Dafiti

What Dafiti does

Dafiti is a multi-category fashion e-commerce platform headquartered in São Paulo, Brazil, operating in Brazil and Colombia since 2011 and self-described as the largest fashiontech in Latin America. The company serves fashion-conscious consumers through its core Dafiti Platform, offering footwear, clothing, accessories, sportswear, beauty products, and home goods across 6,000+ brands and 400,000+ products, with approximately 30% of Brazilians accessing the platform monthly. The company operates under the legal entity Comércio Digital BF Ltda. and runs a multi-brand ecosystem that includes sister brands Kanui and Tricae.

The platform combines a first-party retail model with a third-party marketplace, supported by native mobile applications for iOS and Android, an automated distribution center in Jundiaí (São Paulo state), and integration with Correios for nationwide fulfillment via the Dafiti Envios program. Additional product offerings include the Clube Dafiti loyalty program, Dft.ads internal advertising platform, the Dafiti Affiliate Program distributed through Awin and Rakuten networks, the Dafiti Blog content hub, the Dafiti Glossary educational resource, accessibility features for assistive technology users, and the Dafiti Eco sustainability initiative.

Dafiti monetizes through three primary revenue streams: direct product sales with retail markup (1P), marketplace commissions on third-party seller transactions (3P), and performance-based affiliate referral revenue. The company holds an E-bit Diamond Medal for customer satisfaction maintained since 2011 and an ISO 37001 anti-bribery certification obtained in 2023. It operates as a private company with no public parent or recent disclosed funding; cumulative disclosed funding totals approximately $250 million across five rounds from 2011 to 2014, with no subsequent raises referenced in available data. Leadership includes CEO Leandro Medeiros, Chief Commercial Officer Alan Kraus, Chief People & Culture Officer Maria Carolina Brasil Borghesi, and Director of B2B Services and Operations LATAM Francisco Faulhaber.

Name

Dafiti

Legal name

Comércio Digital BF Ltda.

Website

https://dafiti.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dafiti is a Latin American fashion e-commerce platform operating in Brazil and Colombia, selling 400,000+ products across 6,000+ brands directly to consumers and through a third-party marketplace, complemented by logistics, loyalty, and advertising services.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Online Retailers (CRAFADAB)

Keywords

• Fashion e-commerce
• Online apparel retail
• Footwear marketplace
• Direct-to-consumer fashion
• Fashion technology platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Dafiti sells fashion products (footwear, clothing, accessories, sports, beauty, home) directly to consumers at retail prices, generating revenue through the markup between wholesale procurement and consumer sale prices.
2. Marketplace Commission: Third-party sellers list products on Dafiti's marketplace platform. Dafiti charges commission on sales made through the marketplace, taking a percentage of each transaction completed by external sellers.
3. Affiliate Program Revenue: Dafiti operates an affiliate program through Awin and Rakuten networks, where partners earn commissions up to 15% on referred sales. This drives customer acquisition at performance-based cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dafiti operates a multi-category fashion e-commerce platform selling footwear, clothing, bags and accessories, sportswear, beauty, and home products directly to consumers in Brazil and Colombia. The platform also functions as a marketplace enabling third-party sellers to list products, with logistics support provided through the Dafiti Envios program (Correios partnership) and Milk Run fulfillment service.

Product overview

Dafiti is a multi-category fashion e-commerce marketplace operating as the largest fashiontech company in Latin America. Founded in 2011 and present in Brazil and Colombia, the platform operates a unified e-commerce ecosystem comprising the core Dafiti Platform for direct sales and third-party marketplace selling, supplemented by the Clube Dafiti loyalty program, the Dft.ads internal advertising module, and the Dafiti Affiliate Program managed through Awin and Rakuten networks. The company also offers the Dafiti Blog content hub and Dafiti Glossary educational resource. Logistics fulfillment is supported through the Dafiti Envios program powered by Correios, while the Dafiti Seller Program enables third-party merchants to reach millions of customers. Additional offerings include mobile applications, accessibility features, the Dafiti Eco sustainable fashion initiative, and the Dafiti Outlet clearance channel.

Differentiator

Problem solved

Functional benefit

Brands

• Kanui: Part of the Dafiti Group ecosystem - fashion and lifestyle e-commerce platform alongside Dafiti and Tricae.
• Tricae

Products and services

• Dafiti Platform
• Dafiti Marketplace (Seller Program)
• Clube Dafiti
• Dft.ads
• Dafiti Affiliate Program
• Dafiti Mobile Applications
• Dafiti Outlet
• Dafiti Eco

Quantifiable outcome

• Approximately 30% of Brazilians access Dafiti monthly
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Correios (Brazilian Postal Service)coreChannel Partner/ Reseller/ DistributorDafiti partners with Correios (Brazilian national postal service) for order delivery through the 'Dafiti Envios' program. This partnership enables nationwide delivery for marketplace sellers and Dafiti's own inventory, handling logistics for orders across all Brazilian regions.
• AwincoreChannel Partner/ Reseller/ DistributorAwin is an affiliate marketing network platform that connects Dafiti with affiliate publishers. Affiliates can sign up through Awin to promote Dafiti products and earn commissions up to 15% on confirmed sales.
• Rakuten AdvertisingcoreChannel Partner/ Reseller/ DistributorRakuten Advertising is an affiliate marketing platform that serves as an alternative network for Dafiti affiliates to join the affiliate program and promote Dafiti products for commission-based compensation.
• KanuiminorOthersKanui is a sister brand under the Dafiti Group umbrella, similar to Tricae. These brands operate as part of the same corporate group (Comércio Digital BF Ltda.) serving related market segments.
• TricaeminorOthersTricae is a sister brand under the Dafiti Group umbrella, similar to Kanui. These brands operate as part of the same corporate group (Comércio Digital BF Ltda.) serving related market segments in the Brazilian fashion e-commerce space.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercado Livre: Latin America's largest e-commerce marketplace; competes directly with Dafiti in fashion, footwear, and accessories through both first-party and third-party seller inventory, with comparable marketplace commission economics.
• Magazine Luiza (Magalu): Brazilian omnichannel retailer with a major online fashion, footwear, and home category; competes with Dafiti for the same Brazilian consumer and operates marketplace + first-party models.
• Americanas: Large Brazilian e-commerce platform with significant fashion and footwear assortment; competes with Dafiti on assortment breadth, pricing, and free-shipping thresholds.
• Zattini: Brazilian online footwear and fashion retailer; the closest direct comp to Dafiti in terms of core footwear-led assortment and Brazilian consumer base.
• Renner: Brazil's largest apparel-focused omnichannel retailer with strong e-commerce growth; competes head-to-head with Dafiti in fashion and footwear.
• Shein: Global fast-fashion e-commerce platform with rapidly growing Brazilian market share; pressures Dafiti on price, assortment velocity, and trend responsiveness.
• Shopee: SEA-based marketplace that has expanded aggressively in Brazil; competes with Dafiti on price-led fashion and marketplace seller recruitment.
• C&A Brasil: Brazilian fashion retailer with strong private-label assortment and growing e-commerce presence; competes with Dafiti for fashion-conscious Brazilian shoppers.
• Netshoes: Brazilian online sportswear and footwear specialist; overlaps with Dafiti's 'Esportivo' category and competes for the same active/lifestyle consumer segment.

Broad incumbents

• Amazon Brazil: Global e-commerce incumbent operating in Brazil with broad category coverage including fashion; competes with Dafiti on logistics speed, assortment, and Prime-style loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dafiti_brasil
• YouTubeyoutube.com/@dafiti
• Facebookfacebook.com/dafiti
• LinkedInlinkedin.com/company/dafiti
• Instagraminstagram.com/dafiti
• TikToktiktok.com/@dafitibr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dafiti