Developer docs
API playgroundTry for free, no card

Search company profiles

Menulog

Full company profile

uuid0008jz1

Namestring
Menulog
Legal namestring
Menulog
Websiteurl
https://www.menulog.com.au/
Company typeenum
Private
Founded yearint
2006
Descriptiontext

Menulog was an Australian online food delivery and takeaway marketplace founded in 2006 and headquartered in Sydney. The platform connected consumers with local restaurants for online food ordering and delivery, operating across Australia until ceasing all operations on November 26, 2025. As the only Australian-founded food delivery service, Menulog operated for nearly two decades and at its peak held approximately 24% of the Australian food delivery market as the second-largest player behind Uber Eats (54%) and ahead of DoorDash (15%). The platform served three horizontal segments: consumer/diners ordering food, restaurant/food vendor partners seeking online visibility and order processing, and gig-economy couriers performing deliveries.

The product was a single consumer-facing marketplace platform accessible via iOS/Android mobile apps and the menulog.com.au website, offering restaurant discovery, order placement, and delivery tracking. Its technology was a standard two-sided marketplace architecture with no proprietary AI or advanced technology components called out in available sources. The company experimented with non-traditional marketing channels, including a gaming advertising partnership with iion that produced a 788% lift in engagement rate at materially lower attention costs than traditional digital channels.

Menulog generated revenue through two streams: marketplace commissions charged to restaurant partners for listing and processing orders, and delivery fees paid by consumers for food delivery services. The company was a wholly-owned subsidiary of Just Eat Takeaway.com, which was acquired by Prosus; following the acquisition, Menulog's Australian operations were deemed non-core and the market was exited. Customers were redirected to Uber Eats upon closure, and approximately 120 direct employees plus ~21,000 gig couriers were affected by the wind-down.

Short descriptiontext

Menulog was an Australian online food delivery marketplace founded in 2006 that connected diners, restaurants, and couriers across Australia, holding ~24% market share before ceasing operations on November 26, 2025, with customers redirected to Uber Eats.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online food delivery, restaurant marketplace, takeaway ordering, delivery platform, food delivery marketplace
Industry3 codes
1Restaurant Meal Delivery Platforms & Aggregators
CodeAFAIAMAAPrimaryYes
2Restaurant Meal & Prepared Food Delivery
CodeCRAFAFABPrimaryNo
3Food Delivery & Restaurant Logistics Platforms
CodeBPAMAHABPrimaryNo
NAICS code1 code
  • Food Services and Drinking Places722
SIC code1 code
  • Retail-Catalog & Mail-Order Houses5961
Product category
Online Food Delivery Marketplace
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Restaurant Marketplace Commission
TypeMarketplace Commission
Description

Platform charged restaurants a commission fee for listing and processing orders through the Menulog marketplace.

sydney.edu.au
2Delivery Fees
TypeTransaction Fee
Description

Revenue generated from delivery charges paid by consumers for food delivery services.

sydney.edu.au
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Menulog operated an online food delivery marketplace connecting Australian consumers with local restaurants for ordering and delivery services. The platform enabled diners to discover restaurants, place food orders, and arrange delivery through a web interface and mobile applications. Menulog charged restaurants a commission fee for listing and processing orders, while also collecting delivery fees from consumers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Menulog was a single-platform online food delivery service connecting consumers with restaurant partners for ordering and delivery. The platform operated exclusively in Australia from its founding in 2006 until its closure on November 26, 2025, when operations ceased and customers were redirected to Uber Eats. The product offered a unified app-based experience for restaurant discovery, ordering, and delivery management.

Product and service1 record
1Menulog Platform
CategoryOnline Food Delivery Marketplace
Description

Online food delivery and takeaway marketplace platform connecting Australian consumers with local restaurants for order placement and delivery services, accessible via web and mobile applications.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Uber Eats
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-11-26
Description

Upon Menulog's closure, the platform redirected users to continue ordering from favorite restaurants on Uber Eats, creating a referral/handoff relationship for customers.

2iion
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Menulog participated in iion's 'The Attention Advantage' gaming attention benchmark report as a case study partner, demonstrating 788% lift in engagement rate through gaming advertising campaigns.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
1Uber Eats
TypeDirect peer
Description

The dominant food delivery marketplace in Australia at approximately 54% market share. Uber Eats operates the same online restaurant-to-consumer delivery marketplace model that Menulog did, and formally absorbed Menulog's customers upon Menulog's November 2025 closure.

2DoorDash
TypeDirect peer
Description

Third major food delivery platform in Australia at approximately 15% market share. DoorDash runs the same three-sided marketplace model (diners, restaurants, couriers) and competed head-to-head with Menulog for restaurant listings and delivery demand.

