtual golf courses. Distribution is omnichannel: direct enterprise sales to professional tours and large commercial facilities, self-serve e-commerce via shop.trackmangolf.com with a Sim Builder configuration tool, implementation partner and installer networks, channel partners in golf clubs and resorts, and a simulator franchise program. Professional tour agreements (PGA Tour/ShotLink since 2006, DP World Tour, LPGA Tour, LIV Golf, and The R&A) generate broadcast, ball-tracing and event-services revenue while anchoring brand credibility across the professional, coaching, club-fitting, facility, residential and emerging LatAm geographic segments served.

Name

Trackman

Legal name

Trackman A/S

Website

https://trackman.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trackman A/S, founded 2003 in Denmark, builds radar-and-camera launch monitors, golf simulators, and performance software trusted by every major professional tour (PGA, DP World, LPGA, LIV, R&A), sold globally to coaches, commercial golf facilities, and home simulator owners.

Ownership category

akta.pro rank

Product category

Golf Launch Monitors & Simulator Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Golf launch monitors
• Sports tracking technology
• Radar-based tracking
• Ball flight analysis
• Golf simulator systems

Headquarters

HQ city

Vedbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of Trackman launch monitors (Trackman 4, Trackman iO), simulators, range solutions, and accessories. One-time hardware purchase with included first-year software license.
2. Software Subscriptions: Annual software subscriptions unlock Premium Features including Insights Features, Target Practice Range, Performance Center, Full Library of Virtual Golf Courses, All Games, Tour Player Library, Trackman Cloud, Event Software, TMU Membership and Golf Portal. 1st year included with new unit purchases.
3. Simulator Build-outs: Custom integrated builds, standalone Flex Cage setups, and tech setups for commercial and residential simulators. Includes installation services and components like projectors, screens, turf, and hitting mats.
4. Virtual Golf Course Licensing: License fees for virtual golf courses used in simulator products. Customers grant Trackman royalty-free license to use course renderings in Trackman apps and software.
5. Broadcast Services: Provision of broadcast services, fan engagement content, and simulator experiences at select professional tour events.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Trackman A/S manufactures and sells radar-based sports tracking technology centered on golf launch monitors (Trackman 4 and Trackman iO) that measure 40+ ball and club data parameters using patented OERT technology combining dual radar synchronized with an HD camera. The company also offers complete simulator solutions, range technology, performance software (Trackman Performance Studio, Trackman 360), and extends its tracking technology to baseball and football. Revenue combines one-time hardware sales with recurring annual software subscriptions.

Product overview

Trackman is a Danish sports tracking technology company offering a unified platform-plus-modules product architecture centered on radar-based launch monitors for golf, baseball, and football. The core golf product line includes two launch monitors: Trackman 4 (portable, dual-radar + camera OERT system for indoor/outdoor use, measuring 40+ parameters at 40,000 samples/second) and Trackman iO (ceiling-mounted, purpose-built for indoor/simulator use). The software ecosystem spans Trackman Performance Studio (coaching, data visualization, Tracy AI, 3D Motion Analysis), Virtual Golf 3 (graphics engine), Trackman Range (driving range applications), Trackman Golf App (mobile companion), Trackman 360 (club business management), Trackman Cloud (data sync), and Trackman Events (tournament management). Simulator solutions include Sim Builder for custom configurations, Custom Integrated Builds, and FlexCage portable enclosures. Trackman University provides training certification. The company also offers baseball products (Portable B1, V3 Game Tracking) and football products (Trackman Football, US Football). All golf products share a common data platform, mobile app, and cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Trackman 4: Launch monitor using dual radar synchronized with camera-based OERT technology for outdoor and indoor use, delivering more than 40 data parameters
• Trackman iO
• Trackman Range
• Virtual Golf 3
• Tracy
• Trackman Performance Studio

Products and services

• Trackman 4 Flagship portable dual-radar golf launch monitor that uses patented OERT technology combining two synchronized radars with an HD camera to measure 40+ ball and club data parameters from impact through full ball flight, operating at 40,000 samples per second. Used by tour professionals, coaches, club fitters, and home simulator owners indoors and outdoors.
• Trackman iO Ceiling-mounted indoor launch monitor purpose-built for golf simulators, combining optimized radar and dual camera technology for minimal space requirements without needing extra lighting or markers on ball or club. Targets indoor golf facilities, commercial venues, and home simulator owners.
• Virtual Golf 3 (VG3) Industry-leading graphics engine for indoor golf simulation delivering realistic and immersive visuals when used with Trackman launch monitors.
• Trackman Range Applications suite for driving ranges that delivers practice games, virtual golf, and a premium range experience for players at all skill levels, working in sync with Trackman launch monitors. Sold to driving ranges, resorts, and golf clubs to drive member engagement and ball sales.
• Trackman Performance Studio Coaching and performance software platform for coaches and players that delivers data visualization, biomechanical swing analysis, and AI-driven insights. Sold to coaches, instructors, club fitters, and serious individual users.
• Trackman 360 All-in-one club management platform combining coaching, range management, indoor simulator control, mobile app, and business tools, designed for golf clubs to optimize operations and keep members engaged year-round.
• Trackman Baseball Portable B1 Portable baseball tracking device that measures pitching and hitting data for player development and performance analysis, used by baseball coaches, players, and training facilities.
• Trackman Baseball V3 Game Tracking Baseball game tracking system that captures detailed performance data across full games for teams, players, and coaching staffs.
• Trackman Football Radar-based tracking system for football (soccer) capturing ball flight and player performance data for training and analysis, used by clubs, academies, and performance staff.
• Trackman US Football Tracking system for American football providing performance data for player development and coaching, used by teams and training facilities.
• Custom Integrated Simulator Build Permanent, fully integrated simulator solution designed and installed by Trackman around the customer's space and goals, including room design, hardware installation, and ongoing support. Sold to commercial facilities, golf clubs, and high-end home users from USD 47,990+ installed.
• FlexCage Simulator Enclosure Stable, portable enclosure solution for both long- and short-term simulator setups with customizable elastic fabric sides that can be branded for commercial spaces, from USD 43,995+ installed.

