Lief Labs

What Lief Labs does

Lief Labs, founded in 2008 by Adel Villalobos and headquartered in Valencia, California, is a full-service cGMP contract manufacturer of dietary supplements operating across two facilities totaling 220,000+ sq ft. The company produces capsules, tablets, and powders at industrial scale — more than 5 million capsules, 1 million tablets, and 25,000 kg of bulk powder daily — and has formulated over 1,000 products since inception, developing 500+ new products per year in its R&D laboratory. Its technology stack combines SAP ERP, GlobalVision proofreading software for label compliance, an A2LA ISO/IEC 17025-accredited in-house quality control laboratory, and 14 encapsulation machines, 3 tablet presses, and 5 packaging lines, with stated Industry 4.0 ambitions around automation, AI, and machine learning.

Lief serves primarily entrepreneurial supplement brands across sports nutrition, health and wellness, organic/natural, women's health, pet supplements, and Amazon-native segments. Its go-to-market is sales-led through dedicated account executives who manage 300+ monthly quotes, supplemented by industry event presence (SupplySide Global, Natural Products Expo West), a thought-leadership podcast ('Beyond The Supps'), a free GMP Starter Kit lead magnet, and earned media in industry trade publications. The firm differentiates via a turn-key model spanning custom formulation, in-house flavor development, branding, regulatory compliance, international registration support across 30+ countries, and Amazon Prime Ready FBA fulfillment (1M+ units shipped to Amazon).

Revenue is generated through project-based contract manufacturing fees with minimum order quantities of 10,000 units for capsules/tablets and 5,000 units for powders, complemented by white-label 'Premier Label' stock formulas and proprietary branded formulations (GLP-1 Balance, GlowVita, SereniZ Elixir, FemBalance). The company is privately held by founder Villalobos alongside institutional investors Prairie Capital, S2G Ventures, and Skyline Global Partners (undisclosed 2021 funding round), and operates three wholly-owned subsidiaries: Lief Cares (philanthropy), Lief Raws (ingredients), and Lief Ventures (brand investments). In September 2025, the founder transitioned to Chairman and Dave Schwendimann (former President of Doctor's Best) was appointed CEO, with Dr. Brianna Diorio joining as Head of Technical Sales in April 2026.

Name

Lief Labs

Legal name

Lief Organics, LLC

Website

https://lieflabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, founded in 2008, that provides turn-key manufacturing, formulation, branding, and Amazon Prime Ready fulfillment services to entrepreneurial supplement brands across 30+ countries.

Ownership category

akta.pro rank

Product category

Nutraceutical Contract Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Contract manufacturing
• Dietary supplements
• Nutraceutical manufacturing
• CGMP manufacturing
• Supplement formulation

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Lief provides turn-key contract manufacturing solutions for dietary supplements including capsules, tablets, and powders. Revenue is generated through production fees based on minimum order quantities (10,000 units for capsules/tablets, 5,000 units for powders). The comprehensive service includes product development, quality control, packaging, and shipping.
2. Product Development & Formulation Services: In-house product development team creates custom formulations for clients, including flavoring and compliance services. The company develops over 500 new products annually for clients.
3. White Label / Stock Formulas: Lief offers in-house stock formulas that are cost-effective and ready to produce, providing an alternative to fully custom development for brands seeking faster time-to-market.
4. Prime Ready Packaging & Fulfillment: Amazon-specific fulfillment services including documentation, COA, MSDS preparation, and direct shipping to FBA warehouses across the U.S.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, producing capsules, tablets, and powders across two 220,000+ sq. ft. facilities in Valencia, California. Its core offering is turn-key manufacturing for entrepreneurial and mid-to-large supplement brands, integrating formulation, R&D, quality assurance (A2LA ISO/IEC 17025 accredited lab), branding, packaging, and Amazon Prime Ready FBA fulfillment. The company also develops proprietary branded formulations (GLP-1 Balance, GlowVita, SereniZ Elixir, FemBalance, PBLief) and white-label Premier Label stock formulas, supported by NSF/ANSI 455-2 GMP, USDA Organic, Kosher, Halal, Non-GMO, and BSCG certifications.

Product overview

Lief Labs is a full-service cGMP contract manufacturer offering turn-key manufacturing solutions for dietary supplements. The core offering consists of contract manufacturing services (capsules, tablets, powders) across 220,000+ sq. ft. of facilities, complemented by integrated product development & formulation, quality assurance & control, and branding services. The company also offers proprietary formulations including GLP-1 Balance (weight management), GlowVita (skin health), SereniZ Elixir (sleep support), and FemBalance (women's health), as well as stock formulas under the Premier Label white-label program. Specialized services include Amazon Prime Ready fulfillment, the GMP Starter Kit educational resource, and the Beyond The Supps podcast. The product portfolio spans from manufacturing capabilities to proprietary branded ingredients, all supported by comprehensive quality testing through A2LA-accredited laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• PBLief: Premier functional powdered peanut butter product with pre and probiotic options
• Premier Label
• Beyond The Supps
• Lief Cares

Products and services

• Contract Manufacturing Services

Quantifiable outcome

• 500+ new products developed annually
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Heart of the BrainminorOthersLief is a proud corporate sponsor of this nonprofit organization working to improve treatment and curing brain cancer. Community of patients, doctors, donors and supporters.
• Vitamin AngelscoreOthersGlobal nonprofit providing life-changing vitamins to mothers and children. Lief Labs supported from 2017-2023, reaching over 400,000 mothers and children with nutritional interventions to combat malnutrition.
• What's Up With SuppsminorOthersLief is a proud sponsor of industry networking events. Board is made up of dynamic industry leaders passionate about supplements and keeping the industry strong.
• Axe ALSminorStrategic or Co-development PartnerPartnership to bring awareness and nutritional support to the ALS community through supplement donations and fundraising, raising nearly $8,000 for the ALS community.
• A2LA (American Association for Laboratory Accreditation)coreTechnology or IntegrationLief's Quality Control laboratory has been recognized by A2LA for ISO/IEC 17025 accreditation for microbiological testing, demonstrating ongoing commitment to public safety and high standards of testing.
• NSF InternationalcoreTechnology or IntegrationNSF certifies Lief's cGMP compliance. NSF/ANSI 455-2 is an ANSI-accredited public standard recognized by the Global Retailer and Manufacturer Alliance (GRMA) and widely accepted in global markets.
• Where Food Comes From (WFCF)coreTechnology or IntegrationCertification partner for USDA Organic certification. Lief is a certified USDA Organic facility through WFCF, the leader in organic certifications.
• Islamic Services of America (ISA)coreTechnology or IntegrationISA certifies Lief to manufacture Halal-compliant dietary supplements, ensuring products meet rigorous Halal standards including ingredient sourcing, production processes, and facility practices.
• Banned Substances Control Group (BSCG)coreTechnology or IntegrationBSCG provides third-party certification ensuring products are rigorously tested and verified free from more than 500 substances banned by major athletic organizations including WADA, NFL, NCAA, and others.
• GlobalVisioncoreTechnology or IntegrationGlobalVision proofreading software used for label inspection and comparison against customer-approved digital files, detecting discrepancies at the earliest stage to ensure compliance.
• Natural Products Association (NPA)coreOthersProud member and advocate. NPA is the leading voice of the natural products industry, advocating for consumer access to products that maintain and improve health.
• American Herbal Products Association (AHPA)minorOthersMember of this national trade association and voice of the herbal products industry, comprised of more than 350 member companies.
• NASC (National Animal Supplement Council)minorOthersPre-qualified supplier for NASC Primary Suppliers, allowing Primary Suppliers to accept services without additional vendor qualifications under NASC cGMPs.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Makers Nutrition: Full-service dietary supplement contract manufacturer offering capsules, tablets, powders, and gummies with in-house formulation, labeling, and packaging. Directly comparable mid-market CMO serving SMB and emerging supplement brands with a similar turn-key value proposition.
• Vitakem: Dietary supplement contract manufacturer specializing in capsules, tablets, powders, and liquid formulations. Comparable to Lief in scale, custom formulation capabilities, and SMB supplement brand customer base.
• Robinson Pharma: Large-scale cGMP-certified supplement contract manufacturer with broad capsule, tablet, softgel, and liquid capabilities. Closely comparable in certifications, production scale, and target customer segment of growing supplement brands.
• Nutralliance: Nutraceutical and dietary supplement contract manufacturer offering custom formulation, encapsulation, tableting, and packaging. Directly comparable turn-key CMO serving brand customers with similar production formats.
• PMC (Supplement Manufacturing): Contract manufacturer specializing in tablets, capsules, and powder supplements with cGMP certification. Comparable mid-market CMO with similar entrepreneurial supplement brand customer base and formulation services.
• Sirio Pharma: Global nutraceutical and dietary supplement contract manufacturer with CDMO services spanning gummies, softgels, liquids, and powders. Comparable in turn-key formulation and manufacturing, but operates globally with significantly larger footprint.

Broad incumbents

• Pharmavite: One of the largest US vitamin and supplement manufacturers (Nature Made, Nature's Bounty partner) with extensive manufacturing capabilities and branded products. Comparable at the manufacturing capability level, but operates at much greater scale and with its own branded portfolio.
• Aenova Group: European-headquartered global contract manufacturer serving pharma and nutraceutical markets with broad dosage form capabilities. Comparable at the contract manufacturing level, but operates at much greater scale with a broader pharma-nutraceutical mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeL8onLo4fm9fb6311o7lSg
• Instagraminstagram.com/beyondthesupps

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lief Labs