3Deliveroo
TypeDirect peer
Description

Global food delivery marketplace using the same commission-based restaurant aggregator model. While not active in Australia during Menulog's later years, Deliveroo is a direct structural peer and benchmark for marketplace unit economics in similar geographies.

4Just Eat Takeaway.com
TypeBroad incumbent
Description

Former parent of Menulog and one of the largest online food delivery groups globally. Operates the Just Eat brand in the UK and Takeaway.com across continental Europe, sharing the same marketplace platform DNA at much larger scale across multiple markets.

5Domino's Pizza
TypeBroad incumbent
Description

Major QSR chain with proprietary delivery operations across Australia. Vertically integrated rather than a third-party marketplace, but competes directly for the same consumer demand for delivered meals and represents an alternative operating model.

6Foodora
TypeRegional player
Description

Food delivery marketplace previously operating in Australia before exiting the market. Operated the same third-party delivery platform model and was a direct competitor to Menulog during its earlier Australian operations.

7HelloFresh
TypeEmerging player
Description

Global meal kit delivery service. Different format (pre-portioned ingredients vs restaurant meals) but addresses the same underlying consumer demand for convenient home meal solutions and competes for share of stomach in Australia.

8Marley Spoon
TypeEmerging player
Description

Australia-focused meal kit delivery service backed by Martha Stewart. Competes for the home meal occasion via a different supply chain and product model, but is comparable as a delivery-based food business serving Australian consumers.

Market position
Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Menulog

Online Food Delivery Marketplacemenulog.com.au

Menulog was an Australian online food delivery marketplace founded in 2006 that connected diners, restaurants, and couriers across Australia, holding ~24% market share before ceasing operations on November 26, 2025, with customers redirected to Uber Eats.

What Menulog does

Menulog was an Australian online food delivery and takeaway marketplace founded in 2006 and headquartered in Sydney. The platform connected consumers with local restaurants for online food ordering and delivery, operating across Australia until ceasing all operations on November 26, 2025. As the only Australian-founded food delivery service, Menulog operated for nearly two decades and at its peak held approximately 24% of the Australian food delivery market as the second-largest player behind Uber Eats (54%) and ahead of DoorDash (15%). The platform served three horizontal segments: consumer/diners ordering food, restaurant/food vendor partners seeking online visibility and order processing, and gig-economy couriers performing deliveries.

The product was a single consumer-facing marketplace platform accessible via iOS/Android mobile apps and the menulog.com.au website, offering restaurant discovery, order placement, and delivery tracking. Its technology was a standard two-sided marketplace architecture with no proprietary AI or advanced technology components called out in available sources. The company experimented with non-traditional marketing channels, including a gaming advertising partnership with iion that produced a 788% lift in engagement rate at materially lower attention costs than traditional digital channels.

Menulog generated revenue through two streams: marketplace commissions charged to restaurant partners for listing and processing orders, and delivery fees paid by consumers for food delivery services. The company was a wholly-owned subsidiary of Just Eat Takeaway.com, which was acquired by Prosus; following the acquisition, Menulog's Australian operations were deemed non-core and the market was exited. Customers were redirected to Uber Eats upon closure, and approximately 120 direct employees plus ~21,000 gig couriers were affected by the wind-down.

Menulog firmographics

Firmographics
Name
Menulog
Legal name
Menulog
Website
https://www.menulog.com.au/
Company type
Private
Founded year
2006
Operating status
Closed
Headcount range
11–50 employees
Short description
Menulog was an Australian online food delivery marketplace founded in 2006 that connected diners, restaurants, and couriers across Australia, holding ~24% market share before ceasing operations on November 26, 2025, with customers redirected to Uber Eats.
Ownership category
akta.pro rank

Menulog industry classification

Industry
Product category
Online Food Delivery Marketplace
NAICS
Food Services and Drinking Places (722)
SIC
Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry
Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
akta.pro secondary industries
Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

  • Online food delivery
  • Restaurant marketplace
  • Takeaway ordering
  • Delivery platform
  • Food delivery marketplace

Where Menulog is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Menulog business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Restaurant Marketplace Commission: Platform charged restaurants a commission fee for listing and processing orders through the Menulog marketplace.
  2. Delivery Fees: Revenue generated from delivery charges paid by consumers for food delivery services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Menulog product offering

Product offering

Core offering

Menulog operated an online food delivery marketplace connecting Australian consumers with local restaurants for ordering and delivery services. The platform enabled diners to discover restaurants, place food orders, and arrange delivery through a web interface and mobile applications. Menulog charged restaurants a commission fee for listing and processing orders, while also collecting delivery fees from consumers.

Product overview

Menulog was a single-platform online food delivery service connecting consumers with restaurant partners for ordering and delivery. The platform operated exclusively in Australia from its founding in 2006 until its closure on November 26, 2025, when operations ceased and customers were redirected to Uber Eats. The product offered a unified app-based experience for restaurant discovery, ordering, and delivery management.

Differentiator

Problem solved

Functional benefit

Products and services

  • Menulog Platform Online food delivery and takeaway marketplace platform connecting Australian consumers with local restaurants for order placement and delivery services, accessible via web and mobile applications.

Companies that use Menulog

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Menulog technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Menulog partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

  • Uber EatsminorGTM or Marketing Partner · 26 November 2025Upon Menulog's closure, the platform redirected users to continue ordering from favorite restaurants on Uber Eats, creating a referral/handoff relationship for customers.
  • iionminorStrategic or Co-development PartnerMenulog participated in iion's 'The Attention Advantage' gaming attention benchmark report as a case study partner, demonstrating 788% lift in engagement rate through gaming advertising campaigns.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Menulog competitors and assessment

Company assessment

Direct peers

  • Uber Eats: The dominant food delivery marketplace in Australia at approximately 54% market share. Uber Eats operates the same online restaurant-to-consumer delivery marketplace model that Menulog did, and formally absorbed Menulog's customers upon Menulog's November 2025 closure.
  • DoorDash: Third major food delivery platform in Australia at approximately 15% market share. DoorDash runs the same three-sided marketplace model (diners, restaurants, couriers) and competed head-to-head with Menulog for restaurant listings and delivery demand.
  • Deliveroo: Global food delivery marketplace using the same commission-based restaurant aggregator model. While not active in Australia during Menulog's later years, Deliveroo is a direct structural peer and benchmark for marketplace unit economics in similar geographies.

Broad incumbents

  • Just Eat Takeaway.com: Former parent of Menulog and one of the largest online food delivery groups globally. Operates the Just Eat brand in the UK and Takeaway.com across continental Europe, sharing the same marketplace platform DNA at much larger scale across multiple markets.
  • Domino's Pizza: Major QSR chain with proprietary delivery operations across Australia. Vertically integrated rather than a third-party marketplace, but competes directly for the same consumer demand for delivered meals and represents an alternative operating model.

Regional players

  • Foodora: Food delivery marketplace previously operating in Australia before exiting the market. Operated the same third-party delivery platform model and was a direct competitor to Menulog during its earlier Australian operations.

Emerging players

  • HelloFresh: Global meal kit delivery service. Different format (pre-portioned ingredients vs restaurant meals) but addresses the same underlying consumer demand for convenient home meal solutions and competes for share of stomach in Australia.
  • Marley Spoon: Australia-focused meal kit delivery service backed by Martha Stewart. Competes for the home meal occasion via a different supply chain and product model, but is comparable as a delivery-based food business serving Australian consumers.

Market position

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Menulog social profiles

Digital presence

Menulog financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Menulog leadership team

Management profile

Number of profiles

Profiles6 records

Menulog funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Menulog M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menulog

What does Menulog do?

Menulog operated an online food delivery marketplace connecting Australian consumers with local restaurants for ordering and delivery services. The platform enabled diners to discover restaurants, place food orders, and arrange delivery through a web interface and mobile applications. Menulog charged restaurants a commission fee for listing and processing orders, while also collecting delivery fees from consumers.

Is Menulog a public or private company?

Menulog is a private company. It is classified as corporate owned and is currently closed.

When was Menulog founded?

Menulog was founded in 2006. It employs 11 to 50 people.

Where is Menulog based?

Menulog is headquartered in Sydney, Australia, in the Oceania region.

How does Menulog make money?

Two revenue lines are on record. Restaurant Marketplace Commission is the primary driver. The others are delivery Fees.

Who are Menulog's main competitors?

Direct peers on record are Uber Eats, DoorDash and Deliveroo. Broad incumbents are Just Eat Takeaway.com and Domino's Pizza. Foodora is listed as a regional player. Emerging players are HelloFresh and Marley Spoon.

Does Menulog have an API?

No public API is recorded for Menulog.

What industry is Menulog in?

Menulog's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722 and its SIC code is 5961.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
ExchangeWireAustralia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budgetiion released "The Attention Advantage," Australia's first comprehensive gaming attention benchmark report analyzing 50+ gaming campaigns across Australian mobile and tablet environments. The study found gaming advertising delivers 20 times more engagement at just 5% of typical media budgets, with attention costs of USD$1.33-2.64 per hour compared to USD$6.20-15.50 for traditional digital display/video. The report, which includes a Menulog case study showing +788% lift in engagement rate, provides Australian marketers with local data to justify gaming advertising investments.One of the top universities in AustraliaMenulog is closing in AustraliaMenulog announced it will cease its Australian operations on November 26, ending nearly two decades of operations since its founding in 2006, with the company holding approximately 24% of the Australian food delivery market as the second-largest player. The exit leaves Uber Eats (54% market share) and DoorDash (15%) as the dominant remaining platforms controlling over 90% of the market, raising concerns about reduced competition, potential price increases for consumers, and uncertainty for thousands of affiliated couriers. Menulog's parent company Just Eat Takeaway.com, recently acquired by Prosus, cited "challenging circumstances" as the reason for the exit, following similar exits by Foodora in 2018 and Deliveroo in 2022.Illawarra MercuryMenulog is shutting down, but some Illawarra restaurant owners won't miss itMenulog announced it will cease operations in Australia after 20 years, with final orders taken on November 26, 2025, marking the exit of one of the country's original food delivery platforms. Restaurant owners in Illawarra have reported the change will have limited impact, with one operator noting weekly Menulog sales had dropped to $1,000 compared to $6,000 from Uber Eats, and another citing unresolved complaints about delivery driver performance. The closures reflects a broader shift in Australia's food delivery market, with international platforms like Uber Eats and DoorDash now dominating while local services exit.Startup DailyDid nobody say Menulog? Pioneering Australia food delivery service shuts after 19 yearsMenulog, a pioneering food delivery service founded in Sydney in 2006, will cease operations by the end of the month due to competition from rivals like Uber Eats. The company's owners, Just Eat Takeaway.com (JET), stated this closure reflects a strategic focus on growth in other markets and will impact around 120 employees who will receive redundancy packages. Menulog's closure follows a series of financial challenges and recent job cuts in the competitive Australian food delivery landscape.The GuardianMenulog closing in Australia, affecting thousands of delivery drivers and 120 employeesJust Eat Takeaway.com announced on Wednesday that its Australian-founded food delivery service Menulog will cease operations on November 26, affecting thousands of delivery riders and approximately 120 direct employees. While direct employees are entitled to redundancy packages, gig economy riders receive no such protections and will only be eligible for a four-week voluntary payment based on average earnings for those who have worked at least six months. The closure follows an initial pandemic boom and multiple sector closures, leaving Uber Eats and DoorDash as the dominant players in Australia's food delivery market.The NightlyMenulog: Bombshell as food delivery service announces it will cease all operations in AustraliaMenulog has announced it will shut down all operations in Australia by November 26, 2025, with parent company Just Eat Takeaway.com blaming challenging circumstances and a strategic focus on accelerating growth in other markets. The closure will impact approximately 120 employees, who will receive redundancy packages above legal requirements and outplacement support. The departure marks the end of the only food-delivery service that began in Australia, following Deliveroo's withdrawal in November 2022.Newcastle HeraldFinal orders: Aussie-founded food delivery service to cease operationsMenulog announced it will cease Australian operations on November 26 after 20 years, with the managing director describing the decision as a strategic move to focus on accelerating growth in other markets. The closure will affect 120 staff members and approximately 21,000 couriers, with eligible workers offered four-week severance payments and redundancy packages above legal requirements. The Transport Workers Union criticised the decision, calling for industry standards in the gig economy and urging competitors DoorDash, Uber Eats, Hungry Panda, and Easi to engage in establishing worker protections.The Canberra TimesOff the menu: Why it's not surprising this food delivery service is foldingMenulog announced it will cease operations in Australia on November 26, 2025, after nearly 20 years in the market, with the managing director describing it as a strategic move to focus on accelerating growth in other markets. The closure affects 120 staff members and approximately 21,000 couriers, with eligible couriers entitled to a four-week voluntary payment and staff receiving redundancy packages above legal requirements. The Transport Workers Union has called for standards in the gig economy to protect delivery workers, noting that workers often face below-minimum wage rates with no sick leave or superannuation.The Sydney Morning HeraldFood delivery service Menulog to shut down after two decadesFood delivery platform Menulog will cease operations in Australia on November 26, 2025, after two decades, marking the end of the country's only locally born major delivery service. The company has been unprofitable for years with cumulative losses exceeding $400 million since 2022, while revenue fell from $447.8 million in 2021 to $244.6 million in 2024, and market share collapsed from over 24% to below 10%. The closure effectively leaves a duopoly of Uber Eats and DoorDash, raising concerns about reduced competition and gig economy worker standards in Australia.SmartCompanyMenulog to shut down after 20 years, 120 jobs cutMenulog will cease operations in Australia on November 26 after 20 years, with parent company Just Eat Takeaway.com cutting 120 jobs as it retreats from the local food delivery market. The closure follows years of navigating challenging market conditions and will allow the company to focus investments on other markets. The exit leaves Uber Eats and DoorDash as the dominant players in Australia's food delivery landscape.