Quantifiable outcome

• 40% average increase in ball sales for driving ranges implementing Trackman Range
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PLATFORM GolfcoreTechnology or Integration · 20 January 2026Partnership integrates PLATFORM Golf's Singularity for Simulated Golf technology with Trackman launch monitors. Enables all existing Trackman simulators to be upgraded with PLATFORM Golf's TrueSlope product that mimics real-world slope, lie, and putting conditions. Combines data capture from both systems to provide comprehensive golfer performance analytics, establishing new standard for off-course golf simulation.
• LPGA TourcoreStrategic or Co-development Partner · 1 December 2025Five-year agreement signed in late 2025 for enhanced broadcast technology. Trackman provides six tracing cameras for coverage expansion from one or two cameras to six—including four on tee boxes and two for final or featured groupings—with goal of extending tracing to every tournament by 2027.
• DP World TourcoreStrategic or Co-development Partner · 12 August 2025Three-year partnership making Trackman the Official Launch Monitor and Official Ball Tracing Technology for DP World Tour. Provides broadcast services, fan engagement content, and simulator experiences at select events. Includes continued collaboration on NEXT Golf Tour Powered by Trackman, with winners and runners-up receiving invites to HotelPlanner Tour and DP World Tour events. DP World Tour serves as incubator for Trackman's latest technological innovations.
• TitleistcoreTechnology or IntegrationTitleist developed RCT (Radar Capture Technology) golf balls with radar-reflective material inside Pro V1 and Pro V1x specifically to enhance accuracy of radar-based launch monitors indoors. RCT balls validated against Trackman 4.
• TaylorMadecoreTechnology or IntegrationTaylorMade independently developed TRK-R golf balls using liquid silver embedded beneath cover to improve radar signal capture. After testing thousands of shots in partnership with Trackman, TRK-R received Trackman's full certification for accurate indoor data.
• Mexican Golf FederationminorStrategic or Co-development PartnerBunker Indoor Golf works alongside Mexican Golf Federation through National Golf School initiative helping introduce children and young people to the sport.
• Riviera Maya ResortsminorChannel Partner/ Reseller/ DistributorBunker Indoor Golf partnership to set up golf academies in Riviera Maya area resorts near Cancún where guests can work on their game, get lessons with a pro, and get club fittings. Expected 10-12 resorts by 2027.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foresight Sports: Closest direct competitor in golf launch monitors, known for camera-based (and now also hybrid) systems used by consumers, club fitters, and commercial facilities. Directly competes with Trackman 4 and iO across price tiers and indoor accuracy.
• FlightScope: Direct competitor in radar-based launch monitors (Mevo, Mevo+, X3) serving the consumer, coaching, and commercial segments. Competes on price-performance and indoor/outdoor accuracy similar to Trackman's value proposition.
• Uneekor: Provider of high-end overhead and floor-mounted launch monitors (Eye XO, EYE MINI) targeting commercial simulators and club fitters. Closely comparable hardware category and customer base as Trackman iO.
• Full Swing Golf: Direct competitor in premium indoor golf simulators, offering integrated launch monitor + simulator packages to commercial facilities and home users. Overlaps with Trackman's Custom Integrated Simulator Build and FlexCage offerings.
• AboutGolf: Provider of golf simulators and indoor performance centers for commercial and residential customers. Direct competitor in the simulator market, though primarily software and content-led rather than launch-monitor-led.

Broad incumbents

• Garmin: Incumbent in golf GPS, rangefinders, and watches (Approach series) with broad consumer reach. While not a direct launch monitor competitor, Garmin competes for share of golfer wallet in performance measurement and data-driven play.
• Bushnell Golf: Established incumbent in golf rangefinders and laser-based distance devices. Competes in the broader golf performance measurement category and is owned by a larger parent (Vista Outdoor), giving it scale advantages in consumer channels.
• Toptracer / Topgolf: Owner of the ball-tracing technology used in Topgolf venues and range installations. Competes with Trackman Range in driving range entertainment, though Trackman's radar-based approach is technically distinct from Toptracer's camera tracing.

Emerging players

• Rapsodo: Emerging sports tracking company offering launch monitors and swing analysis tools (Mobile Launch Monitor, MLM2PRO) at lower price points. Targets the consumer and home simulator segment that Trackman addresses with its higher-end iO unit.
• Arccos Golf: Provider of shot-tracking sensors and a golf performance app used by individual players. While focused on the on-course sensor category rather than launch monitors, Arccos is adjacent to Trackman Golf App and the broader golf data ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trackman-a-s
• Xx.com/TrackManGolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